Podcasting is Messy – Embrace It!
Build a Big Podcast - The Marketing Podcast for Podcasters
Release Date: 05/09/2023
Build a Big Podcast - The Marketing Podcast for Podcasters
Spotting biased podcasting advice, the truth about audio vs video growth, how to get more listeners (and subscribers), Betty White and Bea Arthur’s backstage drama, and tips for handling tough co-host dynamics in this episode of Build a Big Podcast ... Big Ideas in This Episode Podcast “experts” lying to push their own agenda Don’t trust advice from people with hidden motives The dark side of Golden Girls: real backstage feuds Unlock podcast growth—even in “shrinking” markets Why most listeners never learn to subscribe Feuding hosts? Turn drama into...
info_outlineBuild a Big Podcast - The Marketing Podcast for Podcasters
Time-bending interview moments, 20 years in radio, using Cameo for podcast promotion, growing your email list with giveaways, and why your audience is your invisible co-host in this episode of Build a Big Podcast ... Big Ideas in This Episode Celebrate podcast milestones—what 20 years brings Tap celebrity power: Cameo for podcast buzz Forget the crowd, seduce listeners one-on-one Make your audience your secret co-host Grow your email list—get greedy with giveaways Want clout? Invest in stories, not gear Burnout or “rust-out”—hustle wins every time Why...
info_outlineBuild a Big Podcast - The Marketing Podcast for Podcasters
Tracking what works (and what doesn’t) in podcast marketing, why live events are your secret growth weapon, how relatability beats perfection, mic myths busted, and smart ways to do "more, better, and new" in this episode of Build a Big Podcast ... Big Ideas in This Episode The “overnight” flood of listeners is a total myth Why celebrity endorsements will never save you Turn lonely dog groomers into loyal superfans Being relatable trumps perfection—ask OnlyFans entrepreneurs Revealed: $30 mic vs. $400 mic—can listeners tell? How “fake it till you make...
info_outlineBuild a Big Podcast - The Marketing Podcast for Podcasters
Clever (and risky) marketing tricks, the truth about podcast gear and guests, essential pre-interview tips, AI voice options, and free podcast artwork templates in this episode of Build a Big Podcast ... Big Ideas in This Episode The dangerous cost of clickbait podcast titles Why tricking listeners kills your show’s growth Envy alert: how niche podcasters leapfrog celebrities The seductive myth of “perfect” podcast gear How AI voices tempt you—should you resist? Sponsor dollars: easy money or creative handcuffs? Confessions: the lies podcasters tell...
info_outlineBuild a Big Podcast - The Marketing Podcast for Podcasters
Zero-budget podcasting truths, signs it's time to quit your show, Spotify's new "Plays" metric, Audacity's 25th anniversary, and a pro trick for getting remote guests to show up in this episode of Build a Big Podcast ... Big Ideas in This Episode Can you really podcast with zero budget? Your community: free content machine or wasted potential? Are you secretly quitting your show already? Audacity: free tool pros secretly rely on Spotify “plays”: will your numbers embarrass you? Doing it only for others? Beware burnout Outsmart flaky guests with this ruthless trick ...
info_outlineBuild a Big Podcast - The Marketing Podcast for Podcasters
Why you need podcast segments, what happens when you DM every fan, the power of 30-day challenges, smarter ad reads, and the secret to building deeper listener relationships in this episode of Build a Big Podcast ... Why You Should Listen How to harness the power of podcast segments to multiply your audience and keep them hooked—no matter your experience level The “lazy podcaster’s curse”—are you guilty of killing your own growth with long, rambling episodes? The irresistible secret to creating podcast episodes people devour—without burning out Why the Tim...
info_outlineBuild a Big Podcast - The Marketing Podcast for Podcasters
AI-powered artwork, voiceover cadence secrets, cable-saving hacks, Spotify controversies, and your chance to be featured in a new podcasting book in this episode of Build a Big Podcast ... Why You Should Listen The secret to launching a podcast so memorable, your competitors will envy you for decades (and maybe beg to copy your plan!) Why some podcasts vanish without a trace, and how you can create episodes that claw their way into listener’s memories (and wallets) How to turn your “disposable” podcast into a permanent, irresistible addiction that fans lust after—week...
info_outlineBuild a Big Podcast - The Marketing Podcast for Podcasters
A wild journey through podcast merch mishaps, creative constraints that boost your show, pin trading for superfans, and what to do when a podcast moment needs a "code red" fix in this episode of Build a Big Podcast ... Why You Should Listen The bizarre afterlife of your podcast merch—why a homeless man might be your brand’s next billboard (and why that’s pure opportunity) How your podcast episode can worm its way halfway across the country—and what to do when you spot it in the digital “used bin” The unstoppable, profit-pulling power of true “fast fashion”...
info_outlineBuild a Big Podcast - The Marketing Podcast for Podcasters
Viral myths, the power of naming your enemy, 100+ ChatGPT prompts for podcasters, embracing imperfection, and how to make your Blue Yeti sound amazing in this episode of Build a Big Podcast ... Why You Should Listen The dirty little trick pro wrestlers and radio jocks use to hypnotize audiences—and how you can steal it to make your show irresistible Why obsessing over that “one thing” is killing your podcast dreams (and the liberating secret that leads straight to viral growth) Make your podcast the envy of your niche—here’s the real reason audiences flock to certain...
info_outlineBuild a Big Podcast - The Marketing Podcast for Podcasters
How to spot and fix hidden holes in your podcast, why natural talent is a myth, making your first ten minutes unskippable, plus AI tools for pro-quality audio and automated blogging in this episode of Build a Big Podcast ... Why You Should Listen Why editing yourself—even if it feels painful—could be the missing key to creating podcasts nobody can resist The sinister holes EVERY podcaster has in their show that secretly repel listeners—find them before they ruin you The “SWOT analysis” trick: Truth serum for your podcast that exposes your deepest weaknesses (and hidden...
info_outlineHere are 3 key takeaways from this episode:
- All activities can be empowering or disempowering
- Podcasting and social media platforms can help you reach people who need to hear your message
- Building audience interaction is crucial to have a successful podcast
Additional topics covered in this episode:
- Twitter and Spotify are great platforms for interacting with the audience (even if you hate them)
- Nashville Public Radio's decision to keep posting on Twitter, even when NPR dropped it
- Prioritizing platforms your audience is using over personal preference
- Doing things that may be considered messy to spread a helpful message
- You don't have to say "yes" to every opportunity
Episode Timestamps:
[00:02:51] Spotify partnership debated; NPR stops posting on Twitter due to false labeling.
[00:03:25] Nashville Public Radio uses Twitter to share factual information during breaking news events and will continue to provide trusted journalism. Concerns remain about misinformation on platforms like Spotify and ethical concerns with certain podcast content.
[00:04:46] How do people with Android devices listen to podcasts?
[00:05:32] Spotify is the only competition for Apple podcasts on Android and iPhone. Though there are many other podcast apps, they are not popular.
[00:06:31] Why to use Spotify or Apple for podcasting, even if you don't like them. The world is messy, but sometimes you have to do what it takes to spread your message.
[00:08:44] Human trafficking and when spreading your message gets "messy."
[00:10:37] Should you be in Twitter right now?
[00:13:24] Avoiding isolation and silos.
The Newsletter for Podcasters:
Want more from Big Podcast?
Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.