Beyond The Technique Podcast
Welcome to the Beyond The Technique podcast with Kati Whitledge. We exist to support beauty & wellness pros and your growing team and business. We believe it's what you do beyond the technical aspects of your craft that will bring substantial success. We promise to bring you the most forward-thinking industry topics to help you consistently grow and develop yourself and your business.
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647: Salon Owners with Social Status
12/22/2025
647: Salon Owners with Social Status
Salon owners know the power of social media but are they truly leading their team by example? In this episode, Jodie Brown shares how she went from hairstylist to marketing mentor, revealing the simple branding strategies that helped her grow her business and build real authority online. Together, we talk about how storytelling, specificity, and a bold personal voice can transform your salon’s social presence and culture. You’ll also learn two exciting ways to work with Jodie, including a transformational retreat in Italy designed to ignite your brand and your confidence! WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW JODIE BROWN! Website: Instagram: Podcast: Retreat: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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646: Order vs. Disorder
12/18/2025
646: Order vs. Disorder
When you create order in one part of your business, disorder will show up somewhere else and that’s not a sign of failure, it’s the science of growth. In this episode, we break down the law of entropy and explain why the most successful leaders learn to anticipate chaos, secure team buy-in and rebuild systems as their business scales. You’ll hear real examples of what disorder looks like and the risk of lack of engagement, uneven workloads and resistance. If you’re growing, leading change, or planning a big shift in your business, this episode will give you the mindset and tools to manage disorder instead of being blindsided by it. GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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645: Soul Authority
12/15/2025
645: Soul Authority
What if unlocking your next level of leadership begins with rediscovering your true authority—your soul authority? In this inspiring episode, Master Certified Coach Lyn Christian returns to share how their Soul Authority Track is transforming leaders through purpose, radical self-awareness, and measurable personal growth—like improved health, renewed confidence, and clear career direction. You’ll hear behind-the-scenes insights on the first beta group, the powerful system Lyn built around nurturing authentic leadership, and why the beauty industry is uniquely positioned to benefit from this work. Kati and Lyn also explore why your most productive decade may actually be ahead of you—and how your personal growth today shapes those future results. If you're ready to lead with clarity, courage, and conviction—this episode will ignite the spark. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW LYN CHRISTIAN Website: Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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644: Raise Your Prices Confidently
12/11/2025
644: Raise Your Prices Confidently
Raising your prices isn’t about charging more, it’s about elevating your standards so you can deliver the level of excellence today’s clients expect. With industry expenses rising 12–20% since 2021, strategic price adjustments are what allow you to invest in better education, tools, technology, and the kind of talent that keeps your business thriving. Data shows that a 10% price increase can generate more than double the financial impact of a small commission bump, giving your team greater earning potential without increasing your workload. When you confidently update your pricing, you attract clients who value your expertise, support your growth, and stay committed long-term. Ultimately, raising prices is one of the most powerful moves you can make to strengthen your culture, your team, and the future of your business. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: FOLLOW NINA TULIO: SPONSORS Join the PBA:
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643: Embrace Change, with Casey Voss!
12/08/2025
643: Embrace Change, with Casey Voss!
Get ready for a powerful and refreshingly honest conversation with legendary salon owner, educator, and curly-hair specialist Casey Voss—a 25-year industry vet whose story reads like a masterclass in resilience, reinvention, and leadership. In this episode, Casey opens up about rebuilding after a devastating salon fire, navigating major business transitions, letting go of ego, and learning to trust bold decisions even when they cost her people, comfort, or certainty. You’ll hear how vision-casting, year-end audits, boundary-setting, and courageous conversations became the foundation of her growth—and how they can transform your salon too. Kati and Casey dive into the realities of leading teams, the challenges of turnover, and the freedom that comes when you finally stop operating out of fear and start building intentionally. If you’re hungry for clarity, courage, and a renewed sense of purpose in your salon leadership, this conversation will light you up. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW CASEY VOSS! Website: Instagram: Podcast: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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642: Being Underestimated is A Superpower
12/04/2025
642: Being Underestimated is A Superpower
When others doubt you, it can become your greatest edge. In this episode, Kati reveals how being underestimated became her superpower—from prevailing in a courtroom to building a one-of-a-kind tech platform that is reshaping the beauty industry. She shares how working quietly in the shadows allows you to learn, grow, and prepare without the noise of critics. Discover why the most powerful moves often happen when no one’s watching, and how proving yourself right is far more rewarding than proving others wrong. GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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641: The Trends We Will Take into Next Year
12/01/2025
641: The Trends We Will Take into Next Year
In this inspiring episode of Beyond The Technique, host Kati Whitledge welcomes salon owner, educator, and L’Oréal Professional Artist, Daniel Mason-Jones for a powerful conversation about the trends shaping the salon industry in 2026. Daniel shares how purpose and passion can transform not just a career, but an entire community. You will discover how building culture, offering education, and prioritizing well-being can create thriving, loyal salon teams. This episode will leave you feeling motivated to lead with empathy, courage, and vision for the year ahead. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW DANIEL MASON JONES Instagram: Website: Muse Salon: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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640: Gratitude vs. Greed
11/27/2025
640: Gratitude vs. Greed
Happy Thanksgiving! Today we talk about how gratitude and greed shape the culture of a business and the mindset of its leaders. We break down how greed, which is often disguised as ambition, can cause burnout, discontent, and competition, while gratitude restores joy, collaboration, and purpose. Kati shares personal and professional examples, from lessons with her child to experiences in leadership, illustrating how gratitude transforms both people and organizations. She also introduces practical ways to express appreciation through understanding love languages and recognizing small wins. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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639: Control Who Sits in Your Chair
11/24/2025
639: Control Who Sits in Your Chair
Kati welcomes celebrity stylist and educator Jill Buck to share how she took control of her career and built a high-value, high-demand business model—both behind the chair at 901 Salon in West Hollywood and as a traveling stylist for A-list clients. Jill opens up about her 22-year journey from Oregon to LA, how she transitioned to on-location work during COVID, and the strategies she uses today to ensure she only books profitable full transformations and color changes. She reveals her $800–$1,000 minimum color ticket mindset, why she now conducts consultations via email, and how she empowers younger stylists by routing lower-tier services their way. Jill also dives into 901’s luxury VIP experience, the independent stylist-assistant model shaped by California labor laws, and how she maintains work-life balance while launching her handmade accessory line and working on “Dancing with the Stars.” Get ready to rethink how you fill your books, elevate your brand, and control who sits in your chair. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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638: Keep Energy High & Purpose Higher
11/20/2025
638: Keep Energy High & Purpose Higher
In this short and powerful Beyond The Technique podcast episode, Kati Whitledge shares a framework for sustaining your energy and purpose as a leader. She reveals why rest is a discipline, not a luxury—and how to build it into your routine to prevent burnout and boost creativity. You’ll learn how to delegate for growth, align daily work with your deeper mission, and shift from exhaustion to endurance. Tune in for practical steps to protect your energy, pace your commitments, and lead with purpose that lasts. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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637: Leading The Natural Movement
11/17/2025
637: Leading The Natural Movement
Get ready to be inspired by the incredible journey of Leysa Carrillo—global artistic ambassador for Redken and founder of Forever Curls Academy—as she sits down with Kati to share how her passion for textured hair transformed her career and the industry. From growing up in a strict military family in Cuba to performing in Cirque du Soleil, Leysa’s path to beauty was anything but traditional, yet her curiosity, resilience, and love for her clients fueled her rise as a trailblazer in the natural hair movement. In this episode, she opens up about the lack of textured hair education she faced early on, the emotional challenges that pushed her to innovate, and how she built a global movement that empowers stylists to embrace all hair textures with confidence. Leysa also dives into the importance of inclusivity, the progress made since 2020, and why every true specialist should be educated in all hair types. Plus, she shares how Forever Curls Academy is reshaping beauty education and changing state curriculums across the country. This is a must-listen for salon owners and stylists ready to elevate their expertise and invest in textured hair education. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW LEYSA CARILLO Website: Instagram: Email for Education: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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636: Answer These Leadership Questions, with Kati Whitledge
11/13/2025
636: Answer These Leadership Questions, with Kati Whitledge
Today we are going to look at key questions every leader needs answer to in order to grow and develop themselves as a leader. These lessons are inspired by The Making of a Manager by Julie Zhuo, emphasizing the importance of leaning into strengths rather than obsessing over weaknesses. Kati opens up about breaking limiting self-beliefs, sharing her own journey of overcoming childhood narratives and developing a growth mindset. She will walk you through practical reflection tools for identifying strengths, navigating imposter syndrome, and managing emotional triggers as leaders. Tune in to discover how self-awareness, honest feedback, and understanding your unique value can transform your leadership journey. GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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635: Biohacking 101
11/10/2025
635: Biohacking 101
Today, Kati welcomes Zac Miner and Dan Schmidt from Best 365 Labs to uncover how optimizing your mitochondrial health can transform energy, skin vitality, and longevity from the inside out. Designed for salon, spa, and med spa professionals, this introductory conversation simplifies the science behind biohacking and reveals why mitochondria—the body’s “powerhouse cells”—are the key to improved wellness, recovery, and performance. Learn about groundbreaking supplements like methylene blue, NAD, and PQQ, and discover how enhancing mitochondrial function can elevate both your personal health and your clients’ results. Tune in to hear Kati’s personal experience, gain actionable insights for your business, and access exclusive offers and links for professionals and consumers in the show notes. | USE CODE KW10 WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW BEST 365 LABS Website: Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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634: Ten Traits of Empowering Leaders
11/06/2025
634: Ten Traits of Empowering Leaders
What makes a leader truly empowering instead of overbearing? In this episode, Kati reveals ten traits of leaders who build trust, delegate with confidence, and inspire with vision and empathy. You’ll learn practical strategies for active listening, respecting boundaries, and supporting your team’s autonomy while still holding them accountable. Tune in to discover how empowering leadership can unlock growth, loyalty, and a thriving culture inside your salon or spa. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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633: Bring Back the Why!
11/03/2025
633: Bring Back the Why!
Get ready for an inspiring conversation with hairstylist, salon owner, and Masters of Balayage, stage educator, Emily Jones! She is here to share her industry journey that went from styling Barbie dolls to becoming a balayage, blonding, and hair extension expert. In this episode, Bringing Back the Why, Emily opens up about her passion for teaching, her transition from medical school to hair school, and how she discovered her true community in the industry. You’ll hear how she stays grounded in her purpose while growing in her career and growing her family. Salon owners and leaders will walk away re-energized to reconnect with their own “why” and inspire their teams to do the same. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW EMILY JONES! Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products:
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632: Ten Traits of Overbearing Leaders
10/30/2025
632: Ten Traits of Overbearing Leaders
In this episode, Kati breaks down the ten traits of overbearing leaders, from micromanaging and excessive control to guilt-tripping and lack of empathy. She shares personal stories of struggling with one of the overbearing traits and highlights how these behaviors can stifle creativity, trust, and growth in a salon setting. Kati emphasizes the importance of balancing constructive feedback with encouragement, respecting boundaries, and letting go of the need to always be right. Listen and share today’s episode with the leaders at your salon and spa! WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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631: What to Look For When Hiring Stylists
10/27/2025
631: What to Look For When Hiring Stylists
In this episode, Kati Whitledge welcomes Danielle Anderson, a seasoned salon leader and hiring expert, to share her journey and insights from managing teams in the beauty industry. Danielle opens up about her rapid career growth, the challenges she faced post-COVID, and the leadership strategies that helped her build thriving salon cultures. She highlights the importance of hiring for values and cultural fit, using innovative approaches to foster strong teams and successful new salon launches. Listeners will gain practical tips on creating a code of honor, leading with emotional intelligence, and building confidence through challenges. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! MYA FOR PROS: BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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630: The Power of Suggestion
10/23/2025
630: The Power of Suggestion
This episode explores the psychology of suggestion in marketing and its impact on consumer behavior. Kati shares how strategies like priming, social proof, and sensory cues influence clients to book, buy, and return. She highlights the importance of building trust through reviews, visuals, and in-person recommendations, while creating memorable luxury experiences through ambiance. Listeners will also learn why a single, consistent marketing message repeated across platforms increases impact—and how applying these principles can boost results, especially during high-demand seasons. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA:
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629: The Myth About Work-Life Balance
10/20/2025
629: The Myth About Work-Life Balance
In today’s episode, Kati welcomes Morgan Thomas, who you may know as Jade Beauty Co., to share her journey through the hairdressing and fashion industries. Together, they unpack the myth of work-life balance, highlighting Morgan’s shift toward integration and how she built a thriving career without experiencing burnout. Morgan also offers insights on the evolving landscape of hair education, the value of servant leadership, and why community and mentorship matter more than ever. Share this with your stylists and you will al be inspired by Morgan’s career lessons, humor, and practical advice. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW MORGAN THOMAS! Instagram: Website: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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628: Overcoming Offense
10/16/2025
628: Overcoming Offense
In this episode, Kati explores the inevitability of offense in the creative industry and why learning to manage it is essential for personal and professional growth. She unpacks the value of constructive feedback, active listening, and assuming positive intent when receiving correction. With real examples and leadership insights, Kati highlights how humility, empathy, and trust create a culture where feedback becomes a tool for development rather than a source of conflict. Tune in to discover how reframing correction as direction can transform your team’s growth and your own leadership journey. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA:
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627: Elevate Your Employee Experience
10/13/2025
627: Elevate Your Employee Experience
The salon industry is shifting fast, with more stylists choosing self-employment and traditional salons struggling to compete. In this episode, Kati welcomes back business coach Nikki Le to share how owners can elevate the employee experience to retain top talent and thrive in this new market. From customized training to career ladders, Nikki breaks down practical strategies to create a workplace where stylists feel valued, supported, and inspired to stay. If you want to future-proof your salon and win against the booth rental trend, this episode is a must-listen. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW NIKKI LE Website: Eleve Retreat: Instagram: Listen to our first podcast together: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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626: Eliminate Distractions, with Kati Whitledge
10/09/2025
626: Eliminate Distractions, with Kati Whitledge
Distractions don’t just steal your time, they drain your energy, creativity, and focus. In this episode, Kati shares her personal journey with ADHD, biohacking, and the power of reducing decision fatigue to stay in flow. You’ll discover practical strategies to automate routines, set boundaries, and manage technology so you can protect your energy and productivity. Whether you’re a salon owner or creative professional, this conversation will help you eliminate overwhelm and master focus for lasting success. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA:
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625: Your Income Won’t Save You
10/06/2025
625: Your Income Won’t Save You
In this episode, Kati welcomes industry coach and mentor, Misty Jane to share her bold perspective on money in the beauty industry. Misty reveals how she paid off $48,000 of debt in just two years, opening the door to a debt-free salon career and her current passion for coaching stylists. Together, they explore the deeper psychological roots of financial struggles, why income alone won’t save you, and how giving money a purpose leads to true freedom. Listen today for fresh insights, real strategies, and encouragement to pursue financial wellness as a form of self-care. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW MISTY JANE! Website: Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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624: Fixing A Financial Problem, with Kati Whitledge
10/02/2025
624: Fixing A Financial Problem, with Kati Whitledge
In this episode, Kati shares how working with Brad Sugars and his ActionCoach franchise helped her achieve an 878% profit increase and a million-dollar revenue in a very small salon space. She dives into practical strategies to fix financial challenges, from boosting revenue through pre-selling gift cards, packages, and memberships to cutting unnecessary expenses without hurting the guest experience. You’ll also learn how tools like mya’s matchmaking software and dashboard can improve client retention and scheduling efficiency. Tune in for simple, actionable steps to protect your salon’s financial health and grow profits with confidence. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA:
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623: Hair Extensions in A Hybrid Salon
09/29/2025
623: Hair Extensions in A Hybrid Salon
What does it take to build a beauty brand that truly empowers stylists? In this episode, Kati sits down with Tiffany Loe, founder of Christian Michael Hair Extensions, to talk about her journey from starving actress to single mom, to now thriving salon owner leading a multi-method hair extension company. Tiffany shares how she bridged the gap between luxury extensions and full-circle education, helping thousands of stylists gain confidence and new opportunities. Together, they explore salon growth, ethical hair sourcing, and Tiffany’s mission to build hub salons that empower stylists nationwide. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW TIFFANY LOE! Website: Tiffany’s IG: Christian Michael Hair Extensions: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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622: Signs A Stylist is Leaving, with Kati Whitledge
09/25/2025
622: Signs A Stylist is Leaving, with Kati Whitledge
In this episode, Kati uncovers the warning signs that a stylist may be leaving your salon and why addressing issues head-on is essential for a healthy team. She shares insights on managing growth as salons expand, including how shifting mindsets can affect culture. Kati also opens up about balancing directness with kindness in difficult conversations, offering practical ways to lead with courage and compassion. Listeners will walk away with strategies to strengthen team dynamics, honor professional boundaries, and focus on the stylists who are truly committed. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA:
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621: Money Talks!
09/22/2025
621: Money Talks!
This episode is a must-listen for Salon Owners who want to take control of their financial future. Guest expert Kristin Stutz, a former Stylist and Salon Owner turned certified financial planner, shares how she helps owners connect the dots between business and personal finances. You’ll discover strategies for overcoming financial fears, building wealth with intention, and planning for both growth and eventual exit. Packed with real stories and actionable tips, this conversation will empower you to make confident, informed financial decisions for your life and salon. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW KRISTIN STUTZ Website: Meet with Kristin: LinkedIN: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA:
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620: The Most Important Meeting is Not the Meeting
09/18/2025
620: The Most Important Meeting is Not the Meeting
The meeting after the meeting is the most important piece of the puzzle. In this episode, Kati pulls back the curtain on how her companies plan meetings and the meeting after the meeting. She shares her salon’s meeting structure—from daily GM check-ins to monthly gatherings that mix in professional development and celebration. You’ll hear smart strategies for debriefs, team collaboration, and even how to handle sensitive topics with ease. Plus, she shares fun anniversary promotions and simple tools that keep the whole team inspired, organized, and thriving. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW KATI WHITLEDGE Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA:
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619: What Gen Z Stylists Need for Future Success!
09/15/2025
619: What Gen Z Stylists Need for Future Success!
This week on Beyond The Technique, Kati sits down with industry legend and Paul Mitchell Artistic Director, Stephen Moody, to explore what Gen Z stylists truly need to thrive. From shifting trends in hairdressing to the timeless power of consultation and communication, Stephen shares insights gained from a career shaped by Sassoon and fueled by a passion for education. You’ll hear why Gen Z clients crave authenticity, how stylists can balance creativity with financial success, and why the human connection in beauty can never be replaced by technology. Get ready for an inspiring conversation that bridges generations and reimagines the future of hairdressing. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW STEPHEN MOODY Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA:
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618: Nothing Is as Good or As Bad as It Seems
09/11/2025
618: Nothing Is as Good or As Bad as It Seems
In this episode, we explore the powerful truth that nothing is ever as good—or as bad—as it seems, especially when we’re viewing someone else’s life or success from the outside. We dive into how to shift your mindset, stop living in emotional extremes, and break free from the trap of comparison. You’ll learn how to self-evaluate with wisdom, stay grounded in truth, and focus on thoughts that fuel your growth. If you're ready to stop chasing perfection and start building a life that’s authentically yours, this episode is for you. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW KATI WHITLEDGE Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: SPONSORS Join the PBA:
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