Podcast Sponsorship Advice (Big Podcast Insider Issue 169)
Big Podcast Playbook - The Marketing Podcast for Podcasters
Release Date: 03/02/2024
Unlocking Better Interviews: What Makes a Great Podcast Guest
Big Podcast Playbook - The Marketing Podcast for Podcasters
What really makes a podcast guest great (and why it's not just about filling out forms, sharing tips, or being a great speaker) in this episode of Big Podcast Playbook ... Big Ideas in This Episode Your story’s impact: would your audience miss you? Does vulnerability really trump selling in interviews? The secrets behind unforgettable guest energy Famous guests: does likability even matter? Reinvent your story? Or bore with “greatest hits”? The red light effect: overcoming instant stage fright Celebrity interviews: don’t expect a glowing review Why You Should Listen The...
info_outline
How to Become a Great Podcast Host
Big Podcast Playbook - The Marketing Podcast for Podcasters
Want to know what really makes a podcast host great? David Hooper breaks down the secrets to setting the space, guiding guests, and running unforgettable interviews in this episode of Big Podcast Playbook ... Big Ideas in This Episode The truth about co-author interviews Guests that kill episode momentum How big-name guests hog all attention Insider secrets for making podcast guests shine Why publicists ruin unforgettable interviews Good hosts aren’t born, they’re made Why You Should Listen The secret weapon to making your podcast unforgettable (even your mom will brag about...
info_outline
Hard Truths About Podcast Coaching, Ads, and Growth
Big Podcast Playbook - The Marketing Podcast for Podcasters
Why spending big money on ads, chasing viral fame, or following every new platform isn’t the answer (and what really builds a podcast audience that matters) in this episode of Big Podcast Playbook ... Big Ideas in This Episode Luck, ads, or fame: podcast growth myths exposed Viral moments: why fame doesn’t equal loyalty $15,000 spent, only 178 downloads ... now what? Famous parents, forgotten children Coaches promising millions Build longing: make a podcast worth missing Small hinges, big doors Why You Should Listen How podcasters burn thousands on ads Why “famous”...
info_outline
Why I Changed the Name of this Podcast After 700 Episodes (and How You Can Too)
Big Podcast Playbook - The Marketing Podcast for Podcasters
After nearly 700 episodes, David Hooper made the bold decision to change this podcast's name. Why he did it, how it impacts his listeners, and what you should consider before a rebrand in this episode of Big Podcast Playbook ... Big Ideas in This Episode Change your name, change your momentum The grass is greener: podcasters crave novelty Big mistakes: don’t buy your own hype Sunk cost: abandon your old podcast identity? Relentless rebranding: how Shaq forced my hand Scud Busters ... why trendy names die fast Your audience isn’t loyal (they barely notice) Why You Should...
info_outline
Avoiding Failure Porn and Focusing on Your Authentic Podcast Voice
Big Podcast Playbook - The Marketing Podcast for Podcasters
Ever wonder if you should really pay attention to your instincts—or if chasing excitement will only burn you out? David Hooper breaks down the final step to finding your podcasting voice (and what NOT to do with your flaws) in this episode of Big Podcast Playbook ... Big Ideas in This Episode Change your podcast name, ignite listener curiosity Exploit your flaws ... but don’t overshare your failures Dopamine addiction: how podcasts spiral into extremes Most podcasters sabotage themselves with fake “voice” Data-driven shows: fun-killers or growth hacks? Show up relentlessly;...
info_outline
How to Avoid Copycat Podcasting
Big Podcast Playbook - The Marketing Podcast for Podcasters
Should you copy what other successful podcasters do, or blaze your own trail—and does paying attention to others really help you find your unique voice? David breaks it down in this episode of Build a Big Podcast ... Big Ideas in This Episode How “pay attention to others” triggers creative envy Ignore the rules ... why breaking them brings power Don’t copy Rogan: fame’s unfair advantage exposed Secret signal: Why listeners follow the herd The hidden danger of “famous microphone” obsession Seduced by conversation: media events as social status Elevate your voice...
info_outline
How Podcasters Can Level Up Fast
Big Podcast Playbook - The Marketing Podcast for Podcasters
Why simply practicing your podcast isn’t enough and how the right kind of focused practice will actually help you find your authentic voice in this episode of Build a Big Podcast ... Big Ideas in This Episode Are you brave enough to speak your fears? Use your flaws ... listeners secretly envy authenticity Ignore podcasting “rules” and seize control Practice isn’t enough ... "perfect practice" breeds power Creative limits spark unexpected, lust-worthy brilliance Content isn’t king ... exceptional content wins greed Make every episode art, not just “more” Why...
info_outline
Podcasting Rules: When to Break Them and When to Follow
Big Podcast Playbook - The Marketing Podcast for Podcasters
Should you break podcasting rules or learn them first? David dives into how knowing the rules helps you find your voice and when it's time to break them in this episode of Build a Big Podcast ... Big Ideas in This Episode Change your podcast name—power move or mistake? Break podcasting rules and dominate your niche Podcast what scares you—your audience craves it Leverage your darkest flaws for listener loyalty Stand out: ignore “safe” advice, dominate minds Hit podcast fame: don’t chase creativity, chase impact Listeners expect structure—defy it, but beware crashes Why...
info_outline
Should You Copy or Innovate?
Big Podcast Playbook - The Marketing Podcast for Podcasters
Should you try to stand out or fit in—and can you do both at once? David shares how bringing your own voice and experience to podcasting is the real key to being noticed (without reinventing the wheel) in this episode of Build a Big Podcast ... Big Ideas in This Episode Stand out: fitting in feeds your podcast's death Breaking rules? Learn them first, then rebel Mention your scars, but don’t parade them Your podcast voice: envy-worthy or echo chamber? Copy the crowd? Producer or star? Control your on-mic destiny Flaunt your skills quietly—power is subtle Why You Should...
info_outline
Oversharing Flaws and Failure Porn
Big Podcast Playbook - The Marketing Podcast for Podcasters
Should you highlight your flaws to stand out, or does "failure porn" turn listeners off? David breaks down the difference and reveals what really makes your podcast matter in this episode of Build a Big Podcast ... Big Ideas in This Episode Why “perfect” podcasts bore people ... and how to stop Oversharing your flaws? It’s failure porn Listeners crave authenticity, not your confessions Your podcast: church, cult, or community? Podcast hosts: main character or just a guide? Master relatability without wallowing in misery Is it about you or your listeners’ desires? ...
info_outlineIn this episode of Build A Big Podcast, David Hooper shares valuable insights on pitching sponsors, using free music for social media content, the potential for earning $500,000 from a podcast, and the importance of consistency and establishing stature to grow your audience.
Key Themes
- Podcast Security: There is no security in podcasting.
- Pitching Sponsors: A guide to approaching sponsors for your podcast.
- Free Music: Accessing royalty-free music for social media content.
- Earning Potential: Discussing a podcaster's $500,000 revenue milestone.
- Consistent Publishing: The importance of consistency in releasing podcast episodes.
- Established Reputation: The benefits of being a known figure in podcasting.
- Publishing Frequency: 2 episodes per week as a recommended pace.
Topics covered in this episode:
- The unpredictable nature of success and maintaining tenacity in podcasting and other endeavors
- Advice for podcasters approaching sponsors, including when to consider it, how to determine download thresholds, what to include in a pitch, and what proof sponsors look for
- Utilizing free music for Facebook and Instagram content due to restrictions on using major label music
- The flexibility and challenges of skipping podcast episodes as well as strategies for maintaining consistent episode releases
- A success story of a podcaster and newsletter creator who earns over $1 million per year through podcasting and has a high-frequency publishing schedule
- The importance of stature and establishing a known presence in podcasting, along with the benefits of a consistent publishing frequency
- An AI tool for automating podcast writing summaries and articles
Episode Timestamps
- 04:29 Learning about editing changed everything for me.
- 09:29 Leverage sponsorship for legitimacy in podcasting.
- 10:17 Consider non-monetary forms of compensation for sponsorships.
- 15:32 Podcast sponsorships rely on your value, relationships.
- 17:08 Big Podcast Insider - Web Edition
- 20:36 Radio hits bring royalties, but live performance is essential.
- 24:09 Live events, speaking engagements, experience grow podcast. Reputation, audience building aid podcast growth. Two episodes weekly, balanced publishing frequency.
The Newsletter for Podcasters
This episode of Build a Big Podcast is brought to you by Riverside ...
Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
About this episode of Build a Big Podcast:
This is the audio companion to Issue 169 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.
Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.
Want more help growing your podcast audience?