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How to attract better employees, avoid candidate “ghosting,” and navigate economic downturn through hiring, with Ryan Englin

Measure Success Podcast

Release Date: 05/02/2023

AI, Sales, and the Power of Human Connection show art AI, Sales, and the Power of Human Connection

Measure Success Podcast

In this episode of the Measure Success Podcast, Carl J Cox talks with Gabe Lullo, CEO of Alleyoop, about the real role of outbound sales in today’s market. They discuss how AI is changing sales without replacing human connection, why founders should stay close to revenue early, and how content builds trust before the first conversation ever happens. Gabe shares lessons from scaling a remote SDR organization and explains how fractional sales teams help growing companies create momentum without overspending. This conversation is practical, honest, and focused on strategy over tactics. If you...

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Measure Success Podcast

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Measure Success Podcast

In this episode, Carl J. Cox talks with global speaker and executive coach Dona Amelia about why leaders need safe spaces to grow. Dona shares her upbringing in rural Indonesia, her rise as a performer and executive, and how those experiences shaped her belief that leaders can only grow when they have a place to speak honestly, ask real questions, and receive support without judgment. She explains how peer networks, shared experiences, and diverse perspectives help executives make better decisions and avoid isolation at the top. If you’ve ever felt pressure to know everything or carry...

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Measure Success Podcast

In this episode of the Measure Success Podcast, Carl sits down with digital marketing expert Dave Burnett to unpack the seismic shift happening in search and AI. Dave explains why Google is no longer the only place customers look for answers and how large language models are reshaping discoverability. He shares lessons from his own journey—partnership failures, business resilience, and recovering from a traumatic brain injury—and how those experiences shaped how he leads today. Dave outlines the new rules of digital visibility, why PR is becoming essential, and how companies can position...

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Measure Success Podcast

On this episode of the Measure Success Podcast, Carl J. Cox speaks with Tammy Nam, CEO of The Brief, the AI Agency for marketers. Tammy shares how she doubled revenue at Viki while cutting costs and improving team morale—a rare combination that highlights her strategic clarity and leadership strength. She explains how The Brief helps marketers run smarter campaigns from start to finish using intelligent agents that analyze performance, generate content, launch faster, and learn continuously. Tammy also breaks down how leaders can protect their top performers, remove friction, and communicate...

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Measure Success Podcast

In this episode of the Measure Success Podcast, Carl J. Cox talks with Michael Erath, founder of Next Level Growth and author of The Five Obsessions of Elite Organizations. Michael shares his powerful story of losing a multimillion-dollar company to fraud and how that crisis transformed his view of leadership. He explains how elite organizations are built around five obsessions—great people, inspiring purpose, optimized playbooks, performance-driven culture, and sustainable profits. Tune in to learn how you can lead with purpose, build stronger teams, and achieve both a return on investment...

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Measure Success Podcast

Many technical founders find themselves running companies almost by accident. They know their craft — but struggle to lead with clarity. In this Measure Success Podcast episode, Carl J. Cox interviews Pete Steege, author of Radical Clarity, to discuss how “accidental CEOs” can grow their businesses by uncovering their true story. Pete explains why clarity — not more effort — drives growth. He shares how to focus on purpose, align your team, and communicate with meaning so your message connects with customers. 🎧 Tune in to learn how to move from complexity to clarity.  

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Measure Success Podcast

Leadership alone doesn’t drive success—it’s only part of the equation. In this episode of the Measure Success Podcast, Dr. James Chitwood shares how his TRAC framework—Training, Recognition, Accountability, and Communication—creates lasting organizational transformation. Hear how his military background shaped his leadership philosophy, why capitalism is at risk, and what it takes to build high-performing, people-centered teams. Listen now and learn how to lead through structure, not just inspiration.  

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Measure Success Podcast

In this episode of the Measure Success Podcast, Carl J. Cox talks with Jenny Sheridan, attorney and founder of JL Sheridan Law, about how changing data privacy laws are shaping the way companies operate. Jenny shares insights on how businesses can stay compliant with the California Consumer Privacy Act (CCPA) and similar state laws, the real risks of ignoring them, and how privacy can become a competitive advantage when managed strategically. Listen to learn how to protect your business, reputation, and customers in a data-driven world. 🎧 Stream now at...

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Measure Success Podcast

In this week’s episode of the Measure Success Podcast, I sit down with Richard Dunbar, CEO of Bottom Up Consulting and author of Bottom Up Breakthrough, to discuss how true innovation often starts from the ground up. Richard shares how empowering employees at every level builds trust, strengthens transparency, and improves retention. He explains why many leaders fear “bottom-up” leadership—and how shifting from a top-down model can uncover hidden ideas that transform organizations. From his experience in the Canadian Armed Forces to founding Bottom Up Consulting, Richard’s work...

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More Episodes

These days, hiring is one of the top challenges for businesses everywhere — no matter their size, industry, or geography. But no matter what’s going on in the economy or world, there are a few principles that organizations can follow to stay ahead of the curve and pull in the best candidates for open positions. 

 

Our guest this week is an expert in hiring and recruitment. Ryan Englin is the CEO and Founder of Core Matters, is passionate about supporting growing businesses to build amazingly productive companies by providing coaching and training on attracting, hiring, and retaining rock star employees using his proven process, the Core Fit Hiring System. 

 

Listen to the full episode for more on how to attract better job candidates, what today’s prospective employees are actually looking for, how to build better hiring processes, more about ghosting in the hiring world, and a lot more.

 

Here’s a Glimpse of What You’ll Learn: 

 

  • Why entrepreneurs don’t typically have a knack for recruiting and hiring

  • What makes an organization attractive to potential employees and what it means to attract “with the right bait” 

  • Why companies should stop posting jobs solely on job boards — and where to recruit instead 

  • How business owners can make sure they’re in the right spot to attract future employees

  • How to create your own “fishing pond” of prospects — and why that’s so crucial to avoiding the chaotic search for a candidate after someone leaves unexpectedly

  • What to do and change about your hiring process when unemployment or other economic trends are shifting dramatically

  • More about the things that candidates are looking for out of a company

  • How “ghosting” came about in the hiring process — and how to avoid it as an employer

  • Why having a “process designed for speed” can help give companies a leg up in the hiring process

  • How sourcing processes might change depending on whether you’re hiring for lower level employees or middle managers and leaders

  • Why leaders should treat potential job candidates as “warm leads” 

  • Why new employees are only at about 50% of full productivity after 6 months in a position

  • The power of cultivating a “sense of belonging” within a company culture

  • Why having a best friend at work is such a strong indicator of employee engagement

 

Resources Mentioned in This Episode: