Hitting the Road to ORCA’s Annual Trade Show
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In this episode of Roofing Road Trips®, Megan Ellsworth welcomes Avery Smith, executive director of the Oklahoma Roofing Contractors Association (ORCA), to share an inside look at the ORCA Annual Conference and Trade Show. From education and networking opportunities to the trade show floor experience, Avery shares what makes this event a standout for roofing professionals and how ORCA supports contractors year-round. Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! ...
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2026 Roofing Market Report from ServiceTitan
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In this episode of Roofing Road Trips®, Megan Ellsworth is joined by Keegen Englebrecht with ServiceTitan to unpack the biggest insights shaping the roofing and exteriors industry in 2026. Together, they explore why revenue optimism is high while margins remain tight, how labor and overhead costs are redefining operational strategy and what contractors can do to protect profitability. The conversation dives into the evolution of sales follow-up, the growing importance of reputation and transparent communication, accelerating technology and AI adoption and why diversification is becoming a key...
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Service Providers, Manufacturers, Distributors, Technology
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Join us for an exciting LIVE Coffee Conversations at the International Roofing Expo (IRE) 2026, sponsored by SRS Distribution, where a panel of manufacturers, distributors and service providers will dive into the biggest trends shaping the roofing landscape this year. From sustainability innovations and emerging technologies to workforce challenges and economic impacts, this engaging session will provide actionable insights to help contractors, suppliers and professionals stay ahead in an evolving market. Join us for this great Coffee Conversations LIVE from Las Vegas,...
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Coffee Conversations LIVE at IRE 2026
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Join us for an exciting LIVE Coffee Conversations at the International Roofing Expo (IRE) 2026, sponsored by SRS Distribution, where a panel of contractors will dive into the biggest trends shaping the roofing landscape this year. From sustainability innovations and emerging technologies to workforce challenges and economic impacts, this engaging session will provide actionable insights to help contractors, suppliers and professionals stay ahead in an evolving market. Join us for this great Coffee Conversations LIVE from Las Vegas,...
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SkillsUSA Champions: Forging Roofing’s Future
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In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sits down with Chase Huang and Damien Holloway, the student champions of the 2025 SkillsUSA roofing competition, along with their mentor Tim Stephens, vice president of Architectural Sheet Metal, Inc. During the conversation, Chase and Damien share about their journey in roofing, how they connected with Tim and what competing and winning at SkillsUSA meant for their confidence, careers and future in the industry. Tim shares his own journey into roofing, how he helped launch Florida’s SkillsUSA roofing program and what...
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That Girl Roofing!
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In this episode of Roofing Road Trips™, Megan Ellsworth sits down with Becca Haggard of That Girl Roofing to share her personal journey through the roofing industry. Becca reflects on how she got started, the wins and challenges she faced early in her career and the defining moments that shaped her path. The conversation explores how her experience has evolved over time, what ultimately led her to using IKO on all her jobs and how the company shows up for contractors and its people every day. Tune in for an honest look at...
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RCS Influencer Randy Chaffee - February 2026
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This month's question: Workforce Disruption and Labor Uncertainty Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #SourceOneMarketing #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors...
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RCS Influencer Will Lorenz - February 2026
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This month's question: Navigating labor shortages and compliance pressures Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #GeneralCoatings #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors...
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RCS Influencer Aaron Weinstein - February 2026
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This month's question: Navigating labor shortages and compliance pressures Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #Terial #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry
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Visualizing Better Roofing Sales
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In this Roofing Road Trips®, Karen Edwards talks with Jenni McMorran, contractor channel partner manager at Renoworks, about how visual technology is helping contractors move conversations and sales forward with more confidence. They discuss how homeowner uncertainty can slow decision making and how photo-realistic visualization tools help bridge the gap between explanation and understanding. Jenni shares insights on how enhanced imagery builds confidence, streamlines approvals and reduces the back-and-forth during the sales process. This conversation highlights why adopting visualization...
info_outlineIn this very special Roofing Road Trip, Heidi J. Ellsworth meets up with Kyle Nurminen of Total Roofing Systems to talk about the beginning of a very big idea. Kyle is passionate about bringing opportunity to the inner city. Not just for roofing but for all types of trades and new businesses. With an entrepreneurial and philanthropist heart, Kyle was inspired to reach out to RoofersCoffeeShop due to past Coffee Conversations. In this Roofing Road Trip, he will share his idea for inner city vitalization with hopes to inspire the roofing industry into action.