590: A Simple Lesson in Curls
Beyond The Technique Podcast
We are joined today by global educator and curl specialist Aaron Scott Lacy, who shares his powerful industry journey and the mindset that’s helped him rise without needing external validation. Aaron opens up about what balance looks like in his life, how he defines true success, and the intentional approach he brings when teaching groups of all sizes and experience levels. Whether you’re a seasoned pro or new behind the chair, this conversation offers rich insight into serving guests with all hair types. If your salon is committed to excellence in textured hair service, this is a...
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589: Raising Prices The Right Way
Beyond The Technique Podcast
In this episode we bring industry icon Ivan Zoot to explore the often-dreaded but absolutely essential topic of pricing in the beauty business. With over 40 years of experience, Ivan breaks down the misconceptions around price increases and reveals the power of data-driven decisions that can boost confidence and client retention. From the real reason your $189 haircut might be totally worth it, to why 80% occupancy is the sweet spot for pricing strategy, this conversation is packed with practical insights and surprising truths. Whether you're nervous about raising your prices or just want to...
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588: The Successful Have This in Common
Beyond The Technique Podcast
Today you’ll learn what the most successful people have in common. Our host, Kati Whitledge shares simple daily habits that foster a growth mindset, like documenting your wins and reflecting on lessons learned. You’ll gain strategies for navigating setbacks, setting clear goals, and taking bold action—even when it’s uncomfortable. Whether you're an entrepreneur or someone striving for personal growth, this episode offers encouragement and tools to help you move forward with strength and clarity. WATCH ON YOUTUBE: POWERED BY: JOIN mya! GIFTS GET...
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587: Be a 6-Figure Booker!
Beyond The Technique Podcast
Unlock the secrets to becoming a six-figure booker! In this episode, we welcome beauty industry coach Justin Gold, who reveals the six keys to booking $100K or more in services. Whether you're a stylist striving to hit new income goals or a salon owner looking to elevate your team's performance, this conversation is packed with game-changing insights. Justin breaks down the essential elements—attitude, presentation, consistency, and more—that separate top earners from the rest. But it's not just about what you do; it’s about how you show up, how you connect, and how you build a...
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586: Efficient, Intentional, and Revs Your Spirit Up!
Beyond The Technique Podcast
Get ready to be inspired as the incredible J. Ladner returns to share his game-changing approach to taking your career behind the chair to the next level! If you're willing to adapt and embrace a more efficient way to color hair, J’s insights will light you up. He’s not only a master of his craft but a passionate advocate for ensuring hairdressers feel seen, heard, and equipped with the tools to thrive. His energy is contagious, his expertise is unmatched, and his mission is clear—helping you work smarter, not harder, so you can optimize your life behind the chair. Don't miss this...
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585: Deliver World Class Customer Service
Beyond The Technique Podcast
Get ready to be inspired by first-time guest Marty Smith, a seven-figure multi-location salon owner who got into the beauty industry at a young age and never looked back. Marty takes us through every stage of his journey to salon ownership, sharing the key moments that shaped his success. He reveals the core team values that drive world-class customer service and the unique superpowers that have propelled his company forward. Plus, he has an exclusive gift for our listeners—an innovative color formulation app you won’t want to miss! Stay tuned until the end to take advantage of this...
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584: Emily Chen is The Influencer of Our Industry!
Beyond The Technique Podcast
In this episode we welcome back the incredible Emily Chen, known as on Instagram and recognized as one of the top 25 influencers across all industries. Emily shares her inspiring journey from high school dropout to six-figure stylist, ultimately building a thriving seven-figure commission salon. Now a global educator, she empowers hairstylists to elevate their craft and embrace discomfort as the key to growth. Tune in as Emily reveals the mindset shifts and strategies that have propelled her success—and how you can apply them to your own career! WATCH ON YOUTUBE: POWERED...
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583: Use Video to Attract Ideal Clients
Beyond The Technique Podcast
Join us for today for a conversation with video production expert Chris Sulimay, who began his journey in the beauty industry over 30 years ago and has since evolved into a go-to video strategist for speakers, coaches, and consultants. Chris reveals the key elements we’ve been missing in our video content and shares expert tips on how to stand out in a sea of social media reels. If you're ready to create videos that truly connect with your ideal clients, you won’t want to miss this episode—Chris has a unique ability to help you make an impact! WATCH ON YOUTUBE: POWERED...
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582: Secret Shoppers to Audit Your Salon
Beyond The Technique Podcast
Get ready for an eye-opening conversation with returning guest and seven-figure salon owner, Ashley Thomas! Unlike traditional salon business coaches, Ashley brings a unique edge to the industry by secret shopping salon client experiences, uncovering hidden gaps that impact retention and revenue. In this episode, she reveals the critical steps salons must take before diving into a full business audit, the key strategies that have kept her profitable, and the exciting initiatives she’s implementing to elevate her business this year. Don’t miss this insider perspective on what truly makes...
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581: What Your Clients Know That You Don’t
Beyond The Technique Podcast
Join us for an inspiring conversation with Greg Starkman, Founder and CEO of Innersense Organic Beauty, as he shares his journey from hairstylist to beauty executive to pioneering the organic haircare movement. Greg and his wife set out to create high-performance, non-toxic hair products, driven by a mission to revolutionize clean beauty. He discusses how today’s consumers are more informed than ever, demanding safety, transparency, and efficacy in their beauty routines, and shares his advocacy work on Capitol Hill to push for better beauty product regulations. Plus, stay tuned for an...
info_outlineThis is a special episode for our friends at Dave Ramsey Solutions. And I want to give a special shoutout to Kristin Hart and the women at Thompson Station Church. Join our host, Kati Whitledge, as she dives into what living on mission means to her. You'll also learn about the incredible budgeting tool Kati now provides for all of teams at all of her salon locations. Enjoy!
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