Get Found in the New AI Economy
Measure Success Podcast
In this episode of the Measure Success Podcast, Carl sits down with digital marketing expert Dave Burnett to unpack the seismic shift happening in search and AI. Dave explains why Google is no longer the only place customers look for answers and how large language models are reshaping discoverability. He shares lessons from his own journey—partnership failures, business resilience, and recovering from a traumatic brain injury—and how those experiences shaped how he leads today. Dave outlines the new rules of digital visibility, why PR is becoming essential, and how companies can position...
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Double Revenue. Cut Costs. One Strategy.
Measure Success Podcast
On this episode of the Measure Success Podcast, Carl J. Cox speaks with Tammy Nam, CEO of The Brief, the AI Agency for marketers. Tammy shares how she doubled revenue at Viki while cutting costs and improving team morale—a rare combination that highlights her strategic clarity and leadership strength. She explains how The Brief helps marketers run smarter campaigns from start to finish using intelligent agents that analyze performance, generate content, launch faster, and learn continuously. Tammy also breaks down how leaders can protect their top performers, remove friction, and communicate...
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The Secret to Elite Business Performance
Measure Success Podcast
In this episode of the Measure Success Podcast, Carl J. Cox talks with Michael Erath, founder of Next Level Growth and author of The Five Obsessions of Elite Organizations. Michael shares his powerful story of losing a multimillion-dollar company to fraud and how that crisis transformed his view of leadership. He explains how elite organizations are built around five obsessions—great people, inspiring purpose, optimized playbooks, performance-driven culture, and sustainable profits. Tune in to learn how you can lead with purpose, build stronger teams, and achieve both a return on investment...
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Radical Clarity: How Founders Lead with Purpose
Measure Success Podcast
Many technical founders find themselves running companies almost by accident. They know their craft — but struggle to lead with clarity. In this Measure Success Podcast episode, Carl J. Cox interviews Pete Steege, author of Radical Clarity, to discuss how “accidental CEOs” can grow their businesses by uncovering their true story. Pete explains why clarity — not more effort — drives growth. He shares how to focus on purpose, align your team, and communicate with meaning so your message connects with customers. 🎧 Tune in to learn how to move from complexity to clarity.
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Leadership Without Accountability Fails
Measure Success Podcast
Leadership alone doesn’t drive success—it’s only part of the equation. In this episode of the Measure Success Podcast, Dr. James Chitwood shares how his TRAC framework—Training, Recognition, Accountability, and Communication—creates lasting organizational transformation. Hear how his military background shaped his leadership philosophy, why capitalism is at risk, and what it takes to build high-performing, people-centered teams. Listen now and learn how to lead through structure, not just inspiration.
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Data Privacy Laws Every CEO Must Know
Measure Success Podcast
In this episode of the Measure Success Podcast, Carl J. Cox talks with Jenny Sheridan, attorney and founder of JL Sheridan Law, about how changing data privacy laws are shaping the way companies operate. Jenny shares insights on how businesses can stay compliant with the California Consumer Privacy Act (CCPA) and similar state laws, the real risks of ignoring them, and how privacy can become a competitive advantage when managed strategically. Listen to learn how to protect your business, reputation, and customers in a data-driven world. 🎧 Stream now at...
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Innovation Starts from the Bottom Up
Measure Success Podcast
In this week’s episode of the Measure Success Podcast, I sit down with Richard Dunbar, CEO of Bottom Up Consulting and author of Bottom Up Breakthrough, to discuss how true innovation often starts from the ground up. Richard shares how empowering employees at every level builds trust, strengthens transparency, and improves retention. He explains why many leaders fear “bottom-up” leadership—and how shifting from a top-down model can uncover hidden ideas that transform organizations. From his experience in the Canadian Armed Forces to founding Bottom Up Consulting, Richard’s work...
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The 4 P’s of Startup Success
Measure Success Podcast
Amanda Patterson, CEO of Rocket Fuel Labs, joins Measure Success Podcast to share how startups and high-growth companies can achieve predictable growth. She explains her Four P’s framework—precision, process, positioning, and performance—and why knowing your LTV to CAC ratio matters. We discuss how AI is reshaping marketing, why human connection is still the key differentiator, and how founders can break through growth plateaus. 🎧 Tune in for strategies to hit your numbers with confidence
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Profit Over Vanity Metrics
Measure Success Podcast
On this episode of the Measure Success Podcast, Carl J. Cox talks with Marley Majcher, CEO of The Party Goddess and author of But Are You Making Any Money? Marley shares her journey from early mistakes in the restaurant world to building a thriving events business while helping other entrepreneurs avoid the same pitfalls. You’ll learn: Why profits matter more than press or followers How to price your services with confidence Why time is your most valuable resource Practical steps to build a profitable, sustainable business Listen now and discover how to stop chasing vanity metrics...
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99% of Projects Fail—Here’s Why
Measure Success Podcast
Why do 99% of projects go wrong? Dr. Thomas Zweifel, author of Gorilla in the Cockpit, joins the Measure Success Podcast to explain why the real cause is human—not technical. We explore: The “black box” of hidden conversations that sabotage progress Why mindset and accountability are key to successful projects How leaders can transform breakdowns into breakthroughs If you want to uncover the hidden reasons projects fail and learn how to lead with impact, this episode is for you. Listen now and gain practical insights you can apply today.
info_outlineWelcome to the Measure Success Podcast, today we share how to boost your business valuation beyond the conventional metrics. In a market driven by EBITDA and industry multiples, we explore how savvy entrepreneurs can significantly influence their company’s worth by strategically managing risks.
What We Cover:
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Understanding the Multiple: Learn how the industry multiple affects your business valuation and how you can alter this critical figure in your favor.
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Risk Reduction Strategies: Discover 40 transformative strategies that reduce risk, enhance value, and make your business an irresistible prospect for investors.
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Automation & Delegation: Find out how systemizing your operations and diversifying responsibilities can shift your business from high-risk to high value.
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Investor Mindset: Shift from an owner to an investor’s perspective, focusing on efficiency, process improvement, and strategic growth to prepare your business for a lucrative sale.
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Real Success Stories: Hear from entrepreneurs who've successfully increased their business valuation, learning from their experiences and insights.
Join Us:
Whether you're contemplating selling your business, seeking investment, or simply aiming to increase its value, the Measure Success Podcast provides the blueprint for success. With expert interviews, case studies, and actionable strategies, we're here to guide you through the complexities of valuation, one episode at a time.
Subscribe now to transform your business into a high-value investment and start acting like the savvy investor you were meant to be.
Where to find Carl:
https://www.linkedin.com/in/carljcox/
https://www.instagram.com/carljcox40/
🎧 Measure Success Podcast
https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579
🎧 $4M Strategies Podcast
https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100
📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2