Podcast Sponsorship Advice (Big Podcast Insider Issue 169)
Build a Big Podcast - The Marketing Podcast for Podcasters
Release Date: 03/02/2024
Audio vs. Video (Insider 239)
Build a Big Podcast - The Marketing Podcast for Podcasters
Spotting biased podcasting advice, the truth about audio vs video growth, how to get more listeners (and subscribers), Betty White and Bea Arthur’s backstage drama, and tips for handling tough co-host dynamics in this episode of Build a Big Podcast ... Big Ideas in This Episode Podcast “experts” lying to push their own agenda Don’t trust advice from people with hidden motives The dark side of Golden Girls: real backstage feuds Unlock podcast growth—even in “shrinking” markets Why most listeners never learn to subscribe Feuding hosts? Turn drama into...
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20 Years in Radio (Insider 238)
Build a Big Podcast - The Marketing Podcast for Podcasters
Time-bending interview moments, 20 years in radio, using Cameo for podcast promotion, growing your email list with giveaways, and why your audience is your invisible co-host in this episode of Build a Big Podcast ... Big Ideas in This Episode Celebrate podcast milestones—what 20 years brings Tap celebrity power: Cameo for podcast buzz Forget the crowd, seduce listeners one-on-one Make your audience your secret co-host Grow your email list—get greedy with giveaways Want clout? Invest in stories, not gear Burnout or “rust-out”—hustle wins every time Why...
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Too Hot for OnlyFans? (Insider 237)
Build a Big Podcast - The Marketing Podcast for Podcasters
Tracking what works (and what doesn’t) in podcast marketing, why live events are your secret growth weapon, how relatability beats perfection, mic myths busted, and smart ways to do "more, better, and new" in this episode of Build a Big Podcast ... Big Ideas in This Episode The “overnight” flood of listeners is a total myth Why celebrity endorsements will never save you Turn lonely dog groomers into loyal superfans Being relatable trumps perfection—ask OnlyFans entrepreneurs Revealed: $30 mic vs. $400 mic—can listeners tell? How “fake it till you make...
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Don't Do This (Insider 236)
Build a Big Podcast - The Marketing Podcast for Podcasters
Clever (and risky) marketing tricks, the truth about podcast gear and guests, essential pre-interview tips, AI voice options, and free podcast artwork templates in this episode of Build a Big Podcast ... Big Ideas in This Episode The dangerous cost of clickbait podcast titles Why tricking listeners kills your show’s growth Envy alert: how niche podcasters leapfrog celebrities The seductive myth of “perfect” podcast gear How AI voices tempt you—should you resist? Sponsor dollars: easy money or creative handcuffs? Confessions: the lies podcasters tell...
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Time to Quit Your Podcast? (Insider 235)
Build a Big Podcast - The Marketing Podcast for Podcasters
Zero-budget podcasting truths, signs it's time to quit your show, Spotify's new "Plays" metric, Audacity's 25th anniversary, and a pro trick for getting remote guests to show up in this episode of Build a Big Podcast ... Big Ideas in This Episode Can you really podcast with zero budget? Your community: free content machine or wasted potential? Are you secretly quitting your show already? Audacity: free tool pros secretly rely on Spotify “plays”: will your numbers embarrass you? Doing it only for others? Beware burnout Outsmart flaky guests with this ruthless trick ...
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Segments Will Grow Your Podcast (Insider 234)
Build a Big Podcast - The Marketing Podcast for Podcasters
Why you need podcast segments, what happens when you DM every fan, the power of 30-day challenges, smarter ad reads, and the secret to building deeper listener relationships in this episode of Build a Big Podcast ... Why You Should Listen How to harness the power of podcast segments to multiply your audience and keep them hooked—no matter your experience level The “lazy podcaster’s curse”—are you guilty of killing your own growth with long, rambling episodes? The irresistible secret to creating podcast episodes people devour—without burning out Why the Tim...
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Your Podcast in My New Book (Insider 233)
Build a Big Podcast - The Marketing Podcast for Podcasters
AI-powered artwork, voiceover cadence secrets, cable-saving hacks, Spotify controversies, and your chance to be featured in a new podcasting book in this episode of Build a Big Podcast ... Why You Should Listen The secret to launching a podcast so memorable, your competitors will envy you for decades (and maybe beg to copy your plan!) Why some podcasts vanish without a trace, and how you can create episodes that claw their way into listener’s memories (and wallets) How to turn your “disposable” podcast into a permanent, irresistible addiction that fans lust after—week...
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The Best Merch for Fans (Insider 232)
Build a Big Podcast - The Marketing Podcast for Podcasters
A wild journey through podcast merch mishaps, creative constraints that boost your show, pin trading for superfans, and what to do when a podcast moment needs a "code red" fix in this episode of Build a Big Podcast ... Why You Should Listen The bizarre afterlife of your podcast merch—why a homeless man might be your brand’s next billboard (and why that’s pure opportunity) How your podcast episode can worm its way halfway across the country—and what to do when you spot it in the digital “used bin” The unstoppable, profit-pulling power of true “fast fashion”...
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Embrace the Enemy (Insider 231)
Build a Big Podcast - The Marketing Podcast for Podcasters
Viral myths, the power of naming your enemy, 100+ ChatGPT prompts for podcasters, embracing imperfection, and how to make your Blue Yeti sound amazing in this episode of Build a Big Podcast ... Why You Should Listen The dirty little trick pro wrestlers and radio jocks use to hypnotize audiences—and how you can steal it to make your show irresistible Why obsessing over that “one thing” is killing your podcast dreams (and the liberating secret that leads straight to viral growth) Make your podcast the envy of your niche—here’s the real reason audiences flock to certain...
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The First 10-Minutes of Your Podcast (Insider 230)
Build a Big Podcast - The Marketing Podcast for Podcasters
How to spot and fix hidden holes in your podcast, why natural talent is a myth, making your first ten minutes unskippable, plus AI tools for pro-quality audio and automated blogging in this episode of Build a Big Podcast ... Why You Should Listen Why editing yourself—even if it feels painful—could be the missing key to creating podcasts nobody can resist The sinister holes EVERY podcaster has in their show that secretly repel listeners—find them before they ruin you The “SWOT analysis” trick: Truth serum for your podcast that exposes your deepest weaknesses (and hidden...
info_outlineIn this episode of Build A Big Podcast, David Hooper shares valuable insights on pitching sponsors, using free music for social media content, the potential for earning $500,000 from a podcast, and the importance of consistency and establishing stature to grow your audience.
Key Themes
- Podcast Security: There is no security in podcasting.
- Pitching Sponsors: A guide to approaching sponsors for your podcast.
- Free Music: Accessing royalty-free music for social media content.
- Earning Potential: Discussing a podcaster's $500,000 revenue milestone.
- Consistent Publishing: The importance of consistency in releasing podcast episodes.
- Established Reputation: The benefits of being a known figure in podcasting.
- Publishing Frequency: 2 episodes per week as a recommended pace.
Topics covered in this episode:
- The unpredictable nature of success and maintaining tenacity in podcasting and other endeavors
- Advice for podcasters approaching sponsors, including when to consider it, how to determine download thresholds, what to include in a pitch, and what proof sponsors look for
- Utilizing free music for Facebook and Instagram content due to restrictions on using major label music
- The flexibility and challenges of skipping podcast episodes as well as strategies for maintaining consistent episode releases
- A success story of a podcaster and newsletter creator who earns over $1 million per year through podcasting and has a high-frequency publishing schedule
- The importance of stature and establishing a known presence in podcasting, along with the benefits of a consistent publishing frequency
- An AI tool for automating podcast writing summaries and articles
Episode Timestamps
- 04:29 Learning about editing changed everything for me.
- 09:29 Leverage sponsorship for legitimacy in podcasting.
- 10:17 Consider non-monetary forms of compensation for sponsorships.
- 15:32 Podcast sponsorships rely on your value, relationships.
- 17:08 Big Podcast Insider - Web Edition
- 20:36 Radio hits bring royalties, but live performance is essential.
- 24:09 Live events, speaking engagements, experience grow podcast. Reputation, audience building aid podcast growth. Two episodes weekly, balanced publishing frequency.
The Newsletter for Podcasters
This episode of Build a Big Podcast is brought to you by Riverside ...
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About this episode of Build a Big Podcast:
This is the audio companion to Issue 169 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.
Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.
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