The Greatest Danger of Recurring Revenue: Complacency with Andy Gole
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Release Date: 09/18/2023
How Outcome-Based Consulting Builds Better Client Relationships - Tim Beattie
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
What if consulting contracts rewarded results instead of hours worked? , CEO of Stella and former Red Hat executive, is pioneering exactly that approach. In this conversation, Beattie breaks down the emerging consulting model that's replacing traditional project-based work. Subscription engagements provide clients ongoing access to expertise while creating predictable revenue streams. Asynchronous coaching through recorded videos scales impact beyond billable hours. AI tools amplify consultant knowledge without replacing human connection.
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Building a Personal Brand That Doesn't Feel Fake - Katrena Friel
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Your personal brand isn't your Instagram aesthetic. Business mentor Katrina Friel defines it as "the presence that walks in the door ahead of you"—your reputation before you enter the room. The Imposter Syndrome Reality Check Feeling like a fraud? Join the club. Even top performers battle self-doubt. The difference? They move forward anyway. Ask yourself: "If not me, then who?" Your messy journey is exactly what someone else needs to hear right now. Finding Your Unique Edge Everyone has a "field of excellence"—the unique combination of skills and experiences only you possess. List...
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Elevating B2B Narratives with AI: Lessons from Content Workshop’s David J. Ebner
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
AI is reshaping marketing, but genuine storytelling stays human at heart. In this episode with , discover practical methods to fuse AI with emotionally engaging narratives for B2B tech. Start with a unique idea, then use AI for research and first drafts—while humans shape the emotional journey, voice, and value storytelling. Map a clear workflow: human-led ideation, AI-assisted drafting, and expert revision to ensure brand alignment. Maintain a flexible AI ecosystem to test new tools and guard against lock-in, and build a robust internal knowledge base to fuel content accuracy and...
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Richard Birke’s Guide to Conflict Resolution
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Conflict is inevitable; litigation is optional. Mediation expert joins Sales POP! to share a masterclass in de-escalating high-stakes business disputes. The key? Predictability and Vulnerability. Building trust requires leaders to model the transparency they expect from their teams. In our digital-first world, Berk warns against "impulse responding," suggesting video calls over text to maintain emotional nuance. By identifying stakeholder "hot spots" early and using structured frameworks for complex disputes, leaders can protect their company culture and bottom line. Master these soft skills...
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Mastering the AI Workflow - Antony Baker
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
The secret to AI ROI isn't the software—it’s the process. shares a masterclass on mapping workflows to identify high-impact "quick wins." From cleaning bloated sales pipelines to using specialized "Mates" for meeting notes, this episode provides a blueprint for operational efficiency. With the competitive window closing fast, learn why data transparency and precise prompting are the new prerequisites for business survival. Insight: Stop treating AI as a chatbot and start treating it as a digital teammate. Listen now to stay ahead of the curve.
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How is Kodiak Technologies changing airport energy? - Marc Manning
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
By engineering zero-emission snowplows that double as microgrid assets. CEO explains how these 2025 hybrid-electric vehicles deliver more torque than dual diesel engines while generating up to $60k/year in revenue through Vehicle-to-Grid (V2G) power. This dual-use technology solves the "idle asset" problem, providing airports with peak shaving and emergency backup power. With Buy America compliance and FAA-compliant performance (7,500 tons of snow/hr), Kodiak is turning seasonal machinery into year-round infrastructure. Listen to the Expert Inside podcast for the complete engineering...
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Moving From Vendor to Trusted Advisor with Whitney Faires
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Are you a vendor or a partner? Whitney Faires argues that "transactional selling" is a relic of the past. To survive today’s complex B2B landscape, you must master the human elements of the deal. High-impact performers focus on three pillars: Meaningful Urgency: Tying solutions to real business risks, not fake deadlines. Radical Consistency: Building an untouchable reputation through reliable follow-through. Ethical Outcomes: Prioritizing "win-win" deals that ensure long-term referrals. By balancing disciplined preparation with genuine empathy, you transform your sales desk into a...
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How to Write Cold Emails That Convert: Secrets from Recruitment Mogul Kevin Downey
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Recruitment entrepreneur reveals why his system thrives on cold B2B email: simple, human copy, and flawless compliance. Forget the marketing jargon and complex subject lines. Your email should mimic a voicemail: direct, conversational, and hyper-focused. Start with a clear pain point, offer a brief solution, and use a Call to Action (CTA) that only asks for a simple reply. Downey's data shows that simple, vague subject lines outperform gimmicks. Crucially, personalization should be minimal (First Name is enough)—overdoing it signals automation. Measure only the Reply Rate, ignore opens, and...
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Your Client's Emotional Journey to Referrals - Stacey Brown Randall
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Why do most referral campaigns fail? Because they ignore the emotional core of the client experience. In her book, The Referral Client Experience, explains that anxiety and uncertainty define the initial "New Client" stage. If you don't address that "quiet voice" of concern with clear onboarding and emotional reassurance, you undermine trust. You must identify your Referral Hot Zones—the specific moments in your journey when clients are most likely to talk about you. These are not random. Analyze where past referrals originated (e.g., after successful project completion, during a specific...
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Why Your Sales Mindset is Your Biggest Barrier to Aesthetic Profit - Terri Ross
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
In the competitive world of medical aesthetics, many practices struggle because they view "sales" as a dirty word. But here's the truth: sales is simply an extension of patient care. , a top industry expert, argues that the most successful cash-based practices shift their focus from pushing procedures to consulting on solutions. Your Actionable Takeaway: Abandon the "icky" sales stigma. Embrace emotional selling by asking deep, open-ended questions to uncover the true motivations behind a patient's desire for treatment. Patients buy on feeling, not just facts. When you genuinely serve, you...
info_outlineAndy and the audience for their time and episode conclusion. The conversation discussed the risks of overreliance on regular revenue and the need for businesses to be ready for unexpected events. Andy explained narcolepsy and regular revenue and stressed business development. He proposed activities and tactics to prepare organizations for entrepreneurship. Sales requires coaching, inspiration, and boldness, according to both speakers. They emphasized the danger of assuming engagement from interactions with prospects and the need for action to indicate engagement.