How to skyrocket your personal and leadership development — one book at a time — with BookThinkers Founder Nicholas Hutchison
Release Date: 07/04/2023
Measure Success Podcast
Why do most podcasts fail-while others grow trust, community, and clients? In this episode of Measure Success, Carl J. Cox interviews Tom Schwab, founder of Interview Valet. Tom shares real-world advice on why podcasting works best when it’s rooted in service and strategy—not ego. Learn how to avoid “podfade,” what metrics really matter, and how to grow your influence with clarity. 🎧 Tune in to explore why your voice matters more than your downloads-and how to share your message in a way that lasts.
info_outlineMeasure Success Podcast
In this episode of the Measure Success Podcast, Carl J Cox speaks with Perry Marshall, author of 80/20 Sales and Marketing, about why the Pareto Principle is more important—and misunderstood—than ever. They dive deep into why 80/20 now looks more like 95/5 in our digital world, how tech is amplifying inequality, and what leaders must do to stay focused, relevant, and profitable. You’ll learn how to eliminate distractions, double down on strengths, and why the ability to make clear decisions is the most valuable asset in today's marketplace. 🎧 Listen now and refocus your strategy with...
info_outlineMeasure Success Podcast
Most sales teams are working with bad data—and it’s costing them revenue. In this episode of the Measure Success Podcast, Robert Kall, CEO of Cien, explains how AI-powered sales intelligence is helping companies clean up their CRM data, improve forecasting, and drive more conversions. Key insights: ✅ How bad sales data hurts revenue growth ✅ Why most CRM data is inaccurate—and how to fix it ✅ How AI helps sales teams improve forecasting and performance If you want to eliminate bad sales data and unlock more revenue, don’t miss...
info_outlineMeasure Success Podcast
Scaling a business takes focus, consistency, and the right people. Gui Costin, founder of Dakota, built a $40 billion sales and marketing firm by staying committed to long-term strategy and execution. In this episode, he shares how he grew his business, built an effective sales team, and created a system that works. Key insights: ✅ Why most sales teams fail and how to fix it ✅ The key to building a business that scales ✅ How private equity firms can raise more capital If you’re serious about growing your company the right way,...
info_outlineMeasure Success Podcast
A sock company that changes lives? Yes. John and Mark X. Cronin, the team behind John’s Crazy Socks, prove that a business with heart can also be a business that thrives. In this episode, they share their journey from a small startup to a global brand, all while prioritizing inclusion, impact, and customer happiness. Key insights: ✅ How a simple idea became a multi-million dollar business ✅ Why purpose and giving back drive growth ✅ What businesses can learn from their customer-first approach If you want to build a company that stands for...
info_outlineMeasure Success Podcast
Small businesses and startups need strong branding to stand out and grow. Jason Sherwood joins the Measure Success Podcast to explain why branding isn’t just about logos—it’s about creating trust, recognition, and customer loyalty. Key insights: ✅ Why branding matters for small businesses ✅ How to build a brand that attracts customers ✅ The biggest branding mistakes startups should avoid If you want to turn your business into a recognizable brand, this episode is packed with insights you can apply today. !
info_outlineMeasure Success Podcast
Going from a big firm to building your own CPA business takes courage, strategy, and the right mindset. Frank Milone, co-founder of FML CPAs, shares his journey from working at Ernst & Young to running a successful accounting firm. He explains the key lessons, mistakes to avoid, and how small firms can thrive today. Key insights: ✅ Why he left a major accounting firm to start his own ✅ The biggest challenges in running a CPA business ✅ How small firms can compete and grow If you’ve ever thought about starting your own business, this episode will...
info_outlineMeasure Success Podcast
Hiring a great salesperson isn’t luck—it’s science. In this episode, Dr. Christopher Croner explains how companies can identify high-drive salespeople before they make a bad hire. He breaks down the psychology behind top-performing sales reps and how to build a team of closers. Key insights: ✅ The three essential traits of elite salespeople ✅ Why traditional hiring methods fail in sales ✅ How to predict whether a candidate will succeed If you want to stop guessing and start hiring salespeople who can close, don’t miss this...
info_outlineMeasure Success Podcast
Growth without purpose leads to burnout and misalignment. In this episode of the Measure Success Podcast, Mark Mears explains why purpose-driven growth is the key to building successful businesses and engaged teams. He introduces the Four-Leaf Growth Model, a framework designed to help leaders create businesses that thrive and leave a lasting impact. Key insights: ✅ Why businesses need a clear purpose to grow sustainably ✅ The connection between leadership, culture, and profit ✅ How the Four-Leaf Growth Model drives long-term success If...
info_outlineMeasure Success Podcast
Your brand is more than a logo—it’s the feeling people get when they interact with your business. In this episode, Jason Sherwood shares how businesses can build a bold, recognizable brand that attracts and retains customers. Key insights: ✅ Why branding is the foundation of business growth ✅ How to design a brand that stands out ✅ The biggest mistakes businesses make with branding If your business isn’t getting the recognition it deserves, this episode will help you refine your brand strategy for better results. Interested in being a...
info_outlineWhat if you could spend just one day learning what it took someone else *decades* to learn?
That’s the power of picking up a book: you get the most important lessons and advice, condensed down into a couple of hundred pages. Spend just one afternoon reading a great personal development book, and you could reap the benefits for decades to come.
It’s that concept that inspired Nicholas Hutchison to start his business, BookThinkers.
Nicholas is our latest guest and is the Founder of BookThinkers, a company dedicated to spreading the power of personal development books. Nicholas is focused on developing insightful content and interviewing the world’s top non-fiction authors for his podcast, BookThinkers: Life-Changing Books. As a digital nomad, Nicholas runs his business from a different country every month and gives all the credit for this lifestyle to some of the early books he has read.
Tune into the full episode for more on Nick’s top book recommendations (of course), how new authors can market their books even if they don’t have a huge platform already, why great leaders should read as much as possible, and more.
Here’s a Glimpse of What You’ll Learn:
-
More about Nick’s business and how he got started in the book world
-
The connection between great leadership and reading habits
-
Some of the statistics around supply and demand in the book industry, especially with the increase of self-publishing
-
What gives books staying power beyond just an initial bestseller lists
-
How Nick helps authors market their books, even if they don’t have an existing large platform
-
What’s surprised Nick the most about working in marketing and the book industry, plus what it means to “condense decades into a day”
-
The percentage of books that Nick reads multiple (and many) times
-
How Nick measures success with his clients, and how some of those KPIs have changed over the past few years
-
Why books are the business cards that entrepreneurs actually need
-
Some of the daily habits Nick has integrated to maintain peak performance, including physical movement, biohacking, fasting, and more
-
Why Nick actually has more energy as he’s gotten older, and some of the routines that have helped him maintain that energy level
-
The power of asking yourself “What am I optimizing for?”
-
How one book completely changed the narrative of long-term travel for Nick, and how travel has impacted Nick’s own self-development
Resources Mentioned in This Episode:
-
“Own the Day, Own Your Life: Optimized Practices for Waking, Working, Learning, Eating, Training, Playing, Sleeping, and Sex” by Aubrey Marcus
-
“$100M Offers: How to Make Offers So Good People Feel Stupid Saying No” by Alex Hormozi
-
“The Compound Effect: Jumpstart Your Income, Your Life, Your Success” by Darren Hardy
-
“No Excuses!: The Power of Discipline” by Brian Tracy
-
“Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!” by Robert T. Kiyosaki
-
“Extreme Ownership: How U.S. Navy SEALs Lead and Win” by Jocko Willink and Leif Babin
-
“The Power of One More: The Ultimate Guide to Happiness and Success” by Ed Mylett
-
“The 4 Disciplines of Execution: Achieving Your Wildly Important Goals” by Chris McChesney
-
“Vagabonding: An Uncommon Guide to the Art of Long-Term World Travel” by Rolf Potts
-
“How to Die Happy: Curated wisdom, stories, and utilities for the art of living” by Martin O’Toole
-
Buy a copy of “Lost at CEO: An Entrepreneur’s Guide to Strategy” by Carl J. Cox