loader from loading.io

BTI # 519: Launching a Photo Biz from Scratch with Shayla Pelton

Beyond the Image Podcast

Release Date: 06/22/2023

5 Ways to Make More Money as a Photographer show art 5 Ways to Make More Money as a Photographer

Beyond the Image Podcast

Last week we hosted our annual photo marketing roundtable here at The Hive Studios in Phoenix, Arizona. At this event, a handful of creative professionals (photographers and videographers) sat around together to discuss ideas, strategies, complications and breakthroughs in their business as business owners. Through the course of this discussion - there were 5 main areas that were brought up as important means to generate additional and predictable revenue as a creative professional. Connect with me https://jamespatrick.com/

info_outline Is Peerspace Going to Get Too Expensive? show art Is Peerspace Going to Get Too Expensive?

Beyond the Image Podcast

Peerspace is a brokerage site used for short-term rentals for photo shoots, video productions, events, podcasts, meetings and the like. Historically, Peerspace made their revenue by taking a percentage off of every single booking done through their website. However, recently Peerspace has instituted a bidding system which allows location managers to pay to have their spaces ranked higher in the site's search algorithm. What will this do for renters? What will this do for location managers? Short answer; things are likely to get more expensive for everyone. https://jamespatrick.com/

info_outline Biggest Marketing Mistake Photographers Make show art Biggest Marketing Mistake Photographers Make

Beyond the Image Podcast

There is one mistake that I've seen photographers, videographers and creatives make over the course of my 20+ year career. This mistake is often what separate photographers who build sustainable and thriving businesses versus those who continue to have peaks and valleys and often find themselves struggling to bring in new business. For those in Arizona - we are hosting a photo marketing roundtable on May 22nd at The Hive Studios in Phoeninx, Arizona. RSVP at  

info_outline Why Photographers are Toxic show art Why Photographers are Toxic

Beyond the Image Podcast

Let's face it - if you expand the timeline long enough - you're going to find there is quite a fair amount of toxicity within the photography community. From jealousy to envy to downright aggressive competition - no one is immune from it. So let's break down the actual sources behind the toxic traits of so many creatives and how we can navigate it better as a community. https://jamespatrick.com/

info_outline Biggest Mistakes Photographers Make in Lighting Subjects show art Biggest Mistakes Photographers Make in Lighting Subjects

Beyond the Image Podcast

I want to be clear, right off the top, that I have personally made every single one of these mistakes myself in my 20+ year career. The goal is not to shame photograpehrs for making the mistakes that all of us have made - but to shed light (that is a well-placed pun) on these misconcepts, misunderstandings and mistakes so that we can continue to learn and improve on our craft as creative professionals. https://jamespatrick.com/

info_outline You Bid Too Low, Now What? show art You Bid Too Low, Now What?

Beyond the Image Podcast

You were asked by a client to bid on a project and either intentionally or unintentionally they did not give you all of the information you need to accurate prepare an estimate that fully reflects your services and value. Bluntly - you underbid. So what do you do? In this episode of the Beyond the Image podcast, host James Patrick deconstructs how to prevent this scenario from happening to begin with as well as suggestions on how to navigate it with clients should the situation arise. https://jamespatrick.com/

info_outline Stop Chasing THESE TYPES of Clients show art Stop Chasing THESE TYPES of Clients

Beyond the Image Podcast

Photographers - there are two types of clients we need to STOP chasing. Clients who don't have money. Clients who don't want to spend money. Instead - let's focus on how we find clients who do have the purchasing power and purchasing assets to support our creative endeavors. https://jamespatrick.com/

info_outline Why Your Social Media Sucks show art Why Your Social Media Sucks

Beyond the Image Podcast

Social media was never particularly easy - but it sure was a lot simpler. The way to achieve engagement has completely shifted (and we've lost count how many times that has happened). In this episode of the Beyond the Image podcast - we dive into what needs to happen on your social channels now based upon how audiences are consuming content. https://jamespatrick.com/

info_outline Make Better Photo Bids & Proposals show art Make Better Photo Bids & Proposals

Beyond the Image Podcast

If all you are sending a prospective client is an estimate sheet - then you are drastically under-selling yourself as a creative. In this episode of the Beyond the Image podcast - I dive into my strategy for crafting and desgining well curated proposals that I send to clients when bidding. https://jamespatrick.com/

info_outline Should Photographers Niche? show art Should Photographers Niche?

Beyond the Image Podcast

In today's episode we answer the question "should photographers niche?" YUP! Yup they absolutely should! In this episode of Beyond the Image, host James Patrick dives into why photographers should carve out their specialty and unique selling proposition as well as unpacking the biggest fear they have when it comes to niching down. If I niche down, then I won't get hired for other work again! The reality is - that simply is not true! https://jamespatrick.com/

info_outline
 
More Episodes

Launching a Photo Biz from Scratch with Shayla Pelton

Hosted by: James Patrick

 

Today, we get to chat about something I get a lot of joy out of which is building a career in the photography industry. Whether or not you’re in the photography business you can relate this to establishing something that you have a passion for, building a support network for it, and the lessons you learn along the way.

 

My guest today is Shayla Pelton.

 

 

“Yes, the market can be oversaturated, but there’s still going to be a

client for every photographer.”

 

 

IN THIS EPISODE

  • Shayla’s story as a photographer.

  • When is it okay to call yourself a photographer?

  • Valuing your work.

  • The importance of acquiring skills.

  • How to gain momentum early on.

  • The power of referrals.

  • Showing up as yourself in an appropriate way.

  • Loving yourself and how this plays a role in your business.

  • Client dynamics and what to do when you don’t click.

  • Standing out in a saturated market.

  • Finding your North Star and making goals for the future.

 

 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

 

Connect with Shayla

Instagram: @boudoirbypeltonphotography

 

 

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com