Episode 292 - How an Aggressive Dog Inspired Katie Casell to Become Miami's Premier Force-Free Dog Trainer
The Poodle to Pitbull Pet Business Podcast
Release Date: 03/24/2023
Episode 397 - How to Be Your Dog's Superhero: Behind the Scenes at a Book Club Discussion with Jamie Engerdahl
The Poodle to Pitbull Pet Business Podcast
Something different in this weeks special episode, where I’m the guest - not the host! Amazing dog trainer Jamie Gerald invited me to join her international dog trainer book club to talk about my very first book, How to Be Your Dog’s Superhero. What followed was a fantastic discussion about why real connection beats control, and how playing with your dog (yes, on your hands and knees!) can radically transform behaviour and bond. I share the story behind writing the book, the early mistakes I made as a dog walker, and why building a superhero-level relationship with your dog...
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Episode 396 - Stop the Pet Biz Payroll Bleed: How to Slash Labour Costs and Boost Profitability with Sean Felty
The Poodle to Pitbull Pet Business Podcast
Could your staffing costs be draining your profits? How do you scale pet care services without multiplying mistakes? What’s the easiest way to increase profitability without adding more clients? In this episode, I sit down with Sean Felty from Greenlin Pet Resorts - owner of six busy facilities and founder of Next Tree Strategies - to talk about how he’s helping pet care businesses plug their biggest profit leak: labour inefficiency. Sean shares how one payroll misstep at his own company sparked the creation of a labour benchmarking system that’s now saving operators thousands per pay...
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Episode 395: Why a Better Team Means Bigger Profits In Your Pet Business
The Poodle to Pitbull Pet Business Podcast
Do you want a pet business that makes money without running you into the ground? What’s the difference between a business that grows efficiently—and one that just gets busier? And how can better systems set you free while boosting your bottom line? In this episode, I’m joined by Josh Hightower, who shares how pet business owners can create a scalable, automated hiring funnel that attracts, qualifies, and converts great staff. Josh explains how to treat hiring like a sales process—complete with lead magnets, automation, and pre-qualification steps that save you hours and help you...
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Episode 394: Pet Care Staffing Summit Preview: How to Fix Your Pet Care Hiring Problem
The Poodle to Pitbull Pet Business Podcast
Are your staff stuck at a dead end with no room to grow? Could a simple enrichment tweak transform your team’s motivation and retention? What if the key to attracting A+ hires was hiding in plain sight on your website? In this special Pet Care Staffing Summit preview episode, I’m joined by two fantastic guests -Tim Jackson and Joe Latona - who share the strategies they’re using to fix common hiring headaches in the pet industry. First up is Joe Latona from WalkerScout, who outlines the five crucial pieces every pet business owner needs in place to build a high-performing team. From...
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Episode 393: The 2025 Pet Care Staffing Summit is on! Fix Your Hiring Nightmares Once and for All
The Poodle to Pitbull Pet Business Podcast
Are you tired of posting job ads only to hear crickets… or worse, getting flooded with unqualified applicants who disappear after two shifts? Why does it seem like every other business is poaching the best employees while you’re stuck with a revolving door of unreliable hires? And most importantly—what can you do to fix it? The hiring crisis in pet care is real. Business owners are stretched thin, juggling marketing, operations, and an endless cycle of recruiting and retraining. But what if hiring didn’t have to be this hard? That’s why I’m hosting the first-ever Pet Care Staffing...
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Episode 392 - Dom’s Five Step Guide to Pet Business Glory
The Poodle to Pitbull Pet Business Podcast
Are you relying too much on social media to attract clients? What’s the secret to getting the best customers to refer you to their friends? And how can you ensure your business evolves in a way that keeps YOU profitable and happy? In this episode, I share the next five pet biz rules that will help you build a more profitable, stress-free, and future-proofed business. I recently attended a mastermind, where I mapped out the next steps for my own business - focusing on what I enjoy, what actually works, and what needs to change. I also dive into why in this digital age we live in, offline...
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Episode 391: Simple Pet Business Sales Secrets with Adam Delderfield
The Poodle to Pitbull Pet Business Podcast
How do successful entrepreneurs make BIG breakthroughs in their pet business? More to the point, are you getting the help you need to elevate your thinking (and your vision, for where your business will go next?) See, for Dom this week has been all about helping others to move forward, AND I've been getting some help with my business challenges too. Many pet business owners are too stubborn or stupid to invest in the help they need. I regularly invest in coaching, consulting and masterminds, and this week after hosting my own mastermind I spent the day in Southampton with a...
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Episode 390 - Elevating Your Dog Daycare Business with Eve Molzhon
The Poodle to Pitbull Pet Business Podcast
Are you struggling to keep up as your pet business grows? Worried that hiring more staff will lead to more headaches, not more profit? Curious about the strategies top pet business owners use to scale with confidence? In this episode, I sit down with Eve Molzhon from Dog Handler Academy to break down the game-changing strategies pet business owners can use to scale their operations while keeping control, profitability, and sanity intact. We uncover what works (and what doesn’t) when it comes to growing a sustainable, high-profit pet business such as expanding to multiple locations,...
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Episode 389 - The Game-Changing Power of a Pet Business Mastermind
The Poodle to Pitbull Pet Business Podcast
Are you working harder than ever but still not seeing the results you want? Have you moved on from 'best practices' and now need some new, innovative growth strategies? Wondering how some pet business owners scale with ease while others stay stuck? Curious if a mastermind could be the secret to unlocking your full potential? In this episode, I break down why masterminds are a game-changer for pet business owners who want clarity, accountability, and real growth. See, suurounfing yourself with the right people really does fast-track your success, and the right mastermind can also...
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388 - Swipe Right for Pet Biz Success Success: How to Woo, Win, and Wow Your Pet Care Clients
The Poodle to Pitbull Pet Business Podcast
Are you still in love with your pet business - or has the spark started to fade? How can you make pet owners fall head over heels for your services and choose YOU over the competition? And what can some of the greatest romantic movie moments teach you about standing out, marketing your services, and attracting dream clients? In this special Valentine’s themed episode, I share how to put the romance back into your pet business. Drawing lessons from iconic love stories like Dirty Dancing, When Harry Met Sally, and Jerry Maguire, I break down how to create marketing that makes dog owners...
info_outlineKatie Casell was born, raised and still still lives in Miami - a true Miamiam - where she now serves the community as Miami's number #1 force-free dog trainer.
Katie has been holding a dog leash since she was in dipers, and grew up with a love for dogs and horses, a passion she inherited from her animal loving dad, who also trained dogs, horses and parrots.
She worked as a groom aged 17, but then fell into a sales job selling pest control, before she started 20 year career with a floral importer.
Katie could see the writing on the wall with her sales job, and so started her own side hustle pet business in 2002. This ran alongside her regular job until 2011, when she adopting an agressive dog called Brisco, the dog who inspired a life-long love and career in dog training.
A cancer scare in 2017 finally gave her the push to follow her passion, and go all in with her dog training business.
Katie has been on thorough training journey learning from some world class training mentors, and she ended up specialising in helping leash reactive and leash agressive dogs with her private one to one training services. She also does puppy sessions to provide some light relief from the intensity of the aggressive dog cases.
In this awesome interview you will discover;
- How creating connections with local vets helped stimulate referrals and bring clients to her fledgling business
- Why Katie and I are cooking up an exclusive, high-end, luxury offer for her affluent dog training clients
- Why she niched to aggresive dogs as an homage to her first dog Brisco.
- Why you need good training AND business mentors IF you want to accelerate your career.
- Why dog trainers need speak to dog owners fears in their marketing materials
- The amazing sliding doors moment that led to Katie finding her husband...
Katie was a great guest, and an awesome coaching client I love working with, you'll get so much from her inspirational story.
To find out more about Katie's services check out her website here
To grab a ticket to the next leg of Dom's USA seminar tour click here
To get access to £1997 worth of FREE pet business marketing materials click here now
You can grab a copy of Dom's brand new book How to Disnify Your Pet Business, click here to get your copy now