Podcast Sponsorship Advice (Big Podcast Insider Issue 169)
Build a Big Podcast - The Marketing Podcast for Podcasters
Release Date: 03/02/2024
Build a Big Podcast - The Marketing Podcast for Podcasters
Everything can go wrong when the clock is ticking on live radio, even for veterans. How David handled 28 seconds of dead air and what every podcaster can learn from it in this episode of Build a Big Podcast ... Big Ideas in This Episode What 28 seconds of dead air teaches power Dead air: your biggest fear, greatest opportunity The broadcast clock doesn’t care—control or chaos? Mistakes: your shortcut to true podcast authority Why desperation for guests destroys your show Skip apologies: your absence drives listener envy Solo hosting mastery—the control freak’s secret weapon ...
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AI's impact on podcasting, why genuine connection matters more than ever, the rise of AI-generated bands, strategies for releasing episode clips, and the 11 Commandments every podcaster should know in this episode of Build a Big Podcast ... Big Ideas in This Episode AI bands: millions of streams, zero humanity Turn fake connections into real podcast fans Clips before full episodes: seduce the algorithm Feel cheated? Audiences crave authentic hosts 11 commandments: banish burnout and finish projects Superstition in podcasting: 666 and success myths Deep podcasts flop—will...
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Bold podcast promo strategies, psychological triggers from Starbucks, three essential interview question types, and how to add real impact (and "teeth") to your show in this episode of Build a Big Podcast ... Big Ideas in This Episode Bands bribe radio station with fireworks for airplay What would you delete from your podcast—today? Is your gear obsession secretly holding you back? Starbucks-style choices: why too many repel listeners Sunk cost trap: why you keep bad podcasts alive Steal “Metal Shop’s” teeth: make your show addictive Never let a “hit-and-run” guest...
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Podcast burnout, making bold changes to stay inspired, lessons from top podcasters, and plans for new directions and deeper dives in this episode of Build a Big Podcast ... Big Ideas in This Episode Burnout: when podcasting’s dream turns to nightmare "Hot wife, nice car ... still empty" Podcast success: crave more, never satisfied Why podcasters secretly fear real change Breaking down your podcast: destruction before growth “Deliver what people want” or perish Relaunch your show: controlled chaos fuels massive growth Why You Should Listen The secret mindset shift that turns...
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Spotting biased podcasting advice, the truth about audio vs video growth, how to get more listeners (and subscribers), Betty White and Bea Arthur’s backstage drama, and tips for handling tough co-host dynamics in this episode of Build a Big Podcast ... Big Ideas in This Episode Podcast “experts” lying to push their own agenda Don’t trust advice from people with hidden motives The dark side of Golden Girls: real backstage feuds Unlock podcast growth—even in “shrinking” markets Why most listeners never learn to subscribe Feuding hosts? Turn drama into...
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Time-bending interview moments, 20 years in radio, using Cameo for podcast promotion, growing your email list with giveaways, and why your audience is your invisible co-host in this episode of Build a Big Podcast ... Big Ideas in This Episode Celebrate podcast milestones—what 20 years brings Tap celebrity power: Cameo for podcast buzz Forget the crowd, seduce listeners one-on-one Make your audience your secret co-host Grow your email list—get greedy with giveaways Want clout? Invest in stories, not gear Burnout or “rust-out”—hustle wins every time Why...
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Tracking what works (and what doesn’t) in podcast marketing, why live events are your secret growth weapon, how relatability beats perfection, mic myths busted, and smart ways to do "more, better, and new" in this episode of Build a Big Podcast ... Big Ideas in This Episode The “overnight” flood of listeners is a total myth Why celebrity endorsements will never save you Turn lonely dog groomers into loyal superfans Being relatable trumps perfection—ask OnlyFans entrepreneurs Revealed: $30 mic vs. $400 mic—can listeners tell? How “fake it till you make...
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Clever (and risky) marketing tricks, the truth about podcast gear and guests, essential pre-interview tips, AI voice options, and free podcast artwork templates in this episode of Build a Big Podcast ... Big Ideas in This Episode The dangerous cost of clickbait podcast titles Why tricking listeners kills your show’s growth Envy alert: how niche podcasters leapfrog celebrities The seductive myth of “perfect” podcast gear How AI voices tempt you—should you resist? Sponsor dollars: easy money or creative handcuffs? Confessions: the lies podcasters tell...
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Zero-budget podcasting truths, signs it's time to quit your show, Spotify's new "Plays" metric, Audacity's 25th anniversary, and a pro trick for getting remote guests to show up in this episode of Build a Big Podcast ... Big Ideas in This Episode Can you really podcast with zero budget? Your community: free content machine or wasted potential? Are you secretly quitting your show already? Audacity: free tool pros secretly rely on Spotify “plays”: will your numbers embarrass you? Doing it only for others? Beware burnout Outsmart flaky guests with this ruthless trick ...
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Why you need podcast segments, what happens when you DM every fan, the power of 30-day challenges, smarter ad reads, and the secret to building deeper listener relationships in this episode of Build a Big Podcast ... Why You Should Listen How to harness the power of podcast segments to multiply your audience and keep them hooked—no matter your experience level The “lazy podcaster’s curse”—are you guilty of killing your own growth with long, rambling episodes? The irresistible secret to creating podcast episodes people devour—without burning out Why the Tim...
info_outlineIn this episode of Build A Big Podcast, David Hooper shares valuable insights on pitching sponsors, using free music for social media content, the potential for earning $500,000 from a podcast, and the importance of consistency and establishing stature to grow your audience.
Key Themes
- Podcast Security: There is no security in podcasting.
- Pitching Sponsors: A guide to approaching sponsors for your podcast.
- Free Music: Accessing royalty-free music for social media content.
- Earning Potential: Discussing a podcaster's $500,000 revenue milestone.
- Consistent Publishing: The importance of consistency in releasing podcast episodes.
- Established Reputation: The benefits of being a known figure in podcasting.
- Publishing Frequency: 2 episodes per week as a recommended pace.
Topics covered in this episode:
- The unpredictable nature of success and maintaining tenacity in podcasting and other endeavors
- Advice for podcasters approaching sponsors, including when to consider it, how to determine download thresholds, what to include in a pitch, and what proof sponsors look for
- Utilizing free music for Facebook and Instagram content due to restrictions on using major label music
- The flexibility and challenges of skipping podcast episodes as well as strategies for maintaining consistent episode releases
- A success story of a podcaster and newsletter creator who earns over $1 million per year through podcasting and has a high-frequency publishing schedule
- The importance of stature and establishing a known presence in podcasting, along with the benefits of a consistent publishing frequency
- An AI tool for automating podcast writing summaries and articles
Episode Timestamps
- 04:29 Learning about editing changed everything for me.
- 09:29 Leverage sponsorship for legitimacy in podcasting.
- 10:17 Consider non-monetary forms of compensation for sponsorships.
- 15:32 Podcast sponsorships rely on your value, relationships.
- 17:08 Big Podcast Insider - Web Edition
- 20:36 Radio hits bring royalties, but live performance is essential.
- 24:09 Live events, speaking engagements, experience grow podcast. Reputation, audience building aid podcast growth. Two episodes weekly, balanced publishing frequency.
The Newsletter for Podcasters
This episode of Build a Big Podcast is brought to you by Riverside ...
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About this episode of Build a Big Podcast:
This is the audio companion to Issue 169 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.
Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.
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