How to ensure business longevity in 2024 - The Daniel Latto Podcast Show - Season 9 Episode 49
Release Date: 03/04/2024
How to Make Email, Content, and Video Work Together, Not Against You
The Daniel Latto Podcast Show
Most businesses aren’t doing enough marketing. They’re doing one or two pieces, and expecting it to behave like a full system. They post content, but there’s no follow up. They run ads, but there’s no relationship built. They collect emails, but there’s nothing consistent going out. In this livestream, I’ll break down where each part of marketing actually sits, and what job it’s meant to do. If you want this put together properly, as one joined system that runs week in, week out, you can see how we build it here: https://daniellatto.co.uk/growthenginepackage/
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Why Do We Start With Good Intentions That Fall Quickly Away?
The Daniel Latto Podcast Show
At some point, everyone sets goals they genuinely care about. They’re motivated. They’re clear. They tell themselves, this time it’s different. And then for no reason… it fades. In this livestream, I’m breaking down why people fail to stick to the goals they once wanted, even when those goals really mattered to them at the time. I’ll also share details of a free 3 day masterclass (1 hour per day) designed to turn clarity into action and rebuild momentum fast. 👉 Join the next 3 Day Breakthrough Experience Masterclass here:
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You Dont Need More Information, You Need Action!
The Daniel Latto Podcast Show
You already know what to do. You’ve watched the videos, saved the posts, and told yourself you’ll start soon. But knowing and doing are not the same thing. This session is about closing that gap. No fluff, no motivation hype, just clear thinking, discipline, and momentum. If you’re stuck, not because you’re confused but because you’re hesitating, this is for you. Legends Coaching exists to help you move from intention to execution, consistently, calmly, and without burning out. Join us and start acting like the person you already know you can be.
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The Fitness Struggle Killing Your Energy, Confidence, and Business
The Daniel Latto Podcast Show
As a business owner, skipping workouts might seem harmless. But the truth is, your body is the foundation for your energy, focus, and results. In this episode, I break down the real cost of neglecting your fitness. Lower energy. Reduced stamina. Weaker confidence. Poorer decision-making. And yes, it affects your business results too. I’ll share why making training non‑negotiable in my own life, including CrossFit, has changed how I show up in business and day‑to‑day life. This isn’t about chasing a perfect physique. It’s about building strength, confidence, and the stamina to lead...
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You Know What to Do, So Why Aren’t You Doing It?
The Daniel Latto Podcast Show
You already know the answers. You should be in the gym. You should be eating better. You should be posting more, building your business, showing up like a leader. But you’re not. In this episode, we break down the real reason most men stay stuck, and it has nothing to do with time, motivation, or willpower. It’s about identity. The version of you you’re still operating from. The one that’s locked into old patterns, bad habits, and lower standards. If you want new results, you need a new operating system. I’ll walk you through what’s actually required to shift...
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Why 2026 is going to be the year of attention
The Daniel Latto Podcast Show
Attention is becoming the most valuable asset in business. Not followers. Not views. Attention. In this livestream, we’re breaking down why 2026 will reward the people and businesses who understand how to earn, hold, and convert attention in a crowded digital world. We’ll cover: • Why attention is replacing money as the real currency • What platform saturation really means for your growth • How short-form content opens doors, but long-form builds trust and sales • Why chasing algorithms is a losing game • How owned audiences will outperform paid ads alone • What it takes to...
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Multi Channel Marketing Is Still Your Best Bet - Be EVERYWHERE
The Daniel Latto Podcast Show
In todays podcast show, I'm going to talk about why you (and your business) needs to be everywhere online. Being seen is vital for building relationships, and closing more sales. If you want a hand, book a strategy call - http://daniellatto.co.uk/workwithme
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How we rescued a clients website and Brought it back to life
The Daniel Latto Podcast Show
Today I’m going live to break down a recent case study where we rescued a client’s website. They came to us after being let down by another agency. The site looked fine at a glance, but the user journey was broken. The header did not match the main site, the footer was full of missing links, products were hidden across multiple pages and the key actions were buried where customers could not find them. All of this stuff is important when you want your business to work properly and close more clients / sales. If you want to speak about your website - fill in our form...
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What You Need in Place To make 2026 Your Best Ever Year!
The Daniel Latto Podcast Show
A new year isn’t about starting over, it’s about stepping forward with clarity. In this New Year’s Day episode, I talk about how to make 2026 the year things finally start to click. We cover - building simple daily habits that compound, - raising your personal standards, and - choosing who you want to become before life gets busy again. It’s about letting go of what’s behind you, focusing on what actually matters, and creating momentum that feels calm, confident, and intentional. If you want 2026 to feel more aligned, more successful, and more in...
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Easy 12 Week Marketing Plan for Small Businesses
The Daniel Latto Podcast Show
Most business owners set goals, but few actually hit them. In this session, I’ll walk you through a practical 90-day marketing plan that builds real momentum without burnout. We’ll break it down week by week so you can see exactly what to focus on: Month 1 – Setup & Quick Wins Get visible, get tracked, and get your content working. Month 2 – Lead Generation Foundations Start bringing in leads consistently. Month 3 – Optimise & Refine Tighten everything up. If you’ve ever struggled to turn “marketing activity” into actual growth, this 90-day structure...
info_outlineBrief Summary
In this episode, I explore the current challenges businesses are facing in 2024, including financial strain and political uncertainties. I emphasize the importance of maintaining a strong social media presence to build trust with clients. Outsourcing content creation can help businesses stay visible and focus on core activities while driving engagement and sales. Prioritizing quality content is key to navigating market uncertainties and achieving growth in a dynamic business landscape.
Long Summary
In this episode, I discuss the challenges businesses face in 2024 and how to ensure survival amidst uncertainty in the market. Many businesses are struggling with decreased income, putting expenses on credit cards, and facing worries about the future. The uncertainty is compounded by political factors like upcoming general elections and the aftermath of years of pandemic and Brexit-related disruptions. Confidence in the marketplace has waned, making it crucial for businesses to inject confidence through consistent social media presence.
Being visible to clients through regular social media content is emphasized as a way to rebuild trust and engagement. The importance of staying in front of clients through content creation is highlighted, with personal anecdotes shared about maintaining visibility even amidst a busy schedule. The speaker acknowledges the challenge of balancing client work with producing content but stresses the significance of prioritizing content creation for business growth.
The speaker, who owns a digital marketing agency, urges businesses to leverage content creation services to alleviate the time-consuming nature of producing and distributing content. The suggestion to go live for just 10 minutes daily is proposed as a simple yet effective way to generate content that can be repurposed across different platforms. By delegating content creation tasks, businesses can focus on core activities while still ensuring a consistent online presence to attract and engage with potential clients.
The episode underlines the pivotal role of content in driving traffic, engagement, and ultimately sales. Content creation is positioned as the foundation for a successful sales funnel, with the ability to analyze content performance and make data-driven decisions for business growth. Despite acknowledging the common challenge of being too busy to create content, the speaker advocates for prioritizing content creation as the cornerstone of a successful marketing strategy. By investing time and resources into generating quality content, businesses can lay the groundwork for increased visibility, engagement, and profitability in the evolving market landscape.
The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years.
Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again.
The podcasts covers three main areas
1. Cut Costs
2. Generate Cash (Business)
3. Invest the rest (Property)
Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results.
The Podcast is hosted by Daniel Latto.
Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs.
You can contact Daniel Latto at his website at http://www.daniellatto.co.uk
How to ensure business longevity in 2024 - The Daniel Latto Podcast Show - Season 9 Episode 49