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241: The Evolution of Shortbarrel Whiskey

Bourbon Lens

Release Date: 08/27/2023

347: 7 Year Bottled in Bond Bourbon - Heaven Hill vs. Old Grand-Dad show art 347: 7 Year Bottled in Bond Bourbon - Heaven Hill vs. Old Grand-Dad

Bourbon Lens

Celebrate Bourbon Heritage Month with a special Bottled-in-Bond showdown! In this episode, Jake and Scott sit down to compare two 7 Year Bottled-in-Bond Bourbons: Heaven Hill Bottled-in-Bond 7 Year and Old Grand-Dad 7 Year Bonded Bourbon from the James B. Beam Distilling Co. The discussion highlights the return of age statements, the value and history of the Bottled-in-Bond designation, and what these expressions mean for today’s bourbon drinker. Along the way, Jake and Scott dive into the significance of Bourbon Heritage Month and discuss exciting events like the Kentucky Bourbon Festival...

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346: It's Bourbon Heritage Month With KDA President Eric Gregory show art 346: It's Bourbon Heritage Month With KDA President Eric Gregory

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In this episode of Bourbon Lens, Jake sits down with Brian Luftman, Co-Founder of Never Say Die Bourbon, to explore the unique story behind the brand. From its Kentucky roots to its transatlantic journey to England, Never Say Die Bourbon combines American craftsmanship with a global perspective. Brian shares the inspiration behind the brand’s name, its connection to horse racing, and how Never Say Die is carving out a distinctive space in today’s crowded bourbon market. Jake and Brian also discuss the challenges and opportunities of building a bourbon brand in the U.S. and abroad, and...

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343: Frey Ranch Distillery's New Five Grain Bourbon show art 343: Frey Ranch Distillery's New Five Grain Bourbon

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342: Sizzling New Whiskey Releases of Summer 2025 show art 342: Sizzling New Whiskey Releases of Summer 2025

Bourbon Lens

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341: Introducing Bourbon Community Pick #1 from High Bank Distillery show art 341: Introducing Bourbon Community Pick #1 from High Bank Distillery

Bourbon Lens

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340: Wild Turkey 101: Revisiting a Classic & Tasting the New 8 Year Release show art 340: Wild Turkey 101: Revisiting a Classic & Tasting the New 8 Year Release

Bourbon Lens

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339: Heaven Hill’s Old Fitzgerald 7 Year and 9 Year Bottled-in-Bond show art 339: Heaven Hill’s Old Fitzgerald 7 Year and 9 Year Bottled-in-Bond

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338: Bottled in Memphis: Old Dominick’s Legacy and Innovation show art 338: Bottled in Memphis: Old Dominick’s Legacy and Innovation

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Clinton Dugan, co-founder of Shortbarrel, joins Bourbon Lens to talk about Shortbarrel and their journey from barrel-picking group, to non-distilling producer, to distillery.  This is a unique look at the evolution of a brand in the whiskey world.

Stream this episode on your favorite podcast app and be sure to drop us a review while you’re there. 

We are thankful for everyone who has supported us. A huge shoutout goes to our growing Patreon Community as well! We'd appreciate it if you can take the time to give us feedback on our podcast. If you enjoy our content, consider giving us a 5 star rating on your favorite podcast app, leave us a review, and tell a fellow bourbon lover about our show.

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Check out our BourbonLens.com to read our blog posts, whiskey news, podcast archive, and details on our upcoming single barrel picks.

Cheers,
Scott and Jake
Bourbon Lens

 

About Shortbarrel

What started as a small group in barrel picking group 2016, the Shortbarrel name has become a staple on the shelves of home bars- assigned only to the barrels that meet our group’s high standards. We welcome you to our club and hope you appreciate as much as we do that no two barrels will be the same. Cheers to high standards and great friends.

A “shortbarrel” is a barrel that, upon bottling, has lost over 50% of its contents to angel’s share. Due to higher contact with air and oak, the whiskey inside ages differently, developing in a unique and powerful way.

The select few bottles that come from it tell a story of withstanding aging, evaporation, and ever changing climate.

Fun Fact: Our brand name isn’t because of this and no we don’t only use “Shortbarrels.” Adam is indeed the reason we are called Shortbarrel. Ask him about it in person, there is no reason to talk about someone's height online!

In 2023, we acquired Atlanta’s first distillery, Old Fourth Distillery. We are very excited about the future of whiskey in Atlanta and beyond.

Visit Us at: 6325 McDonough Dr. NW, Norcross GA 30093. BY APPOINTMENT AND INVITATION ONLY. 

About Co-Founder Clinton Dugan

Originally from Ohio, Clinton moved to Atlanta in 2012. He likes to tell the story about how he met a stranger on Facebook in a parking lot and they became friends. No that was not his wife, Amber, that was indeed Adam in 2013. Clinton got his start collecting bourbon in 2014 when his now-wife Amber thought a bottle of Willett looked “cool” on a trip to Costco. I mean who doesn’t think a Willett Pot Still bottle isn’t cool?

Clinton joined Adam in Shortbarrel picking barrels in 2017 and it amplified everything bourbon. If you ever meet him in real life, ask him about his first Shortbarrel trip and the infamous Nacho beer.

Clinton’s passion for bourbon extends well beyond this collection at home. Clinton is normally the person you’re talking to on social media behind the scenes at Shortbarrel. His passions are all things digital marketing, and with over 15 years of digital marketing knowledge, he brings that skillset to Shortbarrel.

When he is not talking about bourbon, you can find Clinton grilling, golfing or hanging with his beautiful family, Amber and Audrey. Can’t forget his two Goldendooles, Arnold and Rocky too!