How to ensure business longevity in 2024 - The Daniel Latto Podcast Show - Season 9 Episode 49
Release Date: 03/04/2024
Businesses are cutting back, losing jobs and slowing down spending - here's what to do
The Daniel Latto Podcast Show
It feels like nobody has any money right now, and UK businesses are under real pressure. Job cuts are rising at the fastest pace in four years, retail and hospitality are being squeezed from both sides, and many firms are cutting back spending just to survive. In this livestream, we’ll break down: Why businesses are cutting back on jobs and spending How rising taxes, labour costs, and the cost-of-living crisis are driving the slowdown What this means for you as a business owner or entrepreneur Most importantly, what you can do right now to adapt, expand,...
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Facebook Ads : Total Setup + 30 Days Ads For Just £300!
The Daniel Latto Podcast Show
Looking for a reliable Facebook Ads Agency in London that can actually deliver results? Join me live as I reveal our brand new Growth Engine offer, designed for businesses that want more leads and sales without the stress of managing ads themselves. For just £300 (50% off the usual price), you’ll get: • A full Facebook Ads setup tailored to your business • 30 days of hands-on management from a dedicated Facebook Ads Agency London team • Funnel strategy, ad creatives, compliance checks and ongoing optimisation • Protection for your ad account with our Policy Shield system •...
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To market your business, you still need Ads, Content, Sales processes...
The Daniel Latto Podcast Show
To market your business successfully you need three things working together, Ads, Content, and Sales processes. In this live session I’ll break down how each of these drives growth, why missing one will hold you back, and how to align them so your business generates consistent leads and sales. If you are serious about growing your business and want help putting the right systems in place, let’s talk. 👉 Book a call with me here: Agency
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How to Build a Sales Process That Actually Converts
The Daniel Latto Podcast Show
In this short livestream, I explain how to build a sales process that actually converts. Running ads is only the first step. To turn clicks into clients, you need a complete system that combines nurture campaigns, outbound calls and clear follow-up. We will look at why so many businesses stop at lead generation and never move into lead conversion, and how you can avoid that mistake. From ad strategy to retargeting, from automated nurture to personal phone calls, I will show you how to create a sales process that keeps revenue flowing. Learn more here
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Why the 'planning' part of your business is vital for explosive growth
The Daniel Latto Podcast Show
Most business owners get caught up in the day-to-day of marketing, sales, and delivery, but overlook the most powerful lever for growth: planning. In this livestream, we’ll break down why the planning stage is not just admin, but the foundation of explosive business growth. You’ll discover how clear planning gives you direction, removes guesswork, and creates the momentum that pushes you ahead of the competition. If you’ve ever felt stuck or wondered why growth feels slow, this is the missing piece.
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Facebook Ads Agency Leeds - Testing Adverts is the BEST Way to Find Out What Works!
The Daniel Latto Podcast Show
Facebook Ads Agency Leeds - Testing Adverts is the BEST Way to Find Out What Works! You do not run an advert, press go, and expect 25 leads to turn up the next night. It just does not work that way. Advertising is a process of testing, learning, and refining. You need to go through the stage of finding out which adverts are going to work, which ones are not going to work, and which ones will get the clicks. Then there is another layer to consider. Getting clicks on an advert is one thing, but getting those clicks to actually convert into paying customers is something else...
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Edinburgh Fringe Festival Facebook Ads Agency Edinburgh Success - We turned £100 into £600!
The Daniel Latto Podcast Show
We ran one ad during the Edinburgh Fringe Festival for just £100 in ad spend and took on 2 new clients. Every month the client stays, they pay us £600 to manage and optimise their campaigns, and most clients stay for a few years ! Let us build your whole Facebook Ads Campaign for you to generate more leads: ready to launch, done properly, and with zero risk. ✅ We fix your Facebook Page setup ✅ We Build your campaigns ✅ We Create all your ads ✅ And Everything tested and ready to go Just £300 gets all of this in place. Then once you're ready, we activate and launch your campaigns...
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The "Paid Ads Mindset "To Quickly Generating More Leads For Your Business
The Daniel Latto Podcast Show
Want to generate more leads without relying on referrals, luck or lead brokers? In this livestream we’ll dive into the “Paid Ads” mindset and show you how business owners can flip the way they see advertising. Too many people treat Facebook Ads as a cost, when in reality they’re an investment that can create predictable growth. I’ll break down how to avoid the most common mistakes, how to test offers from as little as £10 a day, and why building your own system is better than renting leads from platforms like Bark or Checkatrade. If you’re looking for a Facebook Ads Agency that...
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Building a Sales Process in your business
The Daniel Latto Podcast Show
Most business owners think they have a sales funnel… but it’s missing the pieces that actually make it work. In today’s livestream, I’m revealing the 4 parts of a sales process that quietly turn strangers into paying clients: 1. The customer journey map nobody creates – Without this, you’re just throwing offers at people who don’t know you. 2. The “second offer” secret – Why your first offer should never be the one you want them to buy. 3. The pre-call follow-up that doubles show-up rates – The simple step that turns time-wasters into committed prospects. 4. The numbers...
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How to Get Found on Google in 14 Days, Without Spending a Penny on Ads
The Daniel Latto Podcast Show
Most new businesses stay invisible online for weeks or even months. In that time, competitors are snapping up the calls and sales that could have been yours. In this video, I’ll show you how to get found on Google in as little as 14 days without spending a penny on ads. You’ll learn the exact steps to appear on Google Maps and local search quickly and get in front of ready-to-buy customers. If you want to skip the trial and error and get it done fast and properly, take a look at our Google Launch Pack here: https://daniellatto.co.uk/googlemapslaunchkit/
info_outlineBrief Summary
In this episode, I explore the current challenges businesses are facing in 2024, including financial strain and political uncertainties. I emphasize the importance of maintaining a strong social media presence to build trust with clients. Outsourcing content creation can help businesses stay visible and focus on core activities while driving engagement and sales. Prioritizing quality content is key to navigating market uncertainties and achieving growth in a dynamic business landscape.
Long Summary
In this episode, I discuss the challenges businesses face in 2024 and how to ensure survival amidst uncertainty in the market. Many businesses are struggling with decreased income, putting expenses on credit cards, and facing worries about the future. The uncertainty is compounded by political factors like upcoming general elections and the aftermath of years of pandemic and Brexit-related disruptions. Confidence in the marketplace has waned, making it crucial for businesses to inject confidence through consistent social media presence.
Being visible to clients through regular social media content is emphasized as a way to rebuild trust and engagement. The importance of staying in front of clients through content creation is highlighted, with personal anecdotes shared about maintaining visibility even amidst a busy schedule. The speaker acknowledges the challenge of balancing client work with producing content but stresses the significance of prioritizing content creation for business growth.
The speaker, who owns a digital marketing agency, urges businesses to leverage content creation services to alleviate the time-consuming nature of producing and distributing content. The suggestion to go live for just 10 minutes daily is proposed as a simple yet effective way to generate content that can be repurposed across different platforms. By delegating content creation tasks, businesses can focus on core activities while still ensuring a consistent online presence to attract and engage with potential clients.
The episode underlines the pivotal role of content in driving traffic, engagement, and ultimately sales. Content creation is positioned as the foundation for a successful sales funnel, with the ability to analyze content performance and make data-driven decisions for business growth. Despite acknowledging the common challenge of being too busy to create content, the speaker advocates for prioritizing content creation as the cornerstone of a successful marketing strategy. By investing time and resources into generating quality content, businesses can lay the groundwork for increased visibility, engagement, and profitability in the evolving market landscape.
The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years.
Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again.
The podcasts covers three main areas
1. Cut Costs
2. Generate Cash (Business)
3. Invest the rest (Property)
Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results.
The Podcast is hosted by Daniel Latto.
Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs.
You can contact Daniel Latto at his website at http://www.daniellatto.co.uk
How to ensure business longevity in 2024 - The Daniel Latto Podcast Show - Season 9 Episode 49