Hosting Events that Generate Leads, with Michael Tucker
Release Date: 02/28/2024
Why you want AI to be a more Skilled Marketer than you, with Chris Dore
Funnel Reboot podcast
Small businesses run on lean marketing teams and tight budgets, but don't count them out. They're the overwhelming majority of businesses on earth. Small companies have one function that's poised to figure out AI through experimentation, analysis and strategic changes in direction. It's marketing, and it may very well determine the winner of the AI race. After graduating from Laurentian University, our guest worked in corporate and consulting positions across Canada and even in Korea. He then founded a business which he grew to a successful exit, which led to mentoring students at Algonquin...
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Funnel Reboot podcast
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Funnel Reboot podcast
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Paid Traffic for Non-Profits, with Sean Moher
Funnel Reboot podcast
How do you amplify a message when you can’t lean on traditional justifications like “because we’ll make a profit out of this”? In the for-profit world, the justification for marketing spend is straightforward: you put money in to get more money out. But how do you amplify a message when you can’t lean on traditional bottom-line justifications? For non-profits, associations, and social enterprises, the "profit motive" is replaced by a mission, yet the fundamental challenge remains identical—you must find and keep your "customers," whether they are donors, members, or...
info_outlineOne thing that professional services and solo subject matter experts struggle with is building an audience and influencing their purchases.
Creating a content marketing engine that achieves this can take agonizingly long - years even. But virtual events that are properly marketed seem able to shorten that timespan.
My guest, Michael Tucker, has refined a program that develops virtual events for clients, and over the past 3 years it has accelerated post-event prospect discussions and sales success.
Graduating from Campbellsville University in Kentucky, he now calls Florida home
Chapters/Timestamps:
0:00:00 Intro
0:01:14 Welcome Michael
0:03:44 Virtual events are good for leadgen
0:29:09 PSA
0:30:17 Running virtual event that embeds call-to-action
0:32:30 Seeding the CTA into event
0:54:50 Michael's coordinates
Links to all People/Products/Concepts mentioned in the show is available on Episode 185’s page on the Funnel Reboot website.