Direct Mail's Lasting Impact in the Digital Era: Expert Insights with Mike Gunderson
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Release Date: 03/09/2024
Beyond the Quota: Aligning Culture, Purpose, and Process with Joe Terry
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Is the pressure to hit your numbers actually killing your sales performance? Most sales professionals are taught to fixate on the close. argues that this attachment creates fear, which kills creativity and connection. In this expert interview, we unpack why the secret to extraordinary sales numbers is surrendering to the result. This isn’t about giving up; it’s about controlling the controllables. You cannot control if a prospect signs today, but you can control your mindset, your daily activity, and the experience you provide.
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Why Your Background Doesn’t Dictate Your Bank Account with Andrew Hulbert
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Can a "people-first" culture really drive a $50 million valuation? According to entrepreneur , it was his single biggest competitive advantage. In a sector notorious for low wages and high churn, Hulbert built a cleaning and facilities powerhouse by doing the opposite of his competitors: he actually cared. In this masterclass with John Golden, we break down the tactical side of empathy. Learn why Hulbert prioritized "hiring for values" over skills and how he maintained a 90% retention rate while scaling rapidly. If you are struggling to keep top talent or preparing your company for...
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Why Your Ad Spend isn't Turning into Leads with Sahil Patel
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
There is a fatal disconnect happening in B2B marketing: The "Dog Food vs. Cat Food" problem. Sahil Patel (Spiralyze) explains that if your Google Ad promises "Lowest Processing Fees" (Dog Food), but your landing page highlights "Premium Customer Support" (Cat Food), you’ve broken the user’s trust immediately. This message mismatch is a primary driver of high bounce rates.
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Why Gino Barbaro Brings His Kids to Meetings with the Bookkeeper
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Is money a taboo topic at your dinner table? It shouldn't be. On today’s show, we are joined by Gino Barbaro, best-selling author of Happy Money Happy Family Happy Legacy. Gino shares his radical approach to blending entrepreneurship with parenting. He doesn't just teach his kids about money; he invites them to the table—literally. From sitting in on calls with accountants to discussing "money trauma," Gino treats his family with the same intentionality as his businesses. If you are an entrepreneur trying to balance scale with sanity, this episode is your manual.
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Redefining Accountability: Why Your Managers Need Coaching Skills Now - Rob Marcus
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
What if accountability wasn't about blame, but about support? That’s the core philosophy explores in this essential episode of Sales POP! podcast. Marcus argues that many organizations fail not because of effort, but due to a fundamental misunderstanding of accountability and a lack of proper leadership training. We dive deep into why simply promoting high performers into management is a recipe for disaster. Leadership is a learned skill, yet most managers lack the crucial ability to coach effectively. Coaching—asking, not telling—empowers teams to find their own solutions, fostering...
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Focus on Team Dynamics and Brain Activation with Jolynn Ledgerwood
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
How do you guarantee every voice is heard and every mind is engaged in your next strategy session? We’re unlocking the secret with learning and development veteran and the revolutionary LEGO Serious Play (LSP) method. Jolynn reveals why traditional meetings fail and how this hands-on process creates a level playing field, transforming quiet contributors into active participants.
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AI business strategy, data organization, overcoming AI resistance - Len Ward
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Tired of hearing about AI theory? In this sharp, action-packed episode, we move past the hype and dive into the concrete strategies for leveraging AI in your business, straight from industry maven Len Ward (Cemmexis). The biggest blocker to AI adoption isn't the tech—it's data chaos. We uncover why AI is only as powerful as the data it consumes and give you the non-negotiable steps for building a clean, structured "Data Lake." This foundation is the secret to getting instant, actionable insights.
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How to Build a Cost-Conscious Culture That Runs on Autopilot - Duane Deason
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Stop treating cost management as a necessary evil. According to veteran financial expert , sustainable success hinges on weaving cost discipline into the DNA of your organization—starting with proactive planning, not reactive panic. The biggest mistake leaders make is assuming the financial crisis will pass and neglecting structural cost controls. Actual efficiency comes from balancing growth-focused Visionaries with detail-oriented Operators on your leadership team. Operators ensure the business runs lean, which is essential even when profits are booming.
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Kill the Ghosting: How to Secure the Next Sales Step, Every Time with Lee Salz
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Why are your deals ghosting you after a great first meeting? Because you missed the crucial step: securing the next meeting while the energy is high. Elite sales pros understand that buying decisions are more emotional than logical. Ditch the generic, fact-based questions and opt for evocative, storytelling prompts. Try this instead: Don’t ask, "What's your biggest pain point?" Ask, "What is that one thing in your business that truly makes you want to pull your hair out?" This question bypasses logic, elicits a story, and reveals the emotional stakes you need to solve. Lee Salz -...
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Start Selling: John Golden & Matt Watson on the New Rules of Social Engagement
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
The days of treating social selling like a content quota are over. According to experts John Golden and Matt Watson, modern success in the AI-driven digital world requires intentionality, focus, and a deep commitment to quality over volume. The core realization is that your prospects aren't just researching your company; they are researching you as an individual, often using AI to compile a composite profile. This makes your online persona and engagement style more critical than ever before.
info_outlineIn an age where screens dominate our lives, it's surprising to learn that direct mail, a method many consider old-fashioned, still has a strong impact. I talked with Mike Gunderson, a direct marketing guru, to uncover the secrets behind direct mail's success in the digital era.