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Secrets of Thriving Family Businesses | The Family Biz Show Ep. 99

The Family Biz Show

Release Date: 03/01/2024

Hire A Players on Purpose, Not by Luck with Andrea Roberts | The Family Biz Show Ep.136 show art Hire A Players on Purpose, Not by Luck with Andrea Roberts | The Family Biz Show Ep.136

The Family Biz Show

What if your next great hire wasn’t the result of luck—but of a hiring process you could repeat again and again? Hiring the right people can transform your business. Hiring the wrong person can consume your time, hurt your culture, frustrate your strongest employees, and leave you wondering how you missed the warning signs. “Why do great candidates sometimes turn into poor employees?” “How can I tell confidence from actual competence?” “How do I stop relying on gut instinct when hiring?” “What if there just aren’t enough good candidates available?” This conversation gives...

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Cort Brazelton on How to Own a Family Business Without Having to Run It | The Family Biz Show Ep. 135 show art Cort Brazelton on How to Own a Family Business Without Having to Run It | The Family Biz Show Ep. 135

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What if protecting your family business for the next generation means accepting that your family doesn’t always have to run it? What if stepping out of the CEO role isn’t giving up control—but becoming a better owner? “I want the business to stay in the family, but does that mean a family member has to lead it?” “How do we bring in outside executives without losing what makes our company ours?” “How do we prepare the next generation to become responsible owners—even if they never work in the business?” “How do we build something that can thrive long after today’s...

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Cornell University's Smith Family Business Initiative and University of St. Thomas Family Business Center: A conversation with Dann Van Der Vliet and Jon Keimig. | The Family Biz Show Ep. 134 show art Cornell University's Smith Family Business Initiative and University of St. Thomas Family Business Center: A conversation with Dann Van Der Vliet and Jon Keimig. | The Family Biz Show Ep. 134

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Where can family business owners turn when the hardest challenges aren’t just about running the company—but navigating the family behind it? You don’t have to figure out the complexities of family business alone. “Who can we talk to about the issues we can’t discuss anywhere else?” “How do we start conversations about succession before it becomes urgent?” “How do we prepare the next generation without pushing them into the business?” “How can we make better decisions together as our family and business grow more complex?” “Everything is going well. Why should we start...

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How ESOPs Help Family Business Owners Exit Without Losing Their Legacy | The Family Biz Show Ep. 40 show art How ESOPs Help Family Business Owners Exit Without Losing Their Legacy | The Family Biz Show Ep. 40

The Family Biz Show

What if you could step away from your family business without walking away from everything you've built? What if your exit strategy could protect your people, preserve your culture, and secure your legacy for generations to come? "I've spent decades building this business. How do I leave without losing it?" "I don't want to sell to a buyer who will change everything we've worked for." "Is there a way to retire while keeping our employees and company values intact?" "How do I create an exit plan that benefits both my family and my team?" This conversation gives you the answer. In this episode...

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Cameron Bishop: The #1 Mistake That Could Cost You MILLIONS When Selling Your Business | The Family Biz Show Ep. 133 show art Cameron Bishop: The #1 Mistake That Could Cost You MILLIONS When Selling Your Business | The Family Biz Show Ep. 133

The Family Biz Show

Ready to sell your business? What if one mistake could cost you millions before negotiations even begin? "Am I really getting the best price?" "What if my business isn't worth what I think?" "Should I accept the first offer?" "How do buyers actually value my company?" "What if I'm not as prepared as I thought?" This conversation gives you the answer. In this episode of The Family Biz Show, Michael Palumbos sits down with Cameron Bishop, Partner and Managing Director at Raincatcher, to uncover the costly mistakes business owners make before selling their companies. From owner dependency and...

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Built To Last: Sustainable Success For Family-Owned Construction Businesses | The Family Biz Show Ep. 132 show art Built To Last: Sustainable Success For Family-Owned Construction Businesses | The Family Biz Show Ep. 132

The Family Biz Show

Growth can look like success from the outside. But inside a family-owned construction business, growth can also create pressure, confusion, and decisions the original business model was never designed to handle. “You built something successful, but why does it feel harder to run?” “Why is every decision still coming back to you?” “How do you pass the business forward without damaging the family?” “What happens when wealth grows faster than communication?” “Are your advisors solving separate problems, or helping you see the whole picture?” This conversation gives you the...

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What Wealthy Parents Must Teach Their Children Early | The Family Biz Show Ep. 131 show art What Wealthy Parents Must Teach Their Children Early | The Family Biz Show Ep. 131

The Family Biz Show

If you are raising children in a wealthy family, you may wonder how to give them opportunity without taking away their drive. This conversation helps you understand what children need to learn early so wealth becomes a source of responsibility, not entitlement. “I want my kids to appreciate what they have.” “I don’t want comfort to make them soft.” “How do I talk about money without saying too much?” “How do I raise grounded children when life is already easier for them?” “What if I’m accidentally making things too easy?” This conversation gives you the answer. In this...

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The $84 Trillion Opportunity Most Family Businesses Are Missing | The Family Biz Show Ep. 130 show art The $84 Trillion Opportunity Most Family Businesses Are Missing | The Family Biz Show Ep. 130

The Family Biz Show

You can build a successful business… and still lose the family along the way. Most family business transitions don’t fail because of one catastrophic mistake. They fail because of small conversations that never happened. Because leadership wasn’t prepared. Because expectations were never aligned. Because no one wanted to ask the hard questions. “What happens when I step away?” “What if my kids don’t want the business?” “How do we protect both the company and the relationships?” “Why does every conversation about succession become emotional?” This conversation gives you...

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The Family Business Problems Legacy Can Solve  | The Family Biz Show Ep. 129 show art The Family Business Problems Legacy Can Solve | The Family Biz Show Ep. 129

The Family Biz Show

Most conversations about family business problems focus on what’s broken—conflict between generations, lack of succession clarity, or stalled growth. But what if many family business problems aren’t caused by dysfunction at all? What if they’re caused by something far less obvious—and far more fixable? In this episode of The Family Biz Show, Michael Palumbos sits down with second-generation owner Ed Delia to explore a different lens: many family business problems are not operational failures. They are translation failures. They come from businesses that have built something...

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Common Mistakes During Family Business Estate Planning | The Family Biz Show Ep. 128 show art Common Mistakes During Family Business Estate Planning | The Family Biz Show Ep. 128

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What if the biggest threat to your family business legacy isn’t taxes, markets, or competition… but the way your estate plan was designed? This episode challenges one of the most accepted beliefs in family wealth: that family businesses inevitably fail by the third generation. “Why does it feel harder to talk about wealth with my kids than it does to build the business?” “How do I prepare the next generation without losing control?” “What if my estate plan is protecting the money… but hurting the family?” “Why do successful business leaders struggle with family...

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More Episodes

What allows some family businesses to survive for generations while others struggle to make it through a leadership transition?

The answer isn't just strategy.

It's trust.

It's communication.

And sometimes, it's learning how to let go.


"How do I know when it's time to step aside?"

"Am I preparing the next generation well enough?"

"How do we keep family relationships healthy while running a business together?"

"What happens when the company outgrows the founders?"

"How do we preserve the legacy without holding back the future?"


This conversation offers powerful answers.

In this episode, Michael Palumbis sits down with Derrik Kassebaum of Cosmos Corporation, a family-owned company that grew from a basement startup into a global organization serving customers in more than 70 countries.

Derrik shares the lessons learned from building a business alongside his father and brothers, navigating family dynamics, growing through adversity, and ultimately helping transition leadership to a new generation.

His story reveals why some family businesses continue thriving while others become trapped by the very success that built them.


About Derrik Kassebaum

Derrik Kassebaum helped grow Cosmos Corporation from a small family operation into an internationally recognized company whose products are sold around the world.

As a second-generation family business leader, former Vice President of Sales and Marketing, author of Live and Let Go, and long-time steward of the family enterprise, Derrik brings decades of firsthand experience in leadership, succession, ownership transition, and family business growth.


The Core Insight

Many family businesses struggle not because they lack talent, vision, or opportunity.

They struggle because leaders hold on too tightly.

The same instincts that help founders build a business can become obstacles when it's time to empower others.

Thriving family businesses learn how to balance stewardship with trust, preserving values while embracing change.


Practical Value

This episode provides real-world insights on succession planning, leadership transition, ownership structures, communication, and creating a family business culture that can survive across generations.

You'll hear practical lessons from a family that successfully navigated growth, tragedy, transition, and legacy planning while remaining focused on purpose and values.

One of the most powerful lessons Derrik shares is simple:

Focus on your "why" more than your "get."

That mindset helped guide leadership decisions, ownership transitions, and the long-term stewardship of the business.


In This Episode, You'll Learn:

  • Why letting go is often the key to sustainable family business growth
  • How to transition from founder-led leadership to professional management
  • Why family members should earn opportunities based on merit
  • How purpose-driven leadership strengthens multigenerational businesses
  • Why communication is often more important than ownership structures
  • How to prepare future generations for responsible ownership
  • Why thriving family businesses stay focused on their mission during times of change
  • How humility and trust help families navigate difficult transitions
  • Why preserving family relationships matters more than winning business arguments

Continue the Conversation

Enjoyed this episode?

Discover more conversations, insights, and practical strategies for family business owners, next-generation leaders, and advisors on The Family Biz Show.

👉 https://www.familybusinessflywheel.com/podcast

Explore additional episodes covering succession planning, family governance, leadership transitions, communication, ownership, and building a lasting family business legacy.