Can Mobile Homes Solve the Affordable Housing Crisis? with Franco Perez
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Release Date: 09/18/2023
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Franchise Coach and Consultant Giuseppe Grammatico explains how to build financial and time freedom through franchising by choosing the right brand, preparing real numbers, and treating year one as a "builder year." He busts the common franchising myths, details what it costs to qualify, and shows how franchisors now use AI to run leaner. Learn more:
info_outlineSales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Laura McCracken, Founder & CEO of Blackheath Advisors and The Board Alchemist, explains what a board of directors really does — providing oversight, managing risk, and owning company culture rather than conferring prestige. She shows how management teams can turn the board into a strategic asset and shares a five-part resilience model that ends in a live crisis simulation. Learn more:
info_outlineSales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Rob Snyder—serial startup founder, Harvard Innovation Labs fellow, and author of The Power of Pull—explains why customers buy: they have "blocked demand," meaning they're already trying to do something urgent but their current tools fall short. He shows founders how to stop pushing, spot real pull, and find the customers who rip a product out of their hands instead of wasting months building for people who won't buy. Learn more at
info_outlineSales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Kevin Cope, Founder and CEO of Acumen Learning, explains how salespeople earn a seat at the table by mastering business acumen — reading a prospect's P&L, mining earnings calls for buying signals, and pairing that insight with the EQ that AI can't replace. He shares why two-thirds of salespeople don't understand their clients' industry and how to close that gap. Learn more at .
info_outlineSales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
David Dean, author, keynote speaker, and business AI realist, explains how to future-proof your job in the AI era by strengthening the human judgment, lived experience, and accountability that AI cannot replicate. He shows why managing AI is more behavioral than technical and why your inbox holds the real map of how your organization works. Learn more at
info_outlineSales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Jim Effner, Founder & President of P2P Group, explains why AI won't replace financial advisors: personal financial services is a human-behavior business where clients need an advisor they can implicitly trust, understand them, and genuinely care. He breaks down the traits, courage, and language that set elite advisors apart. Learn more at
info_outlineSales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Maximos Lih, founder and CEO of Emboldened LLC and former Google Ventures operating partner, explains how leaders win in the agentic age by treating AI failure as a business opportunity rather than a layoff equation. He shows how IKEA reskilled 8,500 service agents to build a $1.4 billion interior design business rather than cutting headcount. Connect with Maximos:
info_outlineSales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Glenn Fleischman, Chief Revenue Officer at AYTM, explains how sales teams can adopt AI successfully by fixing their human processes first — then scaling with AI rather than multiplying a broken motion. He shares why enterprise sellers who master AI will out-earn those who resist it, and how AYTM builds research expertise directly into its platform. Learn more at
info_outlineSales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Glenn Sandifer, a 20-year sales and marketing executive at Securos USA, explains how sales leaders can adopt AI responsibly by automating manual tasks like list-building and follow-up while keeping a human in control of every first touch and close. He makes the case that AI's biggest gift to leaders is time — time to return to the weekly one-to-one coaching that builds rep confidence. Learn more at
info_outlineSales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Charlotte Johnson, founder and CEO of Drew and Rose, explains how to bridge the sales and marketing gap by making marketing accountable for lead generation — tying marketing compensation to leads, putting both teams in the same weekly meeting, and mapping the full funnel together. She shares her agency's results guarantee and a three-step "do it for you, do it together, you do it yourselves" framework that builds lasting alignment. Learn more at
info_outlineJohn Golden interviews Franco Perez, creator of a Silicon Valley affordable housing startup, in this podcast. Franco's childhood in an uncertain housing environment prompted him to solve the Bay Area's affordable housing dilemma. He talks about local mobile home parks and how his company designs sleek, contemporary mobile homes for younger generations. Franco also stresses the importance of graphics and film in eradicating mobile home stigma. He thinks mobile homes are the last chance for affordable housing and homeownership, allowing people to generate wealth. Franco also covers affordable mobile house construction methods and housing business innovation.