Are Invoice Errors Quietly Draining Your Profits?
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth is joined by TW Woodward of InvoiceIQ to discuss how invoice discrepancies can quietly erode contractor profits. They talk about why pricing errors are so easy to miss in today’s building materials market and how invoice verification technology can help contractors protect their margins with confidence. TW also shares customer stories that show how contractors are recovering revenue while maintaining strong relationships with their...
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Leading With Safety
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In this episode of Roofing Road Trips®, host Karen Edwards sits down with Ro Lewis, vice president of HS&E for Tremco CPG Field Services, and Tony Kotnik, assistant director of field safety, to talk about what it takes to build a safety culture that goes beyond compliance. With Tremco recognizing September 2026 as Safety Month, Ro shares how the “Lead It. Live It. Own It” mindset encourages employees to take personal responsibility for safety, speak up about hazards and look out for their teammates. They also discuss the role of leadership, ongoing training and employee engagement in...
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RCS Influencer Trent Cotney - September 2026
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This month's question: Understanding available tax credits and deductions Expensing strategies that support expansion Working with experts to avoid missed opportunities Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #adamsandreese #RoofersCoffeeShop #MetalCoffeeShop...
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Technical Trends in Roofing
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In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sits down with Mark Graham, vice president of technical services at NRCA, to discuss the most pressing technical issues facing the roofing industry today. From evolving building codes and system performance concerns to emerging challenges contractors are seeing in the field, Mark shares insights on what roofing professionals need to be paying attention to right now. Tune in for an informative conversation that helps contractors stay ahead of industry trends, avoid costly mistakes and better navigate today’s complex roofing...
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Experiences That Shape the Industry
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In this episode of Roofing Road Trips®, Karen Edwards sits down with Nina Katsman GM of ServiceTitan’s Exterior Business to explore the deeper value behind events like Pantheon and why they matter to the industry. Together, they dive into how these types of gatherings spark innovation, shape business strategy and create meaningful connections that extend far beyond the event itself. The conversation highlights why actively seeking opportunities like this can play a powerful role in long-term growth and success. Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/...
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Building a Marketing Strategy That Lasts
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth welcomes Sara Nay of Duct Tape Marketing to explore how contractors can build a marketing strategy designed for long-term success. Sara shares how to guide customers through a thoughtful journey, use content as the voice of an overall business strategy, and establish a strong foundation before adding artificial intelligence to the marketing process. The conversation offers a practical look at how clear strategy, consistent messaging, and a customer-focused approach can help businesses make stronger marketing decisions. Learn...
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Building Stronger Leaders Through Bilingual Training
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In this episode of Roofing Road Trips®, Megan Ellsworth sits down with Monica Vornbrock de The Glo Group and Lorna Rojas de TREMCO to discuss the growing need for bilingual leadership development in the roofing industry. They explore how the Bilingual Leadership Program is helping companies strengthen leadership pipelines, improve communication, support safety initiatives and prepare the next generation of field leaders. The conversation also examines how leadership development can help address workforce challenges while creating more...
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September 2026 Roofer of the Month: Capitol Roofing
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In this September Roofer of the Month podcast, Megan Ellsworth sits down with Alex Arellano, Kris Hitesman and Paul Hitesman of Capitol Roofing to discuss the values, leadership and dedication that have helped shape the company’s success. The conversation explores the company’s history, the challenges they’ve overcome and the strategies they use to deliver exceptional roofing solutions while building lasting relationships with customers and employees alike. Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club...
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From Summer Intern to Industry Professional
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In this episode of Roofing Road Trips®, Megan Ellsworth visits with Jennifer Hogan, president of the International Institute of Building Enclosure Consultants (IIBEC), about turning summer internships into meaningful introductions to the building enclosure industry. They discuss how student membership, industry education, events, scholarships and strong mentoring relationships can help emerging professionals connect classroom learning with real-world careers. Jennifer also shares why mentoring benefits the experienced professionals who guide students, strengthening...
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Coffee Conversations LIVE: Roofing Secrets From a Modern American Landmark
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In this RoofersCoffeeShop® Coffee Conversations, Heidi J. Ellsworth is joined by SOPREMA’s Mark DeFreitas, VP of Strategic Accounts, and Chris Evans, Vice President of Estimating for KPost Roofing & Waterproofing to discuss the award-winning roofing system installed on the National Medal of Honor Museum in Arlington, Texas. The conversation explores the industry trends driving demand for complex roofing and waterproofing solutions, why collaboration is critical on high-profile architectural projects and the challenges contractors face when working on buildings with unique geometries and...
info_outlineIn this episode of Roofing Road Trips®, Heidi J. Ellsworth visits with Brynn Wildenauer and Kiki Redhead of Sherwin-Williams about the launch of their Emulate™ Architectural Metal Coatings. Brynn and Kiki share how it is designed to simulate wood, metal and stone, offering unique design solutions that mimic nature down to the smallest detail. From intricate woodgrain design to manipulated metal patterns, these prints achieve a natural look without the weight, maintenance, expense or environmental impact of using the actual materials. This is a hot trend that is changing the architectural market.
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