Revealing Bestselling Author Marketing Secrets with Melanie Johnson
Release Date: 03/06/2023
The Science of Influence in Sales by Christian Hansen
Elite Expert Insider
Unlock the secrets of standing out and getting chosen in sales with expert Christian Hansen. In this episode, we break down how neuroscience and emotional intelligence can transform your approach and accelerate your results. - Why people choose or reject the perception of you—not you personally - The science-backed “Influence Mindset” and 7 EQ brain hacks for sales success - How to combine competence with connection for maximum influence - The “value bridge” concept and closing the perception gap with clients - Real-world examples, memorable keynote tactics, and tools for making your...
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Turning Your Story into a Brand, a Book, and a Business Ask ChatGPT by Peter Remington
Elite Expert Insider
In this episode, host Melanie Johnson sits down with marketing and sales veteran, best-selling author, and self-development enthusiast Peter Remington. With decades of experience leading multi-million dollar sales teams and collaborating with major brands, Peter shares his unique journey from car sales to corporate radio, and how powerful personal transformation and mindset shifts have shaped his career and mission. Get ready for inspiring insights into building your personal brand, the incredible impact of collaboration, and why mindset is crucial for entrepreneurial success. Peter also gives...
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Martha Carlin on the Gut-Brain Reset for Sleep, Cravings, and Cognitive Health
Elite Expert Insider
Host Melanie Johnson sits down with Martha Carlin, founder of The BioCollective and a self-taught expert in gut health, who embarked on a mission to solve her husband’s Parkinson’s diagnosis. Martha shares her fascinating journey from accountant to pioneering gut health researcher, revealing how the gut microbiome connects to everything from brain fog and sleep issues to hormones and chronic disease. In this episode, you’ll discover how gut bacteria can influence brain health, mood, sleep, and even conditions like diabetes and Parkinson’s. Martha discusses the role of antibiotics, the...
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Finding Strength in Bipolar with Bob Stavnitsky
Elite Expert Insider
Host Melanie Johnson sits down with Bob Stavnitsky, author and mental health advocate, to explore his personal journey living with bipolar disorder. Bob isn’t just an expert—he’s lived the experience himself, having spent decades navigating the challenges of undiagnosed symptoms, misdiagnosis, and recovery. In this candid conversation, Bob shares the moment he realized he was suffering from depression, the path that eventually led to his bipolar diagnosis, and the powerful impact the right support, medication, and self-acceptance can have on recovery.
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Humanizing AI in Marketing with Chris Mercer
Elite Expert Insider
Host Melanie Johnson and Chris Mercer, chairman of Mercer Capital dive deep into how artificial intelligence is fundamentally changing the landscape of business processes, marketing measurement, and automation. The conversation unpacks the evolving mindset required to effectively leverage AI, including how to prompt for actionable results rather than generic outputs, and how to establish systems that free up business owners' time and energy.
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How Nona Prather Helps Speakers Get Booked and Paid
Elite Expert Insider
Host Melanie Johnson is joined by Nona Prather, professional speaker, author, and owner of Speaker Elevation. Nona brings decades of experience in the speaking industry, sharing her unique journey as a second-generation speaker who grew up helping her father build his own speaking business. In this episode, Nona reveals the practical steps aspiring speakers can take to transition from free gigs to paid engagements, the power of niching down, and why having a book can make all the difference in landing speaking opportunities. Plus, she dishes insider tips on pitching yourself, building lasting...
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The Future of Learning with Matt Bowman
Elite Expert Insider
Join us for an eye-opening conversation with Matt Bowman, best-selling author and education expert, as we explore the evolving world of open education. From the rise of homeschooling and hybrid models to the growing influence of AI and technology, Matt shares how families can rethink traditional schooling and embrace flexible, student-centered learning. We dive into how AI is shaping the future of education, what open education really means for families, and the truth behind common homeschooling myths. Matt also breaks down the three essential elements of effective learning—choice,...
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Paul Colligan’s System to Automate & Scale Your Podcast
Elite Expert Insider
In today’s episode, host Melanie Johnson sits down with the legendary Paul Colligan—a true pioneer in the world of content creation, podcasting, and YouTube. Paul is known for bridging the gap between technology and business, and he brings decades of experience to the table, having started his online journey back in the early days of the internet. Together, Melanie and Paul dive deep into the realities of podcast distribution, content automation, and harnessing the latest AI tools to grow your brand and business. Paul shares his insights on how being “everywhere” online is more...
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What’s Really Working in Digital Marketing Today with Shailesh Ghimire
Elite Expert Insider
In this episode, host Jenn Foster dives deep into the world of digital marketing and web design with Shailesh Ghimire of New Wine Digital. Shailesh is an experienced digital marketing expert who specializes in custom web design, pay-per-click advertising, SEO, and the ever-evolving influence of AI on the industry. Together, they explore the complexities of building a strong online presence for small businesses, the pros and cons of platforms like Wix, Squarespace, and WordPress, and why staying updated on design trends and website functionality is crucial for keeping your brand competitive....
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The Business Fortress Formula with Mark Willis
Elite Expert Insider
In this episode, host Jenn Foster is joined by Certified Financial Planner and three-time bestselling author Mark Willis. They dive into the world of smart investing, future planning, and the unique financial hurdles that entrepreneurs and real estate investors face. Mark shares his journey from mowing lawns as a kid to guiding business owners toward financial security, and he unpacks strategies for thinking differently about money—beyond traditional 401(k)s and mutual funds. You’ll hear practical questions every business owner should ask before investing, explore how specially designed...
info_outlineJenn Foster owner of Elite Online Publishing, interviews her business partner Melanie Johnson about unveiling the marketing secrets of a Wall Street Journal bestselling author and former Miss Michigan.
What You’ll Learn in this Episode:
- How to find the entrepreneur mindset.
- How to think outside of the box.
- How to market your book.
Quotes:
"It's all about learning skills, they were teaching how to publish a book, how to do digital marketing, which was all new to me. I felt like I was a sponge, just soaking it all up." (08:15)
"What is working, what's not working? And really it's trying things. And I wanna talk about speed as well, so you can think about trying things. Or you can just jump in and do them. And sometimes it's the speed that's successful." (11:26)
"One thing that will help you to become successful, which I think all entrepreneurs need to do, is make processes. We always ask the question, do we have a process for that? No. Well, we need to make a process, document that, write it down, have steps." (15:30)
About Melanie Johnson:
Melanie Churella Johnson is a powerhouse media mogul and entrepreneur. She is the owner and founder of Elite Online Publishing, which has published over 3000 books making all of its authors #1 bestsellers. Melanie got her start in the industry by owning and operating two TV stations in Houston and Dallas that grew to be worth over $100 million dollars. Melanie is also a WSJ/USA Today, 16x best-selling author, and TEDx Speaker.
Melanie is a co-host of the popular podcast Elite Expert Insider. She started her career as a News Anchor in Detroit after she won the title of Miss Michigan and was the first runner-up to Miss America.In her professional life, Melanie has been involved in many high-profile projects. She built the 25,000 sq.ft. Houston Mansion and the 13,000 sq ft Walloon Lake House - both of which became successful six-figure short-term rentals. She also started Charity Auction Consignments, which helped charities raise over $600,000.