Beyond The Technique Podcast

Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!

567: How to Host A Successful Event 11/25/2024

567: How to Host A Successful Event In this episode, Katelyn Alberts educates us on the essentials of hosting a successful event, from planning the foundational elements to creating a memorable experience that taps into attendees' senses, learning styles, and love languages. She reveals how long an event should be, the ideal marketing timeline, post-event steps, and offers strategies for finding the perfect location and securing event sponsors. Katelyn’s top takeaway could be the game-changer you need to attract your first attendees or sponsors! WATCH ON YOUTUBE: JOIN mya! GET A FREE SOCIAL MEDIA [CTA] AUDIT GET A FREE AUDIT OF YOUR WEBSITE LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: FOLLOW VERVERY Instagram: /episode/index/show/katiwhitledge/id/33902682

566: What You Never Waiver On 11/18/2024

566: What You Never Waiver On In this episode, we’re thrilled to welcome award-winning salon owner Martha Lynn Kale, owner of the acclaimed Mirror Mirror Salon in Austin, TX, and author of The Ambitious Stylist. Martha shares how her unwavering standards have helped her build a team of over 40, creating one of the best places to work in Austin. She also reveals the one thing salon owners need to stop doing out of fear, a decision that has brought her immense peace as a leader. WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: FOLLOW MIRROR MIRROR SALON Website: Instagram: Buy Martha Lynn’s Book: /episode/index/show/katiwhitledge/id/33902562

565: Tipping The Scale with Alicia Soulier 11/11/2024

565: Tipping The Scale with Alicia Soulier In this episode, we welcome back Alicia Soulier, founder of SalonScale Technology, as she shares her inspiring journey through the beauty industry and insights from her new book, The Scale. Alicia dives into the essential practices salon owners need to adopt to ensure profitability and sustainability in today’s economic landscape. Tune in to learn strategies that can transform your business into a thriving, financially sound operation. WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: FOLLOW SALONSCALE BUY HER BOOK ON Website: Instagram: /episode/index/show/katiwhitledge/id/33807707

564: Compensation, Marketing, and Firing Bad Clients 11/04/2024

564: Compensation, Marketing, and Firing Bad Clients In this episode, our host Kati Whitledge, founder of mya and Beyond The Technique, introduces an innovative approach to boosting retail sales performance among stylists. She also reveals her most successful marketing strategies for filling last-minute appointment gaps. Plus, Kati shares a must-have checklist to help you recognize when it’s time to fire a bad client. Compensation Podcast: WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: /episode/index/show/katiwhitledge/id/33680372

563: Why People Want to Work For You 10/28/2024

563: Why People Want to Work For You Join us for an inspiring episode with first-time guest Emily Hankemeier, a 17-year beauty industry veteran and salon owner. Having owned three salons, her current location receives over 12 stylist applications each month, making it the go-to salon in the area. Emily shares her powerful hiring package, growth-focused marketing strategies, and incredible industry journey that will leave you feeling motivated and ready to take action. WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: FOLLOW GROW SALON + WINE BAR Website: Instagram: /episode/index/show/katiwhitledge/id/33611252

562: Prevent Trainer Burnout 10/21/2024

562: Prevent Trainer Burnout In this episode, industry legend and first-time guest Chris Baran joins us to share his wealth of knowledge. Known for his innovative teaching programs and cool, edgy style, Chris dives into why trainers in salons often face burnout and how we can proactively support them. Tune in to learn his strategies for keeping trainers inspired and thriving in their roles for years to come. WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: FOLLOW CHRIS BARAN Website: Instagram: Special Offer: /episode/index/show/katiwhitledge/id/33543167

561: Create A Recruiting Experience 10/14/2024

561: Create A Recruiting Experience In this episode, returning guest and best-selling author John DiJulius, a multi-location salon owner, shares his expert insights on creating a recruiting experience. It’s not about the questions asked in interviews, but the key qualities his team looks for in identifying Rockstar recruits while filtering out the wrong candidates. Stay tuned until the end as John offers an exclusive training that salon owners and hiring managers won’t want to miss! JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: FOLLOW JOHN DIJULIUS GROUP Website: WEB EVENTS: /episode/index/show/katiwhitledge/id/33416342

560: Creating A Career Path That Lasts 10/07/2024

560: Creating A Career Path That Lasts In this episode, award-winning multi-location salon owner Lia Hakim shares her inspiring journey of perseverance through some of life’s most challenging seasons. From raising small children while working as a flight attendant to opening and franchising her salon business, Lia’s story is one of courage and determination. Tune in to discover her passion for creating long-lasting career paths for her team, offering invaluable insights for beauty industry owners. WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: FOLLOW HOTT SALON BRANDS! Website: hott blow dry bar Instagram: totally hott salon Instagram: /episode/index/show/katiwhitledge/id/33355297

559: Surround Yourself with Success 09/30/2024

559: Surround Yourself with Success In this episode, we're excited to welcome back Stacey Soble, Director of Brand Content Strategy with Salon Today. Stacey shares four pivotal ways to connect with the most successful salon owners and must-attend events and resources in the beauty industry. Tune in to discover how building the right network can elevate your business and fuel your growth! WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: FOLLOW SALON TODAY: Website: Instagram: Salon Today Top 200 Application: Data-Driven Salon Tour: Hair to Stay: Stacey’s Instagram: /episode/index/show/katiwhitledge/id/33258417

558: Financial Dos and Don’ts for 7-Figure Salons 09/23/2024

558: Financial Dos and Don’ts for 7-Figure Salons In this episode, we welcome back industry financial wellness guru, Tom Kuhn, to dive into the essential tools and practices every salon owner must implement for a thriving and sustainable business. Plus, all listeners have the chance to get their own personal financial scorecard by participating in the exciting study led by Tom and the Qnity team. Don't miss out—tune in and share this episode with other salon owners! WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: FOLLOW QNITY! Website: P&L STUDY: Instagram: Tom’s First Episode with us: /episode/index/show/katiwhitledge/id/33165607

557: Increase Productivity 09/16/2024

557: Increase Productivity In this episode, returning guest expert Jay Williams guides us on increasing the productivity of our team members. He shares the key foundations for creating an environment where people are open to feedback, along with practical frameworks for effective communication. There are so many actionable insights in this episode that you’ll want to share it with your entire leadership team! WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: FOLLOW JAY WILLIAMS! Podcasts we’ve done with Jay: Website: Instagram: /episode/index/show/katiwhitledge/id/33037312

556: Five Habits of Successful Owners 09/09/2024

556: Five Habits of Successful Owners In this episode, our founder and host, Kati Whitledge, reveals the five key habits that drive the success of top-performing business owners. We explore the powerful connection between brain, body, and behavior, and how these factors shape a winning mindset. Tune in as we discuss the critical role discipline and consistency play in achieving lasting success. WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: /episode/index/show/katiwhitledge/id/32968437

555: Ordinary People Cultivating Extraordinary Salons 09/02/2024

555: Ordinary People Cultivating Extraordinary Salons n this episode, our founder and host, Kati Whitledge reflects on a powerful sermon she recently heard at church, drawing insightful connections to the salon and spa industry. She reveals three key principles that ordinary people can use to build extraordinary businesses, offering practical advice that every owner will find both inspiring and actionable. Tune in as Kati shares her personal takeaways that will resonate deeply with salon and spa professionals. WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: /episode/index/show/katiwhitledge/id/32788642

554: Therapy For Salon Owners 08/26/2024

554: Therapy For Salon Owners In this episode, licensed clinical therapist Zelina Chinwoh opens up about the often-overlooked struggles of salon and spa ownership, shedding light on the unique challenges that no one prepares you for. Zelina’s candid and uplifting guidance offers practical coping skills and tools to help you compartmentalize your professional and personal life, ensuring your health and well-being remain intact. Tune in to discover how to thrive as a business owner without sacrificing your time at home with your family. WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: FOLLOW ZELINA! Website: Instagram: /episode/index/show/katiwhitledge/id/32713712

553: Does Your Salon Inspire? 08/19/2024

553: Does Your Salon Inspire? Join us in this episode as we chat with Leslie Perry, Director of Membership and Education at the Professional Beauty Association (PBA). Leslie shares her industry journey, expertise, and insights on how your salon could be recognized as the Inspiring Salon of the Year at the 2025 NAHA Awards. Plus, get the scoop on the inaugural Salon Leaders Experience in early 2025 and why it’s a must-attend event for salon owners! WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW the PBA Website: NAHA: Salon Owner’s Experience: Instagram: /episode/index/show/katiwhitledge/id/32603087

552: The Truth About Med Spas 08/12/2024

552: The Truth About Med Spas In this episode, we sit down with board-certified Physician Associate, Maria Hawkins to explore the truth about med spas and medical aesthetics. Maria shares her expert insights on avoiding complications, choosing the right professionals, and integrating aesthetic services into your business. She also discusses the evolving industry landscape, the mindset needed for success, and key considerations for today's medical spas and facilities. WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: FOLLOW MARIA HAWKINS! Website: Instagram: /episode/index/show/katiwhitledge/id/32510132

551: Three Keys to A Profitable Salon 08/05/2024

551: Three Keys to A Profitable Salon In this episode, we sit down with the founder of HPSA, Jason Everett, who reveals the three keys to a profitable salon and the four ways an owner should pay themselves and their team. Jason shares the inspiring story of a High Performance Salon Academy member who, through the profit-first methodology, wrote herself a check for $450k. Tune in to discover why only 7% of salon owners make a profit and how you can increase your salon profitability today! WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: FOLLOW HPSA Website: Instagram: GET YOUR FREE BOOK: /episode/index/show/katiwhitledge/id/32396012

550: What Makes a Winning Website 07/29/2024

550: What Makes a Winning Website In this episode, we sit down with Billy Davison, the owner of Occipital Salon Marketing, to discuss the critical role of a premium website in the beauty industry. Billy shares insights on the importance of strong SEO and strategies to ensure your salon gets found by customers. Learn how to transform your website into a 24/7 receptionist, equipped with the tools to convert visitors into loyal clients. WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: FOLLOW OCCIPITAL SALON MARKETING Website: Instagram: Email: /episode/index/show/katiwhitledge/id/32301287

549: Modern Financials for The Growing Salon 07/22/2024

549: Modern Financials for The Growing Salon Join first time guests, Kristi and Jolene, the salon industry's bookkeeping besties, as they reveal the most crucial financial report salons need to monitor. Discover their expert tips on ensuring salon owners and their businesses earn what they need, reasonably paying themselves, understanding employee costs, and calculating chair profitability. Tune in for invaluable insights to elevate your salon's financial health! WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: FOLLOW SUMMA COLLECTIVE: Website: Instagram: FREE GIFT: /episode/index/show/katiwhitledge/id/32233147

548: Stages of Pain & Processing When Someone Exits Unethically & Unexpectedly 07/15/2024

548: Stages of Pain & Processing When Someone Exits Unethically & Unexpectedly Join Kati Whitledge, founder of mya and multi-location, award-winning salon owner, and our beloved host of the Beyond The Technique podcast. In this episode, Kati intimately shares the stages of pain and processing that occur when someone exits your business unethically or unexpectedly. Stay tuned until the end to discover a special resource designed to help you mitigate risks in operating a unique business model where revenue can be lost when team members leave. WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: DOWNLOAD EXAMPLE EMPLOYEE AGREEMENT: /episode/index/show/katiwhitledge/id/32135782

547: My Salon Does 44% RTS! 07/08/2024

547: My Salon Does 44% RTS! In today’s episode, we share the success story of The Headroom Salon, owned by the visionary Danielle Cherewyk. Remarkably, retail constitutes 44% of the salon's total sales, with a starting benchmark of 35% for entry-level stylists—a testament to the effective strategies Danielle has implemented. Firmly believing in elevating support over lowering expectations, she has pioneered robust systems that emphasize retail importance during every client interaction. Join us as we explore how Danielle's commitment to comprehensive training and meticulous inventory management has not only boosted her business but also set a new standard in the industry for achieving retail excellence. WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: FOLLOW THE HEADROOM SALON Website: Instagram: /episode/index/show/katiwhitledge/id/32020347

546: How to Put Your Salon Up for Sale 07/01/2024

546: How to Put Your Salon Up for Sale In this episode, we dive into the unique world of salon and spa brokerage with Susan Wos, founder of the only niche brokerage specializing in these businesses on a global scale. Susan offers three tailored paths for owners looking to sell their salons or spas, drawing from her own experience as a former salon owner who successfully sold her business. With deals brokered across Canada, the United States, Dubai, and soon Australia, Susan's expertise is unparalleled. Her website offers a wealth of free resources, including a quick valuation tool to help you understand your salon's worth. Don't miss out on this insightful episode and be sure to visit her site after the show! WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: FOLLOW SALON SPA CONNECTION Website: Instagram: LinkedIn: /episode/index/show/katiwhitledge/id/31926612

545: Grow 43% This Year! 06/24/2024

545: Grow 43% This Year! In this episode, we're thrilled to feature award-winning salon owner and first-time guest, Janet Whetston. Janet's salon has achieved an impressive 43% growth in revenue, a testament to her dedication and strategic approach. She shares how pivotal one-on-one coaching, meticulous tracking of numbers, reenvisioning her salon business model, and optimizing retail and prebooking practices have been in driving this remarkable success. Janet's mission is to empower her stylists to earn six-figure incomes, even in a rural town in Minnesota. Tune in to hear her inspiring journey and actionable insights for salon owners and beauty professionals. WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: FOLLOW ABODE SALON & SPA Website: Instagram: /episode/index/show/katiwhitledge/id/31834762

544: Build A Culture with A Diverse Team! 06/17/2024

544: Build A Culture with A Diverse Team! We have award-winning salon owner Andi Wintzer here to share her insights behind her thriving salon. Andi emphasizes the importance of fostering a diverse and inclusive team culture. She dives into the environmental practices that set her salon apart, highlighting their commitment to sustainability. This year, her salon spa is focused on personalizing their guests’ experience by prioritizing consistent and thorough consultations to tailor every visit to individual needs. Join Andi as she reveals how these core values drive their success and inspire a loyal team and clientele. WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW STUDIO 16 SALON SPA Website: Instagram: /episode/index/show/katiwhitledge/id/31537072

543: Having The Guts to Lead Well 06/10/2024

543: Having The Guts to Lead Well Join us today as we share award-winning salon owner, Amber Pope's inspiring journey from a dedicated salon owner and beauty industry leader to a visionary entrepreneur. Amber shares her personal triumphs and the pivotal realizations that transformed her career as she transitioned from working behind-the-chair to fully focusing on her business and team. Discover the strategies and insights that empowered Amber to lead her salon to new heights and learn how you too can navigate this challenging yet rewarding shift in your own salon business. WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW SALON27 Website: Instagram: RADICAL CANDOR BOOK: /episode/index/show/katiwhitledge/id/31536927

542: Overcoming Financial Burnout 06/03/2024

542: Overcoming Financial Burnout Salon business expert and returning guest, Nina Tulio, shares her deep insights into tackling financial burnout for salon owners and professionals. In today’s episode, we explore five critical areas that impact your salon's profitability, providing actionable strategies to enhance your bottom line. Nina also uncovers three essential elements to ensure your salon not only survives but thrives in today's competitive market. Join us to transform your salon into a resilient and prosperous business with Nina's expert guidance. WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW NINA TULIO Website: Instagram: /episode/index/show/katiwhitledge/id/31438217

541: It’s Time for A New Business Model 05/27/2024

541: It’s Time for A New Business Model In this transformative episode, we're thrilled to welcome the visionary, Leon Alexander! Dive into a riveting discussion on reimagining business models with the consumer at the forefront. Leon shares his groundbreaking insights on why thinking differently isn't just innovative—it's essential. Are your customers the same ones who line up at Starbucks and Apple? Then it's time to tailor unique, memorable experiences just for them. Join us as we explore how to move beyond the traditional salon model and thrive in today's competitive market. Don't miss out on this game-changing conversation! WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW LEON ALEXANDER Website: Instagram: Email: /episode/index/show/katiwhitledge/id/31406222

540: 100k in Less Than 3 Days 05/20/2024

540: 100k in Less Than 3 Days Do you love details? Great! Today we dive into the weeds with award-winning salon owner, Erika Brown. She's here to share her booking strategy that helps her experienced stylists earn six-figures in less than three days per week. You don't want to miss this conversation! JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW POSH SALON & BOUTIQUE Website: Instagram: /episode/index/show/katiwhitledge/id/31285372

539: Tools to Make Your Life Better 05/13/2024

539: Tools to Make Your Life Better Today we dive into tools that will make your life better, your teams' life better, and people you've never met globally--you will have a hand in making their life better. How cool?! Joining us today is industry giant, Paul Tate! Paul has an extensive background in salon technology, distribution, and sustainable business tools and practices. He's one of the most innovative professionals we've ever met, and we're THRILLED he's here to share his knowledge and inspiration with us today. Enjoy! JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW SUSTAIN BEAUTY CO Website: Instagram: /episode/index/show/katiwhitledge/id/31140093

538: Fire Your Front Desk 05/06/2024

538: Fire Your Front Desk What happens the next time you need to hire guest services? Maybe this time you try a different path! Today we have Founder and CEO of StyleSmart VA, Shawna Murphy, here to share why her VA company specializes in Salons and Spa and how they help owners eliminate payroll expense, off-load repetitious tasks, and so much more! WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: GLOBAL STYLIST SCHOLARSHIP: FOLLOW STYLESMART VA Website: SS Instagram: Shawna’s Instagram: /episode/index/show/katiwhitledge/id/31075483

Beyond The Technique Podcast

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