Podcast Marketing (Taylor's Version)

Taylor Swift knows a lot about how to connect with an audience. This episode of Build a Big Podcast talks about three ways she is doing this and how you can do the same thing with your podcast audience.

Topics covered in this episode:​

• ​Taylor Swift and Her Connection with Fans
• Taylor Swift's success in connecting with fans
• Starting with a strong foundation and mastering craft before aiming bigger
• CMA Fest and Taylor Swift's dedication to her fans – a lesson for podcasters
• The importance of "showing up" physically and emotionally for listeners
• Small changes can result in big results in impact, money, marketing, and audience size
• The Importance of Audience Engagement
• Increasing audience engagement by showcasing listener feedback
• Podcast community building
• Connecting emotionally with the audience
• How to right clothing can help you build an audience and increase connection with fans

Episode Timestamps:​

[00:00:20] Podcasting Jumpstart 2.0: Improve your podcast impact, engagement, and marketing.

[00:01:34] Tips for podcasters from Taylor Swift's fan connection strategies, directly from her former manager.

[00:02:38] Be present, engage with the audience, market yourself, and maintain enthusiasm. 

[00:06:50] Taylor Swift signs fan autographs for 13 hours despite feeling ill.

[00:16:56] How to build a feeling of community with listeners by reading listener letters on your podcast.

[00:20:57] Wearing pink at a Mary Kay convention ...

[00:23:00] Embrace feelings and connecting with listeners.

[00:23:44] Making your audience feel that they matter. 

[00:24:16] Start small to build a strong podcasting foundation.

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