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Episode 292 - How an Aggressive Dog Inspired Katie Casell to Become Miami's Premier Force-Free Dog Trainer

The Poodle to Pitbull Pet Business Podcast

Release Date: 03/24/2023

Episode 338 - The Pet Business Authors Roundtable show art Episode 338 - The Pet Business Authors Roundtable

The Poodle to Pitbull Pet Business Podcast

Have you ever wanted to write a book? Do you envy pet professionals who achieve author status?  Are you REALLY good at what you do, but you struggle to stand out from the crowded competition?  Then you are in luck because in this weeks show I'm bringing together four pet business owners who have all written a book to help them grow their pet business.  You'll hear from dog trainers Natasja Lewis and Meera Jethwa, dog daycare owner Tim Jackson and little critter specialist Lucy Hawke.  All of these people put an expert stamp on their business by writing and publishing a book...

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Epsidoe 337 - Dom's Pet Business Productivity Reset show art Epsidoe 337 - Dom's Pet Business Productivity Reset

The Poodle to Pitbull Pet Business Podcast

One of the challenges of running and growing a pet business empire is the constant need to 80/20 your activities so you are always putting most of your efforts into the business critical tasks.  And in my coaching and consulting work I spend time helping the business owner identify the crucial activities they SHOULD be concentrating on.  Anyway, in the last four weeks I found myself not being as productive as I usually am, so I had a reset and rearranged my priorities and my shedule.  In this 'behind the scenes' episode, I talk through how I got back on track with my business...

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Episode 336 - How to Thrive in the Pet Industry with Arden Moore, America's Pet Health and Safety Coach show art Episode 336 - How to Thrive in the Pet Industry with Arden Moore, America's Pet Health and Safety Coach

The Poodle to Pitbull Pet Business Podcast

This weeks guest is a master instructor in pet first aid, she has written 27 pet books, she is a fear free speaker, and she has the longest running pet podcast in the world. It's the one, the only, Arden Moore! Arden grew up North West Indianna  with her three siblings. She graduated with a degree in communications and enjoyed a successful career as a journalist before she dove into the pet industry with all four paws! Since has made an incredible impact in the industry as a podcast host, author, speaker and teacher.  Tune in to discover;  Why Mom knows best! How some...

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Episode 335 - Breakthrough Marketing Secrets for Dog Trainers, with Nick Benger show art Episode 335 - Breakthrough Marketing Secrets for Dog Trainers, with Nick Benger

The Poodle to Pitbull Pet Business Podcast

This week I'm talking to expert dog trainer, awesome podcaster and industry top dog, Nick Benger.  Nick spills the beans on his origin story, which involves his dog almost being ran over, he talks about the time he got serious about making dog training a career, and how dog trainers can create a profitable 'lifestyle' business IF they price and market their services correctly. We also deep dive into his current business set-up, how he markets his services and he gives us the inside scoop on how he ended up working as an expert trainer on the Netflix show 'The Pack!'  Tune in to...

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Episode 334 - Essential Email Updates and Algorithm Hacks with Online Expert Josh Hightower show art Episode 334 - Essential Email Updates and Algorithm Hacks with Online Expert Josh Hightower

The Poodle to Pitbull Pet Business Podcast

In Episode 334 I'm interviewing marketing expert Josh Hightower, about the changing trends for promoting your pet business in 2024. We chew the fat about online strategies including, essential email marketing updates (which you MUST action soon if you want to ensure your emails keep landing in the inbox), algorithm changes that Josh learned about at the recent Digital Marketer Traffic and Conversion Summit, and there's a CRM deepdive.  Tune in to discover;  What BIG changes are happening in your clients inbox (and how to make sure you avoid the SPAM box) Why ai is still the...

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Episode 333 - Building a Niched Grooming Business with Rabbit Specialist, Anjie Coates show art Episode 333 - Building a Niched Grooming Business with Rabbit Specialist, Anjie Coates

The Poodle to Pitbull Pet Business Podcast

This weeks guest is the amazing Anjie Coats, a groomer extraordinare and acclaimed rabbit grooming specialist.  Anjie grew up as an army brat living wherever her dad was stationed. They finally settled in Masschusettes, where she lives now, and she initially studies to be a neurosurgeon, and for some pocket money she worked part time in a grooming salon.  Anjie progressed well through college achieving good grades, she had a sponsor and everything was on track, until aged 18 she got run over by a garbage truck and had her arm ripped off.  Five years of surgery later (dying...

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Episode 332 - My 2024 Pet Business Goals with Dom Hodgson show art Episode 332 - My 2024 Pet Business Goals with Dom Hodgson

The Poodle to Pitbull Pet Business Podcast

Go behind the scenes as the Pet Biz Wiz lets you sit in on a LIVE goal setting session that will power him through 2024. 2023 was a year of change and pushing new boundaries culminating in five trips to the USA, so this year is about consolidation and collaboration.  Dom is building on and developing the relationships he opened last year with strategic partners across the pet care space.  He has new business ideas, and events to lauch, as well as a publishing schedule that involves content for online and offline media channels.  Tune in to discover;  Why Dom is...

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Episode 331 - The Successful Dog Grooming Blueprint with River Lee show art Episode 331 - The Successful Dog Grooming Blueprint with River Lee

The Poodle to Pitbull Pet Business Podcast

This week I'm talking to the amazing River Lee who runs the Savvy Groomer, a coaching business that helps groomers go from burnt out, broke and broken to healthy, wealthy and happy.  River grew up in Rhode Island, where she struggled at school where and felt like an outsider. Being neurodivergent and dyslexic meant she struggled in a traditional learning environment.  However, she always had an entrepreneurial spirit and actually ran a small pet sitting company when she just 12 years old! She did a number of jobs, graduated, and ended up managing a doggy daycare full-time at the...

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Episode 330 - Pet Business Planning for a Kick-Ass 2024! show art Episode 330 - Pet Business Planning for a Kick-Ass 2024!

The Poodle to Pitbull Pet Business Podcast

Is your pet business ready to storm into the new year? Do you have a plan of action to achieve success in your pet care business? Or, like most pet business owners, are you winging it and simply 'hoping' for the best?  Fear ye not, because in this weeks episode - the final show of 2023 - Dom is sharing a simple success plan that any pet buisness owner can swipe and deploy.  Tune in to discover;  Why you need to carry forward all the good stuff that contributed to your success this year. How Dom is measuring success in his business (with a deep dive on the crucial...

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329 - Why Santa Can't Save Your Pet Business! show art 329 - Why Santa Can't Save Your Pet Business!

The Poodle to Pitbull Pet Business Podcast

Have you written a letter to Father Christmas telling him what a good pet business owner you have been this year? Have you asked him for all the nice things your pet business needs to be a success in 2024?  It would be nice if all we had to do was create a wish list, leave it beside the chimney and wait for the magic to happen, but sadly, that's NOT how business works.  Did you know, you will dramatially increase your chances of hitting your goals if you are crystal clear about WHAT you want, and more importantly, WHO you are targetting.  See, if you aren't specific about WHO...

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Katie Casell was born, raised and still still lives in Miami - a true Miamiam - where she now serves the community as Miami's number #1 force-free dog trainer.  

Katie has been holding a dog leash since she was in dipers, and grew up with a love for dogs and horses, a passion she inherited from her animal loving dad, who also trained dogs, horses and parrots. 

She worked as a groom aged 17, but then fell into a sales job selling pest control, before she started 20 year career with a floral importer. 

Katie could see the writing on the wall with her sales job, and so started her own side hustle pet business in 2002. This ran alongside her regular job until 2011, when she adopting an agressive dog called Brisco, the dog who inspired a life-long love and career in dog training.

A cancer scare in 2017 finally gave her the push to follow her passion, and go all in with her dog training business.  

Katie has been on thorough training journey learning from some world class training mentors, and she ended up specialising in helping leash reactive and leash agressive dogs with her private one to one training services. She also does puppy sessions to provide some light relief from the intensity of the aggressive dog cases. 

In this awesome interview you will discover; 

  • How creating connections with local vets helped stimulate referrals and bring clients to her fledgling business
  • Why Katie and I are cooking up an exclusive, high-end, luxury offer for her affluent dog training clients
  • Why she niched to aggresive dogs as an homage to her first dog Brisco.
  • Why you need good training AND business mentors IF you want to accelerate your career.
  • Why dog trainers need speak to dog owners fears in their marketing materials
  • The amazing sliding doors moment that led to Katie finding her husband...

Katie was a great guest, and an awesome coaching client I love working with, you'll get so much from her inspirational story. 

To find out more about Katie's services check out her website here

To grab a ticket to the next leg of Dom's USA seminar tour click here

To get access to £1997 worth of FREE pet business marketing materials click here now

You can grab a copy of Dom's brand new book How to Disnify Your Pet Business, click here to get your copy now