176: Stacy Thal - How To Maximise Your Business Value Through Brand Strategy
Release Date: 07/27/2023
252: Authentic Leadership & Building Courage in Business with Katie O’Malley
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251: Champion AI for Business Growth with Candice Deville
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In this episode, Candice Deville, a seasoned technology and digital strategist, offers insight into having an AI champion within organizations and the opportunities AI offers to businesses. Candice is the co-founder and CEO of AI Copilot, which empowers SMEs and entrepreneurs to navigate and leverage advanced AI technologies to enhance their business success. She has over twenty years of experience in the industry and is a leading figure in the application of generative AI. She's educated over 17,000 students, imparting crucial skills and knowledge that prepare them for the challenges...
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250: Unlocking Leadership and Purpose in 2025 with Dr. John DeMartini
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In this insightful episode of Leading To Profit, Kevin welcomes Dr. John DeMartini, a renowned expert in human behavior, leadership, and personal development. As the Founder of the Demartini Institute, Dr. DeMartini shares strategies for aligning with core values, mastering life through effective planning, and leading with purpose as we step into 2025. From personal challenges to professional breakthroughs, Dr. DeMartini emphasizes the importance of identifying priorities, staying authentic, and using high-value actions to unlock potential. Tune in to discover why clarity, alignment, and...
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Year Roundup with Kevin Bees
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249: How to Make 2025 the Most Profitable and Fulfilling Year Yet
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In this episode of the Life-Changing Questions Podcast, Kevin Bees shares a practical framework to help you design a profitable and fulfilling 2025. With actionable steps and a focus on measurable outcomes, Kevin leads a deep dive into strategies for identifying gaps, setting clear intentions, and achieving success across all areas of life. Whether you're an entrepreneur or a professional looking to sharpen your focus, this episode is packed with insights to help you level up and plan effectively. Key Topics Starting with Gratitude Why gratitude is essential for a positive and focused...
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248: Overcoming Sales Anxiety: Master Sales Psychology with Chandell Labbozzetta
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247: Mastering Coaching Success & Fun Marketing Strategies with Marc Mawhinney
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246: Building Business Success & Avoiding Burnout with Ral West
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In this episode, Ral West, a seasoned entrepreneur and business leader, shares insights from her extensive experience and business strategies that made her thrive. She is a master at implementing business theories to develop effective processes that transform businesses and multiply success. Ral started her entrepreneurial journey at a small consulting firm and then progressed to running Hawaii Vacations with her husband which built rental properties and travel services from Alaska to Hawaii. After operating the company for 25 years, she sold the business that would later on be...
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245: Profit Maximization and Success in Hawaiian Real Estate with Lailan Bento
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In this episode, Lailan Bento, a Hawai’i native with a passion for real estate, shares her journey on profit maximization within the Hawaiian Real Estate market. Lailan discusses the Real Estate scene in Hawai’i, her journey as a realtor, and how she embraces change for business innovation along with the aloha spirit. Lailan Bento began her career in the governor's office in Hawai'i, gaining unparalleled experience and understanding Hawaiian laws and regulations and establishing herself as a respected businesswoman. She's widely known for her relentless drive, integrity, and her...
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244: Building Resilient Connections, Gratitude, and Personal Growth with Samara Beth Hurley
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In this episode, Samara Beth Hurley delves into networking and the mindset to encourage resource sharing and personal growth. Her journey is marked by resilience and adaptability which helped shape her expertise in building supportive communities and relationships. Samara Beth is a highly accomplished, nationally recognized, and award-winning events producer, entrepreneur, business coach, speaker, and bestselling author. As the founder and CEO of her company (Samara Beth and Co.), she has helped clients organize extraordinary events. She has been recognized as volunteer of the...
info_outlineStacy Thal is an MVP Brand Strategist, Stacy Thal helps founders and C-suite executives create breakthrough brands. She has worked with organizations like Google, Walmart, Pottery Barn, META, and many SMB organizations. She helps these organizations create and articulate a differentiated foundational brand strategy, and to go to market quickly with confidence, and attract and retain the right employees for their vision and culture.
In today’s episode, Stacy Thal shares:
- How being made redundant several times helped her realize that consulting was what she was meant to be doing.
- Branding is a process, and all processes can be learned and applied.
- What is a brand guideline, and how to differentiate yourself in the marketplace
- What are the key elements of a strong brand strategy foundation:
- Strong foundational belief
- Clear mission, vision, and values
- A clear promise to your customers
- Your value proposition
- Your pledge that you declare publically (and living authentically with that)
- How getting clear on your mission, vision, and values is important to your brand.
- Defining that authentically is really critical to attracting and retaining talent, customers, and funding.
- How to socialize the mission, vision, and values in a way that keeps the organization excited and aligned.
- Why you need a branding strategy documented.
- Why should you be asking, “What really matters to you?” What matters, matters!
- How asking that question has allowed Stacy to get clear on her priorities and live a life she loves.
Through this question, she has been able to spend more time with family, be of more service to her clients, and have time for Salsa dancing.
- How to find out what are the emotional triggers of your customers.
- Habits & Rituals that have enabled Stacy to live life on her terms - self-care is important:
1. Building an ongoing pipeline of work.
2. Daily recalibrating naps (10mins to 20 mins to reboot the brain).
3. Daily walk, first thing in the morning
- Why you must schedule marketing time, and do it regularly
- And much more…
Resources mentioned in today's show:
If you would like more insights on profit maximization for your business
visit www.ProfitHive.com.au