How to be "omni present" when it comes to your marketing - The Daniel Latto Podcast Show - Season 9 Episode 59

Brief Summary

Exploring omnipresent marketing while grabbing cheesecake. Maintaining a presence across multiple platforms simultaneously enhances content accessibility. Implementing this strategy requires dedication, with consistency being key for boosting brand awareness and credibility. Authenticity in content creation fosters genuine connections with the audience. Regular content output increases chances of resonating with potential clients. Marketing is essential for digital impact; commit to long-term strategies for sustained success. Remember the significance of omnipresent marketing while enjoying your sweet treat.

 

Long Summary

I'm diving into the concept of omnipresent marketing while on the way to grab some cheesecake. Being omnipresent means having a presence across various platforms simultaneously. Picture your blog post on Twitter, live stream on YouTube, Instagram reel, stories on Facebook, and long-form content on LinkedIn. This multi-platform approach ensures that your content is accessible to a broad audience. For instance, this video will be available on Spotify, iTunes, YouTube as a podcast, embedded on our website, and shared on all social media channels.

Implementing omnipresent marketing can be challenging due to its time-consuming nature. Fortunately, we have a dedicated team managing content distribution, optimization, and engagement for both our content and clients. The effort pays off by increasing brand awareness, attracting potential clients, and fostering credibility. Consistency is key; sporadic bursts of content won't cut it. By maintaining a steady content output, you solidify your presence, build credibility, and establish a connection with your audience.

People may interact with your content without necessarily consuming it all, but the consistent visibility leaves an impression of reliability and trustworthiness. Authenticity is paramount; being yourself in your content creation fosters genuine connections with your audience. Putting out abundant content allows people to get to know you, like you, and ultimately do business with you. The more content you produce, the more chances you have to resonate with potential clients and showcase your personality authentically.

Some may question the effectiveness of marketing efforts, but cutting back on marketing would be akin to deciding not to breathe. Consistent content creation and distribution are essential for making an impact in the digital landscape. Avoid short-lived attempts and commit to a long-term strategy for sustained success. Marketing and content creation are ongoing processes that require dedication and consistency to yield fruitful results. As I reach the eatery for cheesecake, let's remember the importance of omnipresent marketing as we indulge in this sweet treat.

 

 

The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years.

Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again.

The podcasts covers three main areas

1. Cut Costs
2. Generate Cash (Business)
3. Invest the rest (Property)

Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results.

The Podcast is hosted by Daniel Latto.

Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs.

You can contact Daniel Latto at his website at http://www.daniellatto.co.uk

How to be "omni present" when it comes to your marketing - The Daniel Latto Podcast Show - Season 9 Episode 59