Ep 256 - The Story of Sofia Carvajal
Let's Talk Marketing w/NDUB
In this episode of , talks to , a professional soccer player, influencer and entrepreneur who shares her inspiring journey from Colombia to the United States. Sofia shares how she earned a scholarship through playing pro in Colombia to pursue her passion for women's soccer at Oklahoma City University, later becoming pro in Malta, and opens up about the challenges she faced along the way. Now Sofia has started her own semi-pro women's soccer team, Miami Grove FC in Miami. From balancing content creation to mentoring young players and being a pro athlete, Sofia’s story is filled...
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Ep 255 - AI will Take Your Job if You Let it!
Let's Talk Marketing w/NDUB
In this episode of , and explore the impact of artificial intelligence (AI) on job security in the creative industries, addressing top concerns like “Will AI take my job?” and “How is AI changing the future of work?”. Rae and Nathan cover the key difference between AI automation and augmentation. AI can boost productivity without replacing human creativity because AI is transforming how we all do marketing, use technology, and approach the job market. Learn why AI is a powerful tool for support, rather than threatening careers, especially for those who embrace it with...
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Ep 254 - My Trip to Kenya!
Let's Talk Marketing w/NDUB
In this episode of , dives into his unforgettable trip to Nairobi, Kenya, where culture, business, and personal discovery intersected. He shares insights from engaging with local marketing professionals, reflects on the contrast between Portland and Nairobi airport experiences, and highlights the vibrant energy and hidden gems of the city, including surprising favorites like Kenyan pizza and golfing. Nathan discusses how the trip reshaped his creative outlook, inspired new content ideas, and opened doors for future business opportunities. Tune in to explore the untapped potential of...
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Ep 253- Why Is Marketing Important In Business?
Let's Talk Marketing w/NDUB
In this episode of , discusses the critical importance of marketing in business. He emphasizes that marketing is an investment that requires careful planning and strategy. The conversation covers key topics such as brand awareness, engagement strategies, personalization in marketing, and the significance of analytics in measuring return on investment (ROI). Nathan encourages listeners to embrace marketing as a vital component of their business growth and not to shy away from seeking help when needed. Indeed article: Watch the full podcast on . | |...
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Ep 252 - DIY Marketing - Building a Website
Let's Talk Marketing w/NDUB
In this episode of , emphasizes the importance of DIY marketing, particularly focusing on and owning your domain. He discusses the significance of creating quality content and how a website serves as a business plan. Nathan encourages listeners to leverage their digital presence to connect with their audience and control their narrative online. Watch the full podcast on . | | Conference:
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Ep 251 - The Era of Zero-Click Search
Let's Talk Marketing w/NDUB
In this episode of , and discuss the critical topic of zero click search and its implications for businesses. They explore how Google is evolving into an answer engine, leading to significant traffic drops for many companies. The conversation emphasizes the need for businesses to adapt their SEO strategies, focusing on authenticity, permission-based marketing, and building relationships with customers. Amanda shares insights on the importance of video content and the evolution of marketing channels, highlighting the necessity for brands to engage with their audience both online and...
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Ep 250 - Why a Brand Strategist says "Your Website Sucks"
Let's Talk Marketing w/NDUB
In this episode of , and discuss the critical aspects of website design and brand strategy. They explore why many websites fail to meet user expectations, emphasizing the importance of clarity, purpose, and regular updates. The conversation highlights the need for a user-centric approach, where the website effectively communicates the brand's message and engages visitors. Key takeaways include the significance of a well-structured homepage, the necessity of clear and relevant content, and the importance of visual storytelling. The episode concludes with actionable insights for...
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EP 249 - Business Lending 101
Let's Talk Marketing w/NDUB
In this episode of , invited and to discuss their journey in the finance industry, emphasizing the importance of financial knowledge for business owners. They explore the dynamics of good and bad debt, the significance of strategic partnerships, and how to become a desirable borrower. The discussion also highlights the value of having a strong financial team to support business growth and the upcoming workshop aimed at educating entrepreneurs on navigating the lending process. Guest Name: Crystal Haight Title: Principal Consultant Company: Expertise: Crystal Haight helps...
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Ep 248 - The 3 Reasons why Streaming Wins over Cable
Let's Talk Marketing w/NDUB
In this episode of , discusses the advantages of streaming over cable television from a marketing perspective. He outlines three main reasons: affordability, quality content, and the importance of understanding consumer needs. Nathan emphasizes that streaming services are more accessible and flexible, allowing consumers to choose what they want without being locked into contracts. He also highlights the significance of quality storytelling in attracting and retaining viewers, and the necessity for marketers to focus on consumer preferences rather than their own. Watch the full...
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Ep 247 - Hiring Mistakes to Avoid with Mac Prichard
Let's Talk Marketing w/NDUB
In this episode of , engages with founder of , discussing the nuances of hiring and job searching. Mac shares his journey from a communications professional to a job board operator, emphasizing the importance of human connections in hiring. The conversation delves into common hiring mistakes, the significance of clear job postings, and the impact of company culture on attracting talent. Mac provides actionable insights for both job seekers and employers, highlighting the need for effective communication and a positive hiring experience. In this conversation, Mac Prichard discusses...
info_outlineNathan wanted to keep this episode about the need for tangibility in your marketing. Every potential new customer will use one or more of their five senses to decide to 'act' on the promotion. Have you thought about your marketing tangibility?
Host: Nathan A Webster
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