What's The Deal? With Seth Struiksma
What’s the deal with all those old school real estate agents teaching outdated marketing techniques and living in the past? This show is about fresh ideas in real estate; diving deep into marketing, design, home renovations, and business development… but we also talk about lifestyle, health, travel, and just living an incredible life. Because the fastest way to financial freedom and fun is through real estate! It’s time to build up your real estate business, serve way more clients, and have a blast doing it! Seth Struiksma is a successful millennial realtor, investor, and developer in San Diego, CA who's obsessed with living his best life in and out of work. Each week he'll be chatting with someone about business, marketing, lifestyle, design & renovation…. but also about fun and cool things like holistic health, travel, philanthropy, and everything that makes for an incredibly fun life. Let’s get a fresh and modern perspective from experts in and around the real estate industry who can help you take your career to the next level!
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Authenticity in Real Estate with Mel Sofia
12/10/2024
Authenticity in Real Estate with Mel Sofia
n this dynamic episode, Seth Struiksma sits down with Mel Sofia, the founder and broker of The Avenue Home Collective, to explore the power of authenticity in the real estate industry. Mel shares her journey from conforming to industry expectations to embracing her true self—and how that transformation skyrocketed her career and happiness. From balancing life as a leader, mom, and entrepreneur, to building an agent-first brokerage that celebrates diversity, Mel offers invaluable insights for agents and entrepreneurs alike. Key Takeaways: Authenticity Over Aesthetic: Mel emphasizes the importance of living and working authentically to attract the right clients and agents. She shares how embracing her passions—like music festivals and snowboarding—helped her connect with like-minded people and thrive professionally. Building a Values-Driven Brokerage: Avenue Home Collective operates with a core focus on being client-centric, community-focused, and agent-supportive. Mel discusses the power of diversity, collaboration, and shared values in building a strong team culture. Lead Generation with Heart: Mel’s unique approach to lead generation centers on forming relationships, hosting community events, and creating value for others—proving that cold calling and scripts aren’t the only way to succeed. Lessons in Leadership: Mel shares how stepping out of her comfort zone, starting her brokerage, and supporting her agents’ growth turned challenges into triumphs. Mindset and Growth: Personal development is at the heart of Mel’s success. She dives into her practices of gratitude, mindset shifts, and leveraging coaching to continuously evolve. Navigating the Real Estate Market: Seth and Mel discuss the current San Diego market, including trends, buyer demand, and the enduring appeal of the region. Quotes to Remember: “Authentic over aesthetic: Shine your light brightly to attract the people who align with your values.” “If you’re not growing, you’re dying—there’s no standing still.” “Confidence is the key to influence in real estate conversations.” About Mel Sofia: Mel is the founder and broker of The Avenue Home Collective, a San Diego-based real estate brokerage dedicated to diversity, collaboration, and client care. With over 20 years of experience, Mel is also a mom, community advocate, and an agent of change in the real estate industry. Connect with Mel: Instagram: Follow Seth Struiksma: Stay updated on future episodes of What’s the Deal? with Seth Struiksma on your favorite podcast platform and on Instagram:
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Being a Gen-Z Realtor & Crushing The Social Media Game
11/11/2024
Being a Gen-Z Realtor & Crushing The Social Media Game
In this episode of What's the Deal, we sit down with Merek Greene, a young real estate agent with The One Group, to discuss his journey and unique approach to helping Gen Z and younger millennial clients become homeowners. Merek shares how his background in the arts transitioned into a passion for real estate and led him to cold-calling agents and doing extensive research at a young age. With a focus on using social media, Merek has effectively built trust and connection with younger clients who often don’t realize homeownership is within reach. Merek dives into the challenges and opportunities for first-time buyers, especially in the competitive San Diego market, and explains the importance of setting boundaries to maintain a healthy work-life balance in this demanding career. He also addresses misconceptions about real estate agents, emphasizing the hard work behind the scenes that goes beyond the “glamorous” TV portrayals. Tune in for Merek's insights on how younger buyers can enter the market, build equity, and navigate the path to homeownership with confidence. Key Takeaways: Merek's journey into real estate and how he built his career through hard work and networking. Insights on connecting with Gen Z clients through social media and authentic marketing. Challenges and opportunities in San Diego’s housing market for younger buyers. Breaking misconceptions about real estate agents and the importance of setting professional boundaries. Connect with Merek Greene: Follow Merek's real estate journey and tips for first-time buyers on social media @merekgreene CONNECT WITH US Website: Instagram: LinkedIn: Listen in to be inspired by Merek's journey and learn how you, too, can make your dreams of homeownership a reality!
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Growing Your Social Media and filling it with Buyers & Sellers with Jason Cassity
08/08/2024
Growing Your Social Media and filling it with Buyers & Sellers with Jason Cassity
Growing a large following on social media isn't hard -- but you do want to be strategic if you want to attract followers who will do business with you. Today we sat down with social media expert and REEL Broker agent, Jason Cassity of The Cassity Team, to talk social media strategy. Find out how to cultivate a following of hyper-local fans who are ideal customers for your real estate business. About Jason Cassity Jason started in the real estate business as an intern, helping a successful broker write SEO rich blogs about San Diego. Thinking back on that time, he says, “how serendipitous is it that I found him, versus the tens of thousands of other agents who would’ve just had me call FSBOs, hold open houses, or do floor time. I reflect on how important your environment is to your growth and success. Because I liked blogging, website building, marketing/SEO… that first indie brokerage was the PERFECT place for me to begin my career." Connect with Seth Struiksma Website: Instagram: Show produced by the
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Dominating Your Local Real Estate Market Using Social Media - with Jason Casssity
08/01/2024
Dominating Your Local Real Estate Market Using Social Media - with Jason Casssity
As a real estate agent, what social media platform should you focus your efforts on? Or should you even waste your time creating and posting content? We sat down with Jason Cassity from The Cassity Team in San Diego, a top REAL Broker agency in the country, to talk about his success with social media for growing his business. About Jason Cassity Jason started in the real estate business as an intern, helping a successful broker write SEO rich blogs about San Diego. Thinking back on that time, he says, “how serendipitous is it that I found him, versus the tens of thousands of other agents who would’ve just had me call FSBOs, hold open houses, or do floor time. I reflect on how important your environment is to your growth and success. Because I liked blogging, website building, marketing/SEO… that first indie brokerage was the PERFECT place for me to begin my career." Connect with Seth Struiksma Website: Instagram:
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Keep the Cash Flowing with Strategic Real Estate Sales
06/07/2024
Keep the Cash Flowing with Strategic Real Estate Sales
When is the right time to sell your real estate assets? Find out the answer as we dive into this tricky topic and chat about how to evaluate your investment portfolio, spot the right moment to sell a property, and reinvest that capital for better returns. Plus, we'll share tips on turning existing equity into larger profits and why holding onto every property might not always be the best move. Key takeaways to listen for The importance of evaluating whether to keep or sell your properties Best time to sell a property, and the benefits of freeing up equity A personal example of owning a property with substantial equity Cash Flow vs. Equity: Which option better suits your financial objectives? How to make strategic decision-making in real estate CONNECT WITH US Website: Instagram: | LinkedIn: |
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Sustainable Housing Development for Purpose-Driven Communities with Matt Davies
03/22/2024
Sustainable Housing Development for Purpose-Driven Communities with Matt Davies
Today, we have Matt Davies, a real estate maven who's gone from REALTOR® to developer. We'll dive into the nitty-gritty of real estate development, decode the world of ADUs, and chat about how to make money while making a difference in community building. Stick around for some real talk on making spaces that matter. Key takeaways to listen for Matt’s initial journey into real estate investment and development A step-by-step guide for beginners in real estate housing The challenges and victories that come with property development Effective project management strategies for real estate development Accessory Dwelling Unit (ADU) development and the future of housing Resources About Matt Davies Matt Davies is a seasoned residential property developer with a rich background as a real estate agent and Realtor®. His philosophy centers on the belief that real estate transactions are pivotal, life-changing events demanding exceptional and personalized service. Matt and his team of experienced professionals are committed to forging strong relationships with clients, tirelessly working to achieve their real estate aspirations. Recognized as industry leaders, they continuously pursue excellence in research, innovation, and consumer education. Matt's expertise makes him a reliable guide through the complexities of real estate, offering timely, invaluable insights and advice. This dedication ensures Matt is a trusted resource in the real estate industry. Connect with Matt Website: YouTube: CONNECT WITH US Website: Instagram: | LinkedIn: |
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Airbnb Fundamentals You NEED To Know About
03/15/2024
Airbnb Fundamentals You NEED To Know About
Dive into San Diego's Airbnb scene! Uncover the current state of the Airbnb market and discover pro hacks to make your listing a guest magnet. Make informed investment decisions as we explore the potential of San Diego's Airbnb market when you tune in. Key takeaways to listen for What are the 4 tiers of Airbnb licensing in San Diego? Factors affecting the decline in Airbnb bookings Tips to make your Airbnb standout Predictions on the 2024 San Diego Airbnb market CONNECT WITH US Website: Instagram: | LinkedIn: |
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Simple Steps to Find, Fund, and Cash Flow from House Flipping
03/08/2024
Simple Steps to Find, Fund, and Cash Flow from House Flipping
Confidently navigate the promising landscape of house flipping as we equip you with the building blocks to identify profitable properties and secure funding. Plus, we’ll share insider insights on the competitive market of San Diego, so tune in! Key takeaways to listen for A fundamental component of real estate investing Essential criteria for identifying your first flipping deal Strategic ways to finance fix and flip investments CONNECT WITH US Website: Instagram: | LinkedIn: |
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Agent Mindset and Market Mastery Strategies with Sean Purcell - Part 3
03/01/2024
Agent Mindset and Market Mastery Strategies with Sean Purcell - Part 3
In this last part of this series with Sean Purcell, we’ll tackle the importance of embracing innovative technologies for agents looking to stay ahead of the curve. Embrace change and leverage technology to fuel success by tuning in! Key takeaways to listen for Compass’s innovative technology and tools for real estate professionals The importance of having the right data to increase your conversion rates Challenges of reaching out to potential clients with limited contact information and how to solve them Resources About Sean Purcell Sean comes from a small town just outside of San Diego, a place that instilled in him the values of community and simplicity. His journey continued at Princeton University, where he chose to major in Psychology. Over the past thirty years, he has worn multiple professional hats, and each has led him back to his one true passion: coaching. For more than a decade, Sean dedicated himself to helping individuals from all walks of life pursue their unique path to success. He had the honor of managing/coaching over 200 agents for Compass as well as coaching agents nationwide for Tom Ferry Inc. Every day, he relies on what he has learned and continues learning, excited by the opportunities that surround him. Sean’s mission is straightforward yet profound: To positively impact the life and life energy of as many people as possible. He brings a rich blend of academic, sporting, financial, and real-world wisdom to the table, all delivered with warmth and commitment. He has one goal for everyone he coaches: To live a life of personal greatness. Connect with Sean Website: YouTube: Instagram: CONNECT WITH US Website: Instagram: | LinkedIn: |
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Agent Mindset and Market Mastery Strategies with Sean Purcell - Part 2
02/23/2024
Agent Mindset and Market Mastery Strategies with Sean Purcell - Part 2
Dive in as we continue to have an insightful discussion with Sean Purcell about methods that guarantee success amidst changing real estate landscapes and market dynamics. Gain valuable strategies, techniques, and approaches that stand the test of time in navigating the market and help real estate agents achieve success in their careers. Key takeaways to listen for The importance of setting up a CRM and nurturing personal connections How to handle the fear of rejection in real estate A classic yet effective method for building rapport and generating leads Valuable strategy for nurturing relationships with local businesses About Sean Purcell Sean comes from a small town just outside of San Diego, a place that instilled in him the values of community and simplicity. His journey continued at Princeton University, where he chose to major in Psychology. Over the past thirty years, he has worn multiple professional hats, and each has led him back to his one true passion: coaching. For more than a decade, Sean dedicated himself to helping individuals from all walks of life pursue their unique path to success. He had the honor of managing/coaching over 200 agents for Compass as well as coaching agents nationwide for Tom Ferry Inc. Every day, he relies on what he has learned and continues learning, excited by the opportunities that surround him. Sean’s mission is straightforward yet profound: To positively impact the life and life energy of as many people as possible. He brings a rich blend of academic, sporting, financial, and real-world wisdom to the table, all delivered with warmth and commitment. He has one goal for everyone he coaches: To live a life of personal greatness. Connect with Sean Website: YouTube: Instagram: CONNECT WITH US Website: Instagram: | LinkedIn: |
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Agent Mindset and Market Mastery Strategies with Sean Purcell - Part 1
02/16/2024
Agent Mindset and Market Mastery Strategies with Sean Purcell - Part 1
In this episode, we invited Sean Purcell to dive deep into the crucial elements of success within this dynamic field. Keep tuning in as he provides valuable insights and strategies to help agents make the most of these opportunities and navigate the ever-evolving real estate landscape. Key takeaways to listen for How agents can capitalize on the emerging opportunities in real estate Helpful tips for real agents to stay on track of their goals for the year The importance of authenticity in the real estate industry Effective marketing strategies for higher conversion rates About Sean Purcell Sean comes from a small town just outside of San Diego, a place that instilled in him the values of community and simplicity. His journey continued at Princeton University, where he chose to major in Psychology. Over the past thirty years, he has worn multiple professional hats, and each has led him back to his one true passion: coaching. For more than a decade, Sean dedicated himself to helping individuals from all walks of life pursue their unique path to success. He had the honor of managing/coaching over 200 agents for Compass as well as coaching agents nationwide for Tom Ferry Inc. Every day, he relies on what he has learned and continues learning, excited by the opportunities that surround him. Sean’s mission is straightforward yet profound: To positively impact the life and life energy of as many people as possible. He brings a rich blend of academic, sporting, financial, and real-world wisdom to the table, all delivered with warmth and commitment. He has one goal for everyone he coaches: To live a life of personal greatness. Connect with Sean Website: YouTube: Instagram: CONNECT WITH US Website: Instagram: LinkedIn:
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Best Tips To Make Your Apartment Building Attractive to Tenants with Josh Nunnally
02/09/2024
Best Tips To Make Your Apartment Building Attractive to Tenants with Josh Nunnally
Uncover the power of architectural design in real estate and gain insights into the art of innovative design to set your property apart in a competitive market. Don't miss this chance to enhance your understanding of the game-changing impact of thoughtful design with Josh Nunnally! Key takeaways to listen for Initial things to consider when designing an apartment Landscaping and outdoor entertainment ideas for apartment complexes What are the current apartment design trends in 2024? A quick run-through of the process and timeline when working with architects Resources About Josh Nunnally Josh is an architectural and interior designer at Stephen Dalton Architects in Solana Beach, California. He obtained his Bachelor’s degree in Architecture at the New School of Architecture and Design and his Associate of Arts degree from Fresno City College. Connect with Josh LinkedIn: CONNECT WITH US Website: Instagram: | LinkedIn: |
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A Quick Overview of the San Diego Real Estate Market
02/02/2024
A Quick Overview of the San Diego Real Estate Market
In this episode, we’ll dive deep into the intricacies of the San Diego real estate market. Stay tuned as we share valuable insights into the trends, challenges, and strategies so you can make informed investment decisions this 2024. Key takeaways to listen for 2023 real estate trends and their impact on real estate investors now Practical advice for buyers in the current real estate market Strategies to effectively navigate volatile RE markets CONNECT WITH US Website: Instagram: LinkedIn: Hashtags: #WhatstheDeal #SethStruiksma #SamWatkins #SanDiegoRealEstate #RealEstateTrends #HomebuyingStrategies #RealEstateInsights #MarketAnalysis #PropertyInvestment #InterestRates #HousingMarket2024 #RealEstate #Investment #RealEstateInvesting #InvestingInSanDiego #RealEstateTips #Homeownership #RealEstateTeam #BuyersAdvice #PropertyAppreciation #HousingMarketUpdate #CosmeticRehab #SuccessInRealEstate #SanDiegoLiving #RealEstateProperty #InvestmentProperty #RealEstateEquity #InvestmentStrategies #Investors #HomeBuyer
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Acquire and Manage Profitable Short-Term Rental Properties with Erica and Raf Ramon
01/12/2024
Acquire and Manage Profitable Short-Term Rental Properties with Erica and Raf Ramon
Press play to hear an insightful chat with Erica and Raf Ramon about the world of short-term rental investing. Together, we'll unravel the secrets and explore the vast opportunities within this realm. So tune in and learn how this dynamic duo makes the business engaging and accessible for anyone interested in its potential! Key takeaways to listen for Strategies for choosing the best cities for short-term rental property investment How and why you need to make your Airbnb rental stand out Practical and financial tips for acquiring short-term rental properties Metrics to consider before picking a market and asset to invest in Perks of automating your short-term rental business operations Resources About Erica and Raf Ramon Erica Daily Ramon has been successfully running Airbnb properties since 2019. She manages the renovations and does a lot of DIY to get units ready for rentals. She also started a BNB School where she teaches other people how to run a successful business. Rafael Ramon, Erica’s husband, is a licensed chiropractor in California. He and Erica run their Airbnb businesses together. Connect with Erica and Raf Website: Instagram: CONNECT WITH US Website: Instagram: LinkedIn:
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The ABCs of Mental Health and Wellness with Austin Santee
01/12/2024
The ABCs of Mental Health and Wellness with Austin Santee
If you're ready to take actionable steps toward personal development, this is the episode for you! Press play and discover the secrets to living a fulfilling and intentional life with Austin Santee as he offers insights on how you can unlock the unlimited possibilities seated within you right now. Key takeaways to listen for What is online fitness coaching, and how does it work? Different ways to achieve holistic wellness and self-confidence The power of aligning what you do with your core values and goals Things you need to know to foster healthy relationships and friendships Why it’s important to reframe breakups positively About Austin Santee Passion for positive change and improvement is what drives Austin Santee to help others in the way he does. His early passion for sports initially led him down a path of physical achievement through competition. But he discovered that metals and awards don’t fix what’s broken on the inside. Today, Austin is obtaining his Ph.D. in psychology to provide a fully-rounded coaching experience for those who are also passionate about success. Connect with Austin Website: LinkedIn: Instagram: CONNECT WITH US Website: Instagram: LinkedIn:
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Networking, Building Your Tribe, and Finding Success in Real Estate with Esteban Valenzuela
01/12/2024
Networking, Building Your Tribe, and Finding Success in Real Estate with Esteban Valenzuela
Whether you're a new or experienced investor, this episode offers essential tips for your RE journey. Gain valuable insights into the influence of authenticity and networking on reshaping your career by tuning in. Press that play button now! Key takeaways to listen for The importance of authenticity in the real estate industry Why you need to be proactive in building connections in real estate Unexpected but effective ways you can find prospective clients Resources About Esteban Valenzuela In just two years, Esteban has sold more than $11 million in San Diego real estate, including multi-million dollar deals in top communities like Mission Beach. His success is an attribute of his people-first approach to business. “A person’s home is the most expensive and important they will ever own. So it’s critical to honor that and serve people with integrity and a strong work ethic.” At The One Group, Esteban is helping to educate millennials and other new homeowners about getting into the market and even real estate investing. In 2022, he and a friend came together to purchase their first investment property before the age of 26. “It’s always been a dream of mine to renovate my own property. I’m excited for what’s to come next and to share the experience online for others to learn from.” Connect with Esteban Website: LinkedIn: Instagram: CONNECT WITH US Website: Instagram: | LinkedIn: |
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Make Every House Feel Like Home: Interior Design Secrets with Whitney Solomon Part 2
01/12/2024
Make Every House Feel Like Home: Interior Design Secrets with Whitney Solomon Part 2
Let’s continue our conversation with Whitney Solomon as we dive deeper into interior design, common dos and don’ts when designing a home, and more! So be sure to tune in, and don’t miss a second of this episode. Key takeaways to listen for Most common design mistakes you should avoid Whitney’s approach to working with clients Essential elements of creating an inviting rental space Why you should have long-term goals for your business Resource About Whitney Solomon Whitney is the head honcho of Whit at Home, a full-service Interior Design studio. She started Whit at Home for one simple reason - to create beautiful spaces that feel like home & to have fun along the way. Because without fun, what’s the point? She loves design, but even more than design, she loves people. They are on a mission to help each client create a space that reflects their personal style, not hers. Each space is curated with them in mind, so no two spaces look alike. From mid-century and clean to traditional and beachy, they love it all. Connect with Whitney Website: Instagram: CONNECT WITH US Website: Instagram: | LinkedIn: |
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Make Every House Feel Like Home: Interior Design Secrets with Whitney Solomon Part 1
01/12/2024
Make Every House Feel Like Home: Interior Design Secrets with Whitney Solomon Part 1
Discover the art of turning a house into a place that radiates the feeling of home in today's episode with Whitney Solomon as we delve into the world of interior design. Learn how to make your dream home a reality when you press the play button! Key takeaways to listen for The process of hiring an interior designer Why it’s better to hire an interior designer to design your home How interior designers create a sustainable budget plan for a project Resources About Whitney Solomon Whitney is the head honcho of Whit at Home, a full-service Interior Design studio. She started Whit at Home for one simple reason - to create beautiful spaces that feel like home & to have fun along the way. Because without fun, what’s the point? She loves design, but even more than design, she loves people. They are on a mission to help each client create a space that reflects their personal style, not hers. Each space is curated with them in mind, so no two spaces look alike. From mid-century and clean to traditional and beachy, they love it all. Connect with Whitney Website: Instagram: CONNECT WITH US Website: Instagram: | LinkedIn: |
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What's The Deal With This Podcast?
11/06/2023
What's The Deal With This Podcast?
Fresh Ideas in Real Estate! Diving Deep into Marketing, Design, Home Renovations, and Business Development - from a Tech-Savy Millennial's Perspective. What's the deal with all those old school real estate agents teaching outdated marketing techniques and living in the past? Welcome to something completely fresh, different, and FUN! This show is about doing things our way - and building a real estate career that is successful, meaningful, balanced, and enjoyable. Because the fastest way to a financially fufilling life where you can create meanigful experiences and genuine connections, is through real estate. So let's have a blast doing that! But this show isn't all business. We'll go beyond real estate. Sure we'll talk about business, marketing, lifestyle, design & renovation…. but also about things like holistic health, travel, philanthropy, and everything that makes for an incredibly fun life. About Seth Struiksma Seth is a successful millennial realtor, investor, developer, and house music DJ who's obsessed with living his best life. Founder of The One Group Real Estate team in San Diego, California this dynamic team of millennial realtors, who are powred by Compass, have been growing their multi-million dollar company by helping great people in San Diego find the ONE place that feels like home. Named one of the Top 1% of large real estate teams throughout California in 2022, The One Group helps people find their first home, their investment property, and their forever home. CONNECT WITH US 1) FOLLOW SETH ON INSTAGRAM Follow Seth's real-life adventures in business, in music, and in life with his friends by following him on Instagram 2) SUBSCRIBE TO OUR AWARD-WINNING NEWSLETTER Get a weekly dose of feel-good news every Friday with The One Group newsletter - where we celebrate the stories of new home owners, follow cool renovation projects, check out innovative home trends, and vibe with local businesses that are fun and crushing it. Get on the list at 3) TALK REAL ESTATE WITH US No matter if you're a first-time home buyer, seasoned investor, or out-of-town realtor with a referral, we're ready to listen and learn about your unique situation. Together, we'll put together a home plan that meets your finances and your lifestyle. Visit us online at #What’stheDeal #SethStruiksma #realestate #realestateblog #sandiego #sandiegorealtor #compass #compassagent #realestatemarketing #marketing #homerenovations
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