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The Science of Performance

RoofersCoffeeShop

Release Date: 01/05/2024

Transforming Roofing With Cutting-edge Tools show art Transforming Roofing With Cutting-edge Tools

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In this episode of Roofing Road Trips®, host Karen Edwards is joined by Fred Castonguay and Shyam Prabhakar from Reworked.AI to explore their latest product innovations. They break down features like the Direct Mail Easy Button, HALO, Zip Analyzer and Storm Opportunities, discussing how these tools are designed to help roofing contractors streamline their processes. The team also shares insights on the Direct Mail Sequence and the driving forces behind these new developments. Plus, they’ll offer a sneak peek into what’s on the horizon for Reworked.AI, and how these innovations are shaping...

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Inside ImpactR-7 show art Inside ImpactR-7

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In this episode of Roofing Road Trips®, Karen Edwards sits down with Aparna Jaggi of Versico to discuss ImpactR-7 and its role in advancing roofing insulation solutions. Aparna shares how ImpactR-7 came to be, the challenges it was designed to solve and how it addresses common shortcomings in traditional insulation. The conversation explores what makes ImpactR-7 an important development for the industry, including how it can support contractors and architects looking for more effective, forward-thinking building solutions. Listeners will also learn where to...

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Stories From the Roof: Wendy Marvin show art Stories From the Roof: Wendy Marvin

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In this episode of Stories from the Roof, Heidi J. Ellsworth talks with Wendy Marvin of Matrix Roofing about her journey into roofing and the lessons that shaped her career. From mentorship and leadership to building strong supplier relationships, Wendy shares what it takes to create lasting success. She also dives into how industry changes are impacting trust on the jobsite, the best decisions she made for her business and what continues to inspire her. Wendy closes with advice for newcomers and her perspective on the value of RoofersCoffeeShop.  Learn more...

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Hiring Right in Roofing show art Hiring Right in Roofing

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In this Coffee Conversations®, Karen Edwards talks to Jon Gardner of Owens Corning and Geoff Cramer of Futures Inc. to address one of the most pressing challenges facing the roofing industry today: workforce development. As labor shortages continue to impact growth, contractors are being forced to rethink how they attract, hire and retain talent in a competitive market. This conversation explores what’s working, what’s not and where recruiting strategies often fall short. From redefining...

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Growing Walls, Growing Wellness show art Growing Walls, Growing Wellness

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In this episode of Roofing Road Trips® Karen Edwards is joined by Claudia Littmann from FURBISH, A SOPREMA Group Company, to explore how SOPRANATURE® BioWall transforms both interior and exterior spaces with living, breathing design. From improved air quality to enhanced mental well-being, these ultra-thin hydroponic systems bring nature closer to where people live and work. Claudia shares how BioWall combines beauty, performance and simplicity with long-term reliability. Tune in to learn why living walls are becoming a must-have feature in modern building design. Learn more at...

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Mental Health and Suicide Prevention in Roofing show art Mental Health and Suicide Prevention in Roofing

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In this episode of Roofing Road Trips®, host Heidi J. Ellsworth is joined by Lynsey Hull of Tyelus, McKay Daniels of NRCA and Joel Stanley of Anchor Products to discuss the growing focus on mental health in the roofing industry. Centered around the work of the Single Ply Roofing Industry (SPRI) Mental Health Task Force, the conversation explores how industry leaders are addressing stigma, supporting workers and making mental health a jobsite priority. From awareness initiatives to real-world resources, this episode highlights why caring...

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Str8 Above Roofing LIVE at the CertainTeed Business Building Workshop (BBW) San Diego show art Str8 Above Roofing LIVE at the CertainTeed Business Building Workshop (BBW) San Diego

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RoofersCoffeeShop® LIVE hits the road for this special episode of Roofing Road Trips® from the CertainTeed Business Building Workshop (BBW), where we sit down with roofing contractors who are investing in their businesses, teams and long-term success through one of the industry’s most respected development programs. In this episode, contractors share their experiences at BBW, discuss why ongoing education and peer collaboration are critical to raising the bar across regional markets and highlight the leadership, operational strategies and actionable ideas they are taking home...

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The Evolution of Rooftop Equipment Support Systems show art The Evolution of Rooftop Equipment Support Systems

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In this episode of Roofing Road Trips®, Megan Ellsworth welcomes Mark Vargas of Anchor Products to explore the evolution of rooftop pipe and equipment supports and why what was once considered a minor detail has become a critical part of roof system performance. From early reliance on non-penetrating systems to failures driven by real-world conditions and seismic events, this conversation breaks down what changed and how codes and enforcement followed. Contractors will walk away with a clear understanding of modern support standards, smarter attachment methods and where the industry is headed...

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Delivering Cleaner and More Profitable Jobsites show art Delivering Cleaner and More Profitable Jobsites

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In this episode of Roofing Road Trips®, Karen Edwards sits down with Marianna Conner and Chase DeLong from The Catch‑All, as well as Jack Waddell from Acorn Roofing, to explore how The Catch-All's solutions are reshaping the roofing experience. Chase and Marianna share how The Catch‑All was developed to solve long‑standing challenges around property protection and to set a new standard for what customers should expect during a roofing project. Jack discusses his firsthand experience integrating The Catch‑All into his roofing company’s workflow and the immediate improvements he saw...

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June 2026 Roofer of the Month - Viotell Metal Concepts show art June 2026 Roofer of the Month - Viotell Metal Concepts

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In this June 2026 Roofer of the Month podcast, Megan Ellsworth sits down with Anthony Ortega and Gonzalo Tellez of Viotell Metal Concepts to talk about craftsmanship, growth and what it takes to stand out in today’s competitive roofing market. From custom metal fabrication to high-end architectural installations, they share how their team blends precision, innovation and pride in workmanship to deliver projects that turn heads and build lasting trust with clients. Tune in for...

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More Episodes

In this RLW, Heidi J. Ellsworth visits with Melissa Dunson of TAMKO to talk about the science of high-performance asphalt shingles.  As roofing companies are working to provide the strongest roofs to handle the elements, roofing manufacturers are working to create incredibly strong roofing systems. Learn about the importance of flexibility, durability and of course, aesthetics. The science behind the manufacturing is creating roofing shingles that withstand winds up to 160 mph, provide Class 3 & 4 impact resistance and can be installed in temperatures down to 25 degrees with a warranty!  Be in the know about the release of the new TAMKO StormFighter FLEX.

 

 

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