Beyond The Technique Podcast
Welcome to the Beyond The Technique podcast with Kati Whitledge. We exist to support beauty & wellness pros and your growing team and business. We believe it's what you do beyond the technical aspects of your craft that will bring substantial success. We promise to bring you the most forward-thinking industry topics to help you consistently grow and develop yourself and your business.
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0721: What Stylists Need to Do When they Start Behind-The-Chair
09/03/2026
0721: What Stylists Need to Do When they Start Behind-The-Chair
Building a successful beauty career starts with putting in the time, gaining experience, and making yourself available when clients need you most. In this episode, Kati shares why new stylists and service providers should embrace model calls, volunteer opportunities, advanced education, networking, and consistent social media marketing. You’ll learn how repetition strengthens your craft, relationships create unexpected opportunities, and early effort can lead to greater freedom later in your career. Tune in to discover the practical steps you can take now to build a loyal clientele and create a sustainable, long-term career in the beauty industry. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products:
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0720: Manage Your Team More Efficiently
08/31/2026
0720: Manage Your Team More Efficiently
Managing your salon team shouldn’t require juggling group texts, emails, social media, and multiple apps. In this episode, Kati welcomes Salon Symphony founder Antonio Stanley to share how his all-in-one platform brings team communication, training, events, goals, tasks, resources, onboarding, and more into one organized space. Discover how leading salon brands are using technology to strengthen communication, simplify operations, improve recruiting, and keep everyone on the same page as they grow. If you’re ready to eliminate communication chaos and manage your team more efficiently, this conversation will inspire you to embrace a smarter way of working. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW SALON SYMPHONY Website: Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Earn more and get your time back with GlossGenius. Use code BEYOND at for 50% off your first two months of a premium plan.
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0719: Pressure Is A Privilege Until It Isn't
08/27/2026
0719: Pressure Is A Privilege Until It Isn't
Pressure can sharpen your focus, strengthen your performance, and inspire growth—but when it becomes constant, it can threaten your health, relationships, and leadership. In this episode, Kati shares lessons from her own transition out of salon ownership while exploring how anxiety, stress, fear, overwhelm, and pressure affect salon and spa leaders. You’ll learn why pressure paired with adequate resources creates a healthy challenge, while pressure without enough preparation, recovery, support, or time becomes a threat. Walk away with a practical framework for recognizing your limits, regulating your response, asking for help, and taking the next best step. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: mya Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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0718: Get this Conversation Right
08/24/2026
0718: Get this Conversation Right
AI is transforming the front desk, and salon and spa owners can now deliver immediate, personalized support without overwhelming their teams. In this episode, conversation designer Jyoti Iyer introduces Brook, a virtual assistant that manages calls, texts, website chats, appointment bookings, and client requests—even after hours. Discover how the right AI can eliminate voicemail, prevent missed opportunities, reduce booking friction, and provide measurable insight into your return on investment. You’ll also learn what to look for when choosing an AI platform and how this technology can create a calmer team, a smoother guest experience, and a more efficient business. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW BROOK Website: Instagram: LET’S CONNECT! BTT Instagram: mya Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS In-Person Masterclass for Salon Owners: Register now to take advantage of the early bird savings! Go to Join the PBA:
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0717: Your Weaknesses are Strengths Abused
08/20/2026
0717: Your Weaknesses are Strengths Abused
Your greatest weakness may actually be one of your greatest strengths—simply overused, misused, or applied in the wrong context. In this episode, Kati explores how qualities like communication, confidence, loyalty, optimism, decisiveness, and adaptability can create powerful results but also damage trust and relationships when left unchecked. You’ll learn a practical four-step process to name, notice, neutralize, and redirect these behaviors with greater self-awareness and emotional intelligence. Whether you lead a salon, spa, med spa, or simply want to grow personally and professionally, this conversation will help you steward your strengths wisely and become the best version of yourself. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: mya Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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0716: Stay Humble, Thirsty, and Strong!
08/17/2026
0716: Stay Humble, Thirsty, and Strong!
In this inspiring episode, Kati sits down with salon owner and educator Kelley Martell to explore her 22-year journey of creativity, resilience, and continual growth in the beauty industry. Kelley shares why salon owners must remain humble, stay present with their teams, and recognize the talent and fresh perspectives emerging from today’s newest hairstylists. She also encourages beauty professionals to pursue education, overcome imposter syndrome, embrace opportunities, and remember that success reflects the effort invested in mastering their craft. From navigating serious health challenges to making bold business pivots, Kelley’s story is a powerful reminder that setbacks can become opportunities to regroup, evolve, and move forward stronger. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW Website: Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS GlossGenius: Earn more and get your time back with GlossGenius. Use code BEYOND at for 50% off your first two months of a premium plan. Join PBA:
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0715: Focus on What's Right
08/13/2026
0715: Focus on What's Right
Your brain is wired to notice problems, but constantly focusing on what’s wrong can stall progress, exhaust leaders, and create a fearful salon or spa culture. In this episode, Kati explores the difference between pessimism, blind optimism, and realistic optimism—and shares how effective leaders face the facts, focus on what they can control, and believe improvement is possible. You’ll learn how to interrupt negative thought patterns, recognize harmful “absolute language,” celebrate meaningful wins, and expect solution-minded leadership from your team. Walk away with practical questions that will help you address challenges without allowing them to overshadow everything that’s already going right. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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0714: Which Enneagram Are You?
08/10/2026
0714: Which Enneagram Are You?
What if understanding why you lead the way you do could transform how you connect with your team? Certified Enneagram coach and salon owner Jennifer Culverhouse reveals how the Enneagram goes beyond surface-level behaviors to uncover the motivations, strengths, fears, and patterns driving each of us. Discover how greater self-awareness can help salon and spa owners navigate conflict, appreciate different personalities, and recognize when their greatest strengths become leadership blind spots. You’ll walk away encouraged to move beyond autopilot, lead with conscious intention, and view the people who challenge you as opportunities for growth. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW JENNIFER CULVERHOUSE Website: Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS In-Person Masterclass for Salon Owners: Register now to take advantage of the early bird savings! Go to Join the PBA:
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0713: Be The Hero's Guide
08/06/2026
0713: Be The Hero's Guide
The most effective salon and spa leaders don’t need to be the hero—they become the trusted guide who helps others reach their full potential. In this episode, Kati Whitledge explains how owners can empower their leaders, leaders can develop their teams, and service providers can help clients become the heroes of their own stories. Discover why empathy and authority are essential to effective guidance—and how micromanaging, rescuing, and seeking recognition can limit both your people and your business. If you’re ready to create more leaders, release control, and build a company that can thrive without you solving every problem, this episode is for you. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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712: The Ultimate Business Upgrade
08/03/2026
712: The Ultimate Business Upgrade
The most effective salon and spa leaders don’t need to be the hero—they become the trusted guide who helps others reach their full potential. In this episode, Kati Whitledge explains how owners can empower their leaders, leaders can develop their teams, and service providers can help clients become the heroes of their own stories. Discover why empathy and authority are essential to effective guidance—and how micromanaging, rescuing, and seeking recognition can limit both your people and your business. If you’re ready to create more leaders, release control, and build a company that can thrive without you solving every problem, this episode is for you. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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711: Change Your Identity to Change Your Life
07/30/2026
711: Change Your Identity to Change Your Life
If you want a new life, a stronger business, or a better future, you must first become someone who believes those outcomes are possible. In this powerful episode, Kati shares how changing her identity helped her overcome lifelong struggles, lose more than 100 pounds, and transform the way she leads and lives. Salon owners and leaders will learn how to replace limiting labels with empowering “I am” statements, trade “I should” for “I must,” and take full ownership of their results. Tune in for an honest and motivating reminder that lasting change begins when you envision who you want to become—and consistently start living like that person today. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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710: The Book Every Salon Leader Needs, with Heather Bagby!
07/27/2026
710: The Book Every Salon Leader Needs, with Heather Bagby!
What if happiness wasn't just a personal goal—but a competitive business advantage? In this episode, Heather Bagby shares the powerful Head, Heart, and Hands framework from her new book, Beautiful and Balanced, revealing how emotional intelligence, strategic thinking, and consistent action can help salon leaders build stronger teams, develop grit, and create lasting success. If you're looking for the leadership book every salon owner should read, this conversation will challenge the way you think about growth, fulfillment, and building a business that thrives from the inside out. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW HEATHER BAGBY Instagram: GET HER BOOK: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS GlossGenius | Manage your business with ease. Use code BEYOND to save 50% on your first 2 months of Gold and Platinum plans: Join the PBA:
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709: Get Up, Get Out, and Gain Experience
07/23/2026
709: Get Up, Get Out, and Gain Experience
Are your stylists and service providers building their careers through real-world experiences—or just watching everyone else's on social media? In this episode, Kati challenges salon owners, leaders, hairstylists, and beauty professionals to get out from behind the screen, seek meaningful education, build powerful industry relationships, and place themselves in environments that fuel long-term growth. Discover why proximity to great people, inspiring salons, and transformational experiences will always outperform chasing trends and algorithms. If you're ready to reignite your passion, elevate your career, and create opportunities that social media alone can never provide, this episode is your invitation to get up, get out, and grow. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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708: Heal the Industry, with Ashlee Vance
07/20/2026
708: Heal the Industry, with Ashlee Vance
Discover how salon owner and mentor Ashley Vance is leading a movement to heal the beauty industry by addressing burnout, mindset, and the leadership challenges that keep salons from thriving. In this inspiring conversation, Ashley shares her journey from receptionist to multi-location salon owner, why integrity and direct communication are essential for healthy teams, and how salon leaders can create environments where people grow instead of simply surviving. If you're committed to building a stronger culture, developing emotionally resilient professionals, and helping shape a healthier future for our industry, this episode is one you won't want to miss. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW ASHLEE VANCE Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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707: Stop Planning, Start Swimming
07/16/2026
707: Stop Planning, Start Swimming
Today, your host Kati Whitledge encourages salon and spa owners to leap into the deep end, reminding leaders that building a dream business requires huge faith to face unpredictable unknowns. Drawing from a raw personal story of a failed collaboration and a lawsuit early in her career, Kati reveals how to navigate toxic professional relationships and double down on your determination to succeed. She breaks down why owners must stop overcomplicating operations and instead shift their core focus to nurturing client relationships and inspiring staff to buy into them as a leader. Tune in to learn how to humbly lean on your community during challenging seasons, take daily action, and leverage high-pressure moments to unlock your next level of success. WATCH ON YOUTUBE: https://youtu.be/tJSihQWs91U GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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706: Four Pillars to Becoming a Powerful Educator
07/13/2026
706: Four Pillars to Becoming a Powerful Educator
For salon, spa, and beauty industry educators, great facilitation is about more than sharing information—it's about creating experiences that people remember and apply. In this episode, Kati sits down with industry educator and Redken facilitator Mandy McCullough to explore the four pillars of dynamic teaching: visual engagement, auditory engagement, physical engagement, and self-discovery. Whether you're leading team meetings, onboarding new hires, teaching classes, or presenting on stage, you'll learn practical strategies to transform passive learning into active experiences that improve retention, increase participation, and elevate your impact as a leader and educator. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW MANDY MCCULOUGH Facilitation Masterclass: Instagram: Hiring Experienced Stylists Podcast | Episode 534: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS GlossGenius | Manage your business with ease. Use code BEYOND to save 50% on your first 2 months of Gold and Platinum plans: Join the PBA:
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705: I've Retired From Salon Ownership Part One
07/09/2026
705: I've Retired From Salon Ownership Part One
This episode is deeply personal. Kati Whitledge shares the unfiltered story behind her decision to retire from salon ownership after building, growing, rebuilding, and ultimately selling her award-winning salons. From navigating team walkouts, COVID, leadership challenges, and overwhelming stress to creating a successful succession plan and finding the right next owner, this episode is packed with hard-earned leadership lessons, practical insights, and hope for every salon owner wondering what comes next. Whether you're building your dream salon, facing a difficult season, or thinking about your own exit strategy someday, this is a conversation that will remind you that your greatest setbacks can become the foundation for your greatest legacy. Click to fill out the survey! Connect with Mary Beth Berns: WATCH ON YOUTUBE: https://youtu.be/X3itopK3Yt8 GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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704: Pioneering QOAT with Industry Disrupter, Alfredo Lewis!
07/06/2026
704: Pioneering QOAT with Industry Disrupter, Alfredo Lewis!
In this episode of Beyond the Technique, Alfredo Lewis shares his incredible journey from aspiring actor to celebrity hairstylist, educator, corporate executive, and founder of an innovative new hair color treatment designed to help preserve color and boost shine. Alfredo opens up about the mentors who shaped his career, the personal challenges he overcame, and the pivotal moments that reignited his passion for the beauty industry. Hairstylists and salon owners will walk away inspired by his story of resilience, innovation, and his vision for creating new revenue opportunities while empowering artists to have a greater stake in the future of the industry. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW ALFREDO LEWIS Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS In-Person Masterclass for Salon Owners: Get your tickets now! Join the PBA:
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703: Lessons I've Learned Having Over 140 Employees
07/02/2026
703: Lessons I've Learned Having Over 140 Employees
Today, your host, Kati Whitledge shares the five biggest leadership lessons she learned after leading more than 140 employees over 16 years as a salon owner. From hiring the right people and protecting your culture to navigating team transitions with resilience and grace. If you've ever struggled with letting people go, taken employee departures personally, or questioned your strength as a leader, this conversation will give you practical perspective and renewed confidence to keep moving forward. Tune in to discover why your team can become your greatest teachers and how every leadership challenge can shape you into the owner your business needs. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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702: Never Lose Sight of Your Vision
06/29/2026
702: Never Lose Sight of Your Vision
What happens when a salon owner stays true to their vision—even when it requires making difficult decisions and navigating unexpected challenges? In this episode, Chris shares her journey through salon ownership, leadership, expansion, setbacks, and ultimately creating a business that aligns with her values, purpose, and passion for wellness. Salon and spa owners will gain powerful insights on protecting their vision, avoiding burnout, making courageous leadership decisions, and building a business that supports both professional success and personal fulfillment. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW CHRIS GALEO Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS GlossGenius | Manage your business with ease. Use code BEYOND to save 50% on your first 2 months of Gold and Platinum plans: Join the PBA:
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701: The Gap Between Good and Great Stylists, with Kati Whitledge
06/25/2026
701: The Gap Between Good and Great Stylists, with Kati Whitledge
Today, your host, Kati Whitledge breaks down the five key differences between good stylists and truly great stylists, revealing why talent alone is never enough to build a standout career. Kati shares how the industry’s top performers invest beyond the bare minimum through advanced education, leadership, discipline, long-term client planning, and a willingness to grow even when no one is watching. Salon and spa owners, leaders, and beauty professionals will walk away with practical insights on developing a stronger culture, creating deeper client loyalty, and challenging themselves to stop settling for “good” when greatness is possible. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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700: Hire Better, Stronger, Faster!
06/22/2026
700: Hire Better, Stronger, Faster!
In this milestone 700th episode of Beyond the Technique, Kati Whitledge interviews beauty industry innovator and Tippy co-founder Terry McKim about the future of hiring for salons and spas. Terry shares the inspiration behind his new company, IntroVu, a one-way video interview platform designed to help owners reduce no-shows, assess personality and communication skills earlier, and build a stronger pipeline of candidates before the in-person interview ever begins. Salon and spa leaders will gain insights into creating a more modern, efficient, and culture-focused hiring process that saves time while improving the quality of their team. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW INTROVU Website: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS In-Person Masterclass for Salon Owners: Register now to take advantage of the early bird savings! Go to Join the PBA:
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699: What are You Known For, with Kati Whitledge
06/18/2026
699: What are You Known For, with Kati Whitledge
For salon and spa owners and leaders, branding is far more than a logo or color palette—it’s the consistent experience, reputation, and message people associate with your business. In this episode, your host, Kati Whitledge shares how strong brands attract aligned clients and team members, build loyalty, and create clarity through consistent operations, marketing, hospitality, and culture. You’ll learn how to identify what your salon or spa should be known for, create unforgettable guest experiences, and ensure every touchpoint—from your website and social media to your team behavior and in-salon environment—reinforces your brand identity. GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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698: Profit is Personal, with Nina Tulio
06/15/2026
698: Profit is Personal, with Nina Tulio
Beauty industry speaker, consultant, and author Nina Tulio joins us today for an honest conversation about leadership, profitability, and the personal growth required to build a sustainable salon business. Inspired by Nina’s new book, Profit is Personal, this episode challenges salon and spa owners to stop chasing trends and start focusing on the systems, values, and self-awareness that truly drive long-term success. Nina also shares insights on pricing strategies, hiring with intention, and why leading from confidence instead of fear creates healthier teams, stronger cultures, and more profitable businesses. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW NINA! Instagram: Get her book: Listen to our podcasts: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS GlossGenius | Manage your business with ease. Use code BEYOND to save 50% on your first 2 months of Gold and Platinum plans: Join the PBA:
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697: Never Burn a Bridge, with Kati Whitledge
06/11/2026
697: Never Burn a Bridge, with Kati Whitledge
Kati’s here to share the importance of protecting your reputation, maintaining integrity, and never burning bridges in business or life. Kati shares personal experiences, real-world examples from the salon industry, and practical advice on handling difficult exits, gossip, conflict, and emotional decision-making with professionalism and grace. She also outlines actionable steps for repairing damaged relationships, rebuilding trust, and leading with humility, wisdom, and character in every season of leadership. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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696: Revamp Your Hiring Process, with Jessi Ivey
06/08/2026
696: Revamp Your Hiring Process, with Jessi Ivey
In this episode of Beyond the Technique, Kati Whitledge sits down with salon owner, Jessi Ivey to break down the hiring strategies that helped grow a salon from two team members to over 25 and generate more than $2.5 million in revenue. Jessi shares how refining her hiring process with multiple interviews, shadow days, and clear expectations transformed her culture, improved retention, and supported rapid growth—even after launching during the pandemic. Salon and spa owners will learn how to build a strong team through structured hiring, ongoing education, and boundaries that create both accountability and long-term success. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW JESSI IVEY Website: Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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695: How to Win Even When You’re Losing
06/04/2026
695: How to Win Even When You’re Losing
Today, your host, Kati Whitledge shares how true winning isn’t tied to perfect outcomes, but to the courage, discipline, and standards you maintain during seasons of loss. She challenges salon and spa owners and leaders to protect their mindset, stay committed to healthy routines, and continue creating momentum even when life feels difficult or uncertain. Kati also dives into the importance of faith, resilience, community, and personal growth, reminding listeners that some of the greatest lessons and breakthroughs are developed in the hardest seasons. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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694: The Heart of Hospitality, A Salon Owner’s Story of Success
06/01/2026
694: The Heart of Hospitality, A Salon Owner’s Story of Success
In this episode, Kati sits down with top salon owner Sherri Belanger to explore “The Heart of Hospitality” and what it truly takes to create an elevated client experience that stands out. Sherri shares her journey from stylist to owner of a thriving 22-chair team-based salon, along with real insights on expansion costs, building with intention, and hiring for character over skill. Salon and spa owners will walk away with actionable ideas on designing unforgettable guest experiences, scaling sustainably, and reconnecting with their deeper “why” to lead and grow with purpose. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW BELLE SIRENE SALON Website: Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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693: DISC Personality Profiles Explained, with Kati Whitledge
05/28/2026
693: DISC Personality Profiles Explained, with Kati Whitledge
Today, your host Kati Whitledge breaks down the DISC personality profiles and explains how salon and spa owners can use them to better understand communication styles, leadership approaches, and team dynamics. She walks through each type—D, I, S, and C—highlighting their strengths, challenges, and ideal roles within a salon environment, along with practical tips for leading each personality effectively. You’ll learn how to adapt your leadership style, improve hiring decisions, and unlock your team’s full potential by meeting people where they are. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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692: Transform The World One Makeup Application At a Time
05/25/2026
692: Transform The World One Makeup Application At a Time
In this episode of Beyond the Technique, Kati Whitledge sits down with pioneering makeup artist Dina Ousley to explore her groundbreaking journey in the airbrush makeup industry. From working behind the chair to serving celebrity clients like Meryl Streep, Dina shares how innovation, resilience, and education helped her build DINAIR, a category-defining brand. She breaks down the science behind airbrush makeup, why it performs differently under HD cameras, and how challenging industry norms ultimately fueled her success. Salon and spa leaders will walk away inspired to embrace innovation, invest in education, and stay committed to their vision—even when others don’t see it yet. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW DINAIR Website: Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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