How to “re-script” your leadership style to win the talent war, stay relevant, and get better results, with bestselling author Stephen M. R. Covey
Release Date: 09/12/2023
Why Sales Data is Failing & How to Fix It
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Most sales teams are working with bad data—and it’s costing them revenue. In this episode of the Measure Success Podcast, Robert Kall, CEO of Cien, explains how AI-powered sales intelligence is helping companies clean up their CRM data, improve forecasting, and drive more conversions. Key insights: ✅ How bad sales data hurts revenue growth ✅ Why most CRM data is inaccurate—and how to fix it ✅ How AI helps sales teams improve forecasting and performance If you want to eliminate bad sales data and unlock more revenue, don’t miss...
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Successful Sales Strategies That Actually Work
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Scaling a business takes focus, consistency, and the right people. Gui Costin, founder of Dakota, built a $40 billion sales and marketing firm by staying committed to long-term strategy and execution. In this episode, he shares how he grew his business, built an effective sales team, and created a system that works. Key insights: ✅ Why most sales teams fail and how to fix it ✅ The key to building a business that scales ✅ How private equity firms can raise more capital If you’re serious about growing your company the right way,...
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How to Build a Business That Makes a Difference
Measure Success Podcast
A sock company that changes lives? Yes. John and Mark X. Cronin, the team behind John’s Crazy Socks, prove that a business with heart can also be a business that thrives. In this episode, they share their journey from a small startup to a global brand, all while prioritizing inclusion, impact, and customer happiness. Key insights: ✅ How a simple idea became a multi-million dollar business ✅ Why purpose and giving back drive growth ✅ What businesses can learn from their customer-first approach If you want to build a company that stands for...
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How to Grow Your Startup with Smart Branding
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Small businesses and startups need strong branding to stand out and grow. Jason Sherwood joins the Measure Success Podcast to explain why branding isn’t just about logos—it’s about creating trust, recognition, and customer loyalty. Key insights: ✅ Why branding matters for small businesses ✅ How to build a brand that attracts customers ✅ The biggest branding mistakes startups should avoid If you want to turn your business into a recognizable brand, this episode is packed with insights you can apply today. !
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The Truth About Starting a CPA Firm
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Going from a big firm to building your own CPA business takes courage, strategy, and the right mindset. Frank Milone, co-founder of FML CPAs, shares his journey from working at Ernst & Young to running a successful accounting firm. He explains the key lessons, mistakes to avoid, and how small firms can thrive today. Key insights: ✅ Why he left a major accounting firm to start his own ✅ The biggest challenges in running a CPA business ✅ How small firms can compete and grow If you’ve ever thought about starting your own business, this episode will...
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How to Identify High-Drive Sales Talent
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Hiring a great salesperson isn’t luck—it’s science. In this episode, Dr. Christopher Croner explains how companies can identify high-drive salespeople before they make a bad hire. He breaks down the psychology behind top-performing sales reps and how to build a team of closers. Key insights: ✅ The three essential traits of elite salespeople ✅ Why traditional hiring methods fail in sales ✅ How to predict whether a candidate will succeed If you want to stop guessing and start hiring salespeople who can close, don’t miss this...
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The Four-Leaf Growth Model for Business Leaders
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Why Great Branding Matters for Your Business
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Your brand is more than a logo—it’s the feeling people get when they interact with your business. In this episode, Jason Sherwood shares how businesses can build a bold, recognizable brand that attracts and retains customers. Key insights: ✅ Why branding is the foundation of business growth ✅ How to design a brand that stands out ✅ The biggest mistakes businesses make with branding If your business isn’t getting the recognition it deserves, this episode will help you refine your brand strategy for better results. Interested in being a...
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You Need to Know Key CFO Strategies
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info_outlineOne of the biggest concerns organization leaders have these days is the labor market: how to win (and keep talent). And for good reason. These days, it’s harder than ever to find and retain a great team. But no matter what external factors are impacting the job market, CEOs and managers can always control one thing: their leadership style. And chances are, they’ve been thinking about their leadership all wrong.
Joining us on the Measure Success Podcast is one of the top leadership experts in the world. Stephen M. R. Covey is the New York Times and #1 Wall Street Journal bestselling author of “The Speed of Trust,” which has sold over 2 million copies worldwide. In this podcast, we discuss his latest book, “Trust and Inspire.”
He’s also the co-founder of CoveyLink and the FranklinCovey Global Trust Practice. A sought-after and compelling keynote speaker and advisor on trust, leadership, ethics, and collaboration, he speaks to audiences around the world.
Tune into this special episode for more on Stephen’s advice for how leaders can stay relevant in the labor market (no matter the external conditions), the healthier alternative to a “command and control” leadership style, the core “stewardships” that leaders have, and, of course, several of Stephen’s top book recommendations.
Here’s a Glimpse of What You’ll Learn:
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Why Stephen’s process to finish his latest book was a 17-year journey
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The differences between a “command and control” leader and a “trust and inspire” one, and why context is so crucial to both methods
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The data behind a high-trust work culture and why the “trust and inspire” leadership value can be so powerful for shareholder value, innovation, productivity, and more
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How leaders can move their team from engagement to inspiration
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How leaders can win the war for talent, and what they need to change about their leadership styles in order to be on the cutting edge of the next era of work
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Some real-world examples of leaders who have changed their styles and seen great results
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The difference between being and doing, and why both are so important for leaders to be effective
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More details about the 3 stewardships that Stephen describes in his book
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How to stimulate more openness and transparency within a workplace
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More about Stephen’s relationship with his father, the well-known bestselling author of “The 7 Habits of Highly Effective People”
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Why inspiration is a learnable skill for leaders
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How Stephen measures success, both in business and in his personal life
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Additional resources from Stephen for leaders who want to bring the best out of their teams and stay relevant amidst a new era of work
Resources Mentioned in This Episode:
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“The SPEED of Trust: The One Thing That Changes Everything” by Stephen M. R. Covey
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“Trust and Inspire: How Truly Great Leaders Unleash Greatness in Others” by Stephen M. R. Covey
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“The 7 Habits of Highly Effective People” by Stephen R. Covey
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“Effortless: Make It Easier to Do What Matters Most” by Greg McKeown
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“Essentialism: The Disciplined Pursuit of Less” by Greg McKeown
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“No Rules Rules: Netflix and the Culture of Reinvention” by Reed Hastings
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“CEO Excellence: The Six Mindsets that Distinguish the Best Leaders from the Rest” by Carolyn Dewar, Scott Keller, and Vikram Malhotra
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“How Will You Measure Your Life?” by Clayton M. Christensen
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Buy a copy of “Lost at CEO: An Entrepreneur’s Guide to Strategy” by Carl J. Cox