Coffee Conversations - Your Mind Matters – Mental Health Awareness Month
Release Date: 05/11/2023
Shaping the Future of Roofing with USG Securock®
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In this episode of Roofing Road Trips® Heidi J. Ellsworth is joined by Derrick Hutchinson, director of sales for roofing at USG, to discuss how the industry is shifting in response to climate pressures, aging buildings and new performance demands. Derrick shares the story behind USG Securock® and how contractor feedback helped shape a product that continues to influence roofing assemblies today. They explore how materials are evolving to support stronger, more resilient roof systems and why domestic manufacturing plays a key role in supply stability and economic growth. Learn more...
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Turning Past Leads Into Future Revenue
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In this episode of Roofing Road Trips, Heidi J. Ellsworth visits with Felipe Ros, president of gFour Marketing, to explore how roofing contractors can unlock more revenue without buying more leads. The conversation focuses on practical systems for customer appreciation, referrals, past-customer reactivation and lead rehashing, showing how consistent follow-up and long-term relationship marketing can drive efficiency growth and stronger ROI heading into 2026. Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/ Are you a contractor looking for resources? Become...
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The State of Roofing Today
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In this Coffee Conversations®, Megan Ellsworth is joined by Trent Cotney of Adams & Reese for a timely discussion on the state of the roofing industry. The conversation explores how immigration policy and economic conditions are influencing labor availability, project planning and contractor decision-making. They break down the importance of Roofing Day in Washington, D.C., and why industry advocacy matters now more than ever. Megan and Trent will also take a look at how artificial intelligence is beginning to...
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Roofer of the Month - Minihan Roofing
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In this March Roofer of the Month podcast Alex Tolle sits down with Chris and Shannon Minihan, owners of Minihan Roofing, to talk about what makes this company a trusted name in roofing. With over 18 years of experience, Minihan Roofing approaches every project as if it were their own home, balancing quality, care and affordability. Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow...
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Smarter Systems for Roofing Growth
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Adam Sand co-CEO of Roofing Business Partner to break down the operational roadblocks holding many roofing contractors back as they grow. The conversation looks at where sales production and office workflows fall out of sync and why disconnected systems create friction for teams and customers. From there, Adam shares how Roofing Business Partner brings structure accountability and consistency through process-driven consulting paired with smart technology. The episode closes with a focused look at their work with Zuper...
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Driving the Industry Forward: Roofing Day 2026!
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On this episode of Roofing Road Trips®, host Heidi J. Ellsworth hits the road with Duane Musser and Brad Stine from the National Roofing Contractors Association (NRCA) for an in-depth conversation about the upcoming Roofing Day in DC. As the industry prepares to gather on Capitol Hill on April 14-15, 2026, the conversation highlights why Roofing Day is more critical than ever and how contractors can make their voices heard. Duane and Brad share insights into the key legislative and regulatory issues roofing contractors will be discussing with lawmakers from workforce shortages and...
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Inside the RICOWI Spring Conference 2026
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In this episode of Roofing Road Trips, host Megan Ellsworth is joined by Jordan Loudon, executive director of RICOWI, and Al Janni, chairperson of the organization, to share what’s ahead for the RICOWI Spring 2026 Conference happening March 11-12 at the SAFE Convention Center in Sacramento, California. The trio discusses how the conference brings together contractors, consultants, manufacturers and researchers to examine roofing performance and weather-related challenges across the industry. They highlight the seminar sessions, committee meetings and collaborative learning taking place...
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Multiple Solutions for Every Roof
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Jason Stanley and Jamie Treglio of IB Roof Systems for a grounded look at how contractors can navigate the growing demand for multiple roofing solutions across a wide range of project conditions and building environments. Their conversation moves through the real challenges contractors face in choosing the right products for the right roofs including coatings, TPO and PVC. As roofs age, climates shift and owners push for better performance, the industry needs to understand the...
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Turning Financing Into a Winning Sales Tool
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In this Roofing Road Trips® episode, Karen Edwards sits down with Jon Abernathy of TAMKO to break down why financing has become one of the most powerful tools in a contractor’s sales process. With roofing prices continuing to climb, financing helps homeowners move past sticker shock and focus instead on protection, value and long-term performance. Jon explains how TAMKO’s financing partners give contractors flexible options that boost close rates and support premium upgrades. He also shares practical strategies for handling cost objections and...
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Setting 2026 Service Goals
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth is joined by Tracey Donels of Service First Solutions to take a closer look at what a successful service department really looks like. The conversation breaks down why service operations are critical to long-term contractor success, the most common mistakes companies make and how clear goal setting can shape better outcomes. They discuss realistic timelines for building and implementing a service department, along with practical strategies for maintaining consistent, high-quality service. Listen to the episode to hear from industry...
info_outlineTune in to this poignant and important Coffee Conversation, sponsored by Beacon, all about mental health in honor of May being Mental Health Awareness Month. Join Heidi J. Ellsworth as she sits down with Mandy McIntyre, owner and CEO of Level Up Consultants and Paul Reed, co-founder of Roofers in Recovery. When you think about jobsite hazards, physical risks are probably at the top of the list but what about the dangers you can’t see? Construction workers are statistically at a higher risk for mental health issues than virtually every other profession and have the highest suicide rates of all industries. A 2020 study found that 83% of construction workers have experienced a mental health issue. This and more, including how to talk about it, will be discussed on May 11, 2023, at 7 am PT / 10 am ET, grab your coffee and join us!
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