Beyond The Technique Podcast
Welcome to the Beyond The Technique podcast with Kati Whitledge. We exist to support beauty & wellness pros and your growing team and business. We believe it's what you do beyond the technical aspects of your craft that will bring substantial success. We promise to bring you the most forward-thinking industry topics to help you consistently grow and develop yourself and your business.
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0730: Stop Discounting Your Services
10/05/2026
0730: Stop Discounting Your Services
Why do so many salon and spa owners discount their services, avoid raising prices, or hesitate to recommend what their clients truly need? Master coach Brigette Sobus returns to reveal how fear, guilt, people-pleasing, and limiting beliefs can quietly sabotage even the strongest business systems. She shares powerful examples of beauty professionals who increased revenue by addressing the emotional barriers preventing them from confidently selling, leading, and making necessary changes. Tune in to learn why doing the inner work and transforming your relationship with money may be the breakthrough your business needs. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW BRIGETTE SOBUS Website: Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products:
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0729: 3 Bad Habits to Eliminate
10/01/2026
0729: 3 Bad Habits to Eliminate
What if the key to greater freedom in your business is simply asking your team one powerful question? In this episode, Kati Whitledge shares how to stop solving every problem and start encouraging team members to bring forward their own proposed solutions. You’ll learn how this leadership habit builds confidence, autonomy, trust, and ownership throughout your organization. When you empower your people to run the show, you create stronger leaders—and finally give yourself room to lead. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products:
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0728: The Vitality Project, with Elizabeth Faye
09/28/2026
0728: The Vitality Project, with Elizabeth Faye
Beauty industry wellness thought leader Elizabeth Faye joins us to share how her journey through burnout, anxiety, and autoimmune challenges transformed the way she approaches success, leadership, and life. She introduces the Vitality Project, a workplace wellness platform designed to help beauty professionals strengthen their mental, physical, emotional, and spiritual well-being. Discover how salon owners can use education, coaching, personalized insights, and gamified challenges to build healthier cultures, develop stronger leaders, and improve recruitment and retention. This conversation is a powerful reminder that sustainable success begins with caring for yourself and creating an environment where your people can truly thrive. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW ELIZABETH FAYE Website: Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Earn more and get your time back with GlossGenius. Use code BEYOND at for 50% off your first two months of a premium plan.
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0727: You're Not Special Enough
09/24/2026
0727: You're Not Special Enough
In today’s crowded beauty and wellness market, simply offering great services and earning strong reviews is no longer enough to stand out. Salon, spa, and med spa owners now compete not only with established businesses, but also with savvy independent professionals using AI and modern marketing to attract clients. In this episode, Kati Whitledge reveals three essential elements that strengthen your unique selling proposition and make your business truly memorable. Discover why visibility matters, how differentiation drives growth, and what it takes to get—and keep—more clients. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products:
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0726: Back From a Financial Fallout
09/21/2026
0726: Back From a Financial Fallout
What happens when a multimillion-dollar salon appears successful but is quietly borrowing money to cover payroll? Atelier Studio owner Anna Johnson shares how a major expansion, rising overhead, and unsustainable staffing costs erased her profits—even while annual revenue remained at $2.6 million. Discover how she used AI-powered financial analysis to restructure compensation, optimize schedules, improve retention, and give her team the accountability they genuinely needed. Anna’s remarkable comeback proves that courageous leadership and difficult decisions can transform a struggling business almost overnight. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW ATELIER SALON Website: Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products:
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0725: The Salon I’d Choose If I Were Starting Over
09/17/2026
0725: The Salon I’d Choose If I Were Starting Over
If you were starting over in the beauty industry, what would make a salon truly worth choosing? In this episode, Kati Whitledge shares the six qualities she would prioritize, including commission-based earning potential, ongoing education, an inspiring service menu, quality products, a clean environment, and exceptional communication. She explains why these elements help beauty professionals grow their careers while feeling seen, supported, and connected to their salon’s culture. Whether you’re searching for your next salon home or hoping to attract outstanding talent, this conversation will help you recognize—and create—a workplace where people can thrive. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products:
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0724: Winning at Adaptation, with Rachel Gower
09/14/2026
0724: Winning at Adaptation, with Rachel Gower
What does it take to build a salon business that can withstand change, team turnover, and unexpected challenges? Rachel Gower, president and CEO of Houston’s award-winning salon The Upper Hand, shares how consistent recruiting, a strong apprenticeship program, and strategic marketing have fueled decades of success. She reveals why salon owners must continually evaluate what’s working, release what isn’t, and create systems that keep the business moving forward when employees or circumstances change. Tune in for an inspiring conversation about resilience, adaptation, and the determination to never give up. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW RACHEL GOWER Website: Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Earn more and get your time back with GlossGenius. Use code BEYOND at for 50% off your first two months of a premium plan.
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0723: It's Never Too Late to Change Your Standards and Set New Goals
09/10/2026
0723: It's Never Too Late to Change Your Standards and Set New Goals
You don’t have to wait for a new year to reevaluate your life, raise your standards, and pursue meaningful new goals. In this episode, Kati explores seven key areas of well-being—financial, career, family, social, physical, intellectual, and spiritual—and explains how to determine which deserve your greatest focus in this season. Drawing from her personal transformation, she shares why lasting change requires burning the ships, establishing nonnegotiable routines, eliminating distractions, and intentionally choosing what to say yes and no to. You’ll be encouraged to envision the person you want to become, turn that vision into an actionable plan, and confidently go all in—one intentional step at a time. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products:
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0722: Creating Space to Be Sugared and Bronzed
09/07/2026
0722: Creating Space to Be Sugared and Bronzed
What began as a side hustle in a Santa Monica apartment has grown into SUGARED + BRONZED, a nationally recognized beauty brand with 50 corporate-owned locations. Co-founder and president Courtney Claghorn shares how an unwavering focus on client comfort, strategic locations, intentional hiring, and disciplined spending helped turn a simple solution into a scalable business. She also reveals what salon and spa owners should consider before expanding, from market demographics and operational capacity to real estate, construction, funding, and potential cannibalization. Tune in for an honest, inspiring look at thoughtful growth—and the small decisions that can make a major difference in your bottom line. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW SUGARED + BRONZED Website: Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products:
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0721: What Stylists Need to Do When they Start Behind-The-Chair
09/03/2026
0721: What Stylists Need to Do When they Start Behind-The-Chair
Building a successful beauty career starts with putting in the time, gaining experience, and making yourself available when clients need you most. In this episode, Kati shares why new stylists and service providers should embrace model calls, volunteer opportunities, advanced education, networking, and consistent social media marketing. You’ll learn how repetition strengthens your craft, relationships create unexpected opportunities, and early effort can lead to greater freedom later in your career. Tune in to discover the practical steps you can take now to build a loyal clientele and create a sustainable, long-term career in the beauty industry. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products:
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0720: Manage Your Team More Efficiently
08/31/2026
0720: Manage Your Team More Efficiently
Managing your salon team shouldn’t require juggling group texts, emails, social media, and multiple apps. In this episode, Kati welcomes Salon Symphony founder Antonio Stanley to share how his all-in-one platform brings team communication, training, events, goals, tasks, resources, onboarding, and more into one organized space. Discover how leading salon brands are using technology to strengthen communication, simplify operations, improve recruiting, and keep everyone on the same page as they grow. If you’re ready to eliminate communication chaos and manage your team more efficiently, this conversation will inspire you to embrace a smarter way of working. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW SALON SYMPHONY Website: Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Earn more and get your time back with GlossGenius. Use code BEYOND at for 50% off your first two months of a premium plan.
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0719: Pressure Is A Privilege Until It Isn't
08/27/2026
0719: Pressure Is A Privilege Until It Isn't
Pressure can sharpen your focus, strengthen your performance, and inspire growth—but when it becomes constant, it can threaten your health, relationships, and leadership. In this episode, Kati shares lessons from her own transition out of salon ownership while exploring how anxiety, stress, fear, overwhelm, and pressure affect salon and spa leaders. You’ll learn why pressure paired with adequate resources creates a healthy challenge, while pressure without enough preparation, recovery, support, or time becomes a threat. Walk away with a practical framework for recognizing your limits, regulating your response, asking for help, and taking the next best step. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: mya Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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0718: Get this Conversation Right
08/24/2026
0718: Get this Conversation Right
AI is transforming the front desk, and salon and spa owners can now deliver immediate, personalized support without overwhelming their teams. In this episode, conversation designer Jyoti Iyer introduces Brook, a virtual assistant that manages calls, texts, website chats, appointment bookings, and client requests—even after hours. Discover how the right AI can eliminate voicemail, prevent missed opportunities, reduce booking friction, and provide measurable insight into your return on investment. You’ll also learn what to look for when choosing an AI platform and how this technology can create a calmer team, a smoother guest experience, and a more efficient business. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW BROOK Website: Instagram: LET’S CONNECT! BTT Instagram: mya Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS In-Person Masterclass for Salon Owners: Register now to take advantage of the early bird savings! Go to Join the PBA:
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0717: Your Weaknesses are Strengths Abused
08/20/2026
0717: Your Weaknesses are Strengths Abused
Your greatest weakness may actually be one of your greatest strengths—simply overused, misused, or applied in the wrong context. In this episode, Kati explores how qualities like communication, confidence, loyalty, optimism, decisiveness, and adaptability can create powerful results but also damage trust and relationships when left unchecked. You’ll learn a practical four-step process to name, notice, neutralize, and redirect these behaviors with greater self-awareness and emotional intelligence. Whether you lead a salon, spa, med spa, or simply want to grow personally and professionally, this conversation will help you steward your strengths wisely and become the best version of yourself. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: mya Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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0716: Stay Humble, Thirsty, and Strong!
08/17/2026
0716: Stay Humble, Thirsty, and Strong!
In this inspiring episode, Kati sits down with salon owner and educator Kelley Martell to explore her 22-year journey of creativity, resilience, and continual growth in the beauty industry. Kelley shares why salon owners must remain humble, stay present with their teams, and recognize the talent and fresh perspectives emerging from today’s newest hairstylists. She also encourages beauty professionals to pursue education, overcome imposter syndrome, embrace opportunities, and remember that success reflects the effort invested in mastering their craft. From navigating serious health challenges to making bold business pivots, Kelley’s story is a powerful reminder that setbacks can become opportunities to regroup, evolve, and move forward stronger. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW Website: Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS GlossGenius: Earn more and get your time back with GlossGenius. Use code BEYOND at for 50% off your first two months of a premium plan. Join PBA:
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0715: Focus on What's Right
08/13/2026
0715: Focus on What's Right
Your brain is wired to notice problems, but constantly focusing on what’s wrong can stall progress, exhaust leaders, and create a fearful salon or spa culture. In this episode, Kati explores the difference between pessimism, blind optimism, and realistic optimism—and shares how effective leaders face the facts, focus on what they can control, and believe improvement is possible. You’ll learn how to interrupt negative thought patterns, recognize harmful “absolute language,” celebrate meaningful wins, and expect solution-minded leadership from your team. Walk away with practical questions that will help you address challenges without allowing them to overshadow everything that’s already going right. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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0714: Which Enneagram Are You?
08/10/2026
0714: Which Enneagram Are You?
What if understanding why you lead the way you do could transform how you connect with your team? Certified Enneagram coach and salon owner Jennifer Culverhouse reveals how the Enneagram goes beyond surface-level behaviors to uncover the motivations, strengths, fears, and patterns driving each of us. Discover how greater self-awareness can help salon and spa owners navigate conflict, appreciate different personalities, and recognize when their greatest strengths become leadership blind spots. You’ll walk away encouraged to move beyond autopilot, lead with conscious intention, and view the people who challenge you as opportunities for growth. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW JENNIFER CULVERHOUSE Website: Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS In-Person Masterclass for Salon Owners: Register now to take advantage of the early bird savings! Go to Join the PBA:
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0713: Be The Hero's Guide
08/06/2026
0713: Be The Hero's Guide
The most effective salon and spa leaders don’t need to be the hero—they become the trusted guide who helps others reach their full potential. In this episode, Kati Whitledge explains how owners can empower their leaders, leaders can develop their teams, and service providers can help clients become the heroes of their own stories. Discover why empathy and authority are essential to effective guidance—and how micromanaging, rescuing, and seeking recognition can limit both your people and your business. If you’re ready to create more leaders, release control, and build a company that can thrive without you solving every problem, this episode is for you. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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712: The Ultimate Business Upgrade
08/03/2026
712: The Ultimate Business Upgrade
The most effective salon and spa leaders don’t need to be the hero—they become the trusted guide who helps others reach their full potential. In this episode, Kati Whitledge explains how owners can empower their leaders, leaders can develop their teams, and service providers can help clients become the heroes of their own stories. Discover why empathy and authority are essential to effective guidance—and how micromanaging, rescuing, and seeking recognition can limit both your people and your business. If you’re ready to create more leaders, release control, and build a company that can thrive without you solving every problem, this episode is for you. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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711: Change Your Identity to Change Your Life
07/30/2026
711: Change Your Identity to Change Your Life
If you want a new life, a stronger business, or a better future, you must first become someone who believes those outcomes are possible. In this powerful episode, Kati shares how changing her identity helped her overcome lifelong struggles, lose more than 100 pounds, and transform the way she leads and lives. Salon owners and leaders will learn how to replace limiting labels with empowering “I am” statements, trade “I should” for “I must,” and take full ownership of their results. Tune in for an honest and motivating reminder that lasting change begins when you envision who you want to become—and consistently start living like that person today. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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710: The Book Every Salon Leader Needs, with Heather Bagby!
07/27/2026
710: The Book Every Salon Leader Needs, with Heather Bagby!
What if happiness wasn't just a personal goal—but a competitive business advantage? In this episode, Heather Bagby shares the powerful Head, Heart, and Hands framework from her new book, Beautiful and Balanced, revealing how emotional intelligence, strategic thinking, and consistent action can help salon leaders build stronger teams, develop grit, and create lasting success. If you're looking for the leadership book every salon owner should read, this conversation will challenge the way you think about growth, fulfillment, and building a business that thrives from the inside out. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW HEATHER BAGBY Instagram: GET HER BOOK: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS GlossGenius | Manage your business with ease. Use code BEYOND to save 50% on your first 2 months of Gold and Platinum plans: Join the PBA:
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709: Get Up, Get Out, and Gain Experience
07/23/2026
709: Get Up, Get Out, and Gain Experience
Are your stylists and service providers building their careers through real-world experiences—or just watching everyone else's on social media? In this episode, Kati challenges salon owners, leaders, hairstylists, and beauty professionals to get out from behind the screen, seek meaningful education, build powerful industry relationships, and place themselves in environments that fuel long-term growth. Discover why proximity to great people, inspiring salons, and transformational experiences will always outperform chasing trends and algorithms. If you're ready to reignite your passion, elevate your career, and create opportunities that social media alone can never provide, this episode is your invitation to get up, get out, and grow. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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708: Heal the Industry, with Ashlee Vance
07/20/2026
708: Heal the Industry, with Ashlee Vance
Discover how salon owner and mentor Ashley Vance is leading a movement to heal the beauty industry by addressing burnout, mindset, and the leadership challenges that keep salons from thriving. In this inspiring conversation, Ashley shares her journey from receptionist to multi-location salon owner, why integrity and direct communication are essential for healthy teams, and how salon leaders can create environments where people grow instead of simply surviving. If you're committed to building a stronger culture, developing emotionally resilient professionals, and helping shape a healthier future for our industry, this episode is one you won't want to miss. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW ASHLEE VANCE Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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707: Stop Planning, Start Swimming
07/16/2026
707: Stop Planning, Start Swimming
Today, your host Kati Whitledge encourages salon and spa owners to leap into the deep end, reminding leaders that building a dream business requires huge faith to face unpredictable unknowns. Drawing from a raw personal story of a failed collaboration and a lawsuit early in her career, Kati reveals how to navigate toxic professional relationships and double down on your determination to succeed. She breaks down why owners must stop overcomplicating operations and instead shift their core focus to nurturing client relationships and inspiring staff to buy into them as a leader. Tune in to learn how to humbly lean on your community during challenging seasons, take daily action, and leverage high-pressure moments to unlock your next level of success. WATCH ON YOUTUBE: https://youtu.be/tJSihQWs91U GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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706: Four Pillars to Becoming a Powerful Educator
07/13/2026
706: Four Pillars to Becoming a Powerful Educator
For salon, spa, and beauty industry educators, great facilitation is about more than sharing information—it's about creating experiences that people remember and apply. In this episode, Kati sits down with industry educator and Redken facilitator Mandy McCullough to explore the four pillars of dynamic teaching: visual engagement, auditory engagement, physical engagement, and self-discovery. Whether you're leading team meetings, onboarding new hires, teaching classes, or presenting on stage, you'll learn practical strategies to transform passive learning into active experiences that improve retention, increase participation, and elevate your impact as a leader and educator. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW MANDY MCCULOUGH Facilitation Masterclass: Instagram: Hiring Experienced Stylists Podcast | Episode 534: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS GlossGenius | Manage your business with ease. Use code BEYOND to save 50% on your first 2 months of Gold and Platinum plans: Join the PBA:
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705: I've Retired From Salon Ownership Part One
07/09/2026
705: I've Retired From Salon Ownership Part One
This episode is deeply personal. Kati Whitledge shares the unfiltered story behind her decision to retire from salon ownership after building, growing, rebuilding, and ultimately selling her award-winning salons. From navigating team walkouts, COVID, leadership challenges, and overwhelming stress to creating a successful succession plan and finding the right next owner, this episode is packed with hard-earned leadership lessons, practical insights, and hope for every salon owner wondering what comes next. Whether you're building your dream salon, facing a difficult season, or thinking about your own exit strategy someday, this is a conversation that will remind you that your greatest setbacks can become the foundation for your greatest legacy. Click to fill out the survey! Connect with Mary Beth Berns: WATCH ON YOUTUBE: https://youtu.be/X3itopK3Yt8 GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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704: Pioneering QOAT with Industry Disrupter, Alfredo Lewis!
07/06/2026
704: Pioneering QOAT with Industry Disrupter, Alfredo Lewis!
In this episode of Beyond the Technique, Alfredo Lewis shares his incredible journey from aspiring actor to celebrity hairstylist, educator, corporate executive, and founder of an innovative new hair color treatment designed to help preserve color and boost shine. Alfredo opens up about the mentors who shaped his career, the personal challenges he overcame, and the pivotal moments that reignited his passion for the beauty industry. Hairstylists and salon owners will walk away inspired by his story of resilience, innovation, and his vision for creating new revenue opportunities while empowering artists to have a greater stake in the future of the industry. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW ALFREDO LEWIS Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS In-Person Masterclass for Salon Owners: Get your tickets now! Join the PBA:
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703: Lessons I've Learned Having Over 140 Employees
07/02/2026
703: Lessons I've Learned Having Over 140 Employees
Today, your host, Kati Whitledge shares the five biggest leadership lessons she learned after leading more than 140 employees over 16 years as a salon owner. From hiring the right people and protecting your culture to navigating team transitions with resilience and grace. If you've ever struggled with letting people go, taken employee departures personally, or questioned your strength as a leader, this conversation will give you practical perspective and renewed confidence to keep moving forward. Tune in to discover why your team can become your greatest teachers and how every leadership challenge can shape you into the owner your business needs. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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702: Never Lose Sight of Your Vision
06/29/2026
702: Never Lose Sight of Your Vision
What happens when a salon owner stays true to their vision—even when it requires making difficult decisions and navigating unexpected challenges? In this episode, Chris shares her journey through salon ownership, leadership, expansion, setbacks, and ultimately creating a business that aligns with her values, purpose, and passion for wellness. Salon and spa owners will gain powerful insights on protecting their vision, avoiding burnout, making courageous leadership decisions, and building a business that supports both professional success and personal fulfillment. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! FOLLOW CHRIS GALEO Instagram: LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS GlossGenius | Manage your business with ease. Use code BEYOND to save 50% on your first 2 months of Gold and Platinum plans: Join the PBA:
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701: The Gap Between Good and Great Stylists, with Kati Whitledge
06/25/2026
701: The Gap Between Good and Great Stylists, with Kati Whitledge
Today, your host, Kati Whitledge breaks down the five key differences between good stylists and truly great stylists, revealing why talent alone is never enough to build a standout career. Kati shares how the industry’s top performers invest beyond the bare minimum through advanced education, leadership, discipline, long-term client planning, and a willingness to grow even when no one is watching. Salon and spa owners, leaders, and beauty professionals will walk away with practical insights on developing a stronger culture, creating deeper client loyalty, and challenging themselves to stop settling for “good” when greatness is possible. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: POWERED BY: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: FOLLOW KATI WHITLEDGE Instagram: Get my favorite bio-hacking products: SPONSORS Join the PBA:
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