Why we stopped taking on individual website projects and focussed more on existing clients - The Daniel Latto Podcast Show - Season 9 Episode 61
Release Date: 04/05/2024
The "Paid Ads Mindset "To Quickly Generating More Leads For Your Business
The Daniel Latto Podcast Show
Want to generate more leads without relying on referrals, luck or lead brokers? In this livestream we’ll dive into the “Paid Ads” mindset and show you how business owners can flip the way they see advertising. Too many people treat Facebook Ads as a cost, when in reality they’re an investment that can create predictable growth. I’ll break down how to avoid the most common mistakes, how to test offers from as little as £10 a day, and why building your own system is better than renting leads from platforms like Bark or Checkatrade. If you’re looking for a Facebook Ads Agency that...
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Building a Sales Process in your business
The Daniel Latto Podcast Show
Most business owners think they have a sales funnel… but it’s missing the pieces that actually make it work. In today’s livestream, I’m revealing the 4 parts of a sales process that quietly turn strangers into paying clients: 1. The customer journey map nobody creates – Without this, you’re just throwing offers at people who don’t know you. 2. The “second offer” secret – Why your first offer should never be the one you want them to buy. 3. The pre-call follow-up that doubles show-up rates – The simple step that turns time-wasters into committed prospects. 4. The numbers...
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How to Get Found on Google in 14 Days, Without Spending a Penny on Ads
The Daniel Latto Podcast Show
Most new businesses stay invisible online for weeks or even months. In that time, competitors are snapping up the calls and sales that could have been yours. In this video, I’ll show you how to get found on Google in as little as 14 days without spending a penny on ads. You’ll learn the exact steps to appear on Google Maps and local search quickly and get in front of ready-to-buy customers. If you want to skip the trial and error and get it done fast and properly, take a look at our Google Launch Pack here: https://daniellatto.co.uk/googlemapslaunchkit/
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4 Things Most Business Owners Get Wrong With Facebook Ads
The Daniel Latto Podcast Show
We speak to a lot of business owners who run their own Facebook Ads, and honestly, it’s frightening how much money gets wasted on the wrong type of ads, poor targeting, and weak offers. In this livestream, I’ll share the 4 biggest mistakes business owners make with Facebook Ads and how to avoid them. If you’d like to check out our 50% offer, click here: https://daniellatto.co.uk/fbads/
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Why most business owners are struggling with their marketing
The Daniel Latto Podcast Show
In todays podcast show, we'll discuss: * Why the start / stop / start method of marketing is failing your business * Why a lack of planning is preventing your business from truly flying * People spend more per day on coffee than they do on ads - get started at £5 a day * Why having a website but no offer / no traffic and no paid ads is literalliy killing your business Book a 15 minute call with me and lets hep you fix all of these things https://daniellatto.co.uk/workwithme
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When is a 'Lead' not a Lead! - What to watch out for with Lead Generation Companies
The Daniel Latto Podcast Show
I've heard 'leads' described in all sorts of ways to make it sound like there's a lot being generated. There's only a few things that we'll call a 'lead', and I'm going to run through what those are, and what those ARE NOT!
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Why Your Facebook Ads Probably Aren’t Working (And How to Fix Them!)
The Daniel Latto Podcast Show
In this podcast, I’m going to break down why your Facebook Ads aren’t working, and more importantly, how to fix them. If you want to speak with one of our team about your Paid Ads Campaign, sign up here and get a Free 15 Minute Strategy Call daniellatto.co.uk/workwithme It’s not just about the ad. For a campaign to actually work, every part of the funnel has to do its job. I’ll walk you through: * Why your ad isn’t getting clicks * What your landing page needs do to stop losing traffic * How to actually get people to opt in * And the follow-up mistakes that kill conversions...
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Why trust is the most important KPI in 2025
The Daniel Latto Podcast Show
In a world full of noise, ads, automation, and AI… trust is the only thing that still moves the needle. In this livestream, I’ll break down why trust has overtaken clicks, impressions, and even conversions as the single most important KPI for any business that wants to grow in 2025. We’ll cover: Why buyers are savvier (and more sceptical) than ever How trust multiplies everything else in your funnel The content, strategies and touchpoints that actually build it What destroys it instantly And how to become the brand people choose even if you’re not the cheapest or the loudest If...
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Why Your Facebook Ads Probably Aren’t Working (And How to Fix Them!)
The Daniel Latto Podcast Show
In this livestream, I’m going to break down why your Facebook Ads aren’t working, and more importantly, how to fix them. If you want to speak with one of our team about your Paid Ads Campaign, sign up here and get a Free 15 Minute Strategy Call daniellatto.co.uk/workwithme It’s not just about the ad. For a campaign to actually work, every part of the funnel has to do its job. I’ll walk you through: Why your ad isn’t getting clicks What your landing page needs do to stop losing traffic How to actually get people to opt in And the follow-up mistakes that kill conversions before...
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What Your Digital Marketing Agency MUST Deliver in 2025
The Daniel Latto Podcast Show
If you're working with a digital marketing agency (or thinking about hiring one), you need to know what good actually looks like in 2025. In this live session, we're lifting the lid on what a digital marketing agency should be doing for you to get results – not just taking your money and sending vague reports. We’ll cover: ✅ How your agency should be using client interviews to create meaningful, authentic content ✅ Why scheduled content and consistency still win in 2025 ✅ The role of paid ads (and what to expect from your budget) ✅ What real reporting looks like – not fluff ✅...
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Long Summary
Dan emphasizes the value of prioritizing ongoing client relationships over quick, one-time transactions. He shares success stories of clients who benefited greatly from ongoing services, achieving substantial revenue increases and impressive online engagement. Dan points out the inefficiency of pursuing small, isolated projects compared to securing long-term, higher-paying clients. Despite the initial difficulty of turning down immediate cash flow opportunities, Dan believes that redirecting efforts towards consistent clients will prove beneficial in the long run.
Moreover, Dan discusses a recent experience where a potential client hesitated to commit to a website project, negotiating extensively on price before eventually missing the opportunity altogether due to the team's decision to shift away from such projects. This incident highlights the challenges of balancing short-term gains with long-term business strategies. Dan acknowledges the uncertainty surrounding their decision but remains confident in its potential positive impact on their business growth and client relations. He encourages viewers to evaluate their own business practices and consider the importance of prioritizing long-lasting client partnerships over transient opportunities for financial gain.
The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years.
Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again.
The podcasts covers three main areas
1. Cut Costs
2. Generate Cash (Business)
3. Invest the rest (Property)
Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results.
The Podcast is hosted by Daniel Latto.
Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs.
You can contact Daniel Latto at his website at http://www.daniellatto.co.uk
Why we stopped taking on individual website projects and focussed more on existing clients - The Daniel Latto Podcast Show - Season 9 Episode 61