The Good, Bad, and Ugly of "AI Podcasting" (Big Podcast Insider Issue 126)
Build a Big Podcast - The Marketing Podcast for Podcasters
Release Date: 05/02/2023
Leveraging Your Story: Podcast Marketing Through Personal Experience
Build a Big Podcast - The Marketing Podcast for Podcasters
Your unique life experiences are the secret weapon to making a podcast that truly stands out—how to leverage them and why it matters in this episode of Build a Big Podcast ... Big Ideas in This Episode Leverage your life—no one else has your story Scared to share? That’s your secret weapon ... maybe Don’t fake authority—audiences crave “been there” truth Outshine AI: machines copy, you live the story Turn failures and weird jobs into podcast gold Combine life lessons with your topic Why You Should Listen The dirty little secret behind broadcasting from a “tricked...
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How to Develop Your Unique Podcast Voice
Build a Big Podcast - The Marketing Podcast for Podcasters
Sharing your true self, even what scares you, could be the key to standing out and connecting with your audience, and David explores just how to do it in this episode of Build a Big Podcast ... Big Ideas in This Episode Nashville’s podcasting scene: a hotbed for success Scared to share? That’s your true voice ... maybe Stop hiding behind “old school” podcast masks Are you just another bland Manhattan coffee list? Share yourself—but don’t dive into “failure porn” Comfort expands: revealing more leads to more connection Manipulation vs. meaning: which are you...
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Culture Wars and Podcasting
Build a Big Podcast - The Marketing Podcast for Podcasters
If you've ever worried about outrage, rebranding backlash, or haters coming for your podcast, here's how to handle the noise, protect your show, and keep your community strong in this episode of Build a Big Podcast ... Big Ideas in This Episode Outrage sells: how brands survive culture wars Viral backlash? Build a spine, not just spikes Podcast mob attacks—will you stand or crumble? Ditch shallow trends; create legendary podcast status Cash grabs kill trust—choose sponsor partners wisely “Dance with the one that brung ya”—protect your core Controversy is a tax—pay...
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Dead Air
Build a Big Podcast - The Marketing Podcast for Podcasters
Everything can go wrong when the clock is ticking on live radio, even for veterans. How David handled 28 seconds of dead air and what every podcaster can learn from it in this episode of Build a Big Podcast ... Big Ideas in This Episode What 28 seconds of dead air teaches power Dead air: your biggest fear, greatest opportunity The broadcast clock doesn’t care—control or chaos? Mistakes: your shortcut to true podcast authority Why desperation for guests destroys your show Skip apologies: your absence drives listener envy Solo hosting mastery—the control freak’s secret weapon ...
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11 Commandments of Podcasting (Insider 241)
Build a Big Podcast - The Marketing Podcast for Podcasters
AI's impact on podcasting, why genuine connection matters more than ever, the rise of AI-generated bands, strategies for releasing episode clips, and the 11 Commandments every podcaster should know in this episode of Build a Big Podcast ... Big Ideas in This Episode AI bands: millions of streams, zero humanity Turn fake connections into real podcast fans Clips before full episodes: seduce the algorithm Feel cheated? Audiences crave authentic hosts 11 commandments: banish burnout and finish projects Superstition in podcasting: 666 and success myths Deep podcasts flop—will...
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Starbucks and Podcasting (Insider 240)
Build a Big Podcast - The Marketing Podcast for Podcasters
Bold podcast promo strategies, psychological triggers from Starbucks, three essential interview question types, and how to add real impact (and "teeth") to your show in this episode of Build a Big Podcast ... Big Ideas in This Episode Bands bribe radio station with fireworks for airplay What would you delete from your podcast—today? Is your gear obsession secretly holding you back? Starbucks-style choices: why too many repel listeners Sunk cost trap: why you keep bad podcasts alive Steal “Metal Shop’s” teeth: make your show addictive Never let a “hit-and-run” guest...
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Episode 666
Build a Big Podcast - The Marketing Podcast for Podcasters
Podcast burnout, making bold changes to stay inspired, lessons from top podcasters, and plans for new directions and deeper dives in this episode of Build a Big Podcast ... Big Ideas in This Episode Burnout: when podcasting’s dream turns to nightmare "Hot wife, nice car ... still empty" Podcast success: crave more, never satisfied Why podcasters secretly fear real change Breaking down your podcast: destruction before growth “Deliver what people want” or perish Relaunch your show: controlled chaos fuels massive growth Why You Should Listen The secret mindset shift that turns...
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Audio vs. Video (Insider 239)
Build a Big Podcast - The Marketing Podcast for Podcasters
Spotting biased podcasting advice, the truth about audio vs video growth, how to get more listeners (and subscribers), Betty White and Bea Arthur’s backstage drama, and tips for handling tough co-host dynamics in this episode of Build a Big Podcast ... Big Ideas in This Episode Podcast “experts” lying to push their own agenda Don’t trust advice from people with hidden motives The dark side of Golden Girls: real backstage feuds Unlock podcast growth—even in “shrinking” markets Why most listeners never learn to subscribe Feuding hosts? Turn drama into...
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20 Years in Radio (Insider 238)
Build a Big Podcast - The Marketing Podcast for Podcasters
Time-bending interview moments, 20 years in radio, using Cameo for podcast promotion, growing your email list with giveaways, and why your audience is your invisible co-host in this episode of Build a Big Podcast ... Big Ideas in This Episode Celebrate podcast milestones—what 20 years brings Tap celebrity power: Cameo for podcast buzz Forget the crowd, seduce listeners one-on-one Make your audience your secret co-host Grow your email list—get greedy with giveaways Want clout? Invest in stories, not gear Burnout or “rust-out”—hustle wins every time Why...
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Too Hot for OnlyFans? (Insider 237)
Build a Big Podcast - The Marketing Podcast for Podcasters
Tracking what works (and what doesn’t) in podcast marketing, why live events are your secret growth weapon, how relatability beats perfection, mic myths busted, and smart ways to do "more, better, and new" in this episode of Build a Big Podcast ... Big Ideas in This Episode The “overnight” flood of listeners is a total myth Why celebrity endorsements will never save you Turn lonely dog groomers into loyal superfans Being relatable trumps perfection—ask OnlyFans entrepreneurs Revealed: $30 mic vs. $400 mic—can listeners tell? How “fake it till you make...
info_outlineHere are 3 key takeaways from this episode:
- Consistency is more than just frequency. It's about showing up with the right energy and preparedness.
- While AI can be helpful in organizing and time-stamping content, it lacks the ability to bring personality to your podcast. You must infuse your unique personalities into AI-generated content to get the most from it.
- Taking breaks and downtime are crucial behaviors that podcasters (and people in general) don't do enough of.
Additional topics covered in this episode:
- Jeff Sanders' time management approach that will help you get more done with your podcast – setting up focused blocks for specific podcast tasks
- How working near "railroad tracks" can be a good thing for podcasters
- The importance of tightly edited podcasts
- How sharing podcasts can enhance reach and attract a broader audience – how to get more people to share
- What is the most important factor in podcast consistency?
- How often should you release new podcast episodes?
- What's a good approach for scheduling podcasting time?
- What's the role of AI technology in podcast production?
- How can podcasters stand out from the "AI" crowd?
- Why is editing raw podcast output crucial for best podcasting results?
- Why is taking breaks and downtime important for podcasting production and productivity?
Episode Timestamps:
[00:05:41] Using AI to organize and timestamp podcast episodes is nice, but editing your own podcast will make you a better host
[00:06:38] Podcast production needs human touch – stand out by bringing more personality and using AI for basic tasks like episode notes and tweets.
[00:14:20] Don't waste time during "stops"
[00:15:11] Consistency is crucial in podcasting, not frequency. Showing up once a weekif plenty, if you do this ...
[00:15:48] Jeff Sanders' productivity method involves focusing on one task block at a time, like podcasting. How to use it for your podcast production ...
[00:17:47] Edit your podcast to save time for listeners and attract more listeners through shareability.
[00:20:47] Low-cost classified ads to help independent podcasters grow an audience quickly.
The Newsletter for Podcasters:
This episode is brought to you by Riverside ...
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About This Episode:
This is the audio companion to Issue 126 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.
Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.