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Episode 290 - Running the Biggest Boarding and Dog Training Facilty in Texas, with Charles Countryman of K9 Culture

The Poodle to Pitbull Pet Business Podcast

Release Date: 03/10/2023

Episode 348 - Doms Pet Biz Rules 6-10: Building a Team and Exciting Your Tribe show art Episode 348 - Doms Pet Biz Rules 6-10: Building a Team and Exciting Your Tribe

The Poodle to Pitbull Pet Business Podcast

Do you offer a different and better service than your competitors, but struggle to communicate what makes you special?  Do you lack the systems and partners you need to take your business to the next level? Are you failing to claim your place as the rightful, respected 'leader' in your canine community?  Then tune in and take notes because Dom is about to share the next five of his Pet Biz Rules of Success.  Tune in to discover; Where to start when building a team to help your pet business grow faster, and go further Why you should AVOID partnerships unless both parties...

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Episode 347 - How to Price Your Pet Services  (To Maximise Profits) show art Episode 347 - How to Price Your Pet Services (To Maximise Profits)

The Poodle to Pitbull Pet Business Podcast

Are you worried you are undercharging for your pet services? Are you struggling to pay staff, and invest in your business because your margins disappearing due to rising costs? Are you just starting out in the industry and don't have a clue what to charge? Most pet business owners set themselves up for a difficult business journey, because they fail to nail a profitable pricing strategy. They fear charging high prices because they worry dog owners won't pay a premium, when there's so much compeition around.  This is almost always a mistake because there are affluent dog owners out...

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Episode 346 - Dom's Pet Biz Success Rules 1 to 5 show art Episode 346 - Dom's Pet Biz Success Rules 1 to 5

The Poodle to Pitbull Pet Business Podcast

Do you have rules your life AND your business by? Are you ruthless about enforcing these rules and do you communicate them to your clients?  Most pet business owners have no rules (and no spine) so they end up making bad decisions that negatively impact their future growth and mental health. After 13 years in the industry Dom has created a non-negotiable 'set-in-stone' list of rules that lead to pet business success for any service based pet business owner, and in episode 346 he shares the first five;  If you constantly get side-tracked by pointless tasks, and you have no...

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Episode 345 - How to Automate Your Pet Business show art Episode 345 - How to Automate Your Pet Business

The Poodle to Pitbull Pet Business Podcast

Does your website sucks and you don’t know how to fix it? Are you sick of running ever faster on the social media treadmill trying to promote your business, and it’s exhausting? Do you need to add automation to your business, but are you crap with technology and don't know where to start?  Then it's time to tune in to this weeks special episode which shares the audio from Dom's recent 'How to automate your pet business' webinar. Tune in to discover;  Secret #1 - Why your website is a leaky bucket and how to fix it Secret #2  - How to build an email list of hot prospects...

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Episode 344: The Seven Deadly Pet Business Website Mistakes show art Episode 344: The Seven Deadly Pet Business Website Mistakes

The Poodle to Pitbull Pet Business Podcast

Is your pet business website a waste of digital space, that FAILS to bring in new clients? Every few years do you spend thousands on a brand new shiny website, but your results NEVER improve?  Is your website failing to attract and convert ideal clients, and are you clueless about what a  'good' website should look like?  You aren't alone... Most pet business websites are an overwhelming 'hot-mess' that confuses and overwhelms a website visitor.  They have too many buttons, too many options, and not enough structure and focus, which means most of the dog owners (and...

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Episode 343 - How to Get Media Coverage to Help Position You as an Expert Pet Professional show art Episode 343 - How to Get Media Coverage to Help Position You as an Expert Pet Professional

The Poodle to Pitbull Pet Business Podcast

This weeks guest is expert reactive dog trainer, Nick McMechan.  Nick grew up near Edinburgh where spent a childhood walking, or being walked by, his own and his neighbours dogs. He graduated from university, and after a number of different jobs ended up in retail.  During this time he got into dog training as a hobby, and this led to him competing in working trails with his dogs Lady and Max. Max developed some reactivity issues which forced Nick to learn more about dog behaviour, and eventually qualify as a trainer himself.  In January 2019 he took redundancy from Boots,...

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Episode 342 - The Perfect Pet Business Marketing Funnel show art Episode 342 - The Perfect Pet Business Marketing Funnel

The Poodle to Pitbull Pet Business Podcast

Is your pet business website a waste of time?  Is it merely a collection of pretty pictures and pixels, that is failing to convert website visitors into clients?   Is a lack of structure on your homepage sending website visitors into the arms of your competitors? You aren't alone. Most pet business websites DON'T do the job they were designed for, which is to bring YOU more business.  So, in this episode Dom shares how you can turn your leaky bucket website, into a funnel that attracts ideal clients, convinces them of your expert status, collects their contact details,...

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Episode 341 - How to Build a Six-Figure Side Hustle Dog Training Business with Adam Delderfield show art Episode 341 - How to Build a Six-Figure Side Hustle Dog Training Business with Adam Delderfield

The Poodle to Pitbull Pet Business Podcast

Most dog trainers struggle to get and keep clients, so they end up with a revolving door of customers that leads to a feast and famine business with no stability or structure.  This eventually leads to overwhelm, burnout and a low income operation, that does little more than pay for their dog training seminar habit. That is definitely NOT the kind of business that this weeks guest Adam Delderfield has built... Adam has a niched 'puppy' training business that has upsells, cross-sells, and even continuity income with an online 'club' that his puppy clients graduate to.. Tune in as he...

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Episode 340 - How To Give Your Pet Business An Iron-Man Upgrade show art Episode 340 - How To Give Your Pet Business An Iron-Man Upgrade

The Poodle to Pitbull Pet Business Podcast

Is it a bird? Is it a plane? No! It's the early bird ticket offer for Dom's flagship event of the year, IMPACT 24! The Pet Business Success Summit. Over one magical weekend in June, the worlds leading pet business coach, Dom Hodgson himself, will share the Seven Super Hero traits that will take your business from ordinary to extraordinary. Superpowers like; Superpower #1. Super Strength: Command the Top-Dog Position with Premium Pricing Banish the bargain bin mindset and reposition your services from 'nice to have,' to must-haves, for the discerning pet owner who is looking for...

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Episode 339 - A Pet Business Newsletter Masterclass show art Episode 339 - A Pet Business Newsletter Masterclass

The Poodle to Pitbull Pet Business Podcast

Do you struggle to stand out from the ever growing competiton?  Are you tired of unsuccessfuly promoting your service on the social media hamster wheel?  Would you love to discover a better (and secret) way to connect with dog owners in your town?  Then you are in luck because this weeks episode is a pet business newsletter special, and I'm speaking to four different pet business owners who have transformed their business with the addition of a paper and ink promotional tool, A.K.A a newsletter... Tune in to discover;  How to gather content, curate articles and publish...

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This weeks guest is Charles Countryman who along with wife Laura, runs K9-Culture, a 53,000 square foot,premier boarding and training facilty in Carrollton, Texas. 

Charles grew up in North Idaho, and joined the Army two weeks after leaving high-school. He eventually wanted to be a police officer so joined as an MP.

Despite not wanting to travel, Charles ended up leaving basic training and ending up in Panama, he also saw Korea, Japan, the Gulf, and spent six-months in Somalia where he ended up in an accident that cost him the loss of a lot of his hearing. 

He left the army, met Laura and they settled in Orlando, Florida where he started a sales job in the heavy equipment industry, eventually working his way up to National Sales Manager and COO. 

When the kids grew up they got a cattle dog puppy who loved herding his grandchildren,which sparked off a love of training, and a dream of running a training business. 

A few changes at work meant Charles has the opportunity to leave, and despite everyone telling him he was he was crazy, he and Laura decided to go all in with their own dog training business. 

They moved to Dallas, Texas where Charles worked for another training company before going all in with K9-Culture, the largest board and train facilty in Texas. 

The journey started with just Charles, Laura and a dog agressive Blue-Heeler called Hank, now they have 30 staff, 15 trainers, and multiple board and train programs running, weekly classes, a luxury boarding kennel, grooming services and a retail offering under the K9-Culture roof.  

In this compelling and honest interview you will discover;

  • How Charles initially advertised his business, and why he still invests A LOT of time, money and energy on marketing his training services. 
  • Why looking for ability and attitude, is more important than previous dog training experience when hiring staff
  • How systemising everything at K9 Culture has enabled massive and rapid growth, whilst also maintaining incredibly high standards 
  • Why putting the dogs welfare first and making training FUN, is the best way to grow a dog training business.
  • How the first human agressive case dog case they ever trained ended up being a ring bearer at the owners wedding!
  • Why Crunching numbers is crucial when adding new services, IF you want them to be profitable.
  • And....why Charles had to be sober to secure a first date with Laura, his wife of 25 years! 

Charles also shares some powerful insights into the common mistakes dog owners are make by trying to exhaust their dog, when they should be trying to fulfill their dog. 

This is a really entertaining and inspiring interview. Check it out now! 

To find out more about Charles and K9-Culture click here now

To get access to £1997 worth of FREE pet business marketing materials click here now

To find out about Dom's USA tour of his Grow Your Pet Business FAST! seminar click here now

You can grab a copy of Dom's brand new book How to Disnify Your Pet Business, click here to get your copy now