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Episode 315 - How Improving Your Copy Skills Will Improve Your Pet Business Profits, With Mike Samuels

The Poodle to Pitbull Pet Business Podcast

Release Date: 09/15/2023

Episode 345 - How to Automate Your Pet Business show art Episode 345 - How to Automate Your Pet Business

The Poodle to Pitbull Pet Business Podcast

Does your website sucks and you don’t know how to fix it? Are you sick of running ever faster on the social media treadmill trying to promote your business, and it’s exhausting? Do you need to add automation to your business, but are you crap with technology and don't know where to start?  Then it's time to tune in to this weeks special episode which shares the audio from Dom's recent 'How to automate your pet business' webinar. Tune in to discover;  Secret #1 - Why your website is a leaky bucket and how to fix it Secret #2  - How to build an email list of hot prospects...

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Episode 344: The Seven Deadly Pet Business Website Mistakes show art Episode 344: The Seven Deadly Pet Business Website Mistakes

The Poodle to Pitbull Pet Business Podcast

Is your pet business website a waste of digital space, that FAILS to bring in new clients? Every few years do you spend thousands on a brand new shiny website, but your results NEVER improve?  Is your website failing to attract and convert ideal clients, and are you clueless about what a  'good' website should look like?  You aren't alone... Most pet business websites are an overwhelming 'hot-mess' that confuses and overwhelms a website visitor.  They have too many buttons, too many options, and not enough structure and focus, which means most of the dog owners (and...

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Episode 343 - How to Get Media Coverage to Help Position You as an Expert Pet Professional show art Episode 343 - How to Get Media Coverage to Help Position You as an Expert Pet Professional

The Poodle to Pitbull Pet Business Podcast

This weeks guest is expert reactive dog trainer, Nick McMechan.  Nick grew up near Edinburgh where spent a childhood walking, or being walked by, his own and his neighbours dogs. He graduated from university, and after a number of different jobs ended up in retail.  During this time he got into dog training as a hobby, and this led to him competing in working trails with his dogs Lady and Max. Max developed some reactivity issues which forced Nick to learn more about dog behaviour, and eventually qualify as a trainer himself.  In January 2019 he took redundancy from Boots,...

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Episode 342 - The Perfect Pet Business Marketing Funnel show art Episode 342 - The Perfect Pet Business Marketing Funnel

The Poodle to Pitbull Pet Business Podcast

Is your pet business website a waste of time?  Is it merely a collection of pretty pictures and pixels, that is failing to convert website visitors into clients?   Is a lack of structure on your homepage sending website visitors into the arms of your competitors? You aren't alone. Most pet business websites DON'T do the job they were designed for, which is to bring YOU more business.  So, in this episode Dom shares how you can turn your leaky bucket website, into a funnel that attracts ideal clients, convinces them of your expert status, collects their contact details,...

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Episode 341 - How to Build a Six-Figure Side Hustle Dog Training Business with Adam Delderfield show art Episode 341 - How to Build a Six-Figure Side Hustle Dog Training Business with Adam Delderfield

The Poodle to Pitbull Pet Business Podcast

Most dog trainers struggle to get and keep clients, so they end up with a revolving door of customers that leads to a feast and famine business with no stability or structure.  This eventually leads to overwhelm, burnout and a low income operation, that does little more than pay for their dog training seminar habit. That is definitely NOT the kind of business that this weeks guest Adam Delderfield has built... Adam has a niched 'puppy' training business that has upsells, cross-sells, and even continuity income with an online 'club' that his puppy clients graduate to.. Tune in as he...

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Episode 340 - How To Give Your Pet Business An Iron-Man Upgrade show art Episode 340 - How To Give Your Pet Business An Iron-Man Upgrade

The Poodle to Pitbull Pet Business Podcast

Is it a bird? Is it a plane? No! It's the early bird ticket offer for Dom's flagship event of the year, IMPACT 24! The Pet Business Success Summit. Over one magical weekend in June, the worlds leading pet business coach, Dom Hodgson himself, will share the Seven Super Hero traits that will take your business from ordinary to extraordinary. Superpowers like; Superpower #1. Super Strength: Command the Top-Dog Position with Premium Pricing Banish the bargain bin mindset and reposition your services from 'nice to have,' to must-haves, for the discerning pet owner who is looking for...

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Episode 339 - A Pet Business Newsletter Masterclass show art Episode 339 - A Pet Business Newsletter Masterclass

The Poodle to Pitbull Pet Business Podcast

Do you struggle to stand out from the ever growing competiton?  Are you tired of unsuccessfuly promoting your service on the social media hamster wheel?  Would you love to discover a better (and secret) way to connect with dog owners in your town?  Then you are in luck because this weeks episode is a pet business newsletter special, and I'm speaking to four different pet business owners who have transformed their business with the addition of a paper and ink promotional tool, A.K.A a newsletter... Tune in to discover;  How to gather content, curate articles and publish...

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Episode 338 - The Pet Business Authors Roundtable show art Episode 338 - The Pet Business Authors Roundtable

The Poodle to Pitbull Pet Business Podcast

Have you ever wanted to write a book? Do you envy pet professionals who achieve author status?  Are you REALLY good at what you do, but you struggle to stand out from the crowded competition?  Then you are in luck because in this weeks show I'm bringing together four pet business owners who have all written a book to help them grow their pet business.  You'll hear from dog trainers Natasja Lewis and Meera Jethwa, dog daycare owner Tim Jackson and little critter specialist Lucy Hawke.  All of these people put an expert stamp on their business by writing and publishing a book...

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Epsidoe 337 - Dom's Pet Business Productivity Reset show art Epsidoe 337 - Dom's Pet Business Productivity Reset

The Poodle to Pitbull Pet Business Podcast

One of the challenges of running and growing a pet business empire is the constant need to 80/20 your activities so you are always putting most of your efforts into the business critical tasks.  And in my coaching and consulting work I spend time helping the business owner identify the crucial activities they SHOULD be concentrating on.  Anyway, in the last four weeks I found myself not being as productive as I usually am, so I had a reset and rearranged my priorities and my shedule.  In this 'behind the scenes' episode, I talk through how I got back on track with my business...

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Episode 336 - How to Thrive in the Pet Industry with Arden Moore, America's Pet Health and Safety Coach show art Episode 336 - How to Thrive in the Pet Industry with Arden Moore, America's Pet Health and Safety Coach

The Poodle to Pitbull Pet Business Podcast

This weeks guest is a master instructor in pet first aid, she has written 27 pet books, she is a fear free speaker, and she has the longest running pet podcast in the world. It's the one, the only, Arden Moore! Arden grew up North West Indianna  with her three siblings. She graduated with a degree in communications and enjoyed a successful career as a journalist before she dove into the pet industry with all four paws! Since has made an incredible impact in the industry as a podcast host, author, speaker and teacher.  Tune in to discover;  Why Mom knows best! How some...

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More Episodes

Did you know there is one marketing skill that will help you in all aspects of your pet business? 

Well, in this episode you'll find out what that is, because I'm talking to expert copywriter Mike Samuels, whose copy skills are responsible for over 170 million pounds in online sales. 

Mike is also a real gent and recently attended my Elite Pet Business Mastermind where he gave my Elites a copywriting masterclass. 

Whilst he was there I grabbed a short interview where he shared some quick copywriting tips that any pet business owners will find incredibly useful. 

Tune in to discover; 

  • Why knowing the pain points and outcomes of your clients will help you sell your services more easily
  • Why getting good at writing copy will help you with your current and future pet businesses
  • How stepping into the shoes of your prospect will help you better connect with dog owners in your town
  • How you can use ChatGPT and other ai tools to help you with research and to make your message fit your audience

There's a lot of gold in this podcast, so tune in, takes notes and enjoy! 

To find out more about what Mike does click here now

Remember, if you are a USA based pet business owner you need to grab a ticket for my Pet Business Premium Pricing Secrets Masterclass in Orlando on September 30th. This is my last LIVE seminar in the USA in 2023, click here now to grab a ticket.

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you want to join the Pet Business Inner Circle where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's Diamond private coaching program click here now