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255: Prove It: Exactly How Modern Marketers Earn Trust with Melanie Deziel

The Elegant Warrior with Heather Hansen

Release Date: 05/01/2023

294: Choices and Changes show art 294: Choices and Changes

The Elegant Warrior with Heather Hansen

In this episode, Heather shares the story behind the podcast's name (The Elegant Warrior), the change to the podcast name for the “season,” and the change back. Most importantly, she shares how this story can help you with the choices and changes you face in your life.  Heather also shares how her BEAR Forumula™ applies to all of our choices and to how we approach and optimize change.        Join The Self Advocacy School:   Stay Connected with Heather: Schedule a call with Heather: Follow Heather on Instagram: Website:

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293: How to Decide with Paul Epstein show art 293: How to Decide with Paul Epstein

The Elegant Warrior with Heather Hansen

Paul Epstein is a former high-level executive for multiple NFL and NBA teams and a 2x bestselling author of The Power of Playing Offense and Better Decisions Faster. In 2022, he was named one of SUCCESS magazine’s top-thought leaders who get results. In this conversation, we talk about making decisions with your heart and your head and using your hands to put those decisions into action.    His book recommendation was His song was      Join The Self Advocacy School:   Stay Connected with Heather: Schedule a call with Heather: Follow Heather on Instagram: ...

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292:  How to Use Your Tone of Voice to Win show art 292: How to Use Your Tone of Voice to Win

The Elegant Warrior with Heather Hansen

I bet you’ve heard people talk about using their body language to become a better presenter or speaker. You may have also heard them talk about using your body language and facial expressions to become a better leader. But have you heard people talk about using your tone of voice to be a better speaker, leader, and advocate?  Probably not. And that’s a problem. In many ways, your tone of voice is more important than your body language or facial expressions. In this episode, you’ll learn why that’s true and how to use your tone of voice to build belief and win.    Join...

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291: How to Quiet the Noise with Bridget Burrick Brown show art 291: How to Quiet the Noise with Bridget Burrick Brown

The Elegant Warrior with Heather Hansen

Bridgett Burrick Brown has over two decades of experience as a professional model. She combines her industry insights with curated studies in holistic health, body image, and eating disorders. She holds certifications as an Integrated Nutrition Health Coach from IIN, a Body Image Coach from the Institute for Body Image, an Eating Disorder Intuitive Therapy Practitioner from EDIT, and a physical Personal Trainer from WITS. She is the CEO and founder of the Beyond Beauty Project, offering inspirational keynotes, interactive workshops, expert coaching, and an inspiring educational podcast In this...

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290: Give Up Control to Gain Power show art 290: Give Up Control to Gain Power

The Elegant Warrior with Heather Hansen

In today’s episode, I will share the enlightening difference between control and power and how you can harness power to enhance your energy and influence. You’ll learn how power can invigorate your energy, and the exponential impact you can have when you choose power over control.  In this episode, I referenced   Join The Self Advocacy School:   Stay Connected with Heather: Schedule a call with Heather: Follow Heather on Instagram: Website:

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289: How to Be Yourself with Tara Stiles show art 289: How to Be Yourself with Tara Stiles

The Elegant Warrior with Heather Hansen

Tara Stiles is the co-founder of Strala Yoga, a best-selling author, and a well-being expert. Tara revolutionized yoga for millions, transforming a practice so often seen as dogmatic and guru-based into an everyday movement that supports ease and well-being. Strala Yoga is practiced in more than 100 countries, thousands of Guides lead Strala classes around the globe, and Tara shares yoga with thousands of people on the Strala Yoga app. She has been profiled by The New York Times, Times of India, and The Times (UK), and featured in most major national and international magazines. In this...

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288: How to Say “No” show art 288: How to Say “No”

The Elegant Warrior with Heather Hansen

Do you know the difference between saying “no” and setting a boundary? Saying no is often much harder but also much more powerful. Setting boundaries delays the inevitable, while saying “no” opens the door to many more “yeses.”  In this valuable episode, Heather shares the difference between saying “no” and setting boundaries. Take a listen and start saying “no” with delight today!  : Check out Heather’s necklace at graycglass here:   Join The Self Advocacy School:   Stay Connected with Heather: Schedule a call with Heather: Follow Heather on...

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287: How to Be Seen with Amy Kemp show art 287: How to Be Seen with Amy Kemp

The Elegant Warrior with Heather Hansen

Amy Kemp is the CEO of Amy Kemp, Inc. She uses over 20 years of experience growing her own successful business in sales to guide her work and to connect with leaders and businesses within her growing company. She helps leaders and business professionals understand how deeply habits of thinking affect every part of their work and lives. In this conversation, Amy shares what the Giving Tree can teach us about ourselves (it’s not what you think!), how money is a mirror, how your self-worth impacts your income, and what it’s like to live “on the edge of completely bananas!” I loved this...

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286: How to Ask a Question with Shanin Specter show art 286: How to Ask a Question with Shanin Specter

The Elegant Warrior with Heather Hansen

Do you know how to ask a question that actually gets you the answer you need? If anyone does, it’s Shanin Specter. Shanin is a preeminent American trial lawyer. He is a founding partner of Kline & Specter, one of the leading catastrophic injury firms in the United States. He has obtained more than 200 jury verdicts and settlements over $1 million and more than 50 case resolutions greater than $10 million. In this conversation, Shanin shares the secrets to asking productive and helpful questions. While he’s a brilliant legal mind, you can apply this conversation to any time you want to...

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285: How To Master Difficult Conversations show art 285: How To Master Difficult Conversations

The Elegant Warrior with Heather Hansen

In today’s episode, you’ll learn how to master difficult conversations. Do you struggle with giving or getting feedback, negotiating, asking for what you want, saying no, or setting boundaries? You’re not alone.  And now that many of us have returned to the office and we’re bumping into more people every day, we’re having more of these conversations. So it’s time to master them. In this episode, Heather shares how to change the story we tell ourselves about these conversations so that we can master them and start to get what we want out of them.    If you want to...

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More Episodes

f you are marketing your business, your product, or even yourself for an opportunity, how can you earn the trust of your audience? The award-winning branded content creator and author Melanie Deziel shares how you can provide the proof needed to build trust.

 

~ WE’LL DISCUSS ~

  • How to take the journalist approach of “show, don’t tell”, and apply it to marketing
  • How to decide what’s relevant when providing proof
  • Why we as consumers tend to be more skeptical of subjective claims vs objective

 

Mel’s Book Recommendation: Everybody Writes, 2nd Edition by Ann Handley

 

To learn more about Mel Deziel, visit the links below:

Book, Prove It: Exactly How Modern Marketers Earn Trust, by Melanie Deziel & Phil Jones

Website, storyfuel.co

LinkedIn, @MelanieDeziel

Instagram, @meldeziel 

 

About Melanie Deziel:

As a keynote speaker, author, and award-winning branded content creator, Melanie has spent her career developing the skills to think differently and discover new ways to engage audiences through content. She has developed and taught graduate-level content marketing courses for both Fairleigh Dickinson University and City University of New York, and frequently guest-lectures for the many universities that use her books as texts.

In addition to delivering keynotes, leading workshops, and coaching clients on organized creativity, Melanie is also the co-founder of both The Convoy and GroupUps, B2B marketplaces that help small businesses save money so they can invest more in themselves and their communities. She advises multiple other startups and also serves as a judge for several industry awards.

 

Sign up for Building Belief Masterclass here!

 

Stay Connected with Heather:

To schedule a call with Heather, click here 

To follow Heather on Instagram, click here

To subscribe to Heather’s newsletter, click here

To request a transcript of this episode, email: [email protected]