How to avoid common mistakes with your business strategy, with author Jim Gitney
Release Date: 03/22/2023
AI, Sales, and the Power of Human Connection
Measure Success Podcast
In this episode of the Measure Success Podcast, Carl J Cox talks with Gabe Lullo, CEO of Alleyoop, about the real role of outbound sales in today’s market. They discuss how AI is changing sales without replacing human connection, why founders should stay close to revenue early, and how content builds trust before the first conversation ever happens. Gabe shares lessons from scaling a remote SDR organization and explains how fractional sales teams help growing companies create momentum without overspending. This conversation is practical, honest, and focused on strategy over tactics. If you...
info_outline
Why AI Is Reshaping Leadership Today
Measure Success Podcast
In this episode of the Measure Success Podcast, Carl sits down again with CEO and author Trey Taylor for a candid conversation on AI, culture, and the future of leadership. Trey explains why AI is no longer optional, how leaders can avoid lazy thinking, and what’s driving the rapid rise of Latino-owned businesses in the U.S. He shares insights on balancing culture, people, and numbers—his signature “three things”—while adapting to tools that change faster than organizations can keep up. Trey also gives practical examples of AI improving operations, decision-making, and customer...
info_outline
Where Do Leaders Go For Real Growth?
Measure Success Podcast
In this episode, Carl J. Cox talks with global speaker and executive coach Dona Amelia about why leaders need safe spaces to grow. Dona shares her upbringing in rural Indonesia, her rise as a performer and executive, and how those experiences shaped her belief that leaders can only grow when they have a place to speak honestly, ask real questions, and receive support without judgment. She explains how peer networks, shared experiences, and diverse perspectives help executives make better decisions and avoid isolation at the top. If you’ve ever felt pressure to know everything or carry...
info_outline
Get Found in the New AI Economy
Measure Success Podcast
In this episode of the Measure Success Podcast, Carl sits down with digital marketing expert Dave Burnett to unpack the seismic shift happening in search and AI. Dave explains why Google is no longer the only place customers look for answers and how large language models are reshaping discoverability. He shares lessons from his own journey—partnership failures, business resilience, and recovering from a traumatic brain injury—and how those experiences shaped how he leads today. Dave outlines the new rules of digital visibility, why PR is becoming essential, and how companies can position...
info_outline
Double Revenue. Cut Costs. One Strategy.
Measure Success Podcast
On this episode of the Measure Success Podcast, Carl J. Cox speaks with Tammy Nam, CEO of The Brief, the AI Agency for marketers. Tammy shares how she doubled revenue at Viki while cutting costs and improving team morale—a rare combination that highlights her strategic clarity and leadership strength. She explains how The Brief helps marketers run smarter campaigns from start to finish using intelligent agents that analyze performance, generate content, launch faster, and learn continuously. Tammy also breaks down how leaders can protect their top performers, remove friction, and communicate...
info_outline
The Secret to Elite Business Performance
Measure Success Podcast
In this episode of the Measure Success Podcast, Carl J. Cox talks with Michael Erath, founder of Next Level Growth and author of The Five Obsessions of Elite Organizations. Michael shares his powerful story of losing a multimillion-dollar company to fraud and how that crisis transformed his view of leadership. He explains how elite organizations are built around five obsessions—great people, inspiring purpose, optimized playbooks, performance-driven culture, and sustainable profits. Tune in to learn how you can lead with purpose, build stronger teams, and achieve both a return on investment...
info_outline
Radical Clarity: How Founders Lead with Purpose
Measure Success Podcast
Many technical founders find themselves running companies almost by accident. They know their craft — but struggle to lead with clarity. In this Measure Success Podcast episode, Carl J. Cox interviews Pete Steege, author of Radical Clarity, to discuss how “accidental CEOs” can grow their businesses by uncovering their true story. Pete explains why clarity — not more effort — drives growth. He shares how to focus on purpose, align your team, and communicate with meaning so your message connects with customers. 🎧 Tune in to learn how to move from complexity to clarity.
info_outline
Leadership Without Accountability Fails
Measure Success Podcast
Leadership alone doesn’t drive success—it’s only part of the equation. In this episode of the Measure Success Podcast, Dr. James Chitwood shares how his TRAC framework—Training, Recognition, Accountability, and Communication—creates lasting organizational transformation. Hear how his military background shaped his leadership philosophy, why capitalism is at risk, and what it takes to build high-performing, people-centered teams. Listen now and learn how to lead through structure, not just inspiration.
info_outline
Data Privacy Laws Every CEO Must Know
Measure Success Podcast
In this episode of the Measure Success Podcast, Carl J. Cox talks with Jenny Sheridan, attorney and founder of JL Sheridan Law, about how changing data privacy laws are shaping the way companies operate. Jenny shares insights on how businesses can stay compliant with the California Consumer Privacy Act (CCPA) and similar state laws, the real risks of ignoring them, and how privacy can become a competitive advantage when managed strategically. Listen to learn how to protect your business, reputation, and customers in a data-driven world. 🎧 Stream now at...
info_outline
Innovation Starts from the Bottom Up
Measure Success Podcast
In this week’s episode of the Measure Success Podcast, I sit down with Richard Dunbar, CEO of Bottom Up Consulting and author of Bottom Up Breakthrough, to discuss how true innovation often starts from the ground up. Richard shares how empowering employees at every level builds trust, strengthens transparency, and improves retention. He explains why many leaders fear “bottom-up” leadership—and how shifting from a top-down model can uncover hidden ideas that transform organizations. From his experience in the Canadian Armed Forces to founding Bottom Up Consulting, Richard’s work...
info_outlineIf you’ve ever had a strategic initiative fail at your organization and thought to yourself, “What am I doing wrong as a leader?” this episode is for you.
The truth is, most leaders end up with several failed strategies under their belt. The trick is to stop making the same mistakes and lean into some best practices for strategic planning that *actually* work.
There’s no one better to teach leaders how to build that foundation and grow through strategy than our latest guest. Jim Gitney, the Founder and CEO of Group50® Consulting has 45 years of corporate and consulting experience working with over 200 companies in guiding them toward double-digit top line and bottom line growth.
Listen to the full conversation for more on the top mistakes business owners make when it comes to successful strategic initiatives, what the “business hierarchy of needs” is (and what CEOs can learn from it), the downsides of having too many goals, how to align compensation structures in a way that encourages forward motion on your strategic initiatives, and much more.
Here’s a Glimpse of What You’ll Learn:
-
Jim’s background in strategic consulting, and more about his approach
-
Why it’s important to narrow focus when it comes to strategic objectives, instead of casting a wide net
-
More about the “five whys” exercise that Jim takes his clients through in order to establish what their most important goal is
-
How to break strategy down into fundamental elements that everyone within a business can understand and implement
-
What the business hierarchy of needs is, and why having a strong foundation is so important to creating strategies that succeed
-
Statistics about why strategies fail
-
Why mid-level managers typically hold strategic initiatives back
-
How to correlate compensation structures with successful strategies, and why those systems can’t be just about money
-
How to know when a strategic initiative is going to make an actual impact and really move the dial
-
The biggest things that businesses struggle with when it comes to moving major initiatives forward
-
Why every business leader should be able to answer three questions about their strategies: “From what,” “to what” and “by when”
-
Why business is done horizontally, not vertically
-
How Jim and his team measure success internally
Resources Mentioned in This Episode:
-
“Strategy Realized - The Business Hierarchy of Needs: Turning Strategy Into Results” by Jim Gitney
-
“The Premonition: A Pandemic Story” by Michael Lewis