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Episode 289 - Helping Dogs and Healing the Industry with Michael Shikashio

The Poodle to Pitbull Pet Business Podcast

Release Date: 03/06/2023

Episode 347 - How to Price Your Pet Services  (To Maximise Profits) show art Episode 347 - How to Price Your Pet Services (To Maximise Profits)

The Poodle to Pitbull Pet Business Podcast

Are you worried you are undercharging for your pet services? Are you struggling to pay staff, and invest in your business because your margins disappearing due to rising costs? Are you just starting out in the industry and don't have a clue what to charge? Most pet business owners set themselves up for a difficult business journey, because they fail to nail a profitable pricing strategy. They fear charging high prices because they worry dog owners won't pay a premium, when there's so much compeition around.  This is almost always a mistake because there are affluent dog owners out...

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Episode 346 - Dom's Pet Biz Success Rules 1 to 5 show art Episode 346 - Dom's Pet Biz Success Rules 1 to 5

The Poodle to Pitbull Pet Business Podcast

Do you have rules your life AND your business by? Are you ruthless about enforcing these rules and do you communicate them to your clients?  Most pet business owners have no rules (and no spine) so they end up making bad decisions that negatively impact their future growth and mental health. After 13 years in the industry Dom has created a non-negotiable 'set-in-stone' list of rules that lead to pet business success for any service based pet business owner, and in episode 346 he shares the first five;  If you constantly get side-tracked by pointless tasks, and you have no...

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Episode 345 - How to Automate Your Pet Business show art Episode 345 - How to Automate Your Pet Business

The Poodle to Pitbull Pet Business Podcast

Does your website sucks and you don’t know how to fix it? Are you sick of running ever faster on the social media treadmill trying to promote your business, and it’s exhausting? Do you need to add automation to your business, but are you crap with technology and don't know where to start?  Then it's time to tune in to this weeks special episode which shares the audio from Dom's recent 'How to automate your pet business' webinar. Tune in to discover;  Secret #1 - Why your website is a leaky bucket and how to fix it Secret #2  - How to build an email list of hot prospects...

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Episode 344: The Seven Deadly Pet Business Website Mistakes show art Episode 344: The Seven Deadly Pet Business Website Mistakes

The Poodle to Pitbull Pet Business Podcast

Is your pet business website a waste of digital space, that FAILS to bring in new clients? Every few years do you spend thousands on a brand new shiny website, but your results NEVER improve?  Is your website failing to attract and convert ideal clients, and are you clueless about what a  'good' website should look like?  You aren't alone... Most pet business websites are an overwhelming 'hot-mess' that confuses and overwhelms a website visitor.  They have too many buttons, too many options, and not enough structure and focus, which means most of the dog owners (and...

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Episode 343 - How to Get Media Coverage to Help Position You as an Expert Pet Professional show art Episode 343 - How to Get Media Coverage to Help Position You as an Expert Pet Professional

The Poodle to Pitbull Pet Business Podcast

This weeks guest is expert reactive dog trainer, Nick McMechan.  Nick grew up near Edinburgh where spent a childhood walking, or being walked by, his own and his neighbours dogs. He graduated from university, and after a number of different jobs ended up in retail.  During this time he got into dog training as a hobby, and this led to him competing in working trails with his dogs Lady and Max. Max developed some reactivity issues which forced Nick to learn more about dog behaviour, and eventually qualify as a trainer himself.  In January 2019 he took redundancy from Boots,...

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Episode 342 - The Perfect Pet Business Marketing Funnel show art Episode 342 - The Perfect Pet Business Marketing Funnel

The Poodle to Pitbull Pet Business Podcast

Is your pet business website a waste of time?  Is it merely a collection of pretty pictures and pixels, that is failing to convert website visitors into clients?   Is a lack of structure on your homepage sending website visitors into the arms of your competitors? You aren't alone. Most pet business websites DON'T do the job they were designed for, which is to bring YOU more business.  So, in this episode Dom shares how you can turn your leaky bucket website, into a funnel that attracts ideal clients, convinces them of your expert status, collects their contact details,...

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Episode 341 - How to Build a Six-Figure Side Hustle Dog Training Business with Adam Delderfield show art Episode 341 - How to Build a Six-Figure Side Hustle Dog Training Business with Adam Delderfield

The Poodle to Pitbull Pet Business Podcast

Most dog trainers struggle to get and keep clients, so they end up with a revolving door of customers that leads to a feast and famine business with no stability or structure.  This eventually leads to overwhelm, burnout and a low income operation, that does little more than pay for their dog training seminar habit. That is definitely NOT the kind of business that this weeks guest Adam Delderfield has built... Adam has a niched 'puppy' training business that has upsells, cross-sells, and even continuity income with an online 'club' that his puppy clients graduate to.. Tune in as he...

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Episode 340 - How To Give Your Pet Business An Iron-Man Upgrade show art Episode 340 - How To Give Your Pet Business An Iron-Man Upgrade

The Poodle to Pitbull Pet Business Podcast

Is it a bird? Is it a plane? No! It's the early bird ticket offer for Dom's flagship event of the year, IMPACT 24! The Pet Business Success Summit. Over one magical weekend in June, the worlds leading pet business coach, Dom Hodgson himself, will share the Seven Super Hero traits that will take your business from ordinary to extraordinary. Superpowers like; Superpower #1. Super Strength: Command the Top-Dog Position with Premium Pricing Banish the bargain bin mindset and reposition your services from 'nice to have,' to must-haves, for the discerning pet owner who is looking for...

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Episode 339 - A Pet Business Newsletter Masterclass show art Episode 339 - A Pet Business Newsletter Masterclass

The Poodle to Pitbull Pet Business Podcast

Do you struggle to stand out from the ever growing competiton?  Are you tired of unsuccessfuly promoting your service on the social media hamster wheel?  Would you love to discover a better (and secret) way to connect with dog owners in your town?  Then you are in luck because this weeks episode is a pet business newsletter special, and I'm speaking to four different pet business owners who have transformed their business with the addition of a paper and ink promotional tool, A.K.A a newsletter... Tune in to discover;  How to gather content, curate articles and publish...

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Episode 338 - The Pet Business Authors Roundtable show art Episode 338 - The Pet Business Authors Roundtable

The Poodle to Pitbull Pet Business Podcast

Have you ever wanted to write a book? Do you envy pet professionals who achieve author status?  Are you REALLY good at what you do, but you struggle to stand out from the crowded competition?  Then you are in luck because in this weeks show I'm bringing together four pet business owners who have all written a book to help them grow their pet business.  You'll hear from dog trainers Natasja Lewis and Meera Jethwa, dog daycare owner Tim Jackson and little critter specialist Lucy Hawke.  All of these people put an expert stamp on their business by writing and publishing a book...

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This weeks guest is agression dog specialist Michael Shikashio.

Michael grew up in a suburb of Rhode Island, as part of the only Japanese family in a big town of Irish and Italians families. 

He was encouraged by his parents to follow a maths based career, but struggled to settle studying engineeering, so ended up doing restaurant management. 

He worked as a sushi chef to put himself through school, which led to a job working as a chef, and eventually as a butler in the world famous Foxwoods casino, which he did for 20 years. 

Michael always had an entrepreneurial drive, and over the years had fostered a lot of dogs, who he helped with their behavioural issues, this led to a passion for working with agression cases. 

He toyed with the idea of running a doggy daycare, but in the end started a side hustle career as a dog trainer, which he ran for five years alongside is job at the casino. 

He eventually went all in with the training business, specialising in agression cases. Now he helps dogs, owners and aspirining dog trainers through his Agressive Dog brand. 

As well as sharing his full story, Mike also opens up about a recent interview he did, which sparked off a social media furore between different factions in the dog training world, and almost broke the internet! 

This is an unmissible episode...

Tune in to discover;

  • How Mike started honing his canine communication skills dealing with celebrities working as a head-bulter at the casino
  • Why entreprenuers in the pet industry should use lessons and stories from their previous careers to help market their business 
  • Why building referral sources with local vetrinarys and pet stores is the best way to build a pipeline of clients for your pet buiness
  • Why having a specialisation and owning a niche is crucial to massive growth of your dog training business
  • Why hiring faster is the key to scaling up your training business, because you can help more people with a team around you
  • Why he is so passionate about spreading positivity and kindness, by starting conversations in the dog training world, to encourage better shared knowledge, for the betterment of dogs everywhere.

This is a very open and honest interview with a very giving pet professional. Sincere thanks to Mike for sharing this story

To find out more about Michael Shikashio, his programs, podcast and events click here now

To find out about Dom's USA tour of his Grow Your Pet Business FAST! seminar click here now

You can grab a copy of my brand new book How to Disnify Your Pet Business, click here to get your copy now

To grab a ticket to IMPACT 23 - The Disnify Your Pet Business Success Summit, click here now