Networking, Building Your Tribe, and Finding Success in Real Estate with Esteban Valenzuela
What's The Deal? With Seth Struiksma
Release Date: 01/12/2024
Authenticity in Real Estate with Mel Sofia
What's The Deal? With Seth Struiksma
n this dynamic episode, Seth Struiksma sits down with Mel Sofia, the founder and broker of The Avenue Home Collective, to explore the power of authenticity in the real estate industry. Mel shares her journey from conforming to industry expectations to embracing her true self—and how that transformation skyrocketed her career and happiness. From balancing life as a leader, mom, and entrepreneur, to building an agent-first brokerage that celebrates diversity, Mel offers invaluable insights for agents and entrepreneurs alike. Key Takeaways: Authenticity Over Aesthetic: Mel emphasizes the...
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Being a Gen-Z Realtor & Crushing The Social Media Game
What's The Deal? With Seth Struiksma
In this episode of What's the Deal, we sit down with Merek Greene, a young real estate agent with The One Group, to discuss his journey and unique approach to helping Gen Z and younger millennial clients become homeowners. Merek shares how his background in the arts transitioned into a passion for real estate and led him to cold-calling agents and doing extensive research at a young age. With a focus on using social media, Merek has effectively built trust and connection with younger clients who often don’t realize homeownership is within reach. Merek dives into the challenges and...
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Growing Your Social Media and filling it with Buyers & Sellers with Jason Cassity
What's The Deal? With Seth Struiksma
Growing a large following on social media isn't hard -- but you do want to be strategic if you want to attract followers who will do business with you. Today we sat down with social media expert and REEL Broker agent, Jason Cassity of The Cassity Team, to talk social media strategy. Find out how to cultivate a following of hyper-local fans who are ideal customers for your real estate business. About Jason Cassity Jason started in the real estate business as an intern, helping a successful broker write SEO rich blogs about San Diego. Thinking back on that time, he says, “how serendipitous is...
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Dominating Your Local Real Estate Market Using Social Media - with Jason Casssity
What's The Deal? With Seth Struiksma
As a real estate agent, what social media platform should you focus your efforts on? Or should you even waste your time creating and posting content? We sat down with Jason Cassity from The Cassity Team in San Diego, a top REAL Broker agency in the country, to talk about his success with social media for growing his business. About Jason Cassity Jason started in the real estate business as an intern, helping a successful broker write SEO rich blogs about San Diego. Thinking back on that time, he says, “how serendipitous is it that I found him, versus the tens of thousands of other agents who...
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Keep the Cash Flowing with Strategic Real Estate Sales
What's The Deal? With Seth Struiksma
When is the right time to sell your real estate assets? Find out the answer as we dive into this tricky topic and chat about how to evaluate your investment portfolio, spot the right moment to sell a property, and reinvest that capital for better returns. Plus, we'll share tips on turning existing equity into larger profits and why holding onto every property might not always be the best move. Key takeaways to listen for The importance of evaluating whether to keep or sell your properties Best time to sell a property, and the benefits of freeing up equity A personal example of...
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Sustainable Housing Development for Purpose-Driven Communities with Matt Davies
What's The Deal? With Seth Struiksma
Today, we have Matt Davies, a real estate maven who's gone from REALTOR® to developer. We'll dive into the nitty-gritty of real estate development, decode the world of ADUs, and chat about how to make money while making a difference in community building. Stick around for some real talk on making spaces that matter. Key takeaways to listen for Matt’s initial journey into real estate investment and development A step-by-step guide for beginners in real estate housing The challenges and victories that come with property development Effective project management strategies...
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Airbnb Fundamentals You NEED To Know About
What's The Deal? With Seth Struiksma
Dive into San Diego's Airbnb scene! Uncover the current state of the Airbnb market and discover pro hacks to make your listing a guest magnet. Make informed investment decisions as we explore the potential of San Diego's Airbnb market when you tune in. Key takeaways to listen for What are the 4 tiers of Airbnb licensing in San Diego? Factors affecting the decline in Airbnb bookings Tips to make your Airbnb standout Predictions on the 2024 San Diego Airbnb market CONNECT WITH US Website: Instagram: | LinkedIn: |
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Simple Steps to Find, Fund, and Cash Flow from House Flipping
What's The Deal? With Seth Struiksma
Confidently navigate the promising landscape of house flipping as we equip you with the building blocks to identify profitable properties and secure funding. Plus, we’ll share insider insights on the competitive market of San Diego, so tune in! Key takeaways to listen for A fundamental component of real estate investing Essential criteria for identifying your first flipping deal Strategic ways to finance fix and flip investments CONNECT WITH US Website: Instagram: | LinkedIn: |
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Agent Mindset and Market Mastery Strategies with Sean Purcell - Part 3
What's The Deal? With Seth Struiksma
In this last part of this series with Sean Purcell, we’ll tackle the importance of embracing innovative technologies for agents looking to stay ahead of the curve. Embrace change and leverage technology to fuel success by tuning in! Key takeaways to listen for Compass’s innovative technology and tools for real estate professionals The importance of having the right data to increase your conversion rates Challenges of reaching out to potential clients with limited contact information and how to solve them Resources About Sean Purcell Sean comes from a...
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Agent Mindset and Market Mastery Strategies with Sean Purcell - Part 2
What's The Deal? With Seth Struiksma
Dive in as we continue to have an insightful discussion with Sean Purcell about methods that guarantee success amidst changing real estate landscapes and market dynamics. Gain valuable strategies, techniques, and approaches that stand the test of time in navigating the market and help real estate agents achieve success in their careers. Key takeaways to listen for The importance of setting up a CRM and nurturing personal connections How to handle the fear of rejection in real estate A classic yet effective method for building rapport and generating leads Valuable strategy for...
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Whether you're a new or experienced investor, this episode offers essential tips for your RE journey. Gain valuable insights into the influence of authenticity and networking on reshaping your career by tuning in. Press that play button now!
Key takeaways to listen for
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The importance of authenticity in the real estate industry
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Why you need to be proactive in building connections in real estate
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Unexpected but effective ways you can find prospective clients
Resources
About Esteban Valenzuela
In just two years, Esteban has sold more than $11 million in San Diego real estate, including multi-million dollar deals in top communities like Mission Beach. His success is an attribute of his people-first approach to business. “A person’s home is the most expensive and important they will ever own. So it’s critical to honor that and serve people with integrity and a strong work ethic.”
At The One Group, Esteban is helping to educate millennials and other new homeowners about getting into the market and even real estate investing. In 2022, he and a friend came together to purchase their first investment property before the age of 26. “It’s always been a dream of mine to renovate my own property. I’m excited for what’s to come next and to share the experience online for others to learn from.”
Connect with Esteban
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Website: The One Group
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LinkedIn: Esteban Valenzuela
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Instagram: @esteban.valenz/
CONNECT WITH US
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Website: The One Group
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Instagram: @seth_struiksma | @samwatkins.me
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LinkedIn: Seth Struiksma | Sam Watkins