How does a business anthropologist shape consumer behavior? with Oliver Sweet
Release Date: 08/09/2023
Improving Closing Ratios with the Three Pillars of Digital Marketing with Saul Marquez
Sales POP! Podcasts
Join and as they discuss how to effectively use owned, earned, and paid media to boost your sales and close more deals. Discover key insights and practical tips to refine your digital marketing strategy.
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Navigating the Complexities of Procurement with Mike Lander
Sales POP! Podcasts
Join John Golden as he interviews , who shares insights on how to view procurement as a strategic partner in the sales process. Learn how to engage procurement early, build long-term relationships, and leverage LinkedIn to connect with key professionals.
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Crafting a Prosperous Image: Authentic Branding with Lee Heyward
Sales POP! Podcasts
In this episode, Lee Heyward discusses the importance of authenticity in branding. She offers practical advice on aligning your brand message, ensuring consistency across all touchpoints, and using storytelling to connect with customers.
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Unleashing the Power of AI in Marketing with Jim Matuga
Sales POP! Podcasts
John Golden sits down with Jim Matuga, an award-winning marketer, to discuss Story Maker, a groundbreaking SaaS tool that uses AI to craft tailored marketing content for small businesses. Jim explains the role of storytelling in marketing and how AI can simplify the process, making it easier for businesses to connect with their audience.
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The Importance of Relationships in Business with Blair LaCorte
Sales POP! Podcasts
In this episode, host John Golden interviews , a seasoned business executive with experience at Lumos Technology and Vertical Networks. Blair emphasizes the importance of relationships in business, discussing concepts like Dunbar's number, vulnerability, and empathy. He argues for quality over quantity in connections and highlights the role of active listening in building meaningful relationships. The conversation also addresses the challenges of selling in today's market, stressing the need to de-risk decisions for clients. Blair's insights underscore the timeless value of genuine human...
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How Can You Master Excellence in Your Daily Life? with Adeyinka Adegbenle
Sales POP! Podcasts
In this insightful episode, John Golden interviews , known as Yinka, to explore the principles of excellence as outlined in her book "Master Excellence: 13 Principles to Help You Win at Life." Yinka discusses how she turned a challenging period into an opportunity for growth, focusing on intentionality, character development, and financial discipline. The episode provides practical advice on setting clear goals, building good habits, and the distinction between gratitude and appreciation. Yinka's story is a powerful reminder that excellence is a continuous journey of self-improvement.
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Harnessing the Power of Thinking Differently with Jamie Waller
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Join John Golden on the latest episode of "Expert Insight Interview" as he speaks with , a serial entrepreneur and author. Jamie shares his inspiring journey of overcoming dyslexia and turning it into a powerful asset in business. He discusses the strengths of different thinking styles, the importance of resilience, and the value of human connections in entrepreneurship. Discover how Jamie’s work with the Prince's Trust Enterprise Network empowers individuals with dyslexia to succeed. Tune in for valuable insights and actionable advice on leveraging unique strengths to achieve business...
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Overcoming Fear and Anxiety with Daniel Packard
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In this episode of "Expert Inside," , founder of Full Liberation Technology, discusses how he overcame personal challenges like anxiety and low confidence. He explains how his engineering background led to the creation of a unique program focused on addressing fear as the root cause of these issues. Daniel offers actionable tips and emphasizes the importance of consistency and self-care in achieving lasting change.
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Embracing Authenticity in Business with Neil Emeigh
Sales POP! Podcasts
In this Sales POP! episode, John Golden interviews Neil Emeigh, CEO of Rayobyte. Neil shares his journey of navigating the challenges of competing in a saturated market, shifting from a personalized approach to a corporate persona, and ultimately returning to authenticity. He discusses how embracing transparency and building genuine connections have been crucial to Rayobyte’s success. Neil offers valuable insights on maintaining a relatable brand, focusing on trust, and staying true to core values in a competitive landscape.
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Mastering Persuasion: Insights on Effective Communication with Neil Gordon
Sales POP! Podcasts
In this episode of "Sales POP! Online Sales Magazine," persuasion expert shares his insights on mastering effective communication. Neil discusses the importance of clarity, simplicity, and trust in persuasive messaging. He introduces the "silver bullet" technique for turning complex ideas into impactful, memorable statements, and emphasizes building authentic relationships to enhance credibility. Tune in to learn how to refine your communication skills and become more persuasive in your interactions.
info_outlineLondon business anthropologist Oliver Sweet is interviewed by John Golden in this podcast. Oliver describes how business anthropologists use culture to understand and influence consumer behavior. He emphasizes immersing oneself in other cultures and subcultures to understand people's motivations and actions. Oliver also examines how distant work and commuting have affected brands and enterprises. He stresses the necessity for brands to reestablish themselves, be real, and connect emotionally with people. Oliver introduces listeners to his skills and Ipsos, his global research agency.