Can Mobile Homes Solve the Affordable Housing Crisis? with Franco Perez
Release Date: 09/18/2023
Sell Smarter, Not Harder: Simplifying the Sales Process with Bob Marsh
Sales POP! Podcasts
In this podcast episode, John Golden and Bob Marsh discuss the concept of selling with simplicity. They emphasize the importance of understanding how people make decisions and simplifying the sales process in today's data-heavy world. They highlight the role of salespeople as advisors and helpers, and the need for authenticity in sales conversations. They also discuss the importance of involving higher-level executives in the sales process and the need for salespeople to genuinely believe in their product. Bob shares an anecdote to underline the importance of active listening and understanding...
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Powering Up Lead Generation Thought Leadership Content with Steve MacDonald
Sales POP! Podcasts
In this podcast episode, John Golden and Steve McDonald discuss the role of thought leadership content in lead generation. They highlight the importance of engaging with potential customers early in their buyer's journey, and the potential of podcasts as a platform for thought leadership. They suggest inviting prospects and customers onto the podcast to foster relationships and gain insights. They also emphasize the need for a strategic approach to thought leadership content, aligning it with the company's unique points of view. They conclude by encouraging companies to try podcasting, given...
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Cracking the Sales Code: Mastering the Psychology of Negotiation with Brian Will
Sales POP! Podcasts
In this podcast episode, John Golden from Sales POP Online Sales Magazine and Pipeline CRM, and Brian Will, a sales and management consulting expert, discuss the psychology of sales and negotiation. They emphasize the importance of authenticity, active listening, and asking the right questions in sales. They also discuss common mistakes made by salespeople, such as overwhelming clients with technical details and not utilizing CRM systems effectively. Brian shares his approach to sales training, focusing on understanding the client's reactions and needs. The episode concludes with a discussion...
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The Most Transparent Platform for Charitable Giving with Chase Harmer
Sales POP! Podcasts
In this podcast episode, John Golden interviews Chase Harmer, founder of Wishes and Profit Pay. They discuss the lack of transparency in charitable donations and how Harmer's platform, Wishes, addresses this issue by providing a direct connection between donors and recipients. Wishes validates all causes and nonprofits, ensuring donated funds are used appropriately. Harmer also highlights how Wishes benefits companies by fostering a sense of community and showcasing their impact to customers. The platform also provides a dashboard for donors to track their contributions, solving the problem of...
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From Employee to Entrepreneur with Fred Cary
Sales POP! Podcasts
In this podcast episode, John Golden interviews entrepreneur Fred Curry, CEO of Idea Pros. They discuss the challenges of entrepreneurship, particularly accessing capital for startups. Curry highlights the importance of understanding the game of securing financing and closing deals. He advises entrepreneurs to analyze the market deeply, identify gaps, and provide solutions to customers' unmet needs. Curry also emphasizes the need for passion, drive, and a willingness to learn and adapt in entrepreneurship. The episode concludes with Golden encouraging listeners to check out Idea Pros and...
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How Can Systems Thinking Revolutionize Industrial Facilities? with Matthew Kleiman
Sales POP! Podcasts
In this podcast episode, John Golden interviews Matthew Kleiman, co-founder and CEO of Cumulus Data Digital System. They discuss the concept of systems thinking, which involves viewing a facility or project as an interconnected system, similar to the human body. The COVID-19 pandemic has highlighted the importance of this approach, as businesses have had to rethink their operations. They also discuss the challenges of integrating systems and the need for interoperability and clarity in data management. Matthew shares examples of the impact of systems thinking, such as preventing disasters like...
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B2B Thought Leader Guide: How to Become an Industry Authority with Frank Husmann
Sales POP! Podcasts
In this podcast episode, host John Golden and internet entrepreneur Frank Hussman discuss the concept of authority marketing for B2B companies. They emphasize the importance of showcasing expertise and solving problems rather than focusing solely on product features. They also discuss the rise of AI-generated content and the need for a focused marketing plan. The conversation further explores the effective use of channels like LinkedIn and YouTube for content marketing, the importance of authenticity, and the concept of "edutainment". Hussman shares his personal experiences and provides advice...
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Power Partnerships: Unleashing the Potential of SaaS Go-to-Market Strategies with Barret King
Sales POP! Podcasts
In this podcast episode, John Golden interviews Barrett King about the evolution of go-to-market strategies for SaaS companies. They discuss the shift from traditional sales to digital marketing and now to partnerships. Barrett emphasizes the importance of inbound and content marketing, educational sales teams, and partnerships. He also highlights the need for personalization in sales and marketing. John agrees, but notes the challenge of standing out in an information-saturated world. Both stress the importance of genuine engagement and building trust with partners. They conclude that a...
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Real Estate Riches: Unlocking Passive Income with Minimal Effort with Taylor Loht
Sales POP! Podcasts
In this podcast, John Golden interviews Taylor Loht, a real estate investor specializing in passive investments. They delve into the importance of understanding investment goals and risk tolerance in real estate. Taylor stresses the significance of education, trust, and patience in passive investing. He highlights his focus on multifamily and self-storage due to steady demand. Taylor warns of current market risks, like interest rates, and advocates thorough research before committing to a deal.
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Your Ultimate Guide to Business Acquisition in Today's Economy with Richard Parker
Sales POP! Podcasts
In this podcast episode, business acquisition expert Richard Parker discusses buying businesses in the current economy. Despite economic uncertainties, Parker sees opportunities for buyers due to factors such as increasing interest rates, inflation, and recession concerns. He emphasizes the importance of finding motivated sellers and stress-testing businesses, particularly those that are stable and repetitive. Parker and host John Golden also discuss financial management, the importance of conservative financial projections, and the need for thorough due diligence. Parker shares his passion...
info_outlineJohn Golden interviews Franco Perez, creator of a Silicon Valley affordable housing startup, in this podcast. Franco's childhood in an uncertain housing environment prompted him to solve the Bay Area's affordable housing dilemma. He talks about local mobile home parks and how his company designs sleek, contemporary mobile homes for younger generations. Franco also stresses the importance of graphics and film in eradicating mobile home stigma. He thinks mobile homes are the last chance for affordable housing and homeownership, allowing people to generate wealth. Franco also covers affordable mobile house construction methods and housing business innovation.