Beyond The Technique Podcast
Welcome to the Beyond The Technique podcast with Kati Whitledge. We exist to support beauty & wellness pros and your growing team and business. We believe it's what you do beyond the technical aspects of your craft that will bring substantial success. We promise to bring you the most forward-thinking industry topics to help you consistently grow and develop yourself and your business.
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594: Healthy Competition & Collaboration
06/02/2025
594: Healthy Competition & Collaboration
In this inspiring episode, Kati welcomes first-time podcast guest Kayla Swanson, a rising leader in the beauty industry who shares her unexpected journey from virtual assistant to event producer and podcast host. Kayla opens up about her personal transformation, how she found her purpose, and the mindset shifts that helped her embrace feedback and trust the process of growth. Kayla shares her insights to the power of healthy competition and collaboration—core values championed by HPSA—and how these values fuel a culture of growth and connection among salon owners. From behind-the-scenes stories to career-defining moments, this episode offers a heartfelt look at what makes the beauty industry a uniquely supportive and transformational space. Don’t miss Kayla’s energetic and insightful debut! WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW HPSA Website: Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA: Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More:
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593: Level The Fk Up!
05/26/2025
593: Level The Fk Up!
In this powerful and raw episode, Lisa Giles, founder of Straight Out of Cosmo, shares her deeply personal journey from a vocational school hairstylist to salon owner, educator, and industry disruptor. She opens up about overcoming trauma, embracing authenticity, and how hairstyling gave her purpose, healing, and the platform to help others do the same. From launching and closing her first app to building a revolutionary education platform for real-life stylists, Lisa’s story is a masterclass in resilience, mindset, and redefining success in the beauty industry. If you're a beauty pro seeking inspiration, real talk, and tools to grow personally and professionally, this episode is a must-listen. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW LISA GILES Instagram: Website: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA: Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More:
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592: Master The Customer Journey
05/19/2025
592: Master The Customer Journey
In this episode, we welcome Siobhan McCaffrey from Phorest Salon Software to uncover what truly goes through a client’s mind before they book with a new salon. She shares the crucial metrics that signal why some salons stall in growth—and how to fix the breakdowns in your buyer’s journey before they hurt your bottom line. Plus, stick around until the end to hear how you can join our FREE exclusive event designed to help you stay ahead of the curve! JOIN OUR FREE WEB EVENT: WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW PHOREST SALON SOFTWARE Get a Demo: Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA: Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More:
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591: How to Make Six Figures Behind-The-Chair
05/12/2025
591: How to Make Six Figures Behind-The-Chair
In today’s episode, our founder and host Kati Whitledge reveals how beauty pros can earn six figures by mastering the business side of being behind the chair. She shares proven strategies for building a loyal, high-spending clientele that keeps coming back and spends more each visit. If you’re a salon owner who wants your team to boost retention and retail sales, this is the episode to share! WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA: Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More: Qnity’s “The Fill” Conference Visit and use code MYA20 for 20% off your registration!
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590: A Simple Lesson in Curls
05/05/2025
590: A Simple Lesson in Curls
We are joined today by global educator and curl specialist Aaron Scott Lacy, who shares his powerful industry journey and the mindset that’s helped him rise without needing external validation. Aaron opens up about what balance looks like in his life, how he defines true success, and the intentional approach he brings when teaching groups of all sizes and experience levels. Whether you’re a seasoned pro or new behind the chair, this conversation offers rich insight into serving guests with all hair types. If your salon is committed to excellence in textured hair service, this is a must-listen. WATCH ON YOUTUBE: POWERED BY: JOIN mya! FOLLOW AARON SCOTT LACY Website: Instagram: Email: [email protected] LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA: Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More: Qnity’s “The Fill” Conference Visit and use code MYA20 for 20% off your registration!
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589: Raising Prices The Right Way
04/28/2025
589: Raising Prices The Right Way
In this episode we bring industry icon Ivan Zoot to explore the often-dreaded but absolutely essential topic of pricing in the beauty business. With over 40 years of experience, Ivan breaks down the misconceptions around price increases and reveals the power of data-driven decisions that can boost confidence and client retention. From the real reason your $189 haircut might be totally worth it, to why 80% occupancy is the sweet spot for pricing strategy, this conversation is packed with practical insights and surprising truths. Whether you're nervous about raising your prices or just want to fine-tune your value proposition, this episode will change how you think about your worth—and how you communicate it. WATCH ON YOUTUBE: POWERED BY: JOIN mya! FOLLOW IVAN ZOOT Instagram: Website: Books: GIFTS GET A FREE SOCIAL MEDIA [CTA] AUDIT GET A FREE AUDIT OF YOUR WEBSITE LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA: Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More: Qnity’s “The Fill” Conference Visit and use code MYA20 for 20% off your registration!
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588: The Successful Have This in Common
04/21/2025
588: The Successful Have This in Common
Today you’ll learn what the most successful people have in common. Our host, Kati Whitledge shares simple daily habits that foster a growth mindset, like documenting your wins and reflecting on lessons learned. You’ll gain strategies for navigating setbacks, setting clear goals, and taking bold action—even when it’s uncomfortable. Whether you're an entrepreneur or someone striving for personal growth, this episode offers encouragement and tools to help you move forward with strength and clarity. WATCH ON YOUTUBE: POWERED BY: JOIN mya! GIFTS GET A FREE SOCIAL MEDIA [CTA] AUDIT GET A FREE AUDIT OF YOUR WEBSITE LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA: Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More: Qnity’s “The Fill” Conference Visit and use code MYA20 for 20% off your registration!
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587: Be a 6-Figure Booker!
04/14/2025
587: Be a 6-Figure Booker!
Unlock the secrets to becoming a six-figure booker! In this episode, we welcome beauty industry coach Justin Gold, who reveals the six keys to booking $100K or more in services. Whether you're a stylist striving to hit new income goals or a salon owner looking to elevate your team's performance, this conversation is packed with game-changing insights. Justin breaks down the essential elements—attitude, presentation, consistency, and more—that separate top earners from the rest. But it's not just about what you do; it’s about how you show up, how you connect, and how you build a thriving, loyal clientele. If you’re serious about taking your career to the next level, don’t miss this episode! WATCH ON YOUTUBE: POWERED BY: JOIN mya! FOLLOW JUSTIN GOLD! Instagram: Website: GIFTS GET A FREE SOCIAL MEDIA [CTA] AUDIT GET A FREE AUDIT OF YOUR WEBSITE LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA: Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More: Qnity’s “The Fill” Conference Visit and use code MYA20 for 20% off your registration!
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586: Efficient, Intentional, and Revs Your Spirit Up!
04/07/2025
586: Efficient, Intentional, and Revs Your Spirit Up!
Get ready to be inspired as the incredible J. Ladner returns to share his game-changing approach to taking your career behind the chair to the next level! If you're willing to adapt and embrace a more efficient way to color hair, J’s insights will light you up. He’s not only a master of his craft but a passionate advocate for ensuring hairdressers feel seen, heard, and equipped with the tools to thrive. His energy is contagious, his expertise is unmatched, and his mission is clear—helping you work smarter, not harder, so you can optimize your life behind the chair. Don't miss this empowering conversation! WATCH ON YOUTUBE: POWERED BY: JOIN mya! FOLLOW J LADNER! Instagram: Website: No Stylist Left Behind Podcast: GIFTS GET A FREE SOCIAL MEDIA [CTA] AUDIT GET A FREE AUDIT OF YOUR WEBSITE LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA: Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More: Qnity’s “The Fill” Conference Visit and use code MYA20 for 20% off your registration!
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585: Deliver World Class Customer Service
03/31/2025
585: Deliver World Class Customer Service
Get ready to be inspired by first-time guest Marty Smith, a seven-figure multi-location salon owner who got into the beauty industry at a young age and never looked back. Marty takes us through every stage of his journey to salon ownership, sharing the key moments that shaped his success. He reveals the core team values that drive world-class customer service and the unique superpowers that have propelled his company forward. Plus, he has an exclusive gift for our listeners—an innovative color formulation app you won’t want to miss! Stay tuned until the end to take advantage of this special offer. WATCH ON YOUTUBE: POWERED BY: JOIN mya! FOLLOW ON STAGE SALON & COLOR COACH! Instagram: Website: Get the COLOR COACH app! GIFTS GET A FREE SOCIAL MEDIA [CTA] AUDIT GET A FREE AUDIT OF YOUR WEBSITE LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA: Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More: Qnity’s “The Fill” Conference Visit and use code MYA20 for 20% off your registration!
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584: Emily Chen is The Influencer of Our Industry!
03/24/2025
584: Emily Chen is The Influencer of Our Industry!
In this episode we welcome back the incredible Emily Chen, known as on Instagram and recognized as one of the top 25 influencers across all industries. Emily shares her inspiring journey from high school dropout to six-figure stylist, ultimately building a thriving seven-figure commission salon. Now a global educator, she empowers hairstylists to elevate their craft and embrace discomfort as the key to growth. Tune in as Emily reveals the mindset shifts and strategies that have propelled her success—and how you can apply them to your own career! WATCH ON YOUTUBE: POWERED BY: JOIN mya! FOLLOW EMILY CHEN! Instagram: Listen to our 1st Episode Together: GIFTS GET A FREE SOCIAL MEDIA [CTA] AUDIT GET A FREE AUDIT OF YOUR WEBSITE LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA: Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More: Qnity’s “The Fill” Conference Visit and use code MYA20 for 20% off your registration!
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583: Use Video to Attract Ideal Clients
03/17/2025
583: Use Video to Attract Ideal Clients
Join us for today for a conversation with video production expert Chris Sulimay, who began his journey in the beauty industry over 30 years ago and has since evolved into a go-to video strategist for speakers, coaches, and consultants. Chris reveals the key elements we’ve been missing in our video content and shares expert tips on how to stand out in a sea of social media reels. If you're ready to create videos that truly connect with your ideal clients, you won’t want to miss this episode—Chris has a unique ability to help you make an impact! WATCH ON YOUTUBE: POWERED BY: JOIN mya! FOLLOW CHRIS SULIMAY! Instagram: Website: GIFTS GET A FREE SOCIAL MEDIA [CTA] AUDIT GET A FREE AUDIT OF YOUR WEBSITE LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA: Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More: Qnity’s “The Fill” Conference Visit and use code MYA20 for 20% off your registration!
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582: Secret Shoppers to Audit Your Salon
03/10/2025
582: Secret Shoppers to Audit Your Salon
Get ready for an eye-opening conversation with returning guest and seven-figure salon owner, Ashley Thomas! Unlike traditional salon business coaches, Ashley brings a unique edge to the industry by secret shopping salon client experiences, uncovering hidden gaps that impact retention and revenue. In this episode, she reveals the critical steps salons must take before diving into a full business audit, the key strategies that have kept her profitable, and the exciting initiatives she’s implementing to elevate her business this year. Don’t miss this insider perspective on what truly makes a salon successful! WATCH ON YOUTUBE: POWERED BY: JOIN mya! FOLLOW ASHLEY THOMAS! Instagram: Salon Instagram: Salon Website: Listen to Her Episode on Getting to 7-Figures WITHOUT taking on debt! GIFTS GET A FREE SOCIAL MEDIA [CTA] AUDIT GET A FREE AUDIT OF YOUR WEBSITE LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA: Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More: Qnity’s “The Fill” Conference Visit and use code MYA20 for 20% off your registration!
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581: What Your Clients Know That You Don’t
03/03/2025
581: What Your Clients Know That You Don’t
Join us for an inspiring conversation with Greg Starkman, Founder and CEO of Innersense Organic Beauty, as he shares his journey from hairstylist to beauty executive to pioneering the organic haircare movement. Greg and his wife set out to create high-performance, non-toxic hair products, driven by a mission to revolutionize clean beauty. He discusses how today’s consumers are more informed than ever, demanding safety, transparency, and efficacy in their beauty routines, and shares his advocacy work on Capitol Hill to push for better beauty product regulations. Plus, stay tuned for an exclusive special savings to experience the purity of Innersense Organic Beauty for yourself! WATCH ON YOUTUBE: POWERED BY: JOIN mya! FOLLOW INNERSENSE ORGANIC BEAUTY Website: Instagram: Carry Products at Your Salon: GIFTS GET A FREE SOCIAL MEDIA [CTA] AUDIT GET A FREE AUDIT OF YOUR WEBSITE LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA: Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More: Qnity’s “The Fill” Conference Visit and use code MYA20 for 20% off your registration!
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580: The Life of A Barber
02/24/2025
580: The Life of A Barber
Get ready to be epically inspired by John Mosely, the globally recognized force behind Popular Nobody. In this powerhouse episode, John takes us through his journey—his childhood, the people who shaped him, how he embraced his uniqueness, and the game-changing mindset barbers need to succeed. Packed with wisdom and unending quotes, this conversation will fuel you all year long! WATCH ON YOUTUBE: POWERED BY: JOIN mya! FOLLOW POPULAR NOBODY Instagram: Website: GIFTS GET A FREE SOCIAL MEDIA [CTA] AUDIT GET A FREE AUDIT OF YOUR WEBSITE LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA: Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More: Qnity’s “The Fill” Conference Visit and use code MYA20 for 20% off your registration!
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579: True Profits Start with This!
02/17/2025
579: True Profits Start with This!
In this episode, we welcome Ross Loveland, owner of True Profit Salons, as he shares essential financial insights that can transform your salon’s profitability—taking you from minimal earnings to 20% profit or more. If you’re working with a bookkeeper or CPA, Ross reveals a powerful question to challenge their understanding of your business and ensure they’re adding real value. Plus, he has a special gift for all our listeners! Don’t miss this opportunity to gain expert strategies for maximizing your salon’s financial success. WATCH ON YOUTUBE: JOIN mya! GET A FREE SOCIAL MEDIA [CTA] AUDIT GET A FREE AUDIT OF YOUR WEBSITE LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More: FOLLOW TRUE PROFIT SALONS Website: Special Offer: Instagram:
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578: Make Instagram Easy, with Jamie Dana!
02/10/2025
578: Make Instagram Easy, with Jamie Dana!
Level up your Instagram game this year! Social media influencer and hairstylist educator Jamie Dana joins us to share what’s in and out for Instagram, how to simplify your strategy, and the key insights that drive success. From content cadence to must-watch metrics, plus her done-for-you platform and virtual workshops for salon teams, this is the episode to gather your whole team for—don’t miss the show notes for all of Jamie’s resources! WATCH ON YOUTUBE: JOIN mya! GET A FREE AUDIT OF YOUR WEBSITE LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More: FOLLOW JAMIE DANA Instagram: Website: Social Suite Offer: YouTube:
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577: Retail Compensation for Commission Stylists
02/03/2025
577: Retail Compensation for Commission Stylists
In today’s episode, Kati Whitledge unveils her innovative 2025 compensation structure for commission stylists, featuring simplified, dollar-based retail KPIs that are clear, achievable, and easy for every team member to understand. Hear how her leadership team developed this approach, the importance of testing and measuring new concepts, and the value of flexibility when making improvements. Plus, download the free resource included with this episode—an example compensation document you can print and personalize with your company’s numbers for your team and level system. WATCH ON YOUTUBE: JOIN mya! GET A FREE RETAIL COMPENSATION GUIDE GET A FREE SOCIAL MEDIA [CTA] AUDIT GET A FREE AUDIT OF YOUR WEBSITE LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More:
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576: The Ultimate Anti-Aging Formula
01/27/2025
576: The Ultimate Anti-Aging Formula
Join us as Dr. John Rusin, renowned physical therapist and personal trainer, reveals his ultimate blueprint for living a vibrant, strong, and youthful life. From mobility and strength to anti-aging strategies, Dr. Rusin shares expert advice on optimizing training, physical movement, and nutrition. Discover practical tips to keep your body healthy and your energy thriving at any age! WATCH ON YOUTUBE: JOIN mya! GET A FREE SOCIAL MEDIA [CTA] AUDIT GET A FREE AUDIT OF YOUR WEBSITE LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: FOLLOW DR. JOHN RUSIN Website: Dr. John’s FREE COURSE: Instagram: Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More:
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575: Your Hormone Health in 2025
01/20/2025
575: Your Hormone Health in 2025
Discover the powerful connection between hormones and health with functional medical and hormone specialist Karen Hanson. Karen shares the key symptoms both men and women experience when hormones are out of balance, the critical role vitamin D plays in overall wellness, and what to focus on as we navigate the aging process. Don’t miss this insightful episode full of actionable advice for better health at any stage of life! WATCH ON YOUTUBE: JOIN mya! GET A FREE SOCIAL MEDIA [CTA] AUDIT GET A FREE AUDIT OF YOUR WEBSITE LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: FOLLOW ESSENTIAL HEALTH Website:
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574: Put The Spark Back In Your Business
01/13/2025
574: Put The Spark Back In Your Business
Join Salon Owner and CEO of Spark Pro Global, Heather Harris, as she reveals the two pivotal decisions she made after discovering her newly purchased salon was unprofitable. Heather shares how she learned to delegate effectively, quantify the value of her time, and empowers other salon owners to buy back their time. Don't miss her insights on creating a sustainable and profitable salon business! WATCH ON YOUTUBE: JOIN mya! GET A FREE SOCIAL MEDIA [CTA] AUDIT GET A FREE AUDIT OF YOUR WEBSITE LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: FOLLOW SPARK PRO GLOBAL Website: Instagram:
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573: Teach Your Team to Build Their Ticket
01/06/2025
573: Teach Your Team to Build Their Ticket
Join us for an inspiring conversation with Atlanta Nail Tech Influencer and Salon Owner, Tahra Clarke! Tahra shares her journey to success, including her innovative approach to running her nail salon, purchasing her own commercial building, and empowering nail technicians to build their tickets to achieve six-figure incomes. Whether you're in the nail industry or not, you'll walk away with actionable insights to elevate your business game! WATCH ON YOUTUBE: JOIN mya! GET A FREE SOCIAL MEDIA [CTA] AUDIT GET A FREE AUDIT OF YOUR WEBSITE LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: FOLLOW TAHRA CLARKE Instagram:
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572: Free Your Trapped Cash
12/30/2024
572: Free Your Trapped Cash
Join us as Vish's Head of Partnerships, Will Simpson, makes his first appearance on Beyond The Technique podcast. Will shares strategies to free up trapped cash, his motivation to support salons, and ideas for reinvesting newly unlocked funds. Discover key takeaways from his inspiring industry journey that could save your salon thousands in the coming year! WATCH ON YOUTUBE: JOIN mya! GET A FREE SOCIAL MEDIA [CTA] AUDIT GET A FREE AUDIT OF YOUR WEBSITE LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: FOLLOW VISH Website: Instagram:
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571: Take This Into 2025!
12/23/2024
571: Take This Into 2025!
In this episode, Kati Whitledge, founder of mya, shares five transformative insights to take into 2025. From her top books of 2024 to her upcoming reads, word of the year, and bold objectives, Kati challenges us to think big and redefine how we say "yes" or "no" to opportunities. Get ready to ignite growth, embrace change, and take powerful steps toward your future goals! WATCH ON YOUTUBE: JOIN mya! GET A FREE SOCIAL MEDIA [CTA] AUDIT GET A FREE AUDIT OF YOUR WEBSITE LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA:
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570: Master of Pivoting
12/16/2024
570: Master of Pivoting
Today we are joined by first-time guest and award-winning salon owner Sarah King Lynch reveals her "3-month rule" for making impactful team pivots, whether major or minor. With a crystal-clear vision and massive goals, Sarah inspires you to create effective feedback loops—asking critical questions like "What could go right?" and "What could go wrong?" She also shares her ambitious mission heading into 2025, offering actionable insights to elevate your leadership. WATCH ON YOUTUBE: JOIN mya! GET A FREE SOCIAL MEDIA [CTA] AUDIT GET A FREE AUDIT OF YOUR WEBSITE LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: FOLLOW INDIGO CHILD & SARAH KING LYNCH Website: Instagram: Sarah’s Instagram:
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569: Overcoming Losing Influential Stylists
12/09/2024
569: Overcoming Losing Influential Stylists
We are excited to bring back award-winning salon owner Patricia Uiterwyk, owner of Venue Salon and Spa, an Aveda salon in Lakeland, Florida. Patricia shares how she has navigated the challenges of losing influential stylists and how she and her team have implemented new tools that empower her and her leaders to foster a healthy and connected team culture. She reveals her top two areas of growth in 2024 and offers a glimpse into her key objectives for 2025 to keep her seven-figure business thriving. WATCH ON YOUTUBE: JOIN mya! GET A FREE SOCIAL MEDIA [CTA] AUDIT GET A FREE AUDIT OF YOUR WEBSITE LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: FOLLOW VENUE SALON Website: Instagram: RESOURCES PATRICIA RECOMMENDS
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568: The $100k Mistake Salon Owners Make
12/02/2024
568: The $100k Mistake Salon Owners Make
In this episode, returning guest Jennifer Alvarez shares her powerful story of discovering a $100K loss and the transformative steps she took to design a client funnel that leaves no detail overlooked. Jennifer takes us through her inspiring industry journey, from moving out from behind the chair to purchasing real estate, creating her own hair extension program, and coaching salons on marketing funnels that amplify their unique selling propositions. Salon owners won’t want to miss her insights on building systems, reclaiming control, and achieving lasting success. JOIN mya! GET A FREE SOCIAL MEDIA [CTA] AUDIT GET A FREE AUDIT OF YOUR WEBSITE LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: FOLLOW JENNIFER! Instagram:
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567: How to Host A Successful Event
11/25/2024
567: How to Host A Successful Event
In this episode, Katelyn Alberts educates us on the essentials of hosting a successful event, from planning the foundational elements to creating a memorable experience that taps into attendees' senses, learning styles, and love languages. She reveals how long an event should be, the ideal marketing timeline, post-event steps, and offers strategies for finding the perfect location and securing event sponsors. Katelyn’s top takeaway could be the game-changer you need to attract your first attendees or sponsors! WATCH ON YOUTUBE: JOIN mya! GET A FREE SOCIAL MEDIA [CTA] AUDIT GET A FREE AUDIT OF YOUR WEBSITE LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: FOLLOW VERVERY Instagram:
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566: What You Never Waiver On
11/18/2024
566: What You Never Waiver On
In this episode, we’re thrilled to welcome award-winning salon owner Martha Lynn Kale, owner of the acclaimed Mirror Mirror Salon in Austin, TX, and author of The Ambitious Stylist. Martha shares how her unwavering standards have helped her build a team of over 40, creating one of the best places to work in Austin. She also reveals the one thing salon owners need to stop doing out of fear, a decision that has brought her immense peace as a leader. WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: FOLLOW MIRROR MIRROR SALON Website: Instagram: Buy Martha Lynn’s Book:
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565: Tipping The Scale with Alicia Soulier
11/11/2024
565: Tipping The Scale with Alicia Soulier
In this episode, we welcome back Alicia Soulier, founder of SalonScale Technology, as she shares her inspiring journey through the beauty industry and insights from her new book, The Scale. Alicia dives into the essential practices salon owners need to adopt to ensure profitability and sustainability in today’s economic landscape. Tune in to learn strategies that can transform your business into a thriving, financially sound operation. WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: FOLLOW SALONSCALE BUY HER BOOK ON Website: Instagram:
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