The Power of Creative: How Wellow Became a $20 Million Brand - Kyle Hoffman
Release Date: 05/23/2023
Can Mobile Homes Solve the Affordable Housing Crisis? with Franco Perez
Sales POP! Podcasts
John Golden interviews Franco Perez, creator of a Silicon Valley affordable housing startup, in this podcast. Franco's childhood in an uncertain housing environment prompted him to solve the Bay Area's affordable housing dilemma. He talks about local mobile home parks and how his company designs sleek, contemporary mobile homes for younger generations. Franco also stresses the importance of graphics and film in eradicating mobile home stigma. He thinks mobile homes are the last chance for affordable housing and homeownership, allowing people to generate wealth. Franco also covers affordable...
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The Greatest Challenge for Businesses: Lack of Skilled Managers with Summer Davies
Sales POP! Podcasts
John Golden talks to Summer Davies on how small and medium enterprises struggle to find skilled first-time and front-line managers in this podcast. They examine the lack of preparedness for technical contributors transferring into managerial jobs and the misperception that career growth is only judged by managing positions. They stress the necessity of a technical and human leadership talent pipeline. They also explore the difficulties of coaching and the need for managers to develop their teams rather than just solve problems. Finally, they emphasize linking individual actions to the...
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The Most Effective Framework for B2B Growth with Austin LaRoche
Sales POP! Podcasts
John Golden welcomes Attack Interactive CEO Austin LaRoche, who describes M2's marketing to sales structure and B2B growth methodology in this podcast. The framework emphasizes firm vision, branding, audience, and data to give marketing purpose and structure. Data overload and metric emphasis are discussed. They also emphasize marketing-sales coordination in strategic planning. Technology, resources, content, and clear processes are critical for deployment. A successful deployment and market differentiation challenges are discussed.
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What is Public Adjusting and How Can it Benefit You? with Andy Gurczak
Sales POP! Podcasts
John Golden, CEO of Sales POP! Online Sales Magazine and Pipeline CRM, interviews Andy Gurczak, CEO of All City Adjusting, in this podcast. Andy describes how public adjusters negotiate insurance claims for insureds. He stresses the need of public adjuster education and benefits. Andy discusses public adjusting and real estate with investors and property owners. He defines insurance agents' roles and addresses common insured blunders. Andy discusses All City Adjusting's contingency fee structure and the insurance industry's complexity, including state laws and regulations.
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The Greatest Danger of Recurring Revenue: Complacency with Andy Gole
Sales POP! Podcasts
Andy and the audience for their time and episode conclusion. The conversation discussed the risks of overreliance on regular revenue and the need for businesses to be ready for unexpected events. Andy explained narcolepsy and regular revenue and stressed business development. He proposed activities and tactics to prepare organizations for entrepreneurship. Sales requires coaching, inspiration, and boldness, according to both speakers. They emphasized the danger of assuming engagement from interactions with prospects and the need for action to indicate engagement.
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What are the challenges of finding the right match in hiring? with Suman Cherry
Sales POP! Podcasts
John Golden interviews veteran recruiter Suman Cherry about the obstacles of hiring the right person in this podcast. They address company hiring challenges and the necessity of transparency and honesty in understanding individuals beyond credentials. Sherry describes her recruiting style, which emphasizes deep understanding and meaningful conversations with applicants and clients. They also discuss job searchers' changing landscape, the COVID-19 pandemic's effects on work perspectives, and how effective onboarding retains top talent. The show finishes positively, highlighting Cherry's passion...
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What are the Core Elements of Successful Leadership? with Dr. Keith McNally
Sales POP! Podcasts
John Golden discusses "Walking the Path: A Leader's Journey." with Dr. Keith McNally in this podcast. The book combines fable, leadership background, and notebook to encourage contemplation and writing, says Dr. Keith. They explore the psychological benefits of writing things down and ticking items off a to-do list. Dr. Keith also describes his fitness-tracking and goal-setting journals. Sustainability, accomplishments, communication styles, alignment, and values are then discussed as key leadership traits. Integrating personal beliefs with professional goals, authenticity, and transformation...
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How does a business anthropologist shape consumer behavior? with Oliver Sweet
Sales POP! Podcasts
London business anthropologist is interviewed by in this podcast. Oliver describes how business anthropologists use culture to understand and influence consumer behavior. He emphasizes immersing oneself in other cultures and subcultures to understand people's motivations and actions. Oliver also examines how distant work and commuting have affected brands and enterprises. He stresses the necessity for brands to reestablish themselves, be real, and connect emotionally with people. Oliver introduces listeners to his skills and Ipsos, his global research agency.
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The Most Effective Strategies for Creating Sales Content and Closing Deals - Martin Huntbach
Sales POP! Podcasts
John Golden interviews Jamie Digital SEO and content marketing agency owner Martin Huntbach in this podcast. Martin and Lindsay assist personal brands gain high-paying clients with content marketing. They emphasize the value of sales content to accelerate sales and close more deals. Martin stresses that organizations require a content strategy and value proposition. Understanding the target audience and meeting their demands is also stressed. Martin presents a success story and recommends firms to set goals and personalize content strategies. AI tools in content creation are also discussed.
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How Can Bartending Skills Improve Your Sales Success? - Neil Rogers
Sales POP! Podcasts
In this podcast, John Golden interviews Neil Patrick Rogers, author of "Bar Tips: Everything I Needed to Know in Sales I Learned Behind the Bar." Neil applies sales techniques from his 27 years of bartending. He stresses first impressions, consumer needs, and relationship building. Sales require planning, organization, and time management, according to Neil. He emphasizes positive activities and mindset for business growth. The episode finishes with a discussion on promotional products as cost-effective advertising.
info_outlineIn this podcast, John Golden interviews XenoPsi Ventures CEO Kyle Hoffman on digitally building direct-to-consumer (DTC) and e-commerce firms post-iOS 14. Kyle discusses Wellow, a compression sock business, and their DTC strategy. He stresses creativity, behavioral science, and excellent customer service. Kyle encourages $5-25 million firms to contact Function expansion for expansion assistance. John congratulates Kyle at the end.