What’s Really Working in Digital Marketing Today with Shailesh Ghimire
Elite Expert Insider
In this episode, host Jenn Foster dives deep into the world of digital marketing and web design with Shailesh Ghimire of New Wine Digital. Shailesh is an experienced digital marketing expert who specializes in custom web design, pay-per-click advertising, SEO, and the ever-evolving influence of AI on the industry. Together, they explore the complexities of building a strong online presence for small businesses, the pros and cons of platforms like Wix, Squarespace, and WordPress, and why staying updated on design trends and website functionality is crucial for keeping your brand competitive....
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The Business Fortress Formula with Mark Willis
Elite Expert Insider
In this episode, host Jenn Foster is joined by Certified Financial Planner and three-time bestselling author Mark Willis. They dive into the world of smart investing, future planning, and the unique financial hurdles that entrepreneurs and real estate investors face. Mark shares his journey from mowing lawns as a kid to guiding business owners toward financial security, and he unpacks strategies for thinking differently about money—beyond traditional 401(k)s and mutual funds. You’ll hear practical questions every business owner should ask before investing, explore how specially designed...
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The Power of Branding on Wheels with Jared Rosenthal
Elite Expert Insider
Welcome to another episode of the Elite Expert Insider Podcast! In today’s episode, host Jenn Foster sits down with seasoned entrepreneur Jared Rosenthal—a trailblazer in the healthcare industry and founder of Health Street, known for its iconic “Who’s Your Daddy?” DNA testing truck and its influence on a VH1 reality show. Jared shares the story of his entrepreneurial journey, from managing 400 employees in the corporate world to launching a unique mobile DNA and drug testing service that grabbed headlines and changed the industry. You’ll hear how Jared leveraged eye-catching...
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Build a Brand That Sells featuring Luis Baez
Elite Expert Insider
Welcome to another episode of Elite Expert Insider! This week, Jenn Foster is joined by the insightful Luis Baez, a seasoned revenue strategist and sales coach whose impressive resume includes top names like LinkedIn, Google, Uber, and Tesla. In this episode, Luis dives deep into the world of personal branding, explaining why standing out as an individual is more important than ever amid the rise of AI and automation. He shares how he accidentally stumbled into the personal branding space—helping colleagues with their LinkedIn profiles—which eventually led to a thriving coaching business....
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How She Balances Multiple Businesses and Motherhood – Kash Rocheleau's Real-Life Strategies
Elite Expert Insider
In this episode with Kash Rocheleau, you’ll get a behind-the-scenes look at how she balances being a CEO, mom, and business owner—without losing sight of what’s really important. From navigating career transitions and setting boundaries, to handling industry changes and finding purpose in the day-to-day, Kash shares her story in a refreshingly authentic way. Follow her on LinkedIn:
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Live Rich by Spending Less? Sarah Conklin Says YES—Here’s How
Elite Expert Insider
In this episode of the Elite Expert Insider Podcast, Melanie Johnson interviews best-selling author Sara Conklin as she shares her journey to living a more intentional, frugal life. If you’ve ever felt overwhelmed by expenses or wondered how to stretch your money further without sacrificing the things that truly matter, this lesson is for you. Learn more about Sarah: Buy Fundamentally Frugal on Amazon:
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The Secret Power of Storytelling in Business with Seth Donlin
Elite Expert Insider
Welcome to another episode of the Podcast! Today, we’re excited to introduce Seth Donlin, a seasoned marketing and communications expert with over 20 years of experience in storytelling and brand building. Seth joins Melanie to dive deep into the art of authentic storytelling—why it’s essential for entrepreneurs, how it builds authority and trust, and practical tips to craft compelling narratives that truly resonate with your audience. In this episode, you’ll learn about the unique power of podcast guesting as a marketing channel, how leveraging your individuality can set you apart,...
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Creating a Legacy: 10 Years of Elite Expert Insider Podcast
Elite Expert Insider
In honor of our 10-year anniversary, we’ve curated 10 powerful conversations from the Elite Expert Insider Podcast—featuring bestselling authors, industry leaders, and world-class entrepreneurs. These episodes represent a decade of impact, insight, and authority-building. Whether you're a first-time listener or a long-time fan, this is the perfect way to celebrate how far we've come—and where we're going next. Learn more: Eliteonlinepublishing.com
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Step Into Your Power: Journey to Coaching Success with Tonya Herb
Elite Expert Insider
Welcome back to the Elite Expert Insider podcast! In today's episode, our host Jenn Foster has the pleasure of introducing Tonya Herb, a transformative coach who's passionate about empowering women to conquer obstacles like overthinking, perfectionism, and people-pleasing. Tonya shares her journey from aspiring teacher to life-changing coach, where her philosophy is encapsulated in the insightful "BIKE" concept: Be unapologetically you, seek Insight, practice Kindness, and Engage fully. Learn More: https://tonyakay.co/
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Unlock Amazon Profits with Expert Insights from Justin Cao
Elite Expert Insider
Welcome to the latest episode of our podcast, where we're diving into the fascinating world of Amazon selling with our special guest, Justin Cao. Justin is an Amazon expert who has transitioned from a 9 to 5 job to achieving financial freedom through mastering the art of selling on the platform. Melanie Johnson, our host and a founder of Elite Online Publishing, sits down with Justin to uncover the secrets behind his success and the strategies that can help you turn a side hustle into your main source of income. Learn More: https://amzshifu.com/
info_outlineMelanie Johnson co-owner of Elite Online Publishing, interviews her business partner Jenn Foster about her journey in website development and how they ventured into the publishing industry.
Listen Below:
Watch Below:
Click here to access all of Elite Expert Insider podcasts.
What You’ll Learn in this Episode:
- How to gain credibility with a website.
- How to know what kind of website you need.
- How to promote your book with a website.
Quotes:
"Especially even just, any business, if you don't have a website, how do they know you're real and you're credible? And where can they go to contact you if they need to contact you?" (06:34)
"If you're not a blogger and you don't plan on posting a blog or hiring someone to do your blog, then you don't need a blog post on your website." (10:49)
"An author website really is robust and makes it so people can know, and trust you more and wanna know more for your next book or for your services." (14:56)
About Jenn Foster:
Jenn is a Wall Street Journal, USA Today, and International bestselling author. She is the owner of Elite Online Publishing and Biz Social Boom. Companies dedicated to helping business owners of all sizes thrive in today’s highly technical world of product and service promotion. Jenn owned and operated a successful local chain of retail stores, where she honed her online marketing skills. From local brick and mortar stores to online entities, to large international corporations, Jenn’s years of experience and expertise has now helped hundreds of businesses become front-page news on major search engines.
She is dedicated to helping businesses use powerful new online and mobile marketing platforms to get visibility, traffic, leads, customers and raving fans. She is passionate about helping busy entrepreneurs, business leaders, and professionals to create, publish, and market their books, to build their business and brand. She encourages new authors to share their stories, knowledge and expertise to help others. With her marketing and digital background, Jenn uses the best strategies for her client’s books to boost their sales and marketing platforms and helps them #1 bestselling authors.