Beyond The Technique Podcast
Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Ultimately, Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!
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515: Making it Her Mission, with Myra Reddy!
11/27/2023
515: Making it Her Mission, with Myra Reddy!
Have you ever wondered who stands up on behalf of the beauty industry when it comes to government policy, regulation, and legislature? Meet, Myra Reddy! She's the Director of Government Affairs for the Professional Beauty Association (PBA). She's here to share how she actively works to protect and progress the beauty industry for the better. Please stay apprised and share this episode with your industry friends! WATCH ON YOUTUBE: https://youtu.be/Xmjwlz95tXk JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW PBA Website: JOIN THE PBA:
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514: Not Your Mama’s Perm, with Janine Jarmen
11/20/2023
514: Not Your Mama’s Perm, with Janine Jarmen
We have the celebrity hairstylist and founder of curl cult, Janine Jarmen, here to share her beauty industry journey and why developing a better, vegan, and modern perm is the tool you've been missing to optimize the way you serve your clients. This conversation was one of my favorites of the year. Listen today! WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW CURL CULT Instagram: Website: JOIN THE PBA:
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513: The Entrepreneurial Rollercoaster Ride!
11/13/2023
513: The Entrepreneurial Rollercoaster Ride!
In a sea of competition, what makes your business stand out? Is your story stronger? Is your team more accessible? Today, you’ll learn from Shaahin Cheyene, an entrepreneur, author, speaker, and podcaster. He’s going to share how he launched a wellness product at the age of sixteen and made a Billion dollars! His journey is incredible, and we promise you will leave with a ton of insights that will improve how you do your business now. WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW SHAAHIN CHEYENE Website: PodcastCola: Instagram: Buy His Book: JOIN THE PBA:
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512: Pivoting Your Career within The Beauty Industry
11/06/2023
512: Pivoting Your Career within The Beauty Industry
Burnt out from doing hair? There's still hope! You can pivot your career path and stay in this amazing industry. Just ask Shab Caspara, who has gone from Hairstylist to one of the most recognized trichologists and an expert resource for all major beauty and health media outlets. Today, Shab will share her journey, her advice on having the best hair possible, and why her new brand, Leona, is taking the beauty industry by storm! WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW LEONA! Website: Instagram: JOIN THE PBA:
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511: Your Network is Your Net-Wealth, with Lynzie Smith!
10/30/2023
511: Your Network is Your Net-Wealth, with Lynzie Smith!
Thinking about networking can be daunting, but if you look at it as a form of building relationships just like we do when we're working with our guests, our team, or our vendors, then this becomes an area we can lean into. When we grow our network, we naturally incur growth in ourselves, our business, and oftentimes our financials. Today, Lynzie Smith shares how important it is to go after your goals because the answer is already a no unless you ask! WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW COMMON WEALTH COLLECTIVE Website: Instagram: Common Wealth Conversations: JOIN THE PBA:
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510: Foster a Culture That Supports Intellectual, Physical, and Financial Safety
10/23/2023
510: Foster a Culture That Supports Intellectual, Physical, and Financial Safety
We have CEO, Greg Davis, here to share his journey and story of why physical safety is the foundation to your team’s ability to produce. If you want your team to thrive and perform at the highest level, this episode is for you. q WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW BIGLEAF NETWORK Website: Greg Davis: JOIN THE PBA:
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509: Running a Niche Beauty Business, with Nikia Londy!
10/16/2023
509: Running a Niche Beauty Business, with Nikia Londy!
We have Superstar Entrepreneur, Nikia Londy, here to share how every niche business decision she’s made has led to massive success. When she launched her niche hair augmentation brand, Intriguing Hair, she made just under six-figures in her first MONTH! You will be energized and inspired after today’s show. Enjoy! WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW INTRIGUING HAIR! Website: Instagram: JOIN THE PBA:
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508: Attract, Retain, and Train, with Donna Rodrigue!
10/09/2023
508: Attract, Retain, and Train, with Donna Rodrigue!
People are craving relationships now more than ever. Donna Rodrigue is back to share part of her Eufora Leadership Forum curriculum in order to help the industry grow their teams and their businesses. Her experience and insight are so needed right now! Join us for this great conversation that will leave you with new confidence in your business model. WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW EUFORA & CASA VERDE SALON! Business Courses: Website: Instagram: Listen to our first episode together! JOIN THE PBA:
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507: Master the Morning Huddle, with Drea Hemmer!
10/02/2023
507: Master the Morning Huddle, with Drea Hemmer!
Sometimes the things we resist are the things we need the most. Join us today as we dive into the positive impact morning huddles can have on your team. Learn from Author and Salon Owner, Drea Hemmer, who wrote the book, Intelligent HuddlesTM. Her journey will inspire you! WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW DREA HEMMER! Website: Instagram: JOIN THE PBA:
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506: Rags to Riches, with Karen Pudetti!
09/25/2023
506: Rags to Riches, with Karen Pudetti!
Karen Pudetti is here to share her journey and her massive pivot from a cushy Corporate America position to becoming a beauty industry expert. Her journey will inspire you to take risks, look at your numbers, and do the next big thing to help others around you. Enjoy! WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KAREN’S BUSINESSES & GET HER BOOK Get Her Book: Website: Instagram: JOIN THE PBA:
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Bonus Episode: Live on Mission
09/22/2023
Bonus Episode: Live on Mission
This is a special episode for our friends at Dave Ramsey Solutions. And I want to give a special shoutout to Kristin Hart and the women at Thompson Station Church. Join our host, Kati Whitledge, as she dives into what living on mission means to her. You'll also learn about the incredible budgeting tool Kati now provides for all of teams at all of her salon locations. Enjoy! Follow Us & Connect! Episode Links
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505: Surpass Your Revenue Goals with Specialty Services
09/18/2023
505: Surpass Your Revenue Goals with Specialty Services
Create that Big T Energy at your Salon by empowering your Stylists to specialize. We have first-time guest and award-winning Salon Owner, Caroline Dodig, here today! She's bringing a fresh perspective to the industry with her soon-to-be multilocation business model. Enjoy! WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW SOFFIATO VIA SALON Website: Instagram: JOIN THE PBA:
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504: Introducing Industry Giant, Leslie Munsell!
09/11/2023
504: Introducing Industry Giant, Leslie Munsell!
Celebrity Makeup Artist and Creator of Beauty For Real, Leslie Munsell, is here to share her industry journey with us! Her global experience has given her the opportunity to meet incredible people and afford her the opportunity to develop and create her own makeup line! You will be inspired by her story and eager to join the Beauty For Real Movement. WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW BEAUTY FOR REAL Website: Instagram: JOIN THE PBA:
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503: Creating Generational Wealth and A Lasting Legacy
09/04/2023
503: Creating Generational Wealth and A Lasting Legacy
Have you ever thought about owning your own building? Or, putting your children on your payroll so they can contribute to an IRA? Have you thought about merging the employee salon model with booth rental? These are a few areas that our guest, Karen Hardee, has done in her own business. She’s here today to share her journey, the ways she’s built generational wealth, and her wisdom with us! WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KAREN HARDEE Website: Beauty Biz on Demand: Instagram: JOIN THE PBA:
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502: Lessons in Leadership, with Heather Spencer!
08/28/2023
502: Lessons in Leadership, with Heather Spencer!
Do you wonder how to get others to do what you want them to do? Could it be that you’re asking the wrong question? There’s another way to think about leadership and we have Salon Owner and Certified John Maxwell Speaker and Coach, Heather Spencer, here today to shed light on the topic of leadership. She shares three ways you can approach leadership in your salon and spa business that will elevate yourself and your team! WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW A SPENCER GELLISE SALON Website: Instagram: JOIN THE PBA:
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501: Create a Rich Life with Power and Joy
08/21/2023
501: Create a Rich Life with Power and Joy
Have you ever tried to tap into your nonconscious mind in order to release hurts, hangups and limiting beliefs? If you want to build your life by design, this episode is for you! We have Brigette Sobus here to share how NLP Hypnosis can give you the breakthrough in life you’ve been waiting for. Listen through the end to learn about a special gift Brigette is giving to all our listeners! WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW POWER & JOY COACHING ACADEMY Free Guide! Website: Instagram: JOIN THE PBA:
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500: Take Risks!
08/14/2023
500: Take Risks!
Our Founder and Host, Kati Whitledge, shares why NOW is the best time to start something new, something bigger, and something in addition to what you’re already doing. Kati will share an overview of her year thus far and what she’s done to grow herself and her companies! JOIN mya! APPLY FOR OUR SEVEN-FIGURE SALON OWNERS MASTERMIND: LET’S CONNECT! BTT Instagram: MYA Instagram:
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499: Buying a Multi-Location Salon!
08/07/2023
499: Buying a Multi-Location Salon!
We have salon owners, Tara Gardiner and Sara Davis, here today to share their journey in purchasing a very successful three-location salon. They have made innovative changes to their associate training program that has helped them grow their team. This year, they are doubling the size of their flagship location and offering an education hub within. You will be inspired and motivated by their story! WATCH ON YOUTUBE: JOIN mya! APPLY FOR OUR SEVEN-FIGURE SALON OWNERS MASTERMIND: JOIN THE PBA: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW SALON BLU Website: Instagram:
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498: Employee Retention Tips, with Nichole Garner!
07/31/2023
498: Employee Retention Tips, with Nichole Garner!
There are three ways you can work towards retaining your team members for the long haul. Nichole Garner is here to share those tips with us! Her award-winning salon has gone through multiple transitions and Nichole is no stranger to taking big risks during seasons when most people would shy away from them. This episode will inspire and motivate you and your leadership team! WATCH ON YOUTUBE: JOIN mya! APPLY FOR OUR SEVEN-FIGURE SALON OWNERS MASTERMIND: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW CAPELLI’S STUDIO & SPA Website: Instagram:
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497: Reach Seven-Figures in Two Years without Going into Debt!
07/24/2023
497: Reach Seven-Figures in Two Years without Going into Debt!
We have Ashley Thomas here today to share how she grew her salon from four team members to now a team of twenty-five. How she earned seven-figures in two years of operations. How she moved from a 1200 square foot salon to a 6500 square foot salon and self-funded the buildout. How she has a 20% profit margin! The list goes on with how inspiring this woman is and how much she’s doing to grow her team’s culture and revenue. Enjoy! WATCH ON YOUTUBE: JOIN mya! APPLY FOR OUR SEVEN-FIGURE SALON OWNERS MASTERMIND: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW SIX TEN SALON Website: Instagram:
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496: How to Develop an Apprenticeship Program, with Mallory Seisser!
07/17/2023
496: How to Develop an Apprenticeship Program, with Mallory Seisser!
Have you tried to implement an onboarding or training program for new talent but wish there was more consistency to your program? We have Mallory Seisser here today to share her expertise on this topic! Mallory is a Salon Owner, Industry Educator, and Salon Owner Professor with Pip University! This topic is so near and dear to her because growing new professionals is one of her top priorities for her company. So much so, Mallory needs to either open a second salon location or find a larger salon space for her team! You will appreciate her wisdom on this topic! WATCH ON YOUTUBE: JOIN mya! APPLY FOR OUR SEVEN-FIGURE SALON OWNERS MASTERMIND: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW GILDED LILY Website: Instagram:
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495: The Secrets to Successful Nail Services!
07/10/2023
495: The Secrets to Successful Nail Services!
We have first-time guest and nail industry giant, Erica Schlabach here today! Erin is the Owner of Erica’s ATA—a seven-figure E-file manufacturer and nail tech education company. She’s here today to share her vision for where the nail industry is going and what ways we can grow our nail business within our salons and spas. This is a must listen even if you don’t offer nails! WATCH ON YOUTUBE: JOIN mya! APPLY FOR OUR SEVEN-FIGURE SALON OWNERS MASTERMIND: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW ERICA’S ATA! Website: Instagram:
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494: Meet the Creator of Crie Natural, Aminah Lawson!
07/03/2023
494: Meet the Creator of Crie Natural, Aminah Lawson!
Have you ever seen a need for your craft and decided to put the energy toward solving that need? That’s exactly what Aminah has done by creating her own naturally textured product line. Learn about her industry journey, her salon three-day workweek and her mission to help owners discover their values that become the filter for their lives and businesses! WATCH ON YOUTUBE: JOIN mya! APPLY FOR OUR SEVEN-FIGURE SALON OWNERS MASTERMIND: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW CRIE NATURAL Website: Instagram: Get Aminah’s Book!
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493: Ending the Stigma Associated with Mental Illness
06/26/2023
493: Ending the Stigma Associated with Mental Illness
We have first-time guest and award-winning Salon Owner, Laura Watkins here. She is passionate and has found a renewed purpose to her beauty industry career—and that is raising awareness about mental health and having the deeper conversation about mental illness. She opens up about her own journey and how that’s impacted on her team and her salon and spa business. This episode is a must listen for all industry professionals! WATCH ON YOUTUBE: JOIN mya! APPLY FOR OUR SEVEN-FIGURE SALON OWNERS MASTERMIND: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW PURE SALON-SPA Website: Instagram: Allly Health Contact: Jenny Weaver -
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492: Build A Successful Bridal Business, with Jennifer Alvarez!
06/19/2023
492: Build A Successful Bridal Business, with Jennifer Alvarez!
She’s back! We have returning guest and industry expert, Jennifer Alvarez, here to educate us on how to ramp up and build a successful bridal business. Jennifer is a sought-after business coach, salon owner, and national educator. She’s the creator of the Bridal Bootcamp and Bridal Badass curriculum! She’s always transparent and authentic and we know you’ll love this episode! WATCH ON YOUTUBE: JOIN mya! APPLY FOR OUR SEVEN-FIGURE SALON OWNERS MASTERMIND: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW JENNIFER ALVAREZ! Website: Instagram:
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491: The New Generation of Stylists
06/12/2023
491: The New Generation of Stylists
Join us today as we dive into who the new generation of stylists are, what they want most, and how best to manage their career journey. We have first-time guests, Jan Hill and Kari Dollins joining us from award-winning Eden Salon and Spa to share their incredible story and their insights on the new generation of stylists! WATCH ON YOUTUBE: JOIN mya! APPLY FOR OUR SEVEN-FIGURE SALON OWNERS MASTERMIND: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW EDEN SALON & SPA Website: Instagram:
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490: The Future is Hybrid, with Multi-Location Salon Owner, Michelle Wheatley
06/05/2023
490: The Future is Hybrid, with Multi-Location Salon Owner, Michelle Wheatley
Multi-Location Salon Owner and Founder of Beauty Business Guides, Michelle Wheatley, is here today to share her insights on running a hybrid salon business model. There’s not just one way to offer a hybrid model. It’s asking yourself, what can I do to elevate my top performers once they’ve hit their ceiling at my salon? WATCH ON YOUTUBE: JOIN mya! APPLY FOR OUR SEVEN-FIGURE SALON OWNERS MASTERMIND: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW BEAUTY BUSINESS GUIDES Website: Instagram:
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489: Create Your Own Product Line, with JBK Wellness Labs!
05/29/2023
489: Create Your Own Product Line, with JBK Wellness Labs!
What if you could have your own branded products on your shelves for less than $1,000 and have the return be an upwards of $4000? You’d be in, wouldn’t you? We would too! Today, we have Co-Founders, Dr. Jenelle Kim and Craig Nandoo here to share their background and how they’ve helped brands such as Whole Foods and Nordstrom carry their own products utilizing the collaborative manufacturing partnership with JBK Wellness Labs. Don’t forget to click on our links below to learn more! WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW JBK WELLNESS LABS Website: Private Label Website:
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488: Double Your Salon Revenue, with Heather Mack!
05/22/2023
488: Double Your Salon Revenue, with Heather Mack!
First-time guest, Heather Mack, joined us today to share how she’s become a large fish in a small pond. Meaning, she’s a dominating presence in her community. As a result, her salon had over a 77% increase in revenue in one year! Learn who she partnered with to ensure profitable operations and what she’s focused on to grow her team and revenue. WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW H. MACK & CO. Website: Instagram:
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487: The State of The Industry with Susan Haise!
05/15/2023
487: The State of The Industry with Susan Haise!
Are you wondering what the most progressive salons and spas need to be doing to be among the top performing in our industry? Great! You’re in the right place. We are featuring Industry Giant, Susan Haise, who is the CEO of SIX beauty industry brands. Susan is an epic leader who is always pushing towards greatness. Her brands are prestigious and her love for people has propelled her businesses to be among the most successful in our country. When you’re around Susan, you’re learning and growing. Enjoy today’s episode and share this with your industry friends! WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW EDGELESS BEAUTY GROUP Website: Instagram:
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