How to ensure business longevity in 2024 - The Daniel Latto Podcast Show - Season 9 Episode 49
Release Date: 03/04/2024
The Daniel Latto Podcast Show
In this livestream, I’m going to break down why your Facebook Ads aren’t working, and more importantly, how to fix them. If you want to speak with one of our team about your Paid Ads Campaign, sign up here and get a Free 15 Minute Strategy Call daniellatto.co.uk/workwithme It’s not just about the ad. For a campaign to actually work, every part of the funnel has to do its job. I’ll walk you through: Why your ad isn’t getting clicks What your landing page needs do to stop losing traffic How to actually get people to opt in And the follow-up mistakes that kill conversions before...
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If you're working with a digital marketing agency (or thinking about hiring one), you need to know what good actually looks like in 2025. In this live session, we're lifting the lid on what a digital marketing agency should be doing for you to get results – not just taking your money and sending vague reports. We’ll cover: ✅ How your agency should be using client interviews to create meaningful, authentic content ✅ Why scheduled content and consistency still win in 2025 ✅ The role of paid ads (and what to expect from your budget) ✅ What real reporting looks like – not fluff ✅...
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In this episode, we’re diving deep into the world of deal sourcing in the UK property market. You’ll learn exactly what deal sourcing is, how to do it the right way, and how it can become a solid income stream – all without needing to own any property yourself. Whether you're completely new or already testing the waters, this episode is packed with insights, including: ✅ What deal sourcing really means and how it works ✅ The legal side – compliance and staying above board ✅ How to find motivated sellers and cash-ready buyers ✅ Tips for packaging and presenting your deals like a...
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Being a Business Owner means you wake up with the power to reinvent, refocus, and restart. No two days are ever the same, and that’s both the tragedy / beauty of it. One decision, one idea, one bold move can flip the script completely. If today was rough, tomorrow is a fresh chance to win again. For most people, getting leads is the biggest problem in their business, and I'm not for one second saying that making that change is easy to do, but there are plenty of things you can do to help. Let’s talk about what makes being a business owner the ultimate adventure 💬 💥 If you want...
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In this episode, we are diving into how ads and content work way better together than they ever do on their own. If you are just running ads without content, you are making it harder (and more expensive) than it needs to be. And if you are just posting content without ads, you are leaving a load of opportunity on the table. Let’s talk about how mixing the two can build real trust, get you better results, and actually grow your brand properly.
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Property Sourcing Training: Discover the Hidden Opportunities in Today’s Market 🏘️ Property prices may be at all-time highs, but smart sourcers know... there's always a deal to be found. In this livestream, we dive into one of today’s overlooked opportunities — city centre flats. Why now? Because cladding issues, leasehold nightmares like doubling ground rents, and sky-high service charges have created temporary fear in the market. For savvy investors and property sourcers, that means massive opportunity. 🎯 Whether you're new to property sourcing or ready to take things to the...
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In today's digital landscape, there are only two primary methods to drive traffic to your online platforms: organic content and paid advertising. Join me as we delve into why both are essential for a robust online presence. Key Takeaways: Organic Content: Learn how consistent, high-quality content builds trust, authority, and long-term engagement with your audience. Paid Advertising: Discover how targeted ads can provide immediate visibility and drive quick results when executed correctly. The Synergy Between the Two: Understand how combining organic strategies with paid campaigns can maximize...
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Why You Need to Post 3 to 4 Pieces of Content Per Day for Organic Traffic with Daily Content Creation 🎯 Video Marketing Tips for Business Owners & Content Creators If you're serious about organic traffic and brand visibility, then 3 to 4 pieces of content per day isn’t excessive — it’s the baseline. In this video, we break down why consistent volume matters, which platforms demand even more, and how to stay visible in a crowded feed. Learn how video marketing can help you build momentum, attract leads, and grow your business without spending a fortune on ads. 👉 Whether...
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Can You Believe We're Already 3 Months Into the Year? Time is flying, and now is the perfect moment to pause, reflect, and refocus. If you are serious about hitting your goals this year, ask yourself these four key questions: ✔️ How does your revenue so far compare to this time last year? ✔️ What does your sales pipeline look like for the next quarter? ✔️ Do you have a clear, actionable plan for the next 9 months? ✔️ Are your systems strong enough to avoid repeating last year’s challenges? If you are already behind, or feeling the pressure, it is not too late—but it is time...
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How to Build a Marketing System That Works Even When You’re Not In today’s podcast, we are diving into how to create a marketing system that runs on autopilot and continues to bring in leads and sales, even when you are not actively working. Many businesses struggle with inconsistent marketing. One month they are putting out loads of content, running ads, and getting leads, and the next month, they are too busy delivering work and their marketing stops. The problem is, if your marketing stops, so do your leads. The solution? A rolling marketing strategy that keeps...
info_outlineBrief Summary
In this episode, I explore the current challenges businesses are facing in 2024, including financial strain and political uncertainties. I emphasize the importance of maintaining a strong social media presence to build trust with clients. Outsourcing content creation can help businesses stay visible and focus on core activities while driving engagement and sales. Prioritizing quality content is key to navigating market uncertainties and achieving growth in a dynamic business landscape.
Long Summary
In this episode, I discuss the challenges businesses face in 2024 and how to ensure survival amidst uncertainty in the market. Many businesses are struggling with decreased income, putting expenses on credit cards, and facing worries about the future. The uncertainty is compounded by political factors like upcoming general elections and the aftermath of years of pandemic and Brexit-related disruptions. Confidence in the marketplace has waned, making it crucial for businesses to inject confidence through consistent social media presence.
Being visible to clients through regular social media content is emphasized as a way to rebuild trust and engagement. The importance of staying in front of clients through content creation is highlighted, with personal anecdotes shared about maintaining visibility even amidst a busy schedule. The speaker acknowledges the challenge of balancing client work with producing content but stresses the significance of prioritizing content creation for business growth.
The speaker, who owns a digital marketing agency, urges businesses to leverage content creation services to alleviate the time-consuming nature of producing and distributing content. The suggestion to go live for just 10 minutes daily is proposed as a simple yet effective way to generate content that can be repurposed across different platforms. By delegating content creation tasks, businesses can focus on core activities while still ensuring a consistent online presence to attract and engage with potential clients.
The episode underlines the pivotal role of content in driving traffic, engagement, and ultimately sales. Content creation is positioned as the foundation for a successful sales funnel, with the ability to analyze content performance and make data-driven decisions for business growth. Despite acknowledging the common challenge of being too busy to create content, the speaker advocates for prioritizing content creation as the cornerstone of a successful marketing strategy. By investing time and resources into generating quality content, businesses can lay the groundwork for increased visibility, engagement, and profitability in the evolving market landscape.
The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years.
Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again.
The podcasts covers three main areas
1. Cut Costs
2. Generate Cash (Business)
3. Invest the rest (Property)
Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results.
The Podcast is hosted by Daniel Latto.
Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs.
You can contact Daniel Latto at his website at http://www.daniellatto.co.uk
How to ensure business longevity in 2024 - The Daniel Latto Podcast Show - Season 9 Episode 49