Episode 292 - How an Aggressive Dog Inspired Katie Casell to Become Miami's Premier Force-Free Dog Trainer
The Poodle to Pitbull Pet Business Podcast
Release Date: 03/24/2023
Episode 374 - Mentors, Masterminds, and Mistakes: Lessons from My Pet Business Journey
The Poodle to Pitbull Pet Business Podcast
Do you need more specialist help as you scale up your business? Wasting money on (bang-average) courses and coaches that just don’t deliver? In this episode, I pull back the curtain on my journey from dog walker to pet business leader, sharing the no-BS lessons I’ve learned from investing (and sometimes losing) thousands in coaching programs. As always, I try to tell it like it REALLY is: what worked, what didn’t, and why finding the right mentor and peer group is more crucial than any “secret formula" the gooroos try to sell you... You’ll hear about the key moves that made the...
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Episode 373 - Behind the Scenes: Key Takeaways from the Pet Care Enrichment Summit
The Poodle to Pitbull Pet Business Podcast
Struggling to turn your pet care offerings into premium experiences? Want to charge more for your amazing services, but you suck at selling? Curious how enrichment can help you stand out and boost profits? In this episode, I take you behind the scenes at the recent Pet Care Enrichment Summit, and reveal the innovative enrichment strategies that are reshaping the pet care industry. You'll hear snippets from an insightful roundtable discussions with zookeepers, to secrets from expert dog trainers and daycare owners. And you'll hear real-life success stories that highlight how enrichment can...
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Episode 372 - How to Process Your Way to Bigger Pet Biz Profits
The Poodle to Pitbull Pet Business Podcast
Tired of feeling like your business owns you instead of the other way around? Sick of firefighting and handling every little issue yourself? Want to actually enjoy the freedom that running a successful business is supposed to bring? Then sit back and enjoy this no-nonsense episode, where Dom lets you in on the secret that separates the frazzled business owners from the ones living the dream: processes. That’s right—getting systems in place is the key to ditching the chaos and finally getting some freedom back. Recorded live from the 2022 Impact event, this extract will show you how...
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Premium Pricing for Pet Businesses: How to Charge More and Attract Affluent Clients
The Poodle to Pitbull Pet Business Podcast
Curious about how to position yourself as the go-to premium pet service provider? Feeling like you’re working harder than ever but not seeing the financial rewards? Struggling to raise your prices without scaring clients away? In this episode, Dom tackles one of the most important—and often overlooked - aspects of running a successful pet business: Premium Pricing. He shows why you shouldn't be afriad of raising prices, and you how your pricing and positioning can set you apart from the competition and attract affluent clients, who are willing to pay top dollar for high-quality...
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Episode 370: From Dog Walker to Specialist Dog Trainer: Changing Pet Business Lanes with Harriet Goodall
The Poodle to Pitbull Pet Business Podcast
Struggling to find your niche in the pet care industry? Feeling stuck in the same routine and want to elevate your services? Curious how to transition from basic services to a high-end specialist offering? In this episode, I sit down with Harriet Goodall, one of my Elite Mastermind members, to talk about her incredible journey from dog walker to a successful specialist trainer. Harriet shares how she made the transition into the gundog niche and how she quickly re-established her business after relocating to a new area. Harriet reveals the key marketing strategies that helped her grow her...
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Episode 369:Pet Biz Enrichment FAST-PASS: Enrollment Open For Enrich University
The Poodle to Pitbull Pet Business Podcast
Are you ready to take action and transform your pet business with enrichment? Feeling inspired but unsure of how to implement all the incredible ideas from the recent Pet Care Enrichment Summit? Want to ensure you don't get left behind as the pet care industry evolves? In this episode, I’m joined by my pet biz buddy Tim Jackson to dive deep into how YOU can turn all your enrichment ideas into reality with Enrich University. Tim shares his personal experiences of building an enrichment-focused pet care business and reveals the secrets to success that will help you put everything you've...
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Episode 368 - Inside the Pet Care Enrichment Summit: Pet Care Leaders Share Their Best-Kept Secrets
The Poodle to Pitbull Pet Business Podcast
Are you ready to elevate your pet care business with the latest enrichment strategies? Want to know how top industry leaders are revolutionizing their services? Curious how you can implement these techniques in your daycare or training facility? Then grab a notebook because in this weeks show I review the highlights from the first-ever Pet Care Enrichment Summit, where top pet care professionals including Mark Clayman, Eve Molzhon, Diane Lavati, Tim Jackson, and Amy Hillis, along with zookeeper Lucy Starbuck, shared their cutting-edge ideas and experiences. You’ll get a sneak peek...
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Episode 367 - The Pet Care Enrichment Summit Preview Show
The Poodle to Pitbull Pet Business Podcast
Do you want to offer more stand out services and be known as the 'top dog' pet care providor in your town? Do your services lack that something extra special you feel you need to add, so you can charge higher priced services? Then you need to learn how to schedule, structure and sell enrichment activities. Enrichment is the key to unlocking the next phase of your business growth, which is why you should grab a ticket to upcoming pet care enrichment summit. Today I chat to my Elite client and pet biz buddy, Tim Jackson, to preview the show and explore the transformative...
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Episode 366 - On the Road at Edition Dog Live 2024!
The Poodle to Pitbull Pet Business Podcast
In this episode Dom is on the road and sharing my first experience of Edition Dog Live. Here I caught up with my Elite client Pete Stevens, the developer of the Paw Pal app. Pete shares how the Paw pal booking, staffing and invoicing app can help pet businesses better organise your diary, to give owners more time for the important stuff. I also speak to Sarah Roper, the multi-dog maven, as well as Alex from Poorly Paws about what how they got their awesome first-aid kit for dogs product to market. In this episode, you’ll discover: Market Research Tip: Discover how you can find out...
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Episode 365 - Why Your Pet Business Needs an AI Assistant with Josh Hightower
The Poodle to Pitbull Pet Business Podcast
Are you struggling to convert leads into appointments for your doggy daycare or pet business? Wondering how to leverage AI to automate your client engagement and free up your time? Can AI-powered tools really handle inquiries behind the scenes 24/7? Yes they can! And in this follow-on episode, Josh Hightower returns to share how pet business owners can integrate AI-driven tools to streamline your marketing efforts and convert more leads into booked appointments. We dive deep into the power of AI assistants, discussing how they can handle client inquiries, automate follow-ups,...
info_outlineKatie Casell was born, raised and still still lives in Miami - a true Miamiam - where she now serves the community as Miami's number #1 force-free dog trainer.
Katie has been holding a dog leash since she was in dipers, and grew up with a love for dogs and horses, a passion she inherited from her animal loving dad, who also trained dogs, horses and parrots.
She worked as a groom aged 17, but then fell into a sales job selling pest control, before she started 20 year career with a floral importer.
Katie could see the writing on the wall with her sales job, and so started her own side hustle pet business in 2002. This ran alongside her regular job until 2011, when she adopting an agressive dog called Brisco, the dog who inspired a life-long love and career in dog training.
A cancer scare in 2017 finally gave her the push to follow her passion, and go all in with her dog training business.
Katie has been on thorough training journey learning from some world class training mentors, and she ended up specialising in helping leash reactive and leash agressive dogs with her private one to one training services. She also does puppy sessions to provide some light relief from the intensity of the aggressive dog cases.
In this awesome interview you will discover;
- How creating connections with local vets helped stimulate referrals and bring clients to her fledgling business
- Why Katie and I are cooking up an exclusive, high-end, luxury offer for her affluent dog training clients
- Why she niched to aggresive dogs as an homage to her first dog Brisco.
- Why you need good training AND business mentors IF you want to accelerate your career.
- Why dog trainers need speak to dog owners fears in their marketing materials
- The amazing sliding doors moment that led to Katie finding her husband...
Katie was a great guest, and an awesome coaching client I love working with, you'll get so much from her inspirational story.
To find out more about Katie's services check out her website here
To grab a ticket to the next leg of Dom's USA seminar tour click here
To get access to £1997 worth of FREE pet business marketing materials click here now
You can grab a copy of Dom's brand new book How to Disnify Your Pet Business, click here to get your copy now