The Pubcast with Jon Loomer
Jon draws on the ups and downs of his business to explain what has motivated him the most -- and what has led to a lack of motivation.
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If someone is served three ads on the day they ultimately convert, which ad gets credit? Do multiple ads get credit? Do they all get credit? Here's how it works...
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The idea of publishing a video every day is overwhelming to most people. But the truth is that it's actually not that hard, as long as you're committed to it and have a no-excuses approach. It's not about batch-recording your videos either...
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When I started testing an AI chatbot, I knew it had the potential to add value. But what I didn't anticipate was the indirect impact it's had on my content creation.
info_outlineThe Pubcast with Jon Loomer
How much of your budget should you dedicate to remarketing? Start with the 80-20 rule. But there are four primary factors that could impact this approach.
info_outlineThe Pubcast with Jon Loomer
Meta wants you to turn on Advantage+ Placements every time you create an ad set. If not, when should you? And when should you be more careful?
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They may not be dead yet, but all signs are that we're heading in this direction. Here's why...
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AI chatbots are new and exciting, but they're coming out so quickly that we may miss some obvious issues with how they work.
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If you have a video that does way worse than your typical videos, don't be afraid of republishing it. You may be surprised by the results that you get.
info_outlineThe Pubcast with Jon Loomer
It makes sense why some ad reviews can take a while. But there are others where there's no excuse. The inefficiency likely costs Meta.
info_outlineIf you're a Facebook advertiser, understand the nuance. There are so many factors that determine whether or not your ads are successful, and many of these factors are outside of your control. It's okay to say "It Depends."