Beyond The Technique Podcast
Welcome to the Beyond The Technique podcast with Kati Whitledge. We exist to support beauty & wellness pros and your growing team and business. We believe it's what you do beyond the technical aspects of your craft that will bring substantial success. We promise to bring you the most forward-thinking industry topics to help you consistently grow and develop yourself and your business.
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615: Your Real Competition is Not In This Industry
09/01/2025
615: Your Real Competition is Not In This Industry
What if your salon’s biggest competition isn’t another salon—but luxury experiences like concerts, festivals, and designer brands? In this episode Beauty Industry Expert, Tim Fisk joins us to unpack why salon owners must compete digitally for clients' attention and dollars. Tim dives into how important building trust with younger guests and mastering email and lead nurturing strategies is, so you can get and keep the next generation of consumers who spend the most on luxury hair services. He also shares his leadership journey within this industry and how he’s grown to be the best leader he can be for the new generation of hairstylists! WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW TIM FISK + SUMMIT SALON BUSINESS CENTER Website: Summit Online Courses: Tim’s Instagram: Summit’s Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA:
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614: Be A Girl’s Girl
08/28/2025
614: Be A Girl’s Girl
Kati Whitledge opens up about the leadership lessons she learned as a fiercely loyal teen—and how those early experiences shaped the way she empowers women today. From standing up for her friends to navigating the complexities of female friendships, Kati shares how sisterhood, not competition, is the foundation of strong salon teams. She reflects on how sports, style, and spiritual growth have all influenced her approach to leading with love, grace, and conviction. If you believe in building a supportive culture where women cheer each other on, this episode is your reminder that being a "girl’s girl" is a leadership superpower. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW KATI WHITLEDGE Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA:
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613: Rise of The Fiercely Committed!
08/25/2025
613: Rise of The Fiercely Committed!
Today we sit down with celebrity stylist and industry mentor, Danielle Keasling to explore the Rise of the Fiercely Committed—a journey marked by bold pivots, personal growth, and unapologetic authenticity. Danielle shares how she transitioned from marine biology to mastering the art of hairstyling, building a career that spans high fashion, education, and now coaching. You’ll hear how she broke through gatekeeping in the beauty world, developed her own artistic voice, and now helps others do the same—without needing to sacrifice their values or relocate. From session styling to biohacking, this episode is a must-listen for any stylist or salon owner ready to rise, lead, and create on their own terms. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW DANIELLE KEASLING Instagram: Website: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA:
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612: Make Better Long-Term Decisions
08/21/2025
612: Make Better Long-Term Decisions
In this episode, Kati shares a powerful 10-step framework inspired by Tony Robbins for making life-changing decisions that truly stick. You’ll learn how to get into a peak state first—because the quality of your decisions depends on your mindset and emotions when you make them. She’ll guide you through aligning decisions with your core values, your future identity, and every key area of your life, while using tools like the 10-10-10 method and the pain-pleasure principle to overcome short-term emotions. If you’re ready to burn the boats, back your choices with action, and become the person your next-level life requires—you don’t want to miss this! WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW KATI WHITLEDGE Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA:
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611: Building Community, with Daniel Johnson
08/18/2025
611: Building Community, with Daniel Johnson
Kati welcomes Daniel Johnson, founder of the Green Beauty Community Foundation and The Salon Chair Guys, to share his powerful journey of community-building and sustainability in the beauty industry. From growing up in his father’s barbershop to developing eco-friendly solutions for salons, Daniel’s story is one of passion, purpose, and resilience. Together, they explore how beauty professionals can align with like-minded individuals, take the Green Pledge, and make a meaningful impact—one sustainable choice at a time. Get ready to be encouraged, empowered, and reminded that when the community leads, change follows. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW GREEN BEAUTY COMMUNITY Instagram: Website: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA: Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More:
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610: Technology CANNOT Replace Everything
08/14/2025
610: Technology CANNOT Replace Everything
In this episode, Kati explores the irreplaceable human elements that make salon experiences truly magical. From authentic conversation and intuitive energy reading to mentorship and meaningful touch, she shares ten ways that AI will never replicate what happens between real people. You’ll be reminded why community, creativity, and emotional intelligence are the soul of the salon industry. If you’ve ever feared tech could take over—this episode proves the heart of your business is safe. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW KATI WHITLEDGE Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA: Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More:
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609: Where You Get Education Matters, with Ashlee Norman!
08/11/2025
609: Where You Get Education Matters, with Ashlee Norman!
What’s the difference between being internet-famous and being truly educated? In this episode, Kati sits down with globally renowned colorist, educator, and content creator Ashlee Norman to dive deep into the world of hair education—and the impact (both good and bad) that social media has had on the craft. Ashlee shares her incredible journey from Bumble and Bumble network educator to international platform artist, tool designer, and one of the most sought-after voices in dimensional color and modern cutting. Together, they explore why mastering fundamentals, critical thinking, and hands-on learning will always outperform viral trends—and how salon pros can spot the difference between real education and surface-level content. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW ASHLEE NORMAN Instagram: Website: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA: Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More:
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608: You’ll Be Judged Regardless
08/07/2025
608: You’ll Be Judged Regardless
Today, Kati gets real about being judged at every stage of her transformation—from weighing over 250 pounds to becoming ultra fit and confident. She shares how judgment doesn’t disappear with success—it simply takes a different shape—and explores the double standards women often face in both business and beauty. Drawing from personal experience and biblical truth, Kati unpacks the difference between pride and humility, encouraging listeners to own their confidence without apology. If you’ve ever felt caught between criticism no matter what you do, this episode will remind you that you’re not alone—and that you were made for this moment in time. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW KATI WHITLEDGE Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA: Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More:
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607: Serve Without Sacrificing
08/04/2025
607: Serve Without Sacrificing
In today’s episode, Kati welcomes salon owner and stylist mentor Lexi Dawn, who shares her journey from Costa Rica to building a luxury booth-rental salon in Carmel, Indiana. Lexi reveals how she empowers stylists to serve without sacrificing, by setting boundaries, pricing with purpose, and staying confident in their value. She unpacks practical strategies for avoiding burnout, hiring support, and building a business model that prioritizes balance and beauty. Whether you're behind the chair or leading a team, this is a must-listen for salon pros ready to grow with clarity and confidence. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW LEXI DAWN! Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA: Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More:
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606: Appearance Standards
07/31/2025
606: Appearance Standards
In today’s mini episode, your host Kati Whitledge breaks down why professional appearance standards—not just dress codes—are essential in the salon industry. She shares compelling data showing that well-groomed professionals earn more trust, land jobs faster, and even boost their sales by up to 20%. Kati explains how first impressions are formed in seconds, making appearance a key factor in client perception. Tune in to learn how to elevate your team's image while still honoring individuality. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW KATI WHITLEDGE Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA: Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More:
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605: Speak Confidently in Any Situation
07/28/2025
605: Speak Confidently in Any Situation
Are you ready to speak confidently in any situation, even tough ones? In this episode, returning guest Dawn Bradley shares powerful stories about setting boundaries with compassion, managing client cancellations professionally, and building self-trust in the face of anxiety and people-pleasing. Learn how to stop outsourcing your worth, communicate clearly, and grow your profitability without sacrificing authenticity. If you've ever struggled with confrontation or feared being judged for enforcing your policies, this is your must-listen guide to courageous communication. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW DAWN BRADLEY! Instagram: Website: Listen to Episode 319 with Dawn: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA: Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More:
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604: Get Feedback and Grow Your Salon
07/24/2025
604: Get Feedback and Grow Your Salon
What if we told you that you can grow your salon by getting more feedback. In this episode, Kati shares how continuous feedback from team members, clients, and prospective hires boosts engagement, retention, and overall productivity—backed by real stats and real-world examples. You’ll hear how her salon uses tools like virtual shadowing, career fair surveys, and mya’s matchmaking software—all for insights to improve hiring, guest experiences, and product decisions. Discover how to create a culture of communication that drives loyalty and lasting growth. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW KATI WHITLEDGE Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA: Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More:
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603: A Loyalty Program That Makes You Money
07/21/2025
603: A Loyalty Program That Makes You Money
Are you leaving money on the table with your salon’s loyalty program? In this episode, salon industry expert and business coach, Doug Campbell joins Kati to share how salons can structure loyalty programs that actually increase profits—plus how to leverage retail, train your front desk like a sales team, and avoid common marketing pitfalls. Don’t miss Doug’s free loyalty calculator and training resources—linked in the show notes! WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW SALON DOC Website: Instagram: Profit Calculator: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA: Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More:
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602: The Spender vs. The Saver
07/17/2025
602: The Spender vs. The Saver
Do you truly understand the psychology behind your clients’ buying decisions? In this episode, Kati Whitledge breaks down the key differences between spenders and savers, offering real-world insights from her book From First Date to Forever. You’ll learn how to identify each persona, how to speak their emotional language, and how to deliver a client experience that keeps them loyal for life. Whether you're in beauty, sales, or customer service, this episode will transform the way you connect with your customers. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW KATI WHITLEDGE Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA: Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More:
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601: How to Survive The Beauty Industry
07/14/2025
601: How to Survive The Beauty Industry
In this raw and inspiring episode, Wesley Palmer reveals the real challenges of surviving and thriving in the beauty industry. From dropping out of hair school to becoming a top educator with Paul Mitchell, Wesley shares the unfiltered journey of career reinvention, industry burnout, and the power of authentic connection. You’ll hear how sobriety, self-care, and social media transformed his career, and why so many stylists burn out before they ever break through. If you're questioning your path or looking for a spark to reignite your passion, this is the must-listen conversation you didn’t know you needed. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW WESLEY PALMER Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA: Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More:
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600: What I've Learned from Doing 600 Podcasts!
07/10/2025
600: What I've Learned from Doing 600 Podcasts!
It’s our 600th episode! I’m Kati Whitledge, and when I launched the Beyond The Technique podcast in 2016, there were no American podcasts for salon owners—so I created one. In this milestone episode, I’m sharing the five biggest lessons I’ve learned through hundreds of unscripted conversations with salon pros, educators, and leaders, and how podcasting helped grow my salon, build my network, and scale our software company, mya. If you’re craving connection, consistency, and next-level growth, this is the episode for you! WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW KATI WHITLEDGE Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA: Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More:
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599: Build Your Clientele from Bridal Styles
07/02/2025
599: Build Your Clientele from Bridal Styles
Join us today as we feature Instagram Influencer and Educator, Kell Grace! Kell is known for teaching four updos in four minutes. She reveals how she built a high-demand brand through simple, wearable styling techniques—and teaches salon owners how to turn brides into long-term clients. With over 300,000 followers and two decades of experience, Kell shares strategies for building income through in-salon workshops, smart product partnerships, and her innovative lookbooks. Whether you're a stylist, salon owner, or educator, this conversation is packed with real-world business tips you can use right away. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW KELL GRACE Website: Instagram: GET HER LOOKBOOK: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA: Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More:
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598: The Power of Play
06/30/2025
598: The Power of Play
What if the secret to unlocking your salon team's innovation, energy, and connection was... play? In this powerful episode, Kati welcomes Mia Sundstrom, Director of Play Transformation at the National Institute for Play, who shares how understanding and embracing your unique "play personality" can lead to peak creativity and workplace culture breakthroughs. Drawing from her background as a Division I athlete, coach, and the legacy of her grandfather Dr. Stuart Brown’s groundbreaking research, Mia explains how play isn’t a distraction from work, it’s a competitive advantage. If you’re a salon owner or leader ready to energize your team and rethink productivity, this is a conversation you can’t afford to miss. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW MIA SUNDSTROM Website: LinkedIn: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA: Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More:
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597: Sharing Faith in Your Salon
06/23/2025
597: Sharing Faith in Your Salon
In this deeply personal episode, Jentry Petzold shares his journey back to the beauty industry after a five-year hiatus, where he built businesses in waste management and real estate. Jentry opens up about the faith transformation that changed everything—moving from New Age practices to Christianity. Jentry is on a mission to empower beauty professionals through his new program, S.E.A CHANGE. This mentorship initiative blends life coaching with faith-based resources, aiming to help salon professionals grow both personally and in their walk with Jesus. Don’t miss this inspiring conversation about courage, conviction, and creating a community of purpose-driven leaders. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW JENTRY PETZOLD Website: Instagram: Our First Podcast Together: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA: Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More:
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596: Rethink Team Based Pay
06/16/2025
596: Rethink Team Based Pay
In this episode, industry experts, Brett Pierce and Michael Yost get candid about the highs and lows of leading a team, learning financial fundamentals, and building a thriving culture. They share the evolution of their understanding of business operations, the power of team-based pay—and the myths surrounding the concept, and how career growth can and should extend beyond traditional metrics. If you're a salon owner striving for stronger leadership, better financial clarity, and lasting team culture, this conversation is for you. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW STRATEGIES Website: Connect with Christy Harty: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA: Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More:
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595: Get AI at Your Salon Without Doing It Yourself
06/09/2025
595: Get AI at Your Salon Without Doing It Yourself
In this episode, tech entrepreneur Ameet Kallarackal joins us to explore how AI is transforming the salon industry. From website optimization to content creation, Ameet shares how his company, Glammatic, helps salon owners drive traffic, increase appointments, and stay ahead of the digital curve. They address the common fear of losing brand voice with AI and how salon owners can ease into using these tools effectively. Tune in to discover how AI can save you time, enhance your online presence, and help your team-based salon thrive. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW GLAMMATIC Website: Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA: Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More:
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594: Healthy Competition & Collaboration
06/02/2025
594: Healthy Competition & Collaboration
In this inspiring episode, Kati welcomes first-time podcast guest Kayla Swanson, a rising leader in the beauty industry who shares her unexpected journey from virtual assistant to event producer and podcast host. Kayla opens up about her personal transformation, how she found her purpose, and the mindset shifts that helped her embrace feedback and trust the process of growth. Kayla shares her insights to the power of healthy competition and collaboration—core values championed by HPSA—and how these values fuel a culture of growth and connection among salon owners. From behind-the-scenes stories to career-defining moments, this episode offers a heartfelt look at what makes the beauty industry a uniquely supportive and transformational space. Don’t miss Kayla’s energetic and insightful debut! WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW HPSA Website: Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA: Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More:
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593: Level The Fk Up!
05/26/2025
593: Level The Fk Up!
In this powerful and raw episode, Lisa Giles, founder of Straight Out of Cosmo, shares her deeply personal journey from a vocational school hairstylist to salon owner, educator, and industry disruptor. She opens up about overcoming trauma, embracing authenticity, and how hairstyling gave her purpose, healing, and the platform to help others do the same. From launching and closing her first app to building a revolutionary education platform for real-life stylists, Lisa’s story is a masterclass in resilience, mindset, and redefining success in the beauty industry. If you're a beauty pro seeking inspiration, real talk, and tools to grow personally and professionally, this episode is a must-listen. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW LISA GILES Instagram: Website: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA: Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More:
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592: Master The Customer Journey
05/19/2025
592: Master The Customer Journey
In this episode, we welcome Siobhan McCaffrey from Phorest Salon Software to uncover what truly goes through a client’s mind before they book with a new salon. She shares the crucial metrics that signal why some salons stall in growth—and how to fix the breakdowns in your buyer’s journey before they hurt your bottom line. Plus, stick around until the end to hear how you can join our FREE exclusive event designed to help you stay ahead of the curve! JOIN OUR FREE WEB EVENT: WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW PHOREST SALON SOFTWARE Get a Demo: Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA: Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More:
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591: How to Make Six Figures Behind-The-Chair
05/12/2025
591: How to Make Six Figures Behind-The-Chair
In today’s episode, our founder and host Kati Whitledge reveals how beauty pros can earn six figures by mastering the business side of being behind the chair. She shares proven strategies for building a loyal, high-spending clientele that keeps coming back and spends more each visit. If you’re a salon owner who wants your team to boost retention and retail sales, this is the episode to share! WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA: Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More: Qnity’s “The Fill” Conference Visit and use code MYA20 for 20% off your registration!
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590: A Simple Lesson in Curls
05/05/2025
590: A Simple Lesson in Curls
We are joined today by global educator and curl specialist Aaron Scott Lacy, who shares his powerful industry journey and the mindset that’s helped him rise without needing external validation. Aaron opens up about what balance looks like in his life, how he defines true success, and the intentional approach he brings when teaching groups of all sizes and experience levels. Whether you’re a seasoned pro or new behind the chair, this conversation offers rich insight into serving guests with all hair types. If your salon is committed to excellence in textured hair service, this is a must-listen. WATCH ON YOUTUBE: POWERED BY: JOIN mya! FOLLOW AARON SCOTT LACY Website: Instagram: Email: [email protected] LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA: Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More: Qnity’s “The Fill” Conference Visit and use code MYA20 for 20% off your registration!
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589: Raising Prices The Right Way
04/28/2025
589: Raising Prices The Right Way
In this episode we bring industry icon Ivan Zoot to explore the often-dreaded but absolutely essential topic of pricing in the beauty business. With over 40 years of experience, Ivan breaks down the misconceptions around price increases and reveals the power of data-driven decisions that can boost confidence and client retention. From the real reason your $189 haircut might be totally worth it, to why 80% occupancy is the sweet spot for pricing strategy, this conversation is packed with practical insights and surprising truths. Whether you're nervous about raising your prices or just want to fine-tune your value proposition, this episode will change how you think about your worth—and how you communicate it. WATCH ON YOUTUBE: POWERED BY: JOIN mya! FOLLOW IVAN ZOOT Instagram: Website: Books: GIFTS GET A FREE SOCIAL MEDIA [CTA] AUDIT GET A FREE AUDIT OF YOUR WEBSITE LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA: Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More: Qnity’s “The Fill” Conference Visit and use code MYA20 for 20% off your registration!
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588: The Successful Have This in Common
04/21/2025
588: The Successful Have This in Common
Today you’ll learn what the most successful people have in common. Our host, Kati Whitledge shares simple daily habits that foster a growth mindset, like documenting your wins and reflecting on lessons learned. You’ll gain strategies for navigating setbacks, setting clear goals, and taking bold action—even when it’s uncomfortable. Whether you're an entrepreneur or someone striving for personal growth, this episode offers encouragement and tools to help you move forward with strength and clarity. WATCH ON YOUTUBE: POWERED BY: JOIN mya! GIFTS GET A FREE SOCIAL MEDIA [CTA] AUDIT GET A FREE AUDIT OF YOUR WEBSITE LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA: Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More: Qnity’s “The Fill” Conference Visit and use code MYA20 for 20% off your registration!
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587: Be a 6-Figure Booker!
04/14/2025
587: Be a 6-Figure Booker!
Unlock the secrets to becoming a six-figure booker! In this episode, we welcome beauty industry coach Justin Gold, who reveals the six keys to booking $100K or more in services. Whether you're a stylist striving to hit new income goals or a salon owner looking to elevate your team's performance, this conversation is packed with game-changing insights. Justin breaks down the essential elements—attitude, presentation, consistency, and more—that separate top earners from the rest. But it's not just about what you do; it’s about how you show up, how you connect, and how you build a thriving, loyal clientele. If you’re serious about taking your career to the next level, don’t miss this episode! WATCH ON YOUTUBE: POWERED BY: JOIN mya! FOLLOW JUSTIN GOLD! Instagram: Website: GIFTS GET A FREE SOCIAL MEDIA [CTA] AUDIT GET A FREE AUDIT OF YOUR WEBSITE LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA: Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More: Qnity’s “The Fill” Conference Visit and use code MYA20 for 20% off your registration!
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586: Efficient, Intentional, and Revs Your Spirit Up!
04/07/2025
586: Efficient, Intentional, and Revs Your Spirit Up!
Get ready to be inspired as the incredible J. Ladner returns to share his game-changing approach to taking your career behind the chair to the next level! If you're willing to adapt and embrace a more efficient way to color hair, J’s insights will light you up. He’s not only a master of his craft but a passionate advocate for ensuring hairdressers feel seen, heard, and equipped with the tools to thrive. His energy is contagious, his expertise is unmatched, and his mission is clear—helping you work smarter, not harder, so you can optimize your life behind the chair. Don't miss this empowering conversation! WATCH ON YOUTUBE: POWERED BY: JOIN mya! FOLLOW J LADNER! Instagram: Website: No Stylist Left Behind Podcast: GIFTS GET A FREE SOCIAL MEDIA [CTA] AUDIT GET A FREE AUDIT OF YOUR WEBSITE LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA: Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More: Qnity’s “The Fill” Conference Visit and use code MYA20 for 20% off your registration!
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