Libsyn Directory

#317-Beyond PPC: Elevate Your Amazon Game with SEO Strategies with Michael Erickson Facchin [The PPC Den Podcast]

Release Date: 07/19/2023

#402 - The Future of Product Reviews On Amazon

Wizards of Ecom

During his two decades of marketing experience, Shane helped over 100 Fortune 500 businesses grow their digital footprint through influencer marketing.He’s been recognized as a leading marketing influencer by organizations, such as the ContentMarketing Institute. After conquering digital marketing, Shane pivoted toe-commerce, with a focus on Amazon. For the past 5 years, Shane has been working with a team of experts with 20+ combined years of experience in the Amazon industry to master the intricacies of Amazon product reviews to develop TraceFuse, a cutting-edge, 100% white-hat system...

#401 - How TO Launch A Product On Amazon with Influencer Marketing

Wizards of Ecom

In today's episode, we have William Gasner, CMO of Stack Influence, 6X founder, 7-Figure eCommerce seller, featured in leading publications like Forbes, Business Insider, and Wired. In This Episode: [00:15] Introducing William Gasmer of Stack Influencer [01:15] Story of Stack Influencer [05:15] Automation tools, engagement reach [14:00] Campaign Tiers. [16:15] Do you prefer an influencer campaign first before PPC? [23:00] Conversion Rate. [30:05] Long-term strategy. [35:20] Restricted products. [42:00] Campaign limit for influencers. [46:00] Relationship. ...

#400 - Are You A Villager or a Werewolf? The Hidden Game Of Ecommerce

Wizards of Ecom

In This Episode: [01:00] Milestone: 400 episodes [02:20] Why this topic? [03:20] What is werewolf game? [08:00] How to be a werewolf in e-comm? Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:

#399 - Product Sourcing Using The Bird Song Technique

Wizards of Ecom

In This Episode: [02:00]Sourcing product. [04:00] Validation process? [05:00] Soft skills [08:40] Bird Song. [11:00] Mastering the bird song. Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:

#398 - Anti-Shiny Object Syndrome

Wizards of Ecom

In This Episode: [00:45] The best swimmer in the world. [02:00] Judging by your category. [05:00] Cutting back. [08:00] Anti-shiny object syndrome. Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on Instagram:

#397 - Product Not a Fit for Amazon - NO Problem! Use The Rako Playbook To Succeed With Retail

Wizards of Ecom

On Today's episode, we have the team behind RAK-O: Marshall Day, Kevin Sagouspe, and Rako-Rick. This ingenious multipurpose garden tool that combines an adjustable rake & hoe into one, picks up animal waste is easy to use, durable and has a bottle opener too. They discussed their unique product and sales strategies. Despite not being fit on e-con, Rak-o has found success in their niche market. Tune in to learn more about their innovative product and how they have navigated the challenges of selling in non-traditional markets. In This Episode: [00:20]...

BONUS Episode - The Pros & Cons of Inventing Your Own Product To Sell Online

Wizards of Ecom

In This Episode: [00:45] Introducing Piri Lane of SellerSnap [02:07] What is repricer and why Seller Snap has the highest repricer price? [05:00] Buy box [07:55] Difference between Seller Snap and other repricers. [12:30] Pricing with AI [16:30] Wholebase VS Yoyo [18:50] Yoyo method’s genius strategy. [22:15] Who is Seller Snap good for? Book Reference: Guest Links and References: Email: 15 Day Trial: Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: ...

#396 - Is Reselling On Amazon Dead?

Wizards of Ecom

On today's episode, we have Chris McCabe, founder and CEO of Ecommercechris.com has saved more Amazon brands from the seedier side of working with Amazon than anybody I know. Today we dive into the world of resellers on Amazon and discuss the recent changes. Chris shared valuable insights including what resellers should do to save their Amazon business. Tune in to learn more and be up to date! In This Episode: [00:15] Introducing Chris McCabe [02:50] Resellers must know. [06:25] Letter of Authorization [09:15] First sale doctrine [12:35]...

#395 - The Hidden Cost of Success (And Why Most People Won’t Pay It)

Wizards of Ecom

In this podcast episode, we have somebody who is no stranger to failure, bootstrapped businesses from his growing up in Cuba onward. bad in school, lots of ups and downs, has lost it all, in his own words, “a couple of times”. Has dealt with his share of mental and physical health crises, yet despite all of this, is present for this episode, an author, as a super successful businessman who specializes in men's work and PRIDES himself on the importance of family. Joel Gandara shares his insights on “The Hidden Cost of Success”. He discusses his journey to achieving success in...

#394 - Beyond Physical Products: Scaling Your E-Commerce Business with Digital Courses

Wizards of Ecom

Lu Levy has helped over 1,000 people make their first $10k online simply by being themselves. By creating a system that helps experts, consultants, coaches, and service providers package their knowledge into scalable online programs, she's generated a collective $24M. When she's not helping her clients build their online empires, she can be found curling up with a book and her pitbull Lola at home in New York City, traveling the world (often back to her native Brazil), and treating herself to delicious meals at the best restaurants she can find. In This Episode: [00:15] Introducing...

More Episodes

In this episode, the host of The PPC Den, Michael Erickson Facchin and I delve into the topic of elevating Amazon game with SEO strategies, focusing on the importance of going beyond PPC advertising. The episode begins with a brief introduction to the concept of PPC and the difference of keyword search in SEO and PPC.

The conversation then delves into various SEO scenarios, techniques and best practices specific to Amazon. I outlined the importance of conducting thorough keyword research to optimize product listing starting with titles, bullets and descriptions.

We also discussed further product reviews, keyword tracking, PPC and SEO stats., conversion rate, and utilizing traffic sources to drive traffic to Amazon listings, thereby boosting their organic ranking.

I hope this episode provides valuable insights and practical tips to you, our listeners.

In This Episode:

[01:00] This episode in The PPC Den Podcast interview with Michael Erickson Facchin.

[02:11] Percentage and level in PPC.

[06:20] View on keyword research SEO and PPC.

[14:40] Organizing PPC.

[22:10] Beginning the keyword search.

[26:40] Reviews.

[34:41] Importance of Keyword tracking.

[38:55] Tracking PPC, SEO and CPC stats.

[43:15] Conversion rate and CDR.

Guest Links and References: