Planning for the Future of Your Business in a Digital Age
MetalCoffeeShop
This MetalTalk™ focuses on how to incorporate technologies into your metal business to help you better manage operations, marketing, sales and more. John Kenney of Cotney Consulting Group and Karen Edwards of Casimir Group and RoofersCoffeeShop® join Heidi J. Ellsworth to talk about how to incorporate technology into your business and marketing plans in a way that helps differentiate and grow your business.
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Renee Ramey - Showcase Your Work in MRA’s Photo Contest!
MetalCoffeeShop
Heidi J. Ellsworth welcomes Renee Ramey to this MetalCast™ episode to discuss Metal Roofing Alliance’s photo contest! As the top expert in residential metal roofing, the MRA has curated hundreds of residential metal roof photos through their quarterly photo contest. They have then developed leading case studies from the projects that have continually promoted the beauty and performance of metal. Heidi and Renee talk about photos, jobs and what is next for the metal roofing industry. Learn more at
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Randy Chaffee - May 2023 Influencer Response
MetalCoffeeShop
This month's topic: When looking at the true cost of metal compared to other building materials how do longevity, durability and resilience factor into the conversation? Learn more at
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Jena & Jonathan Jackson - Sales and Installation Training with Indiana Metal
MetalCoffeeShop
Heidi J. Ellsworth sits down with Jena and Jonathan Jackson to discuss their family business, Indiana Metal, and the impact they’ve made with their sales and installation training. They will cover Indiana Metal’s Customer Philosophy, how they came to be a company, their training and rental programs, the products they offer and more.
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MCS Influencer May 2023 Topic- Rob Haddock
MetalCoffeeShop
This month's topic is: When Looking at the true cost of metal compared to other building materials how does longevity, durability and resilience factor into the conversation. Learn more at
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Jeff Henry - Look who is turning 40 – Metal Construction Association!
MetalCoffeeShop
Heidi J. Ellsworth visits with Metal Construction Association (MCA) Executive Director Jeff Henry about their 40th anniversary. The MCA is well-known for their activism with promoting the use of metal along with technical and specification work to help the overall installation performance of metal products. They will talk about the history, mission and future initiatives of this very important metal construction association. Learn more at
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Brad Van Dam - The Essentials of Edge Metal
MetalCoffeeShop
Heidi J. Ellsworth meets up with Brad Van Dam of MTL Holdings to talk Edge Metal! Roofers know the importance of edge metal for overall roof performance, and we want to talk about that! Under the umbrella of MTL Holdings, Metal-Era and Hickman are the largest and most accomplished edge metal system manufacturers in North America with the broadest portfolio of tested roofing and building envelope solutions on the market. Brad and Heidi talk about how edge metal is an essential component in a roof's ability to resist damage from wind forces. When designed and installed in accordance with...
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Joshua Engelbrecht - Find Labor Fast by Phone or Web
MetalCoffeeShop
Heidi J. Ellsworth virtually road trips to meet up with Josh Engelbrecht, CEO of ToolBelt. As the founder of ToolBelt, Josh talks about how his technology is connecting contractors who need labor with crews and individuals who are looking for work. Originally a mobile app, Josh shares the launch of their interchangeable online website where ToolBelt can be used desktop offering huge flexibility while still using the phone app in the field. As a part of MetalVue, Heidi and Josh will also talk about how this technology is helping exterior contractors find metal roofing and...
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Mindy Dahlquist - The Importance of Snow Retention and Metal Roofs
MetalCoffeeShop
Heidi J. Ellsworth meets with Mindy Dahlquist of TRA Snow & Sun to talk about snow retention. With the ongoing rise in metal roof sales, this MetalCast addresses the importance of roofing companies utilizing and understanding snow retention. Mindy and Heidi discuss how snow retention is installed, the importance of working with snow retention companies for engineering and how to talk to owners about snow retention. Learn more at
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Ryan King - CIDAN Opens their Doors
MetalCoffeeShop
Heidi J. Ellsworth connects with Ryan King of CIDAN Machinery Group who is the leader in architectural and roofing sheet metal fabrication machinery. CIDAN has been around since 1907 and has over 5,000 machines in the United States. Ryan and Heidi talk about CIDAN’s upcoming open house and their Metal Expo, April 25-27, 2023. The event will feature all their equipment including standard folders, long folders, double folders, coil processing lines, recoiling lines, and roll formers along with education for improved material storage and sheet metal software applications. ...
info_outlineEagleView is known for changing the way roofs are measured, now working with Sherwin-Williams they are once again changing how contractors work, this time in the metal roofing space. Roofing Passport is a revolutionary technology that uses the power of EagleView measurements and take offs with cutting edge estimating and ordering functionalities that can help any roofing contractor start selling and installing metal roofs. Hundreds of bids a month are going direct from salespeople to metal manufacturers to the installation crews in an efficient system that has not been seen before. Do not miss this important technological evolution that is ramping up sales for metal roofing.
Learn more at metalcoffeeshop.com