Libsyn Directory

EP 15: Building Block #4: How Branding Puts Wind at Your Back

Release Date: 11/30/2023

Stop Doing Everything- Try These Foundational Things Instead!

Simple Prospering

Any of us who are self-employed in the healing arts need an extra skillset in addition to what we trained in: how to be a small business owner. But! You don't to get the equivalent of an MBA. You don't have to suddenly fall in love with learning whatever the next hot marketing tactic is, or geek out over bookkeeping nuance. When we feel like we don't know how to steer our practices in the direction we want them to go, we often start just throwing things at the wall to see what sticks (and taking bad advice). In this episode I cover the Simple Prospering Framework for a...

Interview with Jae Gruenke founder The Balanced Runner

Simple Prospering

Jae Gruenke is a Feldenkrais teacher who specializes in working with runners. She founded The Balanced Runner in 2004 in NYC and has helped runners from beginner to Olympian all over the world since then. To find more of Jae's work: We talk about: The benefits of niching (and how not to do it arbitrarily) The challenges that smaller holistic health fields can come up against in getting the word out How Jae manages 2 different business models: working 1:1 in private practice, and running a self-study online course The reality of time spent marketing, and where she has spent...

The One Where I Go On Social Media To Tell You You Don't Have To

Simple Prospering

I got off of all social media in 2020. I didn’t miss it. I cannot tell you what a weight it was off of my shoulders. And yet, I have recently gotten back on social media- you can follow me on Instagram at @simpleprospering winky winky… So I figured I would use this opportunity to talk about why to be on social media and why not to be there. I cover: How having a therapeutic relationship at the center your business makes a huge difference in how you should try to make it more visible How the main things we see marketed in our culture are products and entertainment, and why that's hugely...

Super Simple Strategy: Create Support

Simple Prospering

It’s a super simple strategy episode this week! Which means I am headed straight into something you can do to develop your business into one that works well for you. This week, my super simple strategy is… get support! I talk with healing arts practitioners all the time, and they often say the same, true thing, that being self-employed can be a tad lonely. If you have listened to me before, you may have caught on that I am a big, giant, huge fan of relationships with actual people in the real world. No exception here! So here are a few suggestions for how you can...

Interview with Misha Tsozik of MBODI Louisville

Simple Prospering

I'm thrilled to welcome Misha Tsozik to the show. Misha is a bodyworker and Somatic Experiencing practitioner who runs MBDOI in Louisville, Kentucky. We talk about the learning curve of self-employment, how and why she brought on employees in her studio, how to create an equitable workplace for all employees, and what it's like to transition from one modality to another when clients have come to expect something from you over the years. You can learn more about Misha and MBODI here: To get the free Practice Abundance guide, that's here:

Breadwinner

Simple Prospering

Recently a fellow practitioner asked me, essentially: "Do you support yourself with your practice, or is somebody else paying your bills?" She went on to ask if it's really possible to support oneself with their healing arts practice. This episode is my public answer to all of you, containing full honesty financial details from my life. Apply and inquire about Bloom, the February coaching intensive: Join me for my free workshop this Thursday January 16th on how to Overcome Underearning:

The Most Essential Things

Simple Prospering

Just like when we are working with our clients, when something is off in our practice we need to spend a little quiet time discerning what is the symptom of the problem, and what the actual root cause is. In today’s episode I am going to just straight up tell you what the main stumbling blocks usually are, and what you need to have in place to have a totally solid foundation for your practice. Consider this a Cliff’s Notes guide to the most essential things you need to put in place to have a practice that is successful and can therefore take good care of you and your clients.

Reach Out! [Super Simple Strategies]

Simple Prospering

I am always advocating for the simplest possible solution. So in addition to my longer form episodes, I will sprinkle in these brief and actionable Super Simple Strategies episodes that will hopefully spark some inspiration and support for you and your practice. Today we are talking about the technically easy, but sometimes psychologically hard, act of reaching out. Who can you get in touch with today!? Want some help? Check out the .

Don't Deprive Yourself of the Good Stuff

Simple Prospering

There are certain things that make solo, self-employed private practice a great business model for quality of life. However, I also often see practitioners unconsiously setting themselves up to fail by denying themselves the ability to get the full perks of being their own boss. I talk about the main perks, and how we often sabotage our ability to enjoy them. Want more resources for healing arts providers? Visit

Ode to Private Practice

Simple Prospering

There is always a lot of excitement and chatter around new business models- running a studio or center, creating an online course, or even developing your own modality and teacher training. And I am certainly as attracted to shiny objects as much as anyone (in fact, probably much, much more...) But there truly is no business model that I know of that is as easy to start, maintain, and earn a good living at- while maintaining a really high quality of life- as a solo self-employed private practice. Want more resources for healing arts providers? Visit

More Episodes

In building block #4 from You Need a Holistic Business, I'm talking about how branding (done right) puts a lot of wind at your back.

I also talk about what branding is NOT, particularly when it comes to small service-providing businesses. You don't need an iconic logo the way mega corporations do- If you're listening to this podcast you probably aren't thinking about opening up "flagship" stores, or buying a Superbowl ad, or generally "dominating market share" like an 8-figure company.

In our cases, branding is about the cohesive voice, vibe, and flow of how your business is presented in the world. In this episode, I go through each and walk you through how you can give yourself a brand refresh if you need one.

*You can get the updated building blocks PDF for free here: https://simpleprospering.com/pae

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