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Emotional Intelligence in Roofing

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Release Date: 12/23/2023

75 Years Strong: The IKO Story show art 75 Years Strong: The IKO Story

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In this episode of Roofing Road Trips®, Heidi J. Ellsworth is joined by Jack Gottesman from IKO to celebrate 75 years of innovation and growth in the roofing industry. Together, they reflect on the company’s legacy, key milestones and how IKO has evolved to meet the changing needs of contractors through new technologies and solutions. The conversation also dives into IKO’s recent expansion efforts, including new manufacturing facilities and what that means for contractors and distributors in the field. Jack highlights exciting product...

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From Culture to Innovation: Why Choose IPG show art From Culture to Innovation: Why Choose IPG

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In this episode of Roofing Road Trips®, Heidi J. Ellsworth talks with Tawnya MacNeil of IPG about the company’s evolution and growing presence in the roofing industry. Tawnya shares the story behind IPG, how the company expanded into the roofing space and how they support contractors today. The conversation dives into IPG’s mission and what they are doing differently to better serve contractors, along with a look at the company culture that keeps both employees and partners engaged for the long term. Tawnya also discusses the priorities that guide IPG’s product development and offers a...

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Stories from The Roof - Lighty Roofing show art Stories from The Roof - Lighty Roofing

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In this episode of Stories from the Roof, Megan sits down with Don Lighty of Lighty Roofing and Randy Young, a Duro-Last sales rep, to talk about the craftsmanship and commitment behind Lighty’s success. Don shares how his family-owned company has grown since 1987, building a reputation for quality installations and honest service. They discuss the award-winning Duro-Last Custom-Fabrication Award. A major storm restoration that showcased performance and precision. Listeners will hear insights, experiences and...

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Stories from The Roof - Quality Exteriors show art Stories from The Roof - Quality Exteriors

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In this episode of Stories from the Roof, sponsored by Duro-Last, Brandon Byrd of Quality Exteriors and Tim Young of Duro-Last share the story behind their award-winning work on the Modera SoBro project in Nashville. The conversation blends career insights, lessons learned in the field and the values that shape strong roofing teams, while also breaking down the unique challenges and collaboration that led to their 2025 Edge-to-Edge & Deck-to-Sky™ Project Award win. Learn more at RoofersCoffeeShop.com!     Are you a contractor looking for...

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Rooftop Equipment Code Compliance show art Rooftop Equipment Code Compliance

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In this Roofing Road Trips® episode, Megan Ellsworth sits down with Brandon Reynolds of Anchor Products to discuss why rooftop equipment code compliance is a critical issue for contractors, engineers and building owners. From understanding the codes and standards that apply to rooftop equipment to identifying common attachment issues in the field, this conversation breaks down what contractors and building owners need to know before problems arise. Listeners will learn how upfront planning, proper support and long-term best practices can help...

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Where Canada’s Roofing Leaders Connect show art Where Canada’s Roofing Leaders Connect

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On this episode of Roofing Road Trips®, host Heid J. Ellsworth sits down with industry leaders Paul Forgues, Stephane Poissant and Jason Campbell from the Canadian Roofing Contractors Association (CRCA) to break down two important roofing events. They discuss the 65th CRCA National Conference and Annual General Meeting in Québec City, a three-day gathering of contractors, suppliers and technical experts focused on education, policy updates and networking, and the Canadian Roofing Expo, a premier tradeshow offering product showcases, hands-on demos and educational sessions that help...

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Stories from The Roof - Weatherguard, Inc. show art Stories from The Roof - Weatherguard, Inc.

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In this episode of Stories from the Roof, Megan Ellsworth talks with Trent Lovewell of Weatherguard, Inc., also known as THE ROOFEREES, about his 25-year path in roofing and the sales drive behind his success. A former college basketball coach from Nebraska, Trent pivoted to roofing in search of greater opportunity and helped grow one of Omaha’s most respected contracting companies. He shares insights from leading premium projects featuring DaVinci Roofscapes. Tune in to hear another inspiring story from the roof that reminds us why the...

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AI Speed, Certified Accuracy show art AI Speed, Certified Accuracy

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In this episode of Roofing Road Trips®, Megan Ellsworth sits down with Jeff Berzolla of Instant Roofer to discuss why speed and accuracy have become critical in today’s roofing sales process. From getting bids out quickly to making sure those bids are built on reliable measurement data, the conversation looks at how contractors can reduce risk before they ever write the estimate. Jeff shares how Instant Roofer is helping the industry answer that challenge with fast AI-powered measurement tools and human-certified reports that bring added confidence to more complex roofing projects. Learn...

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Liberating Your Data: Turning Information into Insight show art Liberating Your Data: Turning Information into Insight

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In this episode of Operational Clarity with Lynsey Hull powered by The Coffee Shops, Heidi J. Ellsworth sits down with Lynsey Hull of Tyelus to tackle one of the biggest challenges facing growing organizations today — data overload without clarity. In this Operational Clarity podcast, Lynsey and Heidi explore how companies can liberate their data from disconnected systems and departmental silos so it becomes a true strategic asset. Lynsey explains why more dashboards do not equal better decisions and how intentional alignment between people,...

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Setting Contractors Up for Success show art Setting Contractors Up for Success

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In this episode of Roofing Road Trips®, host Megan Ellsworth sits down with James Conneely from ASC Building Materials to talk about the value of contractor certification programs and why they matter for both manufacturers and roofing professionals. James shares how ASC approaches certification training, what contractors can expect to learn and who is eligible to participate. The conversation also explores the perks of becoming a certified contractor, from stronger manufacturer support to added credibility in the field. Listen in to learn how certification can help contractors build...

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More Episodes

Join us for a thought-provoking Coffee Conversations, sponsored by Owens Corning, as our host, Heidi J. Ellsworth and panel dive into the often overlooked yet crucial aspect of emotional intelligence in the roofing industry. Creating, manufacturing and selling roofing materials is more than just transactions; it's about understanding the unique emotional landscape of consumers while building a lasting connection with your customers.

In this engaging session, we'll talk with Owens Corning Color Specialist Sue Burkett, Product Leader of Duration Jessica Tinney, The Third Estimate CEO Tara Colopy and Director of Marketing at Ingage Pam Torrey, to explore the intricacies of emotional intelligence that can transform how consumers choose colors and design for lasting beauty and performance. You won’t want to miss this revolutionary conversation, register today!

 

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