Podcasting Success w/ Mignon Fogarty (Grammar Girl)
Build a Big Podcast - The Marketing Podcast for Podcasters
Release Date: 01/19/2024
Build a Big Podcast - The Marketing Podcast for Podcasters
Your unique life experiences are the secret weapon to making a podcast that truly stands out—how to leverage them and why it matters in this episode of Build a Big Podcast ... Big Ideas in This Episode Leverage your life—no one else has your story Scared to share? That’s your secret weapon ... maybe Don’t fake authority—audiences crave “been there” truth Outshine AI: machines copy, you live the story Turn failures and weird jobs into podcast gold Combine life lessons with your topic Why You Should Listen The dirty little secret behind broadcasting from a “tricked...
info_outlineBuild a Big Podcast - The Marketing Podcast for Podcasters
Sharing your true self, even what scares you, could be the key to standing out and connecting with your audience, and David explores just how to do it in this episode of Build a Big Podcast ... Big Ideas in This Episode Nashville’s podcasting scene: a hotbed for success Scared to share? That’s your true voice ... maybe Stop hiding behind “old school” podcast masks Are you just another bland Manhattan coffee list? Share yourself—but don’t dive into “failure porn” Comfort expands: revealing more leads to more connection Manipulation vs. meaning: which are you...
info_outlineBuild a Big Podcast - The Marketing Podcast for Podcasters
If you've ever worried about outrage, rebranding backlash, or haters coming for your podcast, here's how to handle the noise, protect your show, and keep your community strong in this episode of Build a Big Podcast ... Big Ideas in This Episode Outrage sells: how brands survive culture wars Viral backlash? Build a spine, not just spikes Podcast mob attacks—will you stand or crumble? Ditch shallow trends; create legendary podcast status Cash grabs kill trust—choose sponsor partners wisely “Dance with the one that brung ya”—protect your core Controversy is a tax—pay...
info_outlineBuild a Big Podcast - The Marketing Podcast for Podcasters
Everything can go wrong when the clock is ticking on live radio, even for veterans. How David handled 28 seconds of dead air and what every podcaster can learn from it in this episode of Build a Big Podcast ... Big Ideas in This Episode What 28 seconds of dead air teaches power Dead air: your biggest fear, greatest opportunity The broadcast clock doesn’t care—control or chaos? Mistakes: your shortcut to true podcast authority Why desperation for guests destroys your show Skip apologies: your absence drives listener envy Solo hosting mastery—the control freak’s secret weapon ...
info_outlineBuild a Big Podcast - The Marketing Podcast for Podcasters
AI's impact on podcasting, why genuine connection matters more than ever, the rise of AI-generated bands, strategies for releasing episode clips, and the 11 Commandments every podcaster should know in this episode of Build a Big Podcast ... Big Ideas in This Episode AI bands: millions of streams, zero humanity Turn fake connections into real podcast fans Clips before full episodes: seduce the algorithm Feel cheated? Audiences crave authentic hosts 11 commandments: banish burnout and finish projects Superstition in podcasting: 666 and success myths Deep podcasts flop—will...
info_outlineBuild a Big Podcast - The Marketing Podcast for Podcasters
Bold podcast promo strategies, psychological triggers from Starbucks, three essential interview question types, and how to add real impact (and "teeth") to your show in this episode of Build a Big Podcast ... Big Ideas in This Episode Bands bribe radio station with fireworks for airplay What would you delete from your podcast—today? Is your gear obsession secretly holding you back? Starbucks-style choices: why too many repel listeners Sunk cost trap: why you keep bad podcasts alive Steal “Metal Shop’s” teeth: make your show addictive Never let a “hit-and-run” guest...
info_outlineBuild a Big Podcast - The Marketing Podcast for Podcasters
Podcast burnout, making bold changes to stay inspired, lessons from top podcasters, and plans for new directions and deeper dives in this episode of Build a Big Podcast ... Big Ideas in This Episode Burnout: when podcasting’s dream turns to nightmare "Hot wife, nice car ... still empty" Podcast success: crave more, never satisfied Why podcasters secretly fear real change Breaking down your podcast: destruction before growth “Deliver what people want” or perish Relaunch your show: controlled chaos fuels massive growth Why You Should Listen The secret mindset shift that turns...
info_outlineBuild a Big Podcast - The Marketing Podcast for Podcasters
Spotting biased podcasting advice, the truth about audio vs video growth, how to get more listeners (and subscribers), Betty White and Bea Arthur’s backstage drama, and tips for handling tough co-host dynamics in this episode of Build a Big Podcast ... Big Ideas in This Episode Podcast “experts” lying to push their own agenda Don’t trust advice from people with hidden motives The dark side of Golden Girls: real backstage feuds Unlock podcast growth—even in “shrinking” markets Why most listeners never learn to subscribe Feuding hosts? Turn drama into...
info_outlineBuild a Big Podcast - The Marketing Podcast for Podcasters
Time-bending interview moments, 20 years in radio, using Cameo for podcast promotion, growing your email list with giveaways, and why your audience is your invisible co-host in this episode of Build a Big Podcast ... Big Ideas in This Episode Celebrate podcast milestones—what 20 years brings Tap celebrity power: Cameo for podcast buzz Forget the crowd, seduce listeners one-on-one Make your audience your secret co-host Grow your email list—get greedy with giveaways Want clout? Invest in stories, not gear Burnout or “rust-out”—hustle wins every time Why...
info_outlineBuild a Big Podcast - The Marketing Podcast for Podcasters
Tracking what works (and what doesn’t) in podcast marketing, why live events are your secret growth weapon, how relatability beats perfection, mic myths busted, and smart ways to do "more, better, and new" in this episode of Build a Big Podcast ... Big Ideas in This Episode The “overnight” flood of listeners is a total myth Why celebrity endorsements will never save you Turn lonely dog groomers into loyal superfans Being relatable trumps perfection—ask OnlyFans entrepreneurs Revealed: $30 mic vs. $400 mic—can listeners tell? How “fake it till you make...
info_outlineI've learned a lot about writing and communication from Mignon Fogarty (sometimes known as Grammar Girl), but also a lot about the business of podcast networks. In this episode we talk about both.
Mignon is the founder of the Quick and Dirty Tips network and creator of Grammar Girl, which has been named one of Writer's Digest's 101 best websites for writers multiple times. She is also an inductee in the Podcasting Hall of Fame.
She's a pioneer in the field of podcasting, recognizing its potential as a platform for independent journalism and storytelling. Her insightful interviews and informative content have made her a trusted source of information for her audience. With a background in linguistics and a passion for clear communication, she's become a leading voice in the world of podcasting, demonstrating the power of media in the digital age.
In this episode, I talk with Mignon about:
- Success with Grammar Girl and her commitment to meeting podcast deadlines
- Her "Quick and Dirty" podcasting network
- Her use of a friendly cartoon character as Grammar Girl's avatar to make grammar more approachable and the importance of maintaining a personal connection with her audience
- The impact of speech styles on written content and the nuances of audio in podcasting in the age of advanced AI technology
- The challenges of content quality, fact-checking, and speed in podcasting without traditional journalistic filters
- Her career transition from writing and grammar to podcasting, facilitated by an experience with repetitive injury and dictation, and her subsequent success partnering with Macmillan Publishing
Episode Timestamps:
- 00:00 "The Grammar Daily"
- 03:32 Anyone can now gather and share news.
- 06:52 Podcast deadlines are always strictly met ... at least for Grammar Girl
- 13:03 How a repetitive injury helped Mignon's podcast hosting
- 13:53 A partner for the "Quick and Dirty" podcasting network.
- 19:03 The Grammar Girl artwork and caricature.
- 20:22 Importance of forming personal connections in AI era
- 24:45 Why you need to promote your work after finishing it
- 28:23 PhD dropout becomes chair of media entrepreneurship ...
- 33:04 Detailed legal contracts
- 35:04 The "original format" scripted shows continue
- 37:41 Privacy and making videos
- 42:23 Diversity in podcast (and other content) distribution
- 44:44 The NPR host who ignored me
- 46:49 Subscribe now to never miss an episode
Want More?
Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.
And if you want even more ... check out the daily newsletter, Big Podcast Daily.