Episode 292 - How an Aggressive Dog Inspired Katie Casell to Become Miami's Premier Force-Free Dog Trainer
The Poodle to Pitbull Pet Business Podcast
Release Date: 03/24/2023
Episode 326 - Part Two of the Behind the Scenes at Pet Boarding and Daycare Expo in Hershey
The Poodle to Pitbull Pet Business Podcast
It's time for Part Deux of the behind the scenes at Pet Boarding and Daycare Expo in Hershey! In this episode you'll hear from the brilliant Brian Remo from K9 Resorts, the marvellous Mark Klaiman from Pet Camp, and the Stupendous Stephanie Shipley from Paw and Order. Tune in to discover; Innovative ways to go beyond traditional pet care and create an 'escape' for urban dogs through an enrichment-based facilities. How you can transform your business by offering a unique dog AND cat pet care experience Why joining an organisation like PACCC and IBPSA can help accelerate your...
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Episode 325 - The Hershey Pet Boarding and Daycare Expo - Part One!
The Poodle to Pitbull Pet Business Podcast
This week we are going behind the scenes at Pet Boarding and Daycare Expo, which took place in Hershey earlier this month. This was my third expo of the year, and I had a blast delivering 3 presentations, which were; 1) 11 Ways to Increase Profits Without Raising Prices: where I shared all the different ways you can nudge up profits without adjusting your prices 2) The Automatic Pet Business - How to turn your leaky bucket of a website into a conversion machine And... 3) How to add a recurring revenue membership to your doggy dayacre facility <-- This is a TOTAL Gamechanger And...
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Episode 324 - A Lifetime Impacting the Grooming Industry with Joe Zuccarello, from Paragon Pet School
The Poodle to Pitbull Pet Business Podcast
This weeks guest is Joe Zuccarello , the President of Paragon Pet School! Joe was born in raised just outside of St Louis, Missouri, where he learned an amazing work ethic from his father who worked in telecommunications industry. At just 12 years old Joe and a friend got a Saturday job cutting grass on for a Homeowners association. One of the trustees of the assocation was married to a lady who owned a grooming salon, who needed help bathing dogs in her grooming salon. Joe thought that sounded like a pretty cool gig, and began a long, prosperous, and impactful career in...
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Episode 323 - Behind the Scenes at a Pet Business Consultation Day
The Poodle to Pitbull Pet Business Podcast
Ever wondered what happens when you work with a pet business coach or marketing consultant? Well, you are about to find out because this weeks show is a behind the scenes sneak peak at THREE of the consultation days I have done this year. I'm mapping out my coaching services and my whole coaching experience, and you'll also get to hear from three private clients at the end of each consultation day. You'll discover; Why 'FRESH EYES' on your business problems will uncover a TON of opportunities (and hidden money) How my coaching process works, and why we always fix first,...
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Episode 322 - Educating The Pet Industry with Mary Oquendo
The Poodle to Pitbull Pet Business Podcast
This weeks guest is the marvellous Mary Oquendo, who is helping to raise standards in the pet industry through her Pawsitive Educational Training platform. Mary was born and grew up in Yonkers with her three brothers. She went to high school, dropped out of college got pregnant and married at a very young age. She was a stay at home mom for a long time, until she started working as a bather at a local Petco. 2 days into the role, she had the opportunity to train to be a groomer, which she grabbed with both hands. 18 months later Mary was ready to branch out on her own and...
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Episode 321 - Pet Business Fright Night Halloween Special
The Poodle to Pitbull Pet Business Podcast
Get ready for a pet business ghost story, as we identify what scares you silly when it comes to your pet business? In this creepy themed show, Dom shares two defining (and very scary) pet business incidents that left him paralysed with fear and afraid for the future. He also, shares what he did to 'scare-proof' his business for the future... Tune in to discover; Why Dom thinks there are potentially scary times ahead for the pet industry Why those pet care businesses who aren't targetting affluent dog owners, or practising premium pricing, follow up, have the...
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Episode 320 - A Backstage Pass to IBPSA FLOW Conference: Part Two
The Poodle to Pitbull Pet Business Podcast
Get ready for part two of my behind the scenes at the International Boarding and Pet Services Associations FLOW Conference! This week I'm talking to another bunch of awesome pet industry movers and shakers. Tune in to discover; Awesome Staffing and Hiring tips from recruitment specialist Joe Latona from WalkerScout. How Amy Hillis won the Industry Leader award for her inspiring leadership with the PACCC organisation. What Eve Molzhon is hoping to achieve with her brilliant Dog Handler Academy program How the award winning Claire Cronin and the awesome Live Oak Bank team can help you...
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Episode 319 - A Backstage Pass to IBPSA FLOW Conference: Part One!
The Poodle to Pitbull Pet Business Podcast
In early October I delivered my How to Disnify Your Pet Business presentation at the International Boarding and Pet Care Services FLOW conference in Orlando, and while I was there I met a bunch of awesome speakers, vendors and attendees... ...and in this weeks podcast, YOU get to meet a bunch of the guys I grabbed an interview with! Tune in to discover; Why Dan Poirer's PackPro makes it easier for facililty owners to train up their staff members to raise the standard of care, AND increase staff retention. Why first time exhibitor Dr Jenn the Vet has created a healthy pet...
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Episode 318 - Creating and Franchising the Disneyland of Doggy Daycares with Gary Khachatryan
The Poodle to Pitbull Pet Business Podcast
If you've ever wondered what a truly Disnified doggy daycare looks like, then you need to listen to this weeks guest Gary Khachatryan, the CEO of South Park Doggieland. Gary grew up in Armenia and was fearful of dogs as a child, before moving to the USA when he was 10 years old. He had a number of sales jobs, before working for a fortune 500 company for seven years. Then he followed his passion for dogs and opened his first daycare 13 years ago in Downtown Los Angeles, before opening his second location 5 years later. During the pandemic Gary had the brainwave to introduce...
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Episode 317 - Surviving, Hiring and Disnifying in your Pet Business!
The Poodle to Pitbull Pet Business Podcast
Do you know the fastest way to spread the word about your amazing pet services? It’s to connect and build relationships with other pet businesses, who can connect you with their audience. Collaborations can be very cool and profitable IF you connect with the right people whose values align with yours. This strategy works for doggy daycare owners, dog walkers trainers and groomers. It worked when I ran my dog adventure and training business, and works for me now! So, when I get the chance to work on a project with another pet professional who I respect...
info_outlineKatie Casell was born, raised and still still lives in Miami - a true Miamiam - where she now serves the community as Miami's number #1 force-free dog trainer.
Katie has been holding a dog leash since she was in dipers, and grew up with a love for dogs and horses, a passion she inherited from her animal loving dad, who also trained dogs, horses and parrots.
She worked as a groom aged 17, but then fell into a sales job selling pest control, before she started 20 year career with a floral importer.
Katie could see the writing on the wall with her sales job, and so started her own side hustle pet business in 2002. This ran alongside her regular job until 2011, when she adopting an agressive dog called Brisco, the dog who inspired a life-long love and career in dog training.
A cancer scare in 2017 finally gave her the push to follow her passion, and go all in with her dog training business.
Katie has been on thorough training journey learning from some world class training mentors, and she ended up specialising in helping leash reactive and leash agressive dogs with her private one to one training services. She also does puppy sessions to provide some light relief from the intensity of the aggressive dog cases.
In this awesome interview you will discover;
- How creating connections with local vets helped stimulate referrals and bring clients to her fledgling business
- Why Katie and I are cooking up an exclusive, high-end, luxury offer for her affluent dog training clients
- Why she niched to aggresive dogs as an homage to her first dog Brisco.
- Why you need good training AND business mentors IF you want to accelerate your career.
- Why dog trainers need speak to dog owners fears in their marketing materials
- The amazing sliding doors moment that led to Katie finding her husband...
Katie was a great guest, and an awesome coaching client I love working with, you'll get so much from her inspirational story.
To find out more about Katie's services check out her website here
To grab a ticket to the next leg of Dom's USA seminar tour click here
To get access to £1997 worth of FREE pet business marketing materials click here now
You can grab a copy of Dom's brand new book How to Disnify Your Pet Business, click here to get your copy now