EP 15: Building Block #4: How Branding Puts Wind at Your Back
Release Date: 11/30/2023
Don't Deprive Yourself of the Good Stuff
Simple Prospering
There are certain things that make solo, self-employed private practice a great business model for quality of life. However, I also often see practitioners unconsiously setting themselves up to fail by denying themselves the ability to get the full perks of being their own boss. I talk about the main perks, and how we often sabotage our ability to enjoy them. Want more resources for healing arts providers? Visit
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Ode to Private Practice
Simple Prospering
There is always a lot of excitement and chatter around new business models- running a studio or center, creating an online course, or even developing your own modality and teacher training. And I am certainly as attracted to shiny objects as much as anyone (in fact, probably much, much more...) But there truly is no business model that I know of that is as easy to start, maintain, and earn a good living at- while maintaining a really high quality of life- as a solo self-employed private practice. Want more resources for healing arts providers? Visit
info_outline![Feeling Like a Squirrel? Or an Oak Tree? [re-run episode] show art](https://assets.libsyn.com/item/32448227?height=50&width=50)
Feeling Like a Squirrel? Or an Oak Tree? [re-run episode]
Simple Prospering
I want you to love your business again! And because I’ve worked with so many healing arts providers (and been one) for so many years, I know the common traps we fall into. If you’re out there hustling, debating yet another continuing ed training, certification, office location, or offering- listen to this before you make any decisions! Are you bringing squirrel energy, or oak tree energy?
info_outline![Earning in Your Practice [Re-run episode] show art](https://assets.libsyn.com/item/32447912?height=50&width=50)
Earning in Your Practice [Re-run episode]
Simple Prospering
Welcome to another edition of summer re-runs! We’re going to keep the tough love coming. I mean, it’s not really that tough, but it is honest! I want small healing arts businesses to thrive. I want all of us good people who got into our careers because we, first and foremost, really wanted to help people to also be well taken care of. And that means we’re talking about money and earning. When I work with clients 1:1, guess what always comes up? Earning. It’s the easiest thing to ignore because it is both stressful and MATH. But it is also the thing that determines if we can take...
info_outline![Workism, Frankenstein, and the Passion Principle [re-run episode] show art](https://assets.libsyn.com/item/32447462?height=50&width=50)
Workism, Frankenstein, and the Passion Principle [re-run episode]
Simple Prospering
Welcome back to the summer re-run series! I’m pulling out some of my older episodes that I still get the most positive feedback on. And they happen to be related to slaying ideas that keep us miserable. Sometimes we have to pop the bubbles of ideas that we are supposed to agree with or keep up with so that we can make businesses (and lives) for ourselves that are supportive and satisfying. So- especially if you feel a little lost, hopeless, or like you are on the road to, or already deep into, a burnout stage listen in to Workism, Frankenstein and the Passion Principle. Be prepared to...
info_outline![You Don't Have to Be An Influencer [re-run episode] show art](https://assets.libsyn.com/item/32447397?height=50&width=50)
You Don't Have to Be An Influencer [re-run episode]
Simple Prospering
It’s a summer re-run episode which pertains directly to why I still believe everyone should not hop on the social media bandwagon. And that, if you are a healing arts provider in private practice. It just plain will not grow your practice. So if you love it and posting is a fun hobby for you- enjoy! If you hate it and are only posting on social media because you need to bring in more clients- I release you from this labor! Go be free! It won’t grow your practice. Fostering relationships will. This rerun is actually my first episode of Simple Prospering- titled What is the Influencer...
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EP 24: Heavier Lift vs. Lighter Lift
Simple Prospering
What do you have the resources (of time, energy and money), strengths and skills for? This is the essential question to ask yourself when starting a business, particularly when you are branching out from private practice. This episode is actually pulled from a lesson in the Business Model Buffet, which is the bonus course within the Healing Arts Practice Incubator (HAPI). In that course, I talk all about the different business models that people in the healing arts can use to deliver their expertise or service. Things like: Private practice Group practice Running a...
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EP 23: Should I Be Branching Out?
Simple Prospering
As we go through the of our business, we're going to come to all these different forks in the road. That's very normal. We usually wind up asking ourselves some version of the question, "Should I be branching out?" at different stages of our business. People wonder if they should be trying out different marketing tactics, or create a new offerings, or deliver their services differently. And there is plenty of noise about what the current golden ticket is (podcasts! online courses! membership sites!) as we cycle through new trendy options. Rather than falling for other people's...
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EP 22: The Lifecycle of a Healing Arts Business
Simple Prospering
Today I want to talk about the lifecycle of a healing arts business. I have been working on figuring this out for, oh… almost 24 years now… Both in navigating my own healing arts businesses (which have spanned many different business models, aka ways of delivering the service), and in helping many many other people to do the same thing. If that sounds like a snoozefest, the reason why it’s useful to connect all the dots in one place is that once you see the patterns, you can spot where you are within them (within your own business). And from there you can do a lot of things! Things...
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EP 21: Creative Cave
Simple Prospering
I’m emerging from a creative cave, and so I thought I’d talk a bit about the creative cave itself. This is when you know you want to focus thoroughly on one thing, and so you deliberately stop doing other things that will drain time energy and attention away from the One Thing. But if you wear all the hats in your business, how do you decide what can be paused? And once you do, how do you make sure to put your creative cave time to good use?
info_outlineIn building block #4 from You Need a Holistic Business, I'm talking about how branding (done right) puts a lot of wind at your back.
I also talk about what branding is NOT, particularly when it comes to small service-providing businesses. You don't need an iconic logo the way mega corporations do- If you're listening to this podcast you probably aren't thinking about opening up "flagship" stores, or buying a Superbowl ad, or generally "dominating market share" like an 8-figure company.
In our cases, branding is about the cohesive voice, vibe, and flow of how your business is presented in the world. In this episode, I go through each and walk you through how you can give yourself a brand refresh if you need one.
*You can get the updated building blocks PDF for free here: https://simpleprospering.com/pae