The New Role of Remarketing
The Pubcast with Jon Loomer
While remarketing was once central to ad strategy, Meta now prioritizes these audiences automatically. Manual remarketing still has its place, but the results aren't what they seem.
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Why Meta Should Bring Back Podcasts
The Pubcast with Jon Loomer
Meta abandoned its podcast feature in 2022, but bringing it back with in-app optimization and a dedicated app could solve major promotion challenges for podcasters.
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Do You Still Need Detailed Targeting?
The Pubcast with Jon Loomer
Meta's algorithm has evolved beyond detailed targeting. Interest and behavior targeting are no longer essential for most advertisers, but there's one important exception.
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What Meta’s Latest Changes Mean for Advertisers
The Pubcast with Jon Loomer
Recent controversial changes at Meta have raised questions about user exodus and advertiser response, but with limited alternatives and Meta's near-monopoly status, the impact may be different than what we saw with X.
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Is It Time to Abandon Lookalike Audiences?
The Pubcast with Jon Loomer
Lookalike audiences made sense in 2014 when targeting options were limited, but with Meta's evolved algorithm handling audience expansion and remarketing automatically, they may now be unnecessary complexity.
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The Pubcast Is Back for 2025
The Pubcast with Jon Loomer
After a hiatus, Jon returns with a reimagined Pubcast focused exclusively on Meta advertising. He explains the new format: shorter, solo episodes that cut straight to the point without interviews or unnecessary fluff.
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The Source of Motivation
The Pubcast with Jon Loomer
Jon draws on the ups and downs of his business to explain what has motivated him the most -- and what has led to a lack of motivation.
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How Meta Credits Ads for Conversions
The Pubcast with Jon Loomer
If someone is served three ads on the day they ultimately convert, which ad gets credit? Do multiple ads get credit? Do they all get credit? Here's how it works...
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How to Publish One Video Per Day
The Pubcast with Jon Loomer
The idea of publishing a video every day is overwhelming to most people. But the truth is that it's actually not that hard, as long as you're committed to it and have a no-excuses approach. It's not about batch-recording your videos either...
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The Surprising Impact of an AI Chatbot
The Pubcast with Jon Loomer
When I started testing an AI chatbot, I knew it had the potential to add value. But what I didn't anticipate was the indirect impact it's had on my content creation.
info_outlineIt makes sense why some ad reviews can take a while. But there are others where there's no excuse. The inefficiency likely costs Meta.