EP 172 How to price your retreats that sell out with guest Erin Haag
Release Date: 04/25/2024
EP 253 Everything You Do Either Attracts or Repels and That’s a Good Thing
The Retreat Leaders Podcast
Everything you put into the world is doing something. Your website. Your social posts. Your emails. Your videos. Your interviews. In this episode, Shannon Jamail breaks down a truth most retreat leaders avoid: if you’re not repelling anyone, you’re probably being too generic. Attraction is only half the conversation. Sustainable retreat businesses are built on clarity - and clarity naturally attracts the right people while filtering out the wrong ones. Shannon explains why repelling misaligned guests isn’t a flaw, it’s a leadership skill, and how trying to please everyone leads to...
info_outline
EP 252 Ethical Marketing, Outsourcing, and Building Trust in Business with Dawni Baxter
The Retreat Leaders Podcast
In this episode, Shannon sits down with Dawni Baxter — founder of a boutique marketing agency and a multi-passionate entrepreneur leading the movement in ethical, human-first marketing. Dawni brings a refreshing perspective to an industry filled with noise, inflated promises, and confusing pricing structures. Together, Shannon and Dawni dive into: ✨ How to navigate marketing relationships with confidence ✨ Why transparency and trust are the backbone of ethical marketing ✨ What to look for (and avoid) when hiring a marketing agency or contractor ✨ The power of outsourcing — even...
info_outline
EP 251 Stop Discounting Your Retreats: The Damage It Causes & What to Do Instead
The Retreat Leaders Podcast
In this episode, Shannon gets fired up about one of the biggest mistakes retreat leaders make: discounting their retreats. While a discount might feel like an easy way to fill a few spots, the long-term damage is real - it devalues your experience, trains your audience to wait for price drops, signals desperation, and hurts the entire retreat industry. Shannon breaks down exactly why discounting is harmful, what it communicates to potential guests, and better alternatives like early-bird bonuses, pay-in-full perks, and smart payment options. She also unpacks the real reason...
info_outline
EP 250 Both Sides of the Retreat: Hosting, Supporting, and Finding Balance with Kim DeMoss
The Retreat Leaders Podcast
In this episode of The Retreat Leaders Podcast, Shannon sits down with Kim DeMoss - Retreat Ranch’s Executive Assistant, Yoga Teacher Training host, and long-time retreat collaborator - to talk about what it’s really like to experience retreats from both sides: hosting and supporting. From her early days hosting retreats with Shannon to now managing the logistics behind the scenes, Kim shares candid insights on burnout, boundaries, work-life balance, and how she found her groove in the retreat industry. They also dive into the digital...
info_outline
EP 249 If You’re Not Failing, You’re Not Trying Hard Enough
The Retreat Leaders Podcast
In this solo episode, Shannon Jamail gets real about something every retreat leader needs to hear: failure isn’t the enemy - it’s proof that you’re in the game. If you’re not failing, you’re not trying hard enough. Shannon dives into why “falling short” - whether it’s your finances, your workshop, your attendance, or your execution - isn’t something to avoid, it’s something to learn from. You can hire the best coach, join the smartest program, and learn from the pros… and you’ll still make mistakes. The difference? You’ll...
info_outline
EP 248 Why Retreat Leaders Who Don’t Evolve in AI + SEO Will Be Left Behind
The Retreat Leaders Podcast
If you’re still marketing your retreats like it’s 2022, you’re already behind. In this solo episode, Shannon Jamail drops the truth about how the digital marketing landscape has shifted - and why AI integration isn’t optional anymore. From Google rewriting your meta descriptions to the rise of algorithmic visibility, the retreat industry is evolving fast. Shannon breaks down how retreat leaders can start using AI tools strategically - not just for blogs and social media, but to analyze data, personalize messaging, and scale visibility. She also gives a sneak peek at...
info_outline
EP 247 Redefining Tantra and Running a Profitable Retreat Business with Justin Gottlieb
The Retreat Leaders Podcast
In this episode of The Retreat Leaders Podcast, Shannon sits down with Justin Gottlieb - a sexual freedom coach, Tantra practitioner, and retreat host who transitioned from the corporate world to full-time facilitation. Together, they unpack what Tantra really is (and isn’t), how to maintain integrity in intimate retreat settings, and why it’s time for more men to step into leadership roles in the wellness and retreat space. Justin shares how he and his co-facilitator Leola create transformational retreats rooted in safety, consent, and empowerment - and how they’ve built a sustainable...
info_outline
EP 246 A Guest Experience and Real Talk on Women’s Wellness & Retreat Leadership with Remi Gibbs
The Retreat Leaders Podcast
In this heartfelt and honest episode of The Retreat Leaders Podcast, Shannon Jamail reconnects with former retreat guest and midlife women’s life coach, Remi Gibbs, to talk about everything from freezing yurts to forgiveness-and how retreats offer powerful portals for healing and purpose. Together, they dive into: Remi’s unforgettable experience at Retreat Ranch (spoiler: it involves a hot tub and sub-zero temps) The difference between acceptance and true forgiveness—and why that distinction matters How Shannon handled an unexpected power outage like a pro (a lesson in leadership grace)...
info_outline
EP 245 Lead the Retreat, Don’t Burn Out: Energy + Values for Sustainable Leadership with Lucy Dutton
The Retreat Leaders Podcast
In this uplifting and practical episode of The Retreat Leaders Podcast, Shannon Jamail is joined by UK-based performance coach and former professional dancer Lucy Dutton to talk about something not enough retreat leaders are addressing: how to lead retreats without sacrificing your own well-being. Lucy shares her powerful journey from the high-stakes world of professional dance to wellness and peak performance coaching—and how her deep understanding of energy, values, and leadership now helps retreat leaders avoid burnout. Together, they explore: ✅ Why energy management matters more than...
info_outline
EP 244 Building Profitable Retreats Through Relationships with Lesley Jordan
The Retreat Leaders Podcast
In this heart-filled and high-impact episode of The Retreat Leaders Podcast, Shannon Jamail sits down with luxury couples retreat host Lesley Jordan to explore the real keys to retreat success-and spoiler alert: it’s not just about the perfect venue or a pretty website. From her beginnings as a travel agent to launching powerful, profitable retreats for couples of all backgrounds, Lesley shares how mentorship, strategic pricing, and relationship-first marketing changed the game for her. Together, Shannon and Lesley dig into: How to actually pick the right business coach (hint: ask about...
info_outlineIn today’s episode, we sit down with Erin B. Haag, the mastermind behind Pricing Overhaul®, to explore the art and science of pricing retreats effectively. With her extensive experience in numerical analysis and pricing strategies, Erin offers valuable tips for retreat hosts to optimize their pricing for profitability.
Key Discussion Points:
Introduction to Erin Haag:
- Background on Erin as a “Math Nerd,” serial entrepreneur, and the creator of Pricing Overhaul®.
- Her journey in the financial realm, working with both large corporations and small businesses, leveraging her expertise in numbers and pricing.
Principles of Pricing Overhaul®:
- Erin explains the fundamentals of her Pricing Overhaul® method and how it can be applied to retreat pricing.
- The importance of shifting mindsets around money and math to establish a profitable pricing structure.
Strategies for Pricing Retreats:
- Discussion on key factors to consider when pricing retreats, such as value proposition, target market, and operational costs.
- Tips on analyzing the market and competition to set a competitive yet profitable price.
Common Pricing Mistakes:
- Erin highlights frequent mistakes retreat hosts make in their pricing strategies and how to avoid them.
- The balance between affordability for participants and sustainability for the retreat business.
Tips for Retreat Hosts:
- Practical advice for retreat hosts on managing their finances, including budgeting, forecasting, and monitoring financial performance all with the intent to MAKE MORE MONEY.
The Retreat Leaders Podcast Resources and Links:
Connecting with Erin:
- Get your free top 5 tips: https://luxuryinbusinessretreats.mykajabi.com/top-5-tips-1
- Check out her retreat leaders program: https://luxuryinbusinessretreats.com/join/
- Get a free sample of her best selling book: https://pricingoverhaul.mykajabi.com/freebooksample2024
Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together!
Subscribe:
Apple Podcast | Google Podcast | Spotify
Connect with Shannon Jamail:
- Visit The Retreat Leaders Podcast
- Visit Retreat Ranch
- Facebook Mind & Body Complete