Marketing for the MSP with Charlene Ignacio
SMB Community Podcast by James Kernan
Release Date: 07/27/2023
Exploring the Four-Day Work Week
SMB Community Podcast by James Kernan
Overview: In this episode of the SMB Community Podcast, hosts Amy & James dive into the concept of a four-day work week for IT professionals. They explore the pros and cons, including staggering staff schedules and focusing on productivity. The hosts also discuss how the current economic climate might impact tech spending and business operations. Additionally, Amy and James share their top recommended business and personal growth books, emphasizing the importance of execution, giving, and maintaining a strong personal philosophy in business. Tune in to gain insights on modern work...
info_outline
Strategies For Selling Your Business
SMB Community Podcast by James Kernan
Overview: Join hosts Amy and James in this episode of the SMB Community Podcast as they delve into the best practices for selling your Managed Service Provider (MSP) business. Learn about the emotional and financial facets of selling an MSP, the importance of having a clear exit strategy, and ensuring a good fit with potential buyers. The hosts also discuss the recent technical issues with Zoom and Spotify and provide insights into Microsoft break glass accounts. Stay updated with the latest on the antitrust cases involving Meta and Google. Additionally, James shares information about upcoming...
info_outline
Navigating Growth and Strategic Planning for MSPs
SMB Community Podcast by James Kernan
Overview: In this week's episode of the SMB Community Podcast, hosts James and Amy are back to discuss various aspects of running a successful MSP. They start by diving into the MSP question of the week about creating an org charts for small teams. Both hosts emphasize the importance of delineating responsibilities and using the EOS accountability chart for better team structure. They also talk about the challenges and opportunities in selling security solutions and the importance of offering a strategic value to clients. Later, James interviews Max Miller from Workland Partners about current...
info_outline
Embracing EOS and Navigating Industry Challenges
SMB Community Podcast by James Kernan
Overview: In this episode of the SMB Community Podcast, hosts Amy and James are back! The main topic revolves around the Entrepreneurial Operating System (EOS) and its benefits for small to mid-sized MSPs, particularly those with five or more employees. James shares his expertise and insights into how EOS can improve business structure, accountability, and goal setting. The conversation also touches on industry news, including a new 3% service tax in Maryland targeting MSPs, the importance of CMMC certification for retaining government business, and Microsoft's release of the new mini PC...
info_outline
Exploring Leadership as a Level 1 Tech
SMB Community Podcast by James Kernan
Overview: In this episode of the SMB Community Podcast, hosts James and Amy are back to discuss a range of topics relevant to IT professionals. They start with a question about leadership for entry-level tech employees, emphasizing that leadership can be demonstrated at any level. The conversation then shifts to cybersecurity, highlighting an insurance industry report that identifies firewalls, VPNs, and RDP as common entry points for ransomware attacks. Amy suggests moving away from traditional perimeter security in favor of cloud solutions. The hosts also touch on the significance of AI...
info_outline
AI Tools: Which One Is The Best?
SMB Community Podcast by James Kernan
Overview: In this episode of the SMB Community Podcast, hosts Amy and James discuss a variety of news and trends that affect the MSP community. Key topics include Google's acquisition of cybersecurity firm Wiz for $32 billion, the impact of tariffs on tech prices, and how MSPs can use this information to their advantage. They also delve into Gartner's study on the overuse of cybersecurity tools and its implications for SMBs. In the AI segment, they share a range of AI tools relevant for businesses, such as Notebook LM, amy.io, and tools discovered on AppSumo like QUSO. James announces the...
info_outline
Enhancing Workplace Efficiency with AI: Interview with Zulfiya Forsythe of Omadli Group
SMB Community Podcast by James Kernan
Overview: In this episode of the SMB Community Podcast, host James Kernan from Kernan Consulting interviews Zulfiya Forsythe, CEO and founder of Omadli Group, about the transformative power of AI in the workplace. Forsythe shares her unique journey from accounting to tech, highlighting the development of data analytics and AI solutions that help businesses streamline administrative tasks and gain actionable insights. The discussion covers how Forsythe's team partners with MSPs to create automation around reporting, build executive dashboards, and leverage AI tools to enhance business...
info_outline
Rebranding and Future Growth: An Interview of MJ Shoer of GTIA
SMB Community Podcast by James Kernan
Overview: In this episode of the SMB Community Podcast, James Kernan interviews MJ Shoer of GTIA, formerly known as CompTIA. MJ shares his extensive background in the IT industry, having transitioned from an MSP owner to a key figure at CompTIA and now GTIA. They discuss the reasons behind the rebranding to GTIA and the organization's continued focus on member benefits, global expansion, and impactful philanthropy. MJ also highlights GTIA's unique value propositions, such as their extensive industry research, mentorship programs, and inclusive networking events. The conversation provides...
info_outline
Strategizing MSP Growth: Windows 10 End of Life
SMB Community Podcast by James Kernan
Overview: In this episode of the SMB Community Podcast, hosts Amy Babinchak and James Kernan dive into how IT professionals can leverage the end-of-life schedules of Microsoft Windows 10 to generate new business. This week, they emphasize the importance of planning and maintaining a regular upgrade schedule for client systems to avoid issues and ensure security. The conversation also touches on the impact of drone deliveries in dense areas and the evolving landscape of remote meetings, with a particular focus on Zoom's declining market share. The team also explores the necessity for MSPs...
info_outline
Offshoring vs. Local Hiring: Where to Find Success
SMB Community Podcast by James Kernan
In this Thursday episode of the SMB Community Podcast, hosts James Kernan and Amy Babinchak discuss recent events and trends in the IT and business world. Amy details her recent speaking engagement at the M365 Community Days event, highlighting the importance for MSPs to network with internal IT professionals. The hosts dig into the question of whether MSPs are finding success with offshore resources versus local hiring. They share mixed opinions but note a growing number of success stories with offshoring, particularly post-pandemic. The episode also covers major news, including Apple’s...
info_outlineToday Hosts James welcomes our guest co-host: Charlene Ignacio!
Being from Hawaii, she makes friends everywhere she goes. What you see online is what you get in person. She serves as a multi-industry CEO, speaker, author, serial entrepreneur for, business results Coach and is also a 2nd Degree Black Belt in Judo, and Black Belt Lean Six Sigma Certified.
She is also the CMO at ChannelMastered and CEO of https://TheCMOGuru.com
---
Segment One: MSP Question of the Week
What can MSP’s do to market their business with little or no budget?
---
Segment Two: What Are You Up To?
Catch James and Charlene at ChannelCon in Las Vegas and more!
---
Segment Three: Five Minutes with A Smart Person - Mr. Van Deeb
Host James and Mr. Van Deeb sit down and talk becoming successful by doing the right thing in the workplace and how leaders help others succeed.
Van Deeb is the country’s foremost expert on building relationships and is dedicated to helping others become successful in the sales and service industry. He has inspired tens of thousands of professionals throughout the country to succeed through his motivational and informative keynote speeches, workshops, speaking events, newsletters, and books.
SPONSOR MEMO: IT Service Provider University
IT Service Provider University helps you improve the business side of your business.
We launched IT Service Provider University in 2013 and today we offer more than twenty courses on every aspect of running your consulting business.
IT Service Provider University provides training and pathways to certification for individual IT Service Providers as well as offering company-level certifications.
Pathways Include
Management
Technician
Sales/Marketing
Service Manager
Front Office
Learn more about professional classes and certifications at https://ITSPU.com