Beyond The Technique Podcast
Welcome to the Beyond The Technique podcast with Kati Whitledge. We exist to support beauty & wellness pros and your growing team and business. We believe it's what you do beyond the technical aspects of your craft that will bring substantial success. We promise to bring you the most forward-thinking industry topics to help you consistently grow and develop yourself and your business.
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637: Leading The Natural Movement
11/17/2025
637: Leading The Natural Movement
Get ready to be inspired by the incredible journey of Leysa Carrillo—global artistic ambassador for Redken and founder of Forever Curls Academy—as she sits down with Kati to share how her passion for textured hair transformed her career and the industry. From growing up in a strict military family in Cuba to performing in Cirque du Soleil, Leysa’s path to beauty was anything but traditional, yet her curiosity, resilience, and love for her clients fueled her rise as a trailblazer in the natural hair movement. In this episode, she opens up about the lack of textured hair education she faced early on, the emotional challenges that pushed her to innovate, and how she built a global movement that empowers stylists to embrace all hair textures with confidence. Leysa also dives into the importance of inclusivity, the progress made since 2020, and why every true specialist should be educated in all hair types. Plus, she shares how Forever Curls Academy is reshaping beauty education and changing state curriculums across the country. This is a must-listen for salon owners and stylists ready to elevate their expertise and invest in textured hair education. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW LEYSA CARILLO Website: Instagram: Email for Education: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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636: Answer These Leadership Questions, with Kati Whitledge
11/13/2025
636: Answer These Leadership Questions, with Kati Whitledge
Today we are going to look at key questions every leader needs answer to in order to grow and develop themselves as a leader. These lessons are inspired by The Making of a Manager by Julie Zhuo, emphasizing the importance of leaning into strengths rather than obsessing over weaknesses. Kati opens up about breaking limiting self-beliefs, sharing her own journey of overcoming childhood narratives and developing a growth mindset. She will walk you through practical reflection tools for identifying strengths, navigating imposter syndrome, and managing emotional triggers as leaders. Tune in to discover how self-awareness, honest feedback, and understanding your unique value can transform your leadership journey. GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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635: Biohacking 101
11/10/2025
635: Biohacking 101
Today, Kati welcomes Zac Miner and Dan Schmidt from Best 365 Labs to uncover how optimizing your mitochondrial health can transform energy, skin vitality, and longevity from the inside out. Designed for salon, spa, and med spa professionals, this introductory conversation simplifies the science behind biohacking and reveals why mitochondria—the body’s “powerhouse cells”—are the key to improved wellness, recovery, and performance. Learn about groundbreaking supplements like methylene blue, NAD, and PQQ, and discover how enhancing mitochondrial function can elevate both your personal health and your clients’ results. Tune in to hear Kati’s personal experience, gain actionable insights for your business, and access exclusive offers and links for professionals and consumers in the show notes. | USE CODE KW10 WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW BEST 365 LABS Website: Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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634: Ten Traits of Empowering Leaders
11/06/2025
634: Ten Traits of Empowering Leaders
What makes a leader truly empowering instead of overbearing? In this episode, Kati reveals ten traits of leaders who build trust, delegate with confidence, and inspire with vision and empathy. You’ll learn practical strategies for active listening, respecting boundaries, and supporting your team’s autonomy while still holding them accountable. Tune in to discover how empowering leadership can unlock growth, loyalty, and a thriving culture inside your salon or spa. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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633: Bring Back the Why!
11/03/2025
633: Bring Back the Why!
Get ready for an inspiring conversation with hairstylist, salon owner, and Masters of Balayage, stage educator, Emily Jones! She is here to share her industry journey that went from styling Barbie dolls to becoming a balayage, blonding, and hair extension expert. In this episode, Bringing Back the Why, Emily opens up about her passion for teaching, her transition from medical school to hair school, and how she discovered her true community in the industry. You’ll hear how she stays grounded in her purpose while growing in her career and growing her family. Salon owners and leaders will walk away re-energized to reconnect with their own “why” and inspire their teams to do the same. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW EMILY JONES! Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products:
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632: Ten Traits of Overbearing Leaders
10/30/2025
632: Ten Traits of Overbearing Leaders
In this episode, Kati breaks down the ten traits of overbearing leaders, from micromanaging and excessive control to guilt-tripping and lack of empathy. She shares personal stories of struggling with one of the overbearing traits and highlights how these behaviors can stifle creativity, trust, and growth in a salon setting. Kati emphasizes the importance of balancing constructive feedback with encouragement, respecting boundaries, and letting go of the need to always be right. Listen and share today’s episode with the leaders at your salon and spa! WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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631: What to Look For When Hiring Stylists
10/27/2025
631: What to Look For When Hiring Stylists
In this episode, Kati Whitledge welcomes Danielle Anderson, a seasoned salon leader and hiring expert, to share her journey and insights from managing teams in the beauty industry. Danielle opens up about her rapid career growth, the challenges she faced post-COVID, and the leadership strategies that helped her build thriving salon cultures. She highlights the importance of hiring for values and cultural fit, using innovative approaches to foster strong teams and successful new salon launches. Listeners will gain practical tips on creating a code of honor, leading with emotional intelligence, and building confidence through challenges. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! MYA FOR PROS: BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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630: The Power of Suggestion
10/23/2025
630: The Power of Suggestion
This episode explores the psychology of suggestion in marketing and its impact on consumer behavior. Kati shares how strategies like priming, social proof, and sensory cues influence clients to book, buy, and return. She highlights the importance of building trust through reviews, visuals, and in-person recommendations, while creating memorable luxury experiences through ambiance. Listeners will also learn why a single, consistent marketing message repeated across platforms increases impact—and how applying these principles can boost results, especially during high-demand seasons. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA:
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629: The Myth About Work-Life Balance
10/20/2025
629: The Myth About Work-Life Balance
In today’s episode, Kati welcomes Morgan Thomas, who you may know as Jade Beauty Co., to share her journey through the hairdressing and fashion industries. Together, they unpack the myth of work-life balance, highlighting Morgan’s shift toward integration and how she built a thriving career without experiencing burnout. Morgan also offers insights on the evolving landscape of hair education, the value of servant leadership, and why community and mentorship matter more than ever. Share this with your stylists and you will al be inspired by Morgan’s career lessons, humor, and practical advice. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW MORGAN THOMAS! Instagram: Website: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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628: Overcoming Offense
10/16/2025
628: Overcoming Offense
In this episode, Kati explores the inevitability of offense in the creative industry and why learning to manage it is essential for personal and professional growth. She unpacks the value of constructive feedback, active listening, and assuming positive intent when receiving correction. With real examples and leadership insights, Kati highlights how humility, empathy, and trust create a culture where feedback becomes a tool for development rather than a source of conflict. Tune in to discover how reframing correction as direction can transform your team’s growth and your own leadership journey. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA:
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627: Elevate Your Employee Experience
10/13/2025
627: Elevate Your Employee Experience
The salon industry is shifting fast, with more stylists choosing self-employment and traditional salons struggling to compete. In this episode, Kati welcomes back business coach Nikki Le to share how owners can elevate the employee experience to retain top talent and thrive in this new market. From customized training to career ladders, Nikki breaks down practical strategies to create a workplace where stylists feel valued, supported, and inspired to stay. If you want to future-proof your salon and win against the booth rental trend, this episode is a must-listen. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW NIKKI LE Website: Eleve Retreat: Instagram: Listen to our first podcast together: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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626: Eliminate Distractions, with Kati Whitledge
10/09/2025
626: Eliminate Distractions, with Kati Whitledge
Distractions don’t just steal your time, they drain your energy, creativity, and focus. In this episode, Kati shares her personal journey with ADHD, biohacking, and the power of reducing decision fatigue to stay in flow. You’ll discover practical strategies to automate routines, set boundaries, and manage technology so you can protect your energy and productivity. Whether you’re a salon owner or creative professional, this conversation will help you eliminate overwhelm and master focus for lasting success. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA:
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625: Your Income Won’t Save You
10/06/2025
625: Your Income Won’t Save You
In this episode, Kati welcomes industry coach and mentor, Misty Jane to share her bold perspective on money in the beauty industry. Misty reveals how she paid off $48,000 of debt in just two years, opening the door to a debt-free salon career and her current passion for coaching stylists. Together, they explore the deeper psychological roots of financial struggles, why income alone won’t save you, and how giving money a purpose leads to true freedom. Listen today for fresh insights, real strategies, and encouragement to pursue financial wellness as a form of self-care. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW MISTY JANE! Website: Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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624: Fixing A Financial Problem, with Kati Whitledge
10/02/2025
624: Fixing A Financial Problem, with Kati Whitledge
In this episode, Kati shares how working with Brad Sugars and his ActionCoach franchise helped her achieve an 878% profit increase and a million-dollar revenue in a very small salon space. She dives into practical strategies to fix financial challenges, from boosting revenue through pre-selling gift cards, packages, and memberships to cutting unnecessary expenses without hurting the guest experience. You’ll also learn how tools like mya’s matchmaking software and dashboard can improve client retention and scheduling efficiency. Tune in for simple, actionable steps to protect your salon’s financial health and grow profits with confidence. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA:
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623: Hair Extensions in A Hybrid Salon
09/29/2025
623: Hair Extensions in A Hybrid Salon
What does it take to build a beauty brand that truly empowers stylists? In this episode, Kati sits down with Tiffany Loe, founder of Christian Michael Hair Extensions, to talk about her journey from starving actress to single mom, to now thriving salon owner leading a multi-method hair extension company. Tiffany shares how she bridged the gap between luxury extensions and full-circle education, helping thousands of stylists gain confidence and new opportunities. Together, they explore salon growth, ethical hair sourcing, and Tiffany’s mission to build hub salons that empower stylists nationwide. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW TIFFANY LOE! Website: Tiffany’s IG: Christian Michael Hair Extensions: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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622: Signs A Stylist is Leaving, with Kati Whitledge
09/25/2025
622: Signs A Stylist is Leaving, with Kati Whitledge
In this episode, Kati uncovers the warning signs that a stylist may be leaving your salon and why addressing issues head-on is essential for a healthy team. She shares insights on managing growth as salons expand, including how shifting mindsets can affect culture. Kati also opens up about balancing directness with kindness in difficult conversations, offering practical ways to lead with courage and compassion. Listeners will walk away with strategies to strengthen team dynamics, honor professional boundaries, and focus on the stylists who are truly committed. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA:
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621: Money Talks!
09/22/2025
621: Money Talks!
This episode is a must-listen for Salon Owners who want to take control of their financial future. Guest expert Kristin Stutz, a former Stylist and Salon Owner turned certified financial planner, shares how she helps owners connect the dots between business and personal finances. You’ll discover strategies for overcoming financial fears, building wealth with intention, and planning for both growth and eventual exit. Packed with real stories and actionable tips, this conversation will empower you to make confident, informed financial decisions for your life and salon. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW KRISTIN STUTZ Website: Meet with Kristin: LinkedIN: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA:
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620: The Most Important Meeting is Not the Meeting
09/18/2025
620: The Most Important Meeting is Not the Meeting
The meeting after the meeting is the most important piece of the puzzle. In this episode, Kati pulls back the curtain on how her companies plan meetings and the meeting after the meeting. She shares her salon’s meeting structure—from daily GM check-ins to monthly gatherings that mix in professional development and celebration. You’ll hear smart strategies for debriefs, team collaboration, and even how to handle sensitive topics with ease. Plus, she shares fun anniversary promotions and simple tools that keep the whole team inspired, organized, and thriving. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW KATI WHITLEDGE Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA:
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619: What Gen Z Stylists Need for Future Success!
09/15/2025
619: What Gen Z Stylists Need for Future Success!
This week on Beyond The Technique, Kati sits down with industry legend and Paul Mitchell Artistic Director, Stephen Moody, to explore what Gen Z stylists truly need to thrive. From shifting trends in hairdressing to the timeless power of consultation and communication, Stephen shares insights gained from a career shaped by Sassoon and fueled by a passion for education. You’ll hear why Gen Z clients crave authenticity, how stylists can balance creativity with financial success, and why the human connection in beauty can never be replaced by technology. Get ready for an inspiring conversation that bridges generations and reimagines the future of hairdressing. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW STEPHEN MOODY Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA:
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618: Nothing Is as Good or As Bad as It Seems
09/11/2025
618: Nothing Is as Good or As Bad as It Seems
In this episode, we explore the powerful truth that nothing is ever as good—or as bad—as it seems, especially when we’re viewing someone else’s life or success from the outside. We dive into how to shift your mindset, stop living in emotional extremes, and break free from the trap of comparison. You’ll learn how to self-evaluate with wisdom, stay grounded in truth, and focus on thoughts that fuel your growth. If you're ready to stop chasing perfection and start building a life that’s authentically yours, this episode is for you. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW KATI WHITLEDGE Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA:
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617: Master Your Craft with Ryan Weeden!
09/08/2025
617: Master Your Craft with Ryan Weeden!
From aspiring actor to Founder of Masters of Balayage, Ryan Weeden’s journey proves that passion and persistence can transform your career. In this episode, Ryan and Kati dive into the evolution of the hair industry—from fast-tracking behind the chair to building an education empire that now fills retreats and workshops nationwide. You’ll hear how Ryan carved out his niche, why mastering your craft matters more than titles, and what today’s salon owners must know to thrive beyond the influencer era. If you’re ready to be inspired by a story of reinvention, artistry, and entrepreneurship, this is one conversation you won’t want to miss. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW MASTERS OF BALAYAGE Website: Instagram: HERO RETREAT: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA:
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616: Stop Settling
09/04/2025
616: Stop Settling
Are you settling for less than you’re capable of in your health, relationships, or business? In this episode, Kati shares a powerful and personal journey of waking up to the areas of life where she had been settling—and how faith sparked the shift toward lasting transformation. From surrounding yourself with better influences to taking 100% ownership of your life, this conversation will challenge and encourage you to step into the life you truly desire. If you’re ready to stop playing small, this episode is your wake-up call. GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW KATI WHITLEDGE Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA:
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615: Your Real Competition is Not In This Industry
09/01/2025
615: Your Real Competition is Not In This Industry
What if your salon’s biggest competition isn’t another salon—but luxury experiences like concerts, festivals, and designer brands? In this episode Beauty Industry Expert, Tim Fisk joins us to unpack why salon owners must compete digitally for clients' attention and dollars. Tim dives into how important building trust with younger guests and mastering email and lead nurturing strategies is, so you can get and keep the next generation of consumers who spend the most on luxury hair services. He also shares his leadership journey within this industry and how he’s grown to be the best leader he can be for the new generation of hairstylists! WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW TIM FISK + SUMMIT SALON BUSINESS CENTER Website: Summit Online Courses: Tim’s Instagram: Summit’s Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA:
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614: Be A Girl’s Girl
08/28/2025
614: Be A Girl’s Girl
Kati Whitledge opens up about the leadership lessons she learned as a fiercely loyal teen—and how those early experiences shaped the way she empowers women today. From standing up for her friends to navigating the complexities of female friendships, Kati shares how sisterhood, not competition, is the foundation of strong salon teams. She reflects on how sports, style, and spiritual growth have all influenced her approach to leading with love, grace, and conviction. If you believe in building a supportive culture where women cheer each other on, this episode is your reminder that being a "girl’s girl" is a leadership superpower. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW KATI WHITLEDGE Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA:
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613: Rise of The Fiercely Committed!
08/25/2025
613: Rise of The Fiercely Committed!
Today we sit down with celebrity stylist and industry mentor, Danielle Keasling to explore the Rise of the Fiercely Committed—a journey marked by bold pivots, personal growth, and unapologetic authenticity. Danielle shares how she transitioned from marine biology to mastering the art of hairstyling, building a career that spans high fashion, education, and now coaching. You’ll hear how she broke through gatekeeping in the beauty world, developed her own artistic voice, and now helps others do the same—without needing to sacrifice their values or relocate. From session styling to biohacking, this episode is a must-listen for any stylist or salon owner ready to rise, lead, and create on their own terms. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW DANIELLE KEASLING Instagram: Website: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA:
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612: Make Better Long-Term Decisions
08/21/2025
612: Make Better Long-Term Decisions
In this episode, Kati shares a powerful 10-step framework inspired by Tony Robbins for making life-changing decisions that truly stick. You’ll learn how to get into a peak state first—because the quality of your decisions depends on your mindset and emotions when you make them. She’ll guide you through aligning decisions with your core values, your future identity, and every key area of your life, while using tools like the 10-10-10 method and the pain-pleasure principle to overcome short-term emotions. If you’re ready to burn the boats, back your choices with action, and become the person your next-level life requires—you don’t want to miss this! WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW KATI WHITLEDGE Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA:
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611: Building Community, with Daniel Johnson
08/18/2025
611: Building Community, with Daniel Johnson
Kati welcomes Daniel Johnson, founder of the Green Beauty Community Foundation and The Salon Chair Guys, to share his powerful journey of community-building and sustainability in the beauty industry. From growing up in his father’s barbershop to developing eco-friendly solutions for salons, Daniel’s story is one of passion, purpose, and resilience. Together, they explore how beauty professionals can align with like-minded individuals, take the Green Pledge, and make a meaningful impact—one sustainable choice at a time. Get ready to be encouraged, empowered, and reminded that when the community leads, change follows. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW GREEN BEAUTY COMMUNITY Instagram: Website: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA: Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More:
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610: Technology CANNOT Replace Everything
08/14/2025
610: Technology CANNOT Replace Everything
In this episode, Kati explores the irreplaceable human elements that make salon experiences truly magical. From authentic conversation and intuitive energy reading to mentorship and meaningful touch, she shares ten ways that AI will never replicate what happens between real people. You’ll be reminded why community, creativity, and emotional intelligence are the soul of the salon industry. If you’ve ever feared tech could take over—this episode proves the heart of your business is safe. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW KATI WHITLEDGE Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA: Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More:
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609: Where You Get Education Matters, with Ashlee Norman!
08/11/2025
609: Where You Get Education Matters, with Ashlee Norman!
What’s the difference between being internet-famous and being truly educated? In this episode, Kati sits down with globally renowned colorist, educator, and content creator Ashlee Norman to dive deep into the world of hair education—and the impact (both good and bad) that social media has had on the craft. Ashlee shares her incredible journey from Bumble and Bumble network educator to international platform artist, tool designer, and one of the most sought-after voices in dimensional color and modern cutting. Together, they explore why mastering fundamentals, critical thinking, and hands-on learning will always outperform viral trends—and how salon pros can spot the difference between real education and surface-level content. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW ASHLEE NORMAN Instagram: Website: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA: Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More:
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608: You’ll Be Judged Regardless
08/07/2025
608: You’ll Be Judged Regardless
Today, Kati gets real about being judged at every stage of her transformation—from weighing over 250 pounds to becoming ultra fit and confident. She shares how judgment doesn’t disappear with success—it simply takes a different shape—and explores the double standards women often face in both business and beauty. Drawing from personal experience and biblical truth, Kati unpacks the difference between pride and humility, encouraging listeners to own their confidence without apology. If you’ve ever felt caught between criticism no matter what you do, this episode will remind you that you’re not alone—and that you were made for this moment in time. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW KATI WHITLEDGE Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA: Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More:
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