Beyond The Technique Podcast
Welcome to the Beyond The Technique podcast with Kati Whitledge. We exist to support beauty & wellness pros and your growing team and business. We believe it's what you do beyond the technical aspects of your craft that will bring substantial success. We promise to bring you the most forward-thinking industry topics to help you consistently grow and develop yourself and your business.
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663: Meet The Unorthodox Stylist!
02/16/2026
663: Meet The Unorthodox Stylist!
Today we sit down with Allison Moncheck—award-winning hairstylist, educator, and owner of Unorthodox Salon—to unpack what it really means to build a career by doing things differently. Allison shares her unconventional journey from teenage cosmetologist to school counselor and back into the salon world, ultimately building a thriving business that prioritizes people over polish. You’ll hear how she grew from a two-chair “baby salon” into a multi-chair concept, launched a suite rental model, and created a viral Head Spa experience—all while staying true to her values. As a self-described introvert, Allison opens up about stepping outside her comfort zone, building a strong team culture, and defining success without comparing herself to others on social media. This episode is a must-listen for salon owners and stylists who want permission—and practical inspiration—to build a business that’s truly their own. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW ALLISON MONCHECK Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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662: Retention is King--but where does it start, with Kati Whitledge
02/12/2026
662: Retention is King--but where does it start, with Kati Whitledge
In this episode, your host Kati Whitledge breaks down why client retention is the real growth engine for salon owners—and how increasing retention by just 5% can boost profitability by up to 95%. She explains why repeat guests spend more, stay longer, and why the second visit is the true tipping point for loyalty. Kati shares practical strategies to improve rebooking, follow-up, and client engagement using smarter systems and more personal communication. She also reveals how better client-provider matching (instead of “swipe-style” booking) dramatically improves long-term results, including real-world success stories. If you want fuller books, stronger relationships, and more predictable revenue, this episode gives you a clear, simple game plan. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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661: Breaking Bad & Changing A Broken Model
02/09/2026
661: Breaking Bad & Changing A Broken Model
Celebrity Hairstylist and Salon Owner, Traci Barrett joins Beyond the Technique to share her powerful journey from answering phones in a corporate salon to becoming a renowned hair artist in LA—and ultimately building a purpose-driven salon in Phoenix. In this episode, Traci and Kati dive into rethinking the traditional salon model, from commission structures and team-based environments to eliminating fear-based leadership and non-compete culture. Traci reveals how her personal life challenges reshaped her vision and led her to build a salon rooted in mentorship, education, sustainability, and service. You’ll learn how she’s creating a new standard through a structured education pathway, inclusive hair design, and a hospitality-inspired client experience, including her innovative focus on scalp care and Head Spa services. If you’re a salon owner or leader who wants to build a modern, values-driven, and team-centered business that actually works, this episode will expand how you think about the future of our industry. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW TRACI BARRETT Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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660: How to Make Smart Decisions, with Kati Whitledge
02/05/2026
660: How to Make Smart Decisions, with Kati Whitledge
In this episode, your host Kati Whitledge challenges salon and spa owners to rethink how they make decisions in a world full of distractions, pressure, and decision fatigue. She breaks down what “smart decisions” really mean—choices that align with your purpose, passion, and business objectives, and why every decision may not deserve your energy. You’ll learn how to slow down impulsive reactions, focus on what truly moves the business forward, and empower your leaders to own decisions in their areas of responsibility. Kati shares a simple but powerful four-question framework you can use for everything from hiring to new services and product offerings. If you want clearer thinking, better leadership, and more confident decisions that actually drive results, this episode is for you. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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659: How to Walk Away Successfully, with Terra Harvell
02/02/2026
659: How to Walk Away Successfully, with Terra Harvell
In this episode, Kati sits down with Terra Harvell to talk about what it really means to build a salon you can actually walk away from—and why most salons are never truly sellable. Terra shares her journey from behind-the-chair to building scalable systems, including the hard lessons that led her to rethink commission models, leadership, and profitability. They unpack the concept of salon “roll-ups,” exit strategies, and how to increase enterprise value instead of creating another job for yourself. You’ll learn why only 2 out of 10 salons ever sell, and what needs to change if you want your business to be one of them. If you’re a salon owner who wants freedom, options, and a business that works without you, this conversation will challenge and inspire you to think bigger. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW TERRA HARVELL Website: Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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658: Self-Confidence vs. Pride
01/29/2026
658: Self-Confidence vs. Pride
In this episode, your host Kati Whitledge explores the powerful and often misunderstood difference between self-confidence and pride—and why both can quietly shape the way you lead, grow, and relate to others. She explains how real confidence is built on competence, truth, and humility, while pride is usually rooted in insecurity, image, and the need to protect ego. You’ll learn the subtle behaviors that reveal when pride is creeping in, especially for high performers and fast-growing leaders, and how defensiveness can be an early warning sign. Kati shares practical, honest strategies for staying grounded, receiving feedback, and approaching others with both truth and respect. This conversation will challenge you to build “humble confidence” so your results, character, and relationships can all grow together. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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657: The New Way to Motivate Your Stylists
01/26/2026
657: The New Way to Motivate Your Stylists
In today’s episode, Kati sits down with Blake Reed Evans to explore what modern leadership really looks like in today’s salon environment. Blake shares his journey from associate stylist to shareholder and salon owner, and how mentorship, education, and a clear growth path shaped his success. Blake breaks down a new model of salon ownership, team development, and why flexible schedules and evolving benefits are essential to attract and retain top talent. You’ll hear how Blake’s salon balances high standards with a supportive culture, adapts to generational shifts, and creates long-term stability for both owners and team members. This conversation is a must-listen for salon owners and leaders who want to build a sustainable business, grow future leaders, and elevate the team experience. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW BLAKE REED EVANS Instagram: TikTok: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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656: Be Resilient, with Kati Whitledge
01/22/2026
656: Be Resilient, with Kati Whitledge
Resilience isn’t about avoiding stress, it’s about learning how to adapt, endure, and grow stronger through every season of business. In this episode, Kati breaks down the four inevitable seasons salon and spa owners face—growth, steadiness, decline, and drought—and explains why waiting for a “stress-free” season is a trap. You’ll learn how resilient leaders stay disciplined, protect their identity, and make clear decisions without letting fear or emotion drive permanent choices. This conversation will challenge you to see pressure as preparation and lead yourself and your team forward with clarity, ownership, and hope—no matter the season you’re in. GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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655: Fast Leadership with Jay Williams!
01/19/2026
655: Fast Leadership with Jay Williams!
In today’s episode behavior strategist, Jay Williams introduces his powerful “fast leadership” framework, breaking leadership down into three deceptively simple pillars: agreements, accountability, and alignment. He reveals why most leaders fail at holding people accountable, the critical difference between expectations and agreements, and how emotional intelligence elevates every conversation. Tune in to learn how to simplify your leadership approach, strengthen your team, and access the tools Jay recommends to accelerate your growth. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW JAY WILLIAMS Website: Previous Podcasts We’ve Done: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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654: Build A Thriving Salon
01/15/2026
654: Build A Thriving Salon
Building a thriving salon or spa starts with one powerful foundation: community. In this episode, Kati Whitledge unpacks why human connection is not just a “nice to have,” but a biological, psychological, and business necessity for growth, retention, and long-term success. You’ll learn why team members leave when they don’t feel ownership or belonging—and how simple, intentional actions can dramatically strengthen loyalty, culture, and performance. If you want a salon where people stay, grow, and thrive together, this conversation will challenge you to lead community on purpose. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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653: Don’t Ignore These Marketing Trends!
01/12/2026
653: Don’t Ignore These Marketing Trends!
Discover the marketing trends you cannot afford to ignore as Kati sits down with industry marketing expert Kayla Morgan, who shares the digital strategies driving real revenue for salons and spas right now. In this episode, you’ll learn why Meta ads must stay on, how geo-targeting and best-practice offers boost bookings, and which visuals consistently outperform in today’s crowded feed. Kayla also reveals the rising role of AI—from virtual reception to SEO support—and why blogs are still essential for local search dominance in 2026 and beyond. Together, they unpack how to budget for marketing, track ROI, and refresh your online presence to stay competitive. If you’re ready to elevate your brand visibility, attract new guests, and future-proof your marketing strategy, this is the episode you won’t want to miss. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW IMAGINAL MARKETING Website: Instagram: Email: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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652: Your Pain is Your Purpose
01/08/2026
652: Your Pain is Your Purpose
Today, Kati reveals how our deepest pains personally, professionally, and emotionally, can become the very fuel that ignites our greatest leadership breakthroughs. She shares her own journey from childhood hardship and unhealthy patterns to strength, identity transformation, and purpose, proving that pain isn’t punishment, it’s preparation. Salon and spa owners will learn how to reframe setbacks as signals for innovation, stronger systems, healthier cultures, and more impactful client care. You’ll finish this episode inspired to turn your hardest experiences into leadership mastery and to help your team do the same. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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651: Make Your Financial Freedom A Priority
01/05/2026
651: Make Your Financial Freedom A Priority
Today we sat down with financial expert, Mel Abraham, to help salon owners redefine what it means to be truly free. Mel shares his deeply personal journey from leaving corporate life without a plan, to rebuilding the life of his dreams after cancer, to creating his signature “money machine” that generates income outside your business. Together, they talk about how to embrace present joy while building a secure future. Mel teaches that discipline doesn’t mean deprivation. You’ll learn why financial freedom isn’t about hitting a number, but rather it’s about creating choices, aligning money with your values, and living the life you love while you build it. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW MEL ABRAHAM Website: Instagram: GET HIS BOOK: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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650: New Year, New Mission
01/01/2026
650: New Year, New Mission
Start the year with a mission that moves you. In this powerful conversation, Kati uncovers how the military defines “mission” and shows salon and spa owners how adopting that level of clarity, purpose, and direction can transform their business in 2026. You’ll learn why revisiting and rewriting your mission each year fuels innovation, deeper team alignment, stronger culture, and measurable growth. Walk away inspired to update your mission with bold intentions so every decision, action, and outcome this year supports your biggest impact yet. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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649: Three Ways to Solve Cashflow Challenges
12/29/2025
649: Three Ways to Solve Cashflow Challenges
In this powerful year-end episode, industry expert, Danielle Cherewyk is back to tackling one of the biggest challenges facing salons and spas today: cash flow. Danielle breaks down why 82% of businesses fail due to cash flow issues and shares the exact strategies salons can use to stay profitable. Learn actionable ways to increase client frequency, transition into high-maintenance services, and boost retail revenue while empowering your team with financial clarity. You’ll also hear how membership models like “The Beauty Bank” create predictable income and help clients invest in consistent home care. Don’t miss Danielle’s inspiring insights—plus a sneak peek at the new book Prove Them Wrong—in this essential episode for every growth-minded beauty leader. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW DANIELLE CHEREWYK Instagram: Salon Website: Prove Them Wrong Book: Our First Episode Together: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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648: Unconditional Honor
12/25/2025
648: Unconditional Honor
Today we talk about the concept of unconditional honor in leadership and business. We are drawing inspiration from military culture, where treating people with honor isn’t optional, it’s a matter of survival. You’ll hear how this same mindset can transform everyday business environments by uncovering hidden strengths, recognizing potential before performance, and leading from the trenches. With personal stories and real examples, Kati shows how honor builds trust, drives accountability, and creates a culture where people feel safe to grow and strive for greatness. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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647: Salon Owners with Social Status
12/22/2025
647: Salon Owners with Social Status
Salon owners know the power of social media but are they truly leading their team by example? In this episode, Jodie Brown shares how she went from hairstylist to marketing mentor, revealing the simple branding strategies that helped her grow her business and build real authority online. Together, we talk about how storytelling, specificity, and a bold personal voice can transform your salon’s social presence and culture. You’ll also learn two exciting ways to work with Jodie, including a transformational retreat in Italy designed to ignite your brand and your confidence! WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW JODIE BROWN! Website: Instagram: Podcast: Retreat: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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646: Order vs. Disorder
12/18/2025
646: Order vs. Disorder
When you create order in one part of your business, disorder will show up somewhere else and that’s not a sign of failure, it’s the science of growth. In this episode, we break down the law of entropy and explain why the most successful leaders learn to anticipate chaos, secure team buy-in and rebuild systems as their business scales. You’ll hear real examples of what disorder looks like and the risk of lack of engagement, uneven workloads and resistance. If you’re growing, leading change, or planning a big shift in your business, this episode will give you the mindset and tools to manage disorder instead of being blindsided by it. GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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645: Soul Authority
12/15/2025
645: Soul Authority
What if unlocking your next level of leadership begins with rediscovering your true authority—your soul authority? In this inspiring episode, Master Certified Coach Lyn Christian returns to share how their Soul Authority Track is transforming leaders through purpose, radical self-awareness, and measurable personal growth—like improved health, renewed confidence, and clear career direction. You’ll hear behind-the-scenes insights on the first beta group, the powerful system Lyn built around nurturing authentic leadership, and why the beauty industry is uniquely positioned to benefit from this work. Kati and Lyn also explore why your most productive decade may actually be ahead of you—and how your personal growth today shapes those future results. If you're ready to lead with clarity, courage, and conviction—this episode will ignite the spark. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW LYN CHRISTIAN Website: Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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644: Raise Your Prices Confidently
12/11/2025
644: Raise Your Prices Confidently
Raising your prices isn’t about charging more, it’s about elevating your standards so you can deliver the level of excellence today’s clients expect. With industry expenses rising 12–20% since 2021, strategic price adjustments are what allow you to invest in better education, tools, technology, and the kind of talent that keeps your business thriving. Data shows that a 10% price increase can generate more than double the financial impact of a small commission bump, giving your team greater earning potential without increasing your workload. When you confidently update your pricing, you attract clients who value your expertise, support your growth, and stay committed long-term. Ultimately, raising prices is one of the most powerful moves you can make to strengthen your culture, your team, and the future of your business. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: FOLLOW NINA TULIO: SPONSORS Join the PBA:
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643: Embrace Change, with Casey Voss!
12/08/2025
643: Embrace Change, with Casey Voss!
Get ready for a powerful and refreshingly honest conversation with legendary salon owner, educator, and curly-hair specialist Casey Voss—a 25-year industry vet whose story reads like a masterclass in resilience, reinvention, and leadership. In this episode, Casey opens up about rebuilding after a devastating salon fire, navigating major business transitions, letting go of ego, and learning to trust bold decisions even when they cost her people, comfort, or certainty. You’ll hear how vision-casting, year-end audits, boundary-setting, and courageous conversations became the foundation of her growth—and how they can transform your salon too. Kati and Casey dive into the realities of leading teams, the challenges of turnover, and the freedom that comes when you finally stop operating out of fear and start building intentionally. If you’re hungry for clarity, courage, and a renewed sense of purpose in your salon leadership, this conversation will light you up. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW CASEY VOSS! Website: Instagram: Podcast: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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642: Being Underestimated is A Superpower
12/04/2025
642: Being Underestimated is A Superpower
When others doubt you, it can become your greatest edge. In this episode, Kati reveals how being underestimated became her superpower—from prevailing in a courtroom to building a one-of-a-kind tech platform that is reshaping the beauty industry. She shares how working quietly in the shadows allows you to learn, grow, and prepare without the noise of critics. Discover why the most powerful moves often happen when no one’s watching, and how proving yourself right is far more rewarding than proving others wrong. GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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641: The Trends We Will Take into Next Year
12/01/2025
641: The Trends We Will Take into Next Year
In this inspiring episode of Beyond The Technique, host Kati Whitledge welcomes salon owner, educator, and L’Oréal Professional Artist, Daniel Mason-Jones for a powerful conversation about the trends shaping the salon industry in 2026. Daniel shares how purpose and passion can transform not just a career, but an entire community. You will discover how building culture, offering education, and prioritizing well-being can create thriving, loyal salon teams. This episode will leave you feeling motivated to lead with empathy, courage, and vision for the year ahead. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW DANIEL MASON JONES Instagram: Website: Muse Salon: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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640: Gratitude vs. Greed
11/27/2025
640: Gratitude vs. Greed
Happy Thanksgiving! Today we talk about how gratitude and greed shape the culture of a business and the mindset of its leaders. We break down how greed, which is often disguised as ambition, can cause burnout, discontent, and competition, while gratitude restores joy, collaboration, and purpose. Kati shares personal and professional examples, from lessons with her child to experiences in leadership, illustrating how gratitude transforms both people and organizations. She also introduces practical ways to express appreciation through understanding love languages and recognizing small wins. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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639: Control Who Sits in Your Chair
11/24/2025
639: Control Who Sits in Your Chair
Kati welcomes celebrity stylist and educator Jill Buck to share how she took control of her career and built a high-value, high-demand business model—both behind the chair at 901 Salon in West Hollywood and as a traveling stylist for A-list clients. Jill opens up about her 22-year journey from Oregon to LA, how she transitioned to on-location work during COVID, and the strategies she uses today to ensure she only books profitable full transformations and color changes. She reveals her $800–$1,000 minimum color ticket mindset, why she now conducts consultations via email, and how she empowers younger stylists by routing lower-tier services their way. Jill also dives into 901’s luxury VIP experience, the independent stylist-assistant model shaped by California labor laws, and how she maintains work-life balance while launching her handmade accessory line and working on “Dancing with the Stars.” Get ready to rethink how you fill your books, elevate your brand, and control who sits in your chair. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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638: Keep Energy High & Purpose Higher
11/20/2025
638: Keep Energy High & Purpose Higher
In this short and powerful Beyond The Technique podcast episode, Kati Whitledge shares a framework for sustaining your energy and purpose as a leader. She reveals why rest is a discipline, not a luxury—and how to build it into your routine to prevent burnout and boost creativity. You’ll learn how to delegate for growth, align daily work with your deeper mission, and shift from exhaustion to endurance. Tune in for practical steps to protect your energy, pace your commitments, and lead with purpose that lasts. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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637: Leading The Natural Movement
11/17/2025
637: Leading The Natural Movement
Get ready to be inspired by the incredible journey of Leysa Carrillo—global artistic ambassador for Redken and founder of Forever Curls Academy—as she sits down with Kati to share how her passion for textured hair transformed her career and the industry. From growing up in a strict military family in Cuba to performing in Cirque du Soleil, Leysa’s path to beauty was anything but traditional, yet her curiosity, resilience, and love for her clients fueled her rise as a trailblazer in the natural hair movement. In this episode, she opens up about the lack of textured hair education she faced early on, the emotional challenges that pushed her to innovate, and how she built a global movement that empowers stylists to embrace all hair textures with confidence. Leysa also dives into the importance of inclusivity, the progress made since 2020, and why every true specialist should be educated in all hair types. Plus, she shares how Forever Curls Academy is reshaping beauty education and changing state curriculums across the country. This is a must-listen for salon owners and stylists ready to elevate their expertise and invest in textured hair education. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW LEYSA CARILLO Website: Instagram: Email for Education: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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636: Answer These Leadership Questions, with Kati Whitledge
11/13/2025
636: Answer These Leadership Questions, with Kati Whitledge
Today we are going to look at key questions every leader needs answer to in order to grow and develop themselves as a leader. These lessons are inspired by The Making of a Manager by Julie Zhuo, emphasizing the importance of leaning into strengths rather than obsessing over weaknesses. Kati opens up about breaking limiting self-beliefs, sharing her own journey of overcoming childhood narratives and developing a growth mindset. She will walk you through practical reflection tools for identifying strengths, navigating imposter syndrome, and managing emotional triggers as leaders. Tune in to discover how self-awareness, honest feedback, and understanding your unique value can transform your leadership journey. GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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635: Biohacking 101
11/10/2025
635: Biohacking 101
Today, Kati welcomes Zac Miner and Dan Schmidt from Best 365 Labs to uncover how optimizing your mitochondrial health can transform energy, skin vitality, and longevity from the inside out. Designed for salon, spa, and med spa professionals, this introductory conversation simplifies the science behind biohacking and reveals why mitochondria—the body’s “powerhouse cells”—are the key to improved wellness, recovery, and performance. Learn about groundbreaking supplements like methylene blue, NAD, and PQQ, and discover how enhancing mitochondrial function can elevate both your personal health and your clients’ results. Tune in to hear Kati’s personal experience, gain actionable insights for your business, and access exclusive offers and links for professionals and consumers in the show notes. | USE CODE KW10 WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW BEST 365 LABS Website: Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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634: Ten Traits of Empowering Leaders
11/06/2025
634: Ten Traits of Empowering Leaders
What makes a leader truly empowering instead of overbearing? In this episode, Kati reveals ten traits of leaders who build trust, delegate with confidence, and inspire with vision and empathy. You’ll learn practical strategies for active listening, respecting boundaries, and supporting your team’s autonomy while still holding them accountable. Tune in to discover how empowering leadership can unlock growth, loyalty, and a thriving culture inside your salon or spa. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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